Oakland Genesis

What Oakland Genesis does

Oakland Genesis is a 501c3 non-profit youth development organization (legal name: Oakland Genesis Soccer Club Corporation, EIN 84-3666972) incorporated in California and headquartered in Oakland, with a programmatic focus on East Oakland. Founded in 2018, the organization provides cost-free programming to youth ages 9-18 from underserved communities, structured around six pillars: competitive soccer (Academy Program), Afterschool Soccer, academic support, mentorship, transportation, and nutrition, along with college and career counseling. The OG Invitational tournament and OG Store merchandise line supplement the core program portfolio. Soccer is positioned as the engagement vehicle through which the broader youth development outcomes are delivered. The organization is co-founded by Matt Fondy, a former MLS player, lending credibility with professional athletes and partners.

Revenue is generated exclusively through charitable donations and grants, with donations facilitated through the GiveLively platform. The go-to-market is community-led: volunteers, word-of-mouth, school partnerships, and collaborations with organizations such as America SCORES Bay Area, Oakland Roots Soccer Club, StreetSoccerUSA, and COPA Training Center, supplemented by high-visibility partnerships with Stephen Curry's Eat. Learn. Play. Foundation. The organization has 11-50 employees and operates exclusively in Oakland, with no parent company or subsidiaries. No proprietary technology systems, APIs, or AI/ML capabilities are disclosed in the source material; the digital footprint is limited to a Squarespace website and standard social media channels (Instagram, Facebook, X, YouTube). Customer outcomes are evidenced by a first collegiate-athlete graduate (Julio Cordova) and a 2024 Community Impact Report published via Canva.

Name

Oakland Genesis

Legal name

Oakland Genesis Soccer Club Corporation

Website

https://oaklandgenesis.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Oakland Genesis is a 501c3 non-profit based in Oakland, CA that delivers cost-free soccer, academic support, mentorship, transportation, nutrition, and college/career counseling to youth ages 9-18 from underserved communities, with a primary focus on East Oakland.

Ownership category

akta.pro rank

Product category

Youth Development Nonprofit Services

NAICS

Sports and Recreation Instruction (61162), Sports Teams and Clubs (711211)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Youth soccer programs
• Youth development services
• Community nonprofit programs
• Athletic mentorship programs
• College readiness support

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: As a 501c3 non-profit organization (Tax ID: 84-3666972), Oakland Genesis relies primarily on charitable donations from individuals, corporations, and foundations to fund its free youth development programming. The organization operates cost-free programming for youth ages 9-18 from underserved communities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Oakland Genesis is a 501c3 non-profit youth development organization that provides cost-free programming to youth ages 9-18 from underserved Oakland communities. The core offering combines competitive soccer training with academic support, mentorship, free transportation, nutrition, and college/career counseling, delivered through the Academy Program, Afterschool Soccer, and the OG Invitational tournament.

Product overview

Oakland Genesis is a 501c3 non-profit youth development organization that operates as a unified program portfolio built around soccer as a tool for empowerment. The core offerings include the Academy Program (competitive soccer), Afterschool Soccer, Academic Support, Mentorship, Transportation, Nutrition, and Career/College Counseling services. All programs are provided cost-free to youth ages 9-18 from underserved communities in Oakland. The organization also hosts the annual OG Invitational tournament and operates the OG Store for branded merchandise. Soccer serves as the engagement vehicle through which the six program pillars deliver holistic youth development, academic achievement, and life success.

Differentiator

Problem solved

Functional benefit

Products and services

• Academy Program Year-round competitive soccer program for youth ages 9-18 from underserved Oakland communities, providing professional coaching, skill development, tournament participation, and a development pathway toward collegiate athletics.
• Afterschool Soccer After-school soccer programming providing youth free access to recreational and competitive play with professional guidance, including free transportation from schools to practice locations.
• OG Invitational Annual soccer tournament hosted by Oakland Genesis bringing together youth teams for competitive play and community engagement.

