Sturehof AB
Sturehof AB is a Stockholm-based privately held restaurant and food retail company operating a heritage French-Swedish seafood brasserie at Stureplan since 1887, serving individual diners, corporate groups, and food enthusiasts through dining, food market retail, and private events.
- Company typePrivate
- Founded1887
- HeadquartersStockholm, Sweden
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Sturehof AB does
Sturehof AB is a privately held Stockholm-based hospitality and food retail company operating from Stureplan 2 in central Stockholm since 1887 (modernized in the early 1990s). Its core business is a classic French-Swedish brasserie restaurant focused on seafood, complemented by an adjacent dining bar (Matbaren), a food market retail shop (Sturehof Matmarknad), four private dining lounges accommodating 10-180 guests, and an online shop with home delivery. The company differentiates through vertical integration: it owns a fishing boat (SM4 Tarona), a fish processing facility, and operates farms at sister property Ulriksdals Värdshus, enabling direct sourcing of fresh ingredients. Cultural programming is central to the brand, with rotating art exhibitions and permanent installations by artists including Ernst Billgren, alongside annual traditions such as Assiette Days (since 1995), Sápmidagarna (since 2004), crayfish parties, and surströmming celebrations.
The company generates revenue through four primary streams: restaurant dining (lunch, dinner, and late-night service 365 days a year), retail food market sales (in-store and online), private event bookings (breakfast, lunch, dinner for corporate and group gatherings), and gift cards usable across the Svenska Brasserier group portfolio. Pricing is unit-based in Swedish Kroner, with menu items ranging SEK 65-695 for individual dishes, premium platters at SEK 545, and event packages at SEK 595-995 per person. Technology is non-proprietary: the booking system runs on Waiteraid, e-commerce payments are processed via Klarna, and customer relationship management relies on standard email newsletters and social channels (Instagram, Facebook). Sturehof AB is a wholly owned subsidiary of Svenska Brasserier AB, a Swedish hospitality group operating approximately 10 restaurant concepts including Riche, Teatergrillen, Luzette, AIRA, Gondolen, and Pelago. The company has 72 employees and is headquartered solely in Stockholm, with no geographic expansion evident.
Sturehof AB firmographics
Firmographics- Name
- Sturehof AB
- Legal name
- Sturehof AB
- Website
- https://sturehof.com
- Company type
- Private
- Founded year
- 1887
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sturehof AB is a Stockholm-based privately held restaurant and food retail company operating a heritage French-Swedish seafood brasserie at Stureplan since 1887, serving individual diners, corporate groups, and food enthusiasts through dining, food market retail, and private events.
- Ownership category
- akta.pro rank
Sturehof AB industry classification
Industry- Product category
- Fine Dining Restaurants
- NAICS
- Restaurants and Other Eating Places (72251), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Brasseries, Bistros & Trattorias (THAFACAI)
- akta.pro secondary industries
- Steakhouses & Seafood Restaurants (THAFACAE), Special Occasion & Destination Restaurants (THAFACAK)
Keywords
Where Sturehof AB is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Sturehof AB business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Restaurant dining: Revenue from food and beverage sales in the main restaurant, matbaren (dining bar), and private dining rooms. Covers lunch, dinner, and late-night service 365 days a year.
- Sturehof Matmarknad (Food market retail): Retail sales of fresh produce, fish, seafood, meat, prepared foods, and delicacies. Also includes meal kits and specialty items for home cooking.
- Private events and large parties: Revenue from booking private rooms for corporate events, celebrations, and large group dining. Four private lounges accommodate 10-180 guests.
- Gift cards: Gift cards sold for use at Sturehof and all Svenska Brasserier restaurants and shops.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time | Crayfish Party menu - 995 SEK per person |
| Unit Pricing | One time | Surströmming outdoor terrace - 595 SEK per person |
| Unit Pricing | One time | Surströmming sandwich - 95 SEK |
| Unit Pricing | One time | Luxury Platter - 545 SEK |
| Unit Pricing | One time | Assiette options - 210/325 SEK (3 or 5 platters) |
| Unit Pricing | One time | Regular menu items - 65-695 SEK |
| Unit Pricing | Multi-year contract | Private event minimum spends |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Sturehof AB product offering
Product offeringCore offering
Sturehof AB operates a classic brasserie restaurant at Stureplan 2 in central Stockholm, serving French and Swedish cuisine with a focus on fish and seafood, open 365 days a year. The company also runs Sturehof Matmarknad, an adjacent food market retailing fresh fish, seafood, meat, prepared foods, and meal kits; a dining bar (Matbaren) for casual seasonal dishes; private dining lounges for larger groups; a nightclub venue (Obaren, currently under renovation); and recurring seasonal events such as Crayfish Party, Surströmming Party, Sápmidagarna, Assiette Days, and Skaldjursdagar.
Product overview
Sturehof AB operates a classic brasserie restaurant in central Stockholm with multiple related products and services. The core offering is the Sturehof Restaurant, which combines French and Swedish cuisine with a focus on seafood. Adjacent to the restaurant is Sturehof Matmarknad, a food market offering fresh ingredients and meal kits. Matbaren provides casual dining with seasonal small dishes. The company also manages private dining rooms for larger events and hosts seasonal celebrations including Crayfish Party, Surströmming Party, and Sápmidagarna. Gift cards are available for purchase and usable across the Svenska Brasserier restaurant group. Obaren is a nightclub venue currently under renovation.
Differentiator
Problem solved
Functional benefit
Products and services
- Sturehof Restaurant Classic brasserie restaurant in central Stockholm at Stureplan, offering French and Swedish cuisine with focus on seafood. Open 365 days a year from morning to late night, with daily updated menus and a vibrant cultural scene featuring rotating art exhibitions.
