Sturtevants of Sun Valley

What Sturtevants of Sun Valley does

Sturtevants of Sun Valley is an independent outdoor recreation retailer operating four storefronts in Ketchum and Hailey, Idaho, serving the Sun Valley / Wood River Valley community. Founded in 1948 and privately held under Glenne, LLC by owners Olin Glenne and Ben Jacobson since 2013, the company sells premium ski, snowboard, mountain bike, Nordic, and outdoor apparel and footwear equipment, alongside a full suite of professional services including boot fitting, ski tuning and repair, seasonal equipment leasing, guided mountain biking and hiking tours (Sun Valley Mountain Guides), trail shuttles, youth mountain bike camps, and skills clinics.

The business operates with a high-touch, expert-led service model across differentiated store formats: a flagship Main Street Ketchum location, the Limelight Hotel concept stores (Rossignol and Stio), the Warm Springs location at the base of Baldy Mountain, and the Hailey store which functions as Nordic headquarters. Brand partnerships include Rossignol, Stio, Specialized (added April 2026), Santa Cruz, Giant, and others. Sun Valley Mountain Guides operates under a special use permit with Sawtooth National Forest for guided services and camps. The marketing approach is community-driven — email newsletter, organic social, in-store athlete events, demo days, and weekly community rides — with no paid acquisition or proprietary technology platform beyond a Locally-powered e-commerce site.

The revenue model is multi-stream and primarily transactional: one-time retail product sales, usage-based bike rentals and trail shuttles, and pay-as-you-go pricing for camps ($450/session), skills clinics ($175-$275), and guide services. Pricing is unit-based rather than subscription, and customer concentration is diffuse across local residents, seasonal visitors, and youth/family segments. No revenue, headcount growth, funding events, or M&A activity are disclosed, and there is no indication of digital, AI, or platform-scale ambitions.

Name

Sturtevants of Sun Valley

Legal name

Sturtevants of Sun Valley

Website

https://sturtevantsofsunvalley.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1–10 employees

Short description

Sturtevants of Sun Valley is a 77-year-old independent outdoor recreation retailer operating four storefronts in Ketchum and Hailey, Idaho, selling premium ski, snowboard, mountain bike, and Nordic equipment alongside guided tours, shuttle services, camps, and boot fitting for the Sun Valley community and visitors.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Retail

NAICS

Recreational Goods Rental (532284), All Other Amusement and Recreation Industries (71399)

akta.pro primary industry

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

akta.pro secondary industries

Nordic & Cross-Country Centers (XC Skiing, Biathlon, Snowshoe Trails) (THAAAJAE), Mountain, Glacier & Alpine Nature Tours (THAJAIAF), Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD)

Keywords

• Outdoor retail store
• Ski equipment sales
• Mountain bike rentals
• Guided adventure services
• Boot fitting services

Headquarters

HQ city

Ketchum

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Sale of outdoor gear, ski equipment, bikes, apparel, and accessories across four retail locations and online store.
2. Bike Rentals: Mountain bike and cycling equipment rentals with seasonal fleet sales.
3. Youth Mountain Bike Camps: Summer camps for kids ages 9-13 including professional instruction and shuttle transport to trailheads.
4. Trail Shuttle Services: Mountain Fairy shuttle service transporting riders to trailheads in the Sun Valley area.
5. Guided Tours and Instruction: Guided mountain biking, hiking, and skills clinics through Sun Valley Mountain Guides.
6. Ski Services: Boot fitting, ski tuning, and season lease ski/snowboard packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Sturtevants of Sun Valley is a four-location outdoor recreation retailer operating in Ketchum and Hailey, Idaho. The company sells premium ski, snowboard, mountain bike, Nordic, and hiking equipment and apparel from top brands, and provides complementary services including professional boot fitting, ski tuning, bike rentals, trail shuttles, guided mountain biking and hiking tours, and youth mountain bike camps through its Sun Valley Mountain Guides division.

Product overview

Sturtevants of Sun Valley is a four-location outdoor recreation retailer and service provider in Ketchum and Hailey, Idaho, offering ski, snowboard, and cycling equipment and apparel. The company operates as a unified retail operation combining equipment sales (ski/snowboard, bikes, Nordic gear, footwear), rental and demo programs, professional services (boot fitting, ski tuning), and guided adventure services through Sun Valley Mountain Guides including trail shuttles and instructional camps. Key brand partnerships include Rossignol, Specialized, and Stio concept stores. Founded in 1948, the business serves the Sun Valley outdoor recreation community with premium outdoor products and expert services.

