Idaho Mountain Touring

What Idaho Mountain Touring does

Idaho Mountain Touring (IMT) is a privately held, multi-brand outdoor recreation specialty retailer founded in 1984 and headquartered at 1310 W Main Street in Boise, Idaho. The company sells bicycles, cycling apparel and components, ski and snowboard equipment, camping gear, outdoor clothing, and car racks under a curated portfolio of third-party brands including Trek, Ibis Cycles, Electra, Gazelle, Giro, Bell, Smith, Bontrager, Patagonia, Pearl Izumi, Smartwool, Osprey, Yakima, and Shimano. In addition to product sales, IMT operates a service business offering professional bicycle and ski/snowboard repair, tuning, and waxing, plus a bike rental program that supports trial-to-purchase conversion.

The business runs on a Shopify-powered e-commerce platform and supports both in-store and online purchasing. Free ground shipping is offered on orders over $149.99 within the contiguous United States, but bicycles and certain oversized items are restricted to in-store purchase. The customer base is primarily individual outdoor enthusiasts and families across Idaho and the broader contiguous US, acquired through email newsletter marketing, the company's own storefronts, and walk-in traffic. Pricing follows standard unit retail with a 30-day return policy on new, unused items.

The revenue model is fundamentally transactional one-time retail sales across multiple outdoor activity categories, with complementary service revenue from repair and rentals. There are no disclosed subscription, SaaS, or recurring revenue components, and no proprietary technology beyond the standard Shopify storefront. IMT is a multi-brand reseller rather than a private-label manufacturer, with no institutional capital backing, M&A activity, or public listing identified. The company employs between 1 and 10 people and operates with the structural characteristics of an owner-managed lifestyle business rather than a venture-backed growth company.

Name

Idaho Mountain Touring

Legal name

Idaho Mountain Touring

Website

https://idahomountaintouring.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Idaho Mountain Touring is a privately held, multi-brand outdoor recreation retailer founded in 1984 in Boise, Idaho. The company sells bicycles, cycling apparel, ski and snowboard gear, camping equipment, and outdoor clothing via physical storefronts and a Shopify-powered e-commerce site to outdoor enthusiasts.

Ownership category

akta.pro rank

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: The company generates revenue through the sale of outdoor recreation products including bicycles, cycling apparel and accessories, ski and snowboard equipment, camping gear, and outdoor clothing. Products are sold at various price points from budget to premium, with both in-store and online purchasing options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Idaho Mountain Touring is a specialty outdoor recreation retailer selling bicycles, cycling apparel and accessories, ski and snowboard equipment, camping gear, outdoor clothing, car racks, and dog gear through brick-and-mortar stores in Boise and Meridian, Idaho, and a Shopify-powered e-commerce website. The company complements product sales with in-house bicycle and ski/snowboard service and repair, as well as bike rentals, providing a full-service destination for cycling, snow sports, camping, and general outdoor enthusiasts.

Product overview

Idaho Mountain Touring is a outdoor recreation specialty retailer operating as a single-location brick-and-mortar and e-commerce store. The business operates primarily as a multi-brand retail shop for outdoor activities, offering bicycles (Trek, Ibis Cycles, Electra, Gazelle), cycling apparel and equipment, ski and snowboard gear, camping equipment, outdoor clothing, and car racks. The company provides complementary service offerings including bicycle and ski/snowboard repair, as well as bike rentals. The product portfolio is organized by activity category (Bike, Clothing, Snow, Outdoors, Car Racks) rather than as a unified platform with modules. The store is powered by Shopify e-commerce platform.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• REI Co-op: Largest US specialty outdoor retailer carrying bikes, ski/snowboard, camping, and apparel across both stores and a dominant e-commerce site. Directly comparable product mix and customer base, though REI operates at vastly greater national scale and is a co-op rather than independent.
• Scheels: Large regional sporting goods chain with full-line outdoor, bike, and ski departments. Overlaps in product mix (bikes, ski, camping, apparel) though broader sporting-goods scope and much larger footprint.

Direct peers

• Backcountry: Pure-play online specialty outdoor retailer with deep assortment across cycling, snow, camping and apparel. Closest direct comp on the e-commerce side, competing for the same enthusiast customer with similar brand portfolio depth.
• Sun & Ski Sports: Multi-store specialty outdoor retailer carrying bikes, ski/snowboard, and apparel with both physical stores and online. Comparable multi-vertical specialty model and service offerings like boot-fitting and rentals.
• Moosejaw: Specialty outdoor and action-sports retailer with strong cycling and snow assortments plus an active online presence. Highly comparable in product mix (bikes, ski, camping, apparel) and target outdoor enthusiast customer.
• evo: Specialty action-sports retailer with a strong focus on ski/snowboard, bikes, and outdoor apparel, operating both retail stores and e-commerce. Comparable category expertise and premium-brand positioning.
• Competitive Cyclist: Premium online cycling retailer carrying Trek, Ibis, Assos and other high-end brands with deep technical content and service. Direct comp on the cycling-vertical and brand-portfolio dimensions.
• Jenson USA: Online-direct cycling and outdoor retailer with broad bike, parts, apparel, and accessories assortment. Comparable e-commerce-only specialty model competing for the same cycling enthusiast buyer.

Emerging players

• Trek Bicycle Store (franchise/company-owned retail): Brand-aligned retail channel selling Trek bikes and accessories plus service. Comparable product vertical and customer base, but powered by Trek's national retail strategy rather than independent multi-brand assortment.

Regional players

• The Cycling House: Boutique cycling retailer and trip operator based in the Mountain West region with strong premium-brand ties. Comparable regional focus, cycling expertise, and customer demographic in the Mountain West.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/idahomtntouring
• Facebookfacebook.com/IdahoMtnTouring
• LinkedInlinkedin.com/company/idaho-mountain-touring

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Idaho Mountain Touring