- Sturehof Matmarknad
Companies that use Sturehof AB
Customer profileSegments4 records
Ideal customer profiles4 records
Sturehof AB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
Sturehof AB partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Svenska BrasseriercoreParent company operating Sturehof and other Swedish restaurants including Riche, Luzette, Teatergrillen, AIRA, Ulriksdals Värdshus, Riche Fenix, The Hills, Gondolen, Pelago, and Café Klotet. Provides shared resources, brand positioning, and operational support.
- Aalborg DistilleryminorCollaboration to develop Sturehof's own aquavit, developed with the legendary Aalborg distillery in Copenhagen. Featured during Assiette Days events.
- Ulriksdals VärdshuscoreSister restaurant property where Sturehof operates farms growing leafy greens, herbs, flowers, beans, and zucchini for use in Sturehof's kitchen.
- Various art institutions and artistsminorCollaboration with artists including Ernst Billgren, Dawid, Astrid Sylwan, Ann Edholm, Jan Håfström, and others for rotating art exhibitions and permanent installations.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Sturehof AB competitors and assessment
Company assessmentDirect peers
- Berns Salonger: Iconic Stockholm restaurant and nightclub venue dating to 1863, with central location and historic grand dining rooms. Comparable heritage institution with similar mix of restaurant, bar, and event hosting serving premium clientele.
- Mathias Dahlgren / Matsalen: Michelin-starred Stockholm restaurant at Grand Hôtel focusing on seasonal Nordic cuisine. Comparable as a Stockholm fine dining destination with seafood emphasis, premium pricing, and strong brand reputation in the local market.
- Gondolen: Sister restaurant under Svenska Brasserier AB located at Slussen with panoramic Stockholm views. Operates as a fine dining venue and event space with similar premium positioning and parent company operational support as Sturehof.
- Lydmar Hotel Restaurant: Stockholm hotel brasserie at Lydmar Hotel on Södermalm with classic European brasserie menu and waterfront location. Comparable casual-yet-premium positioning and similar menu philosophy focused on fish and seafood.
- Operakällaren: Historic Stockholm fine dining institution adjacent to the Royal Opera House, dating to the 1800s. Comparable as a heritage Stockholm restaurant with classic cuisine, premium positioning, and event hosting for corporate and cultural clientele.
- Frantzén Group: Stockholm-based Michelin-starred fine dining operation with multiple concepts. Comparable as a Stockholm premium dining destination serving sophisticated diners seeking elevated culinary experiences, though positioned at a higher price tier than Sturehof.
- Teatergrillen: Iconic Stockholm brasserie under Svenska Brasserier AB with similar heritage (founded 1920s), classic menu, and central Stockholm location. Direct sibling concept with overlapping target customer base of upscale diners and corporate clients.
- Riche: Sister restaurant under Svenska Brasserier AB, located at Stureplan in Stockholm. Operates as a classic Stockholm brasserie and bar, directly comparable to Sturehof in heritage, location prestige, and parent company affiliation.
- Fem Små Hus: Established Stockholm fine dining restaurant in Old Town (Gamla Stan) with classic Swedish-French cuisine and wine-focused offering. Comparable premium positioning and Stockholm-centric heritage dining experience to Sturehof.
Broad incumbents
- The Wolseley: Iconic London grand brasserie with similar European brasserie positioning, heritage building, all-day dining, and premium-but-accessible price point. Comparable as a heritage European brasserie serving both business and leisure diners in a major city center.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sturehof AB social profiles
Digital presenceSturehof AB compliance and trust
Trust signalCompliance1 record
Sturehof AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sturehof AB leadership team
Management profileNumber of profiles
Profiles1 record
Sturehof AB subsidiaries and ownership
Company hierarchySubsidiaries3 records
Sturehof AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sturehof AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sturehof AB
What does Sturehof AB do?
Sturehof AB operates a classic brasserie restaurant at Stureplan 2 in central Stockholm, serving French and Swedish cuisine with a focus on fish and seafood, open 365 days a year. The company also runs Sturehof Matmarknad, an adjacent food market retailing fresh fish, seafood, meat, prepared foods, and meal kits; a dining bar (Matbaren) for casual seasonal dishes; private dining lounges for larger groups; a nightclub venue (Obaren, currently under renovation); and recurring seasonal events such as Crayfish Party, Surströmming Party, Sápmidagarna, Assiette Days, and Skaldjursdagar.
Is Sturehof AB a public or private company?
Sturehof AB is a private company. It is classified as corporate owned and is currently operating.
When was Sturehof AB founded?
Sturehof AB was founded in 1887. It employs 51 to 100 people.
Where is Sturehof AB based?
Sturehof AB is headquartered in Stockholm, Sweden, in the Europe region.
How does Sturehof AB make money?
Four revenue lines are on record. Restaurant dining is the primary driver. The others are sturehof Matmarknad (Food market retail), private events and large parties and gift cards.
Who are Sturehof AB's main competitors?
Direct peers on record are Berns Salonger, Mathias Dahlgren / Matsalen, Gondolen, Lydmar Hotel Restaurant, Operakällaren, Frantzén Group, Teatergrillen, Riche and Fem Små Hus. The Wolseley is listed as a broad incumbent.
Does Sturehof AB have an API?
No public API is recorded for Sturehof AB.
What industry is Sturehof AB in?
Sturehof AB's product category is Fine Dining Restaurants. Its primary akta.pro industry code is THAFACAI, Brasseries, Bistros & Trattorias, with a secondary code of THAFACAE, Steakhouses & Seafood Restaurants. Its NAICS code is 72251 and its SIC code is 5812.