Differentiator

Problem solved

Functional benefit

Products and services

• Ski and Snowboard Equipment Alpine skis, snowboards, and related equipment for sale including premium brands like Rossignol, Atomic, Blizzard, Salomon, Völkl, Kästle, Fischer, and Black Crows for skiers and snowboarders.
• Ski and Snowboard Apparel Ski and outdoor apparel including outerwear from Stio, Arc'teryx, Norrøna, Flylow, Helly Hansen, Obermeyer, Mons Royale, and Beringia for skiers and outdoor enthusiasts.
• Mountain Bikes Mountain bikes for sale including Santa Cruz, Giant, Transition, Rocky Mountain, Benno, and Specialized brands with full rental fleet available for cyclists.
• Bike Rentals Full-service bike rental program with demo and rental fleet sales, including 30% discount for mountain bike camp participants for visitors and locals.
• Nordic Equipment Cross-country skiing equipment and apparel from Rossignol and Fischer with Swix and Vauhti accessories; Hailey location is the Nordic headquarters for cross-country skiers.
• Footwear Hiking, trail running, and mountain lifestyle shoes including Salomon, Merrell, Saucony, The North Face, Asolo, Chaco, and Teva brands for outdoor enthusiasts.
• Boot Fitting Services Expert ski boot fitting using advanced technology with brands including Salomon, Lange, Rossignol, Full Tilt, Fischer, Atomic, Dynafit, Tecnica, Intuition Liners, DFP Footbeds, and Boot Doctor products for skiers.
• Ski Tuning and Repair Professional ski and snowboard tuning, mounting, and repair services available at Main Street and Warm Springs locations for skiers and snowboarders.
• Season Lease Programs Ski and snowboard season lease packages including junior lease programs with premium race packages for skiers and boarders.
• Sun Valley Mountain Guides
• Trail Shuttle Services Mountain Fairy shuttle service transporting riders to trailheads including Harriman Trail, Baker Lake, Alden Gulch, Oregon Gulch, and Triple Crown routes for mountain bikers.
• Mountain Bike Camps Kids mountain bike camps for ages 9-13 with sessions running Monday-Thursday, 9:15am-2:30pm, featuring skills groups and adventure groups for youth.
• Mountain Bike Skills Clinics Adult mountain bike instruction sessions including Fundamentals Clinic ($175 for 2 sessions, 4 hours) and Cornering Clinic ($275 for 2 sessions, 6 hours) led by professional instructors.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• SpecializedcoreGTM or Marketing Partner · 1 April 2026New partnership announced April 2026 bringing curated lineup of Specialized bikes including Turbo Levo R e-MTB, Epic 9 lightweight XC bike, and Turbo Vado 3 EVO commuter bike. Built on shared commitment to premium performance, innovation and quality.
• RossignolcoreGTM or Marketing PartnerRossignol concept store located at Limelight Hotel location. First shop in country to launch Rossignol premium products. Hosts athlete poster signings featuring World Cup racers.
• StiocoreGTM or Marketing PartnerStio concept store at Limelight Hotel featuring full collection of outerwear, apparel and accessories. Hosts athlete poster signings with World Cup racers.
• Boulder Mountain TourminorGTM or Marketing PartnerProud partner of the Boulder Mountain Tour Nordic ski race event. Hailey location serves as Nordic headquarters.
• Sawtooth National ForestcoreStrategic or Co-development PartnerSun Valley Mountain Guides operates under special use permit with Sawtooth National Forest for guided services and camps.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sun & Ski Sports: Multi-store specialty outdoor retailer selling ski, snowboard, bike, and outdoor gear with rental services. Operates a similar retail-plus-rental hybrid model in resort and suburban markets across the U.S.
• Christy Sports: Regional multi-store ski and snowboard specialty retailer across the Mountain West offering retail, rental, and demo programs. Comparable business model focused on resort-town ski consumers with similar service bundling.
• Evo: Multi-location specialty retailer combining ski, snowboard, and mountain bike retail with rentals, lessons, and travel packages. Closest direct analog as a destination-driven outdoor retailer that pairs premium brand gear with service experiences.
• Idaho Mountain Touring: Boutique outdoor and ski retailer based in Boise, Idaho offering premium gear and apparel. Local/regional peer within the same Idaho market targeting overlapping outdoor enthusiasts.

Broad incumbents

• REI Co-op: Largest U.S. outdoor retail co-op with national footprint and broad multi-category assortment including ski, bike, and apparel. Competes for the same customer wallet on premium brands, but with much greater scale and digital reach.
• Backcountry: Online-first specialty outdoor retailer with deep premium-brand assortment and expert content. Functions as a national DTC competitor that erodes the geographic moat of regional ski/bike retailers like Sturtevants.

Others

• Stio: Premium mountain lifestyle apparel brand that operates a direct-to-consumer channel and concept stores. Connected as both a Sturtevants brand partner (Limelight concept store) and a competitor for Stio-branded apparel sales.
• Sun Valley Resort: Operator of Baldy Mountain and Sun Valley's ski facilities, and parent of the Limelight Hotel where Sturtevants hosts its concept stores. A critical ecosystem partner whose visitation drives Sturtevants' traffic.

Emerging players

• Powder7: Specialty online ski retailer with deep rental and lease programs. Competes with Sturtevants' seasonal lease and ski retail, particularly for second-home and destination Sun Valley visitors buying online.
• Mister Lagrange: Mountain sports outfitter combining retail, rental, and guide services in a resort community. Closely parallels Sturtevants' retail-plus-experiences model at a smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SturtevantsSunValley
• Instagraminstagram.com/sturtevants_sv
• LinkedInlinkedin.com/company/sturtevants-of-sun-valley

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sturtevants of Sun Valley