Svenska Brasserier
Svenska Brasserier is a privately held Stockholm restaurant group operating 13+ dining concepts — including two-Michelin-star AIRA and heritage brands Sturehof and Riche — plus food retail, serving general public, business, and private-event customers.
- Company typePrivate
- Founded1995
- HeadquartersStockholm, Sweden
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Svenska Brasserier does
Svenska Brasserier is a privately held Swedish restaurant group (Svenska Brasserier AB) founded in 1995 and headquartered at Katarinahuset in Slussen, Stockholm. It operates 13 or more distinct dining concepts in the Stockholm metro area, spanning fine dining, classic brasseries, French bistros, cafés, rooftop seasonal venues, and a historic events manor, plus a retail/e-commerce food market. The portfolio includes two-Michelin-star restaurant AIRA, heritage brands Sturehof (since 1887) and Riche (since 1893), Teatergrillen (since 1945), Luzette, The Hills, Gondolen, Riche Fenix, Café Klotet, Pelago, Ulriksdals Värdshus, Bobergs Matsal, and Nordiska Kantinen, with Sturehof Matmarknad operating as both a physical store and online shop. Several venues occupy K-märkt (heritage-protected) buildings. The group differentiates from international brasserie inspiration by rooting its cuisine in Swedish gastronomy, operating large-capacity restaurants with generous hours, and applying a stated 100-year sustainability planning horizon, including own cultivation at Ulriksdals Värdshus and seafood supply via its own fishing boat SM4 Tarona.
The business model is direct-to-consumer across dining, events, and food retail, with revenue generated through food and beverage sales across the restaurant concepts (with pricing not publicly disclosed), catering and private-event hosting at Ulriksdals Värdshus, and one-time sales of premium ingredients and house-made delicacies via Sturehof Matmarknad in-store and online. Customer segments span the general public, business and professional diners, and event/private-celebration customers, with no disclosed enterprise contracts or institutional customer concentration. The technology stack is conventional restaurant-industry tooling: a corporate website, a Teamtailor-powered recruitment portal with Meta Pixel analytics and LinkedIn login, LinkedIn presence for employer branding, and an employee referral platform (Connect). Headcount is reported at 501–1,000 employees, no parent company is disclosed, no funding rounds or institutional investors are identified, and the company is privately held with shareholders and annual reports published.
Customer acquisition is largely local and repeat-driven in Stockholm, supported by the cultural heritage and longevity of the Sturehof, Riche, and Teatergrillen brands, the visibility of locations in landmark Stockholm addresses, and the use of sustainability reporting (published annually since 2017) as part of brand positioning. The model is operationally capital-light relative to chain-restaurant competitors in that growth is achieved primarily through new concept creation within existing infrastructure rather than franchising, while key inputs — seafood and produce — are partially internalized through owned harvesting assets.
Svenska Brasserier firmographics
Firmographics- Name
- Svenska Brasserier
- Legal name
- Svenska Brasserier AB
- Website
- https://svenskabrasserier.se
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Svenska Brasserier is a privately held Stockholm restaurant group operating 13+ dining concepts — including two-Michelin-star AIRA and heritage brands Sturehof and Riche — plus food retail, serving general public, business, and private-event customers.
- Ownership category
- akta.pro rank
Svenska Brasserier industry classification
Industry- Product category
- Restaurant Services
- NAICS
- Restaurants and Other Eating Places (7225), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Brasseries, Bistros & Trattorias (THAFACAI)
- akta.pro secondary industries
- Special Occasion & Destination Restaurants (THAFACAK), Casual Dining Restaurants (THAFACAB), Venue & Banquet Hall Catering (THAFAIAC)
Keywords
Where Svenska Brasserier is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices14 records
Markets served
Svenska Brasserier business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Dining: Revenue is generated through food and beverage sales across multiple restaurant concepts in Stockholm, including fine dining at AIRA (two-Michelin-starred), traditional brasseries like Sturehof and Riche, casual dining at The Hills and Café Klotet, and specialty venues like Pelago rooftop restaurant and Ulriksdals Värdshus event venue.
- Food Retail (Sturehof Matmarknad): Sturehof Matmarknad operates both as a physical store adjacent to the restaurant and an online shop, selling high-quality ingredients, seafood, produce, and house-made delicacies directly to consumers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Svenska Brasserier product offering
Product offeringCore offering
Svenska Brasserier is a Stockholm-based restaurant group that operates multiple distinct restaurant and brasserie concepts across Sweden, ranging from fine dining to casual eateries, bistros, and a gourmet food market. The group also hosts private events and caters to both walk-in diners and private functions.
Product overview
Svenska Brasserier is a restaurant group operating a portfolio of 13+ distinct restaurant concepts in Stockholm. The offering is a multi-brand platform of restaurants unified under one corporate umbrella, each with its own distinct concept, cuisine type, and target audience. Core concepts include: Sturehof (classic brasserie, 1887), Riche (brasserie since 1893), AIRA (two-Michelin-star fine dining), Teatergrillen (exclusive restaurant since 1945), Luzette (modern brasserie at Stockholm Central), The Hills (French bistro), Riche Fenix (casual bar, 2022), Gondolen (classic restaurant with views), Café Klotet (café with views, 2022), Pelago (rooftop restaurant, 2024), Ulriksdals Värdshus (historic restaurant with garden), Bobergs Matsal (heritage building restaurant), and Nordiska Kantinen (Nordic comfort food, 2025). The group also operates Sturehof Matmarknad as a food market sub-product. All restaurants share values of Swedish gastronomy and aesthetics, with large venues, generous opening hours, and a commitment to sustainability.