Quantifiable outcome

• First collegiate athlete graduate (Julio Cordova) successfully navigated to college through program support

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Eat. Learn. Play. FoundationcoreStrategic or Co-development Partner · 1 January 2024Stephen Curry's foundation partnership that brought the NBA superstar to visit Oakland Genesis practice. The foundation delivered healthy food, school supplies, books, and clothes to youth participants. Curry participated in on-field activities with the team.
• COPA Training CenterminorStrategic or Co-development Partner · 1 March 2021Partnership with COPA Training Center in Walnut Creek, CA provided Oakland Genesis players access to world-class soccer training technology including 'The COPA Cube' and 'The Double Speed Court.' Players participated in training sessions and tournaments with COPA pro coaches.
• Oakland Roots Soccer ClubcoreStrategic or Co-development Partner · 1 January 2020Official youth club partnership established in 2020. Oakland Genesis members receive special discounts on Oakland Roots membership packages and single game tickets. Oakland Genesis players and supporters can use code 20OGSC to have percentage of purchases donated back to the club. The partnership provides youth with professional soccer exposure and pathway inspiration.
• America SCORES Bay AreacoreStrategic or Co-development PartnerOngoing collaboration for Q&A sessions with professional athletes. The partnership hosts Instagram Live conversations featuring pro soccer players, college athletes, and community figures to inspire and mentor Oakland Genesis youth.
• StreetSoccerUSAminorStrategic or Co-development PartnerCollaboration on the Da De Los Muertos tournament, bringing together youth soccer players for cultural celebration and competition.
• Allstars AcceleratorminorStrategic or Co-development PartnerOakland Genesis joined the Allstars Accelerator program in 2022, gaining access to resources and support for youth development programming.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• East Oakland Youth Development Center: Long-standing East Oakland nonprofit providing youth services, sports, and leadership programming. Direct geographic peer competing for the same participant pool and donor dollars.
• Soccer Without Borders: Nonprofit that uses soccer as a vehicle for refugee and underserved youth development, integrating education and mentorship. Closely mirrors Oakland Genesis's sport-plus-youth-development mission and cost-free participation model.
• America SCORES: National nonprofit combining soccer with poetry, service-learning, and wellness for underserved youth. America SCORES Bay Area is an active Oakland Genesis partner, making the parent network a near-identical programmatic peer in the same geography.
• StreetSoccerUSA: National nonprofit using soccer for youth empowerment in underserved communities, and an active tournament partner of Oakland Genesis. Directly comparable programmatic model and target population.
• Boys & Girls Clubs of Oakland: Local youth-development nonprofit serving Oakland youth with programming spanning academics, sports, and mentorship. Direct competitor for both participants and grant funding in the same geography.
• KIPP Bay Area Public Schools: Bay Area charter school network serving predominantly low-income students with a college-preparatory mission. Comparable target population, geography, and college-readiness focus, though delivered through schools rather than sports.

Broad incumbents

• AYSO (American Youth Soccer Organization): Large established national youth soccer organization. Comparable in core activity (youth soccer) but broader, fee-based, and not focused on underserved-community youth development.
• U.S. Soccer Foundation: National funder and developer of soccer infrastructure for underserved communities. Comparable soccer-for-social-impact focus but operates as a grantmaker/incumbent rather than direct service provider.

Others

• Eat. Learn. Play. Foundation: Stephen Curry's Oakland-based foundation addressing childhood hunger, learning, and safe play. A current strategic partner and adjacent youth-development nonprofit operating in the same geography.
• Oakland Roots Soccer Club: Professional soccer club in Oakland that is Oakland Genesis's official youth club partner. Comparable in category (soccer in Oakland) but operates in a different segment (professional/paid vs. youth-development/free).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/oaklandgenesis
• YouTubeyoutube.com/watch?v=Y42QbsFj_sI
• Facebookfacebook.com/oaklandgenesissc
• Instagraminstagram.com/oaklandgenesissc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oakland Genesis