Differentiator
Problem solved
Functional benefit
Products and services
- AIRA
Companies that use Svenska Brasserier
Customer profileSegments3 records
Ideal customer profiles3 records
Svenska Brasserier technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Svenska Brasserier partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Svenska Brasserier competitors and assessment
Company assessmentDirect peers
- Stureplansgruppen: Stureplansgruppen is a Stockholm-based restaurant and nightclub group operating several premium dining venues at and around Stureplan, including John Scott's pub chain. It is the most geographically and conceptually comparable multi-venue operator in Stockholm.
- Pincho: Pincho is a casual-dining concept chain in Sweden offering affordable Mediterranean-inspired food. It is comparable to Svenska Brasserier's casual concepts (The Hills, Café Klotet, Riche Fenix) as a Swedish restaurant operator targeting younger urban diners with a multi-location model.
- John Scott's: John Scott's is a Stockholm pub/restaurant chain operated by Stureplansgruppen, known for après-work service and central locations. It overlaps with Svenska Brasserier's casual brands (Riche Fenix, The Hills) on customer use-case and Stockholm geography.
- El Taco: El Taco is a Stockholm-based chain of casual Mexican restaurants. It competes for the same casual-price-segment Stockholm diners as The Hills and Riche Fenix, making it a relevant same-geography comparable.
Broad incumbents
- Fazer Food Services: Fazer Food Services is the Nordic contract-catering and workplace-restaurant arm of Finnish food group Fazer. It operates broadly in the same foodservice space as Svenska Brasserier (catering, on-site food service) and provides a Nordic incumbent benchmark for restaurant-group scale and revenue mix.
- MAX Burgers: MAX Burgers is Sweden's largest fast-food chain and a notable scale restaurant operator domestically. While positioned at QSR vs. Svenska Brasserier's premium casual/fine dining, it is a useful broad incumbent benchmark for Swedish multi-unit restaurant operations and consumer recognition.
Emerging players
- Frid & Company: Frid & Company is a Stockholm restaurant group operating premium casual dining venues. It serves overlapping mid-premium price points and the same Stockholm corporate/professional customer base as The Hills and Sturehof.
- Sushi & Bowl: Sushi & Bowl is a Stockholm-based casual sushi and poke restaurant chain. It is comparable as an emerging multi-location Stockholm restaurant brand targeting similar lunch and casual-dining occasions as Café Klotet and Nordiska Kantinen.
- Espresso House: Espresso House is the largest coffee chain in the Nordics, operating hundreds of cafés across Sweden. It overlaps with Svenska Brasserier's Café Klotet and casual daypart F&B offerings, with comparable channels (in-store + e-commerce retail like Sturehof Matmarknad).
Others
- Compass Group Sweden: Compass Group is one of the world's largest contract foodservice providers with significant Sweden operations. It is thematically related (multi-segment food service) but focuses on B2B contract catering rather than consumer restaurants, so categorized as adjacent/ecosystem peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Svenska Brasserier financial estimates
Financial estimateRevenue estimate
Valuation estimate
Svenska Brasserier leadership team
Management profileNumber of profiles
Profiles1 record
Svenska Brasserier subsidiaries and ownership
Company hierarchySubsidiaries14 records
Svenska Brasserier funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Svenska Brasserier M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Svenska Brasserier
What does Svenska Brasserier do?
Svenska Brasserier is a Stockholm-based restaurant group that operates multiple distinct restaurant and brasserie concepts across Sweden, ranging from fine dining to casual eateries, bistros, and a gourmet food market. The group also hosts private events and caters to both walk-in diners and private functions.
Is Svenska Brasserier a public or private company?
Svenska Brasserier is a private company. It is classified as unknown and is currently operating.
When was Svenska Brasserier founded?
Svenska Brasserier was founded in 1995. It employs 501 to 1,000 people.
Where is Svenska Brasserier based?
Svenska Brasserier is headquartered in Stockholm, Sweden, in the Europe region.
How does Svenska Brasserier make money?
Two revenue lines are on record. Restaurant Dining is the primary driver. The others are food Retail (Sturehof Matmarknad).
Who are Svenska Brasserier's main competitors?
Direct peers on record are Stureplansgruppen, Pincho, John Scott's and El Taco. Broad incumbents are Fazer Food Services and MAX Burgers. Emerging players are Frid & Company, Sushi & Bowl and Espresso House. Compass Group Sweden is listed as an others.
Does Svenska Brasserier have an API?
No public API is recorded for Svenska Brasserier.
What industry is Svenska Brasserier in?
Svenska Brasserier's product category is Restaurant Services. Its primary akta.pro industry code is THAFACAI, Brasseries, Bistros & Trattorias, with a secondary code of THAFACAK, Special Occasion & Destination Restaurants. Its NAICS code is 7225 and its SIC code is 5810.