STYRK

What STYRK does

STYRK (legal entity STYRK Danmark ApS) is a Danish personal training services company founded in 2012 (originally as Fisker Performance) and rebranded to STYRK in 2024. The company delivers one-to-one personal training subscriptions, group training under the Træningsklubben brand, a specialized maternal program (STYRK Mor), and integrated treatment services (physiotherapy, chiropractic, massage) across six Danish cities: Aalborg, Aarhus C, Aarhus N, Randers, Odense, and Copenhagen. The company explicitly positions itself as fielding "Danmarks mest uddannede trænerteam," with trainers holding university degrees in sports science, medicine, nutrition, and philosophy, plus DIF and international coaching certifications.

The core product is in-person, subscription-based personal training billed monthly in three tiers: DKK 2,495 (2 sessions/month), DKK 3,495 (1 session/week), and DKK 6,295 (2 sessions/week). Group training memberships and treatment services generate additional recurring revenue under the same subscription mechanic. STYRK's go-to-market is a hybrid sales-led and content-led motion: a free, no-obligation consultation is the primary conversion mechanism, while the Træningstimen podcast (1.8M+ cumulative streams hosted by co-owner Nikolaj Bach), an evidence-based blog, and Instagram organic content drive top-of-funnel awareness. Co-owners Nikolaj Bach and Rune Hokken lead the company following founder Steffen Fisker's exit from ownership in autumn 2024; STYRK remains privately held with no disclosed external funding.

Name

STYRK

Legal name

STYRK Danmark ApS

Website

https://styrkmig.dk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

STYRK is a privately held Danish personal training company operating in six cities, offering subscription-based one-to-one training, group sessions, integrated physiotherapy/chiropractic/massage, and a maternal program, marketed via its 1.8M-stream Træningstimen podcast.

Ownership category

akta.pro rank

Product category

Personal Training Services

NAICS

Educational Support Services (61171), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industry

Small-Group Personal Training (Semi-Private) (HSADAAAN)

Keywords

• Personal training services
• Strength training programs
• Group fitness classes
• Physiotherapy services
• Health coaching

Headquarters

HQ city

Aalborg

HQ country

Denmark

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Personal Training Subscriptions: Monthly subscription-based personal training programs sold in three tiers: 2 sessions per month (2495 kr/month), 1 session per week (3495 kr/month), or 2 sessions per week (6295 kr/month). Billed monthly with a notice period of current month plus 1 month for cancellation.
2. Group Training (Træningsklubben): Group training memberships under the 'Træningsklubben' brand, available in Aalborg, Aarhus N, and Odense. Clients receive a personal training program alongside group sessions.
3. Treatment Services: Physiotherapy, chiropractic, and massage services offered under the same roof as personal training, providing integrated health and fitness services.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

STYRK delivers one-to-one and group personal training subscriptions conducted by academically qualified trainers, supported by integrated treatment services (physiotherapy, chiropractic, massage) under the same roof. Revenue is driven by monthly subscription tiers (2,495 kr / 3,495 kr / 6,295 kr) for personal training, plus group memberships (Træningsklubben), the STYRK Mor maternal program, and structured training programs such as Squat Mania I and II, all delivered in-person at six Danish locations.

Product overview

STYRK is a Danish personal training company operating as a unified service offering centered on personal training. The core offering consists of 1-to-1 personal training sessions with highly educated trainers, complemented by group training (Træningsklubben), specialized STYRK Mor programs for mothers, and integrated treatment services (physiotherapy, chiropractic, massage). Digital content products include the Træningstimen podcast (1.8M+ plays) and an educational blog. Training programs such as Squat Mania and Squat Mania II are offered as structured workout plans. Services are available across 6 Danish cities: Aalborg, Aarhus C, Aarhus N, Copenhagen, Odense, and Randers.

Differentiator

Problem solved

Functional benefit

Brands

• Træningstimen: A Danish podcast about nutrition and strength training hosted by STYRK trainers, with over 1.8 million listens.

Products and services

• Personlig Træning (Personal Training)
• Træningsklubben (Group Training Club) Subscription-based group training led by a personal trainer, with each member receiving an individual training program alongside the group sessions. Targeted at members who want community, commitment, and fixed training schedules rather than 1-to-1 sessions.
• STYRK Mor Specialized training program for mothers covering pre- and post-natal training and recovery. Provides maternal fitness coaching under the STYRK brand.
• Behandling (Treatment) Integrated treatment services offering physiotherapy, chiropractic, and massage therapy, delivered alongside STYRK's personal training at the same physical locations. Targets clients with pain, injuries, or rehabilitation needs.
• Squat Mania (8-week squat cycle) An 8-week squat cycle program designed to improve squat strength and technique through high-frequency training (5 sessions per week) with progressive overload.
• Squat Mania II (12-week extended squat cycle) A 12-week extended squat cycle program with auto-regulation features, three phases of four weeks each, and a peak phase aimed at achieving a personal record in the squat.

Quantifiable outcome

• Podcast: 1.8+ million streams
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Peloton: Connected fitness platform offering strength, cardio, and yoga content on-demand and live. Competes with STYRK indirectly for at-home fitness spend, but does not offer in-person training or integrated treatment services.
• SATS Group: Largest fitness chain in the Nordics with hundreds of clubs across Norway, Sweden, Denmark, and Finland. Compared to STYRK, SATS is a broad incumbent operating large-format gym facilities rather than boutique 1:1 personal training, but it competes for the same Danish consumer fitness spend.
• World Class (PureGym Denmark): Major Danish fitness chain offering gyms, group classes, and personal training across multiple Danish cities. Direct overlap with STYRK in the personal training segment, but operates at much larger scale as a facility-based incumbent.
• Orangetheory Fitness: Global boutique fitness brand with heart-rate-based group training. Competes with STYRK for premium fitness consumers, but lacks STYRK's 1:1 personal training model and integrated treatment services.

Regional players

• Basic-Fit: Europe's largest low-cost fitness chain operating in the Netherlands, Belgium, France, Spain, Germany, and Luxembourg. Does not directly compete in Denmark today, but represents the low-cost alternative that constrains STYRK's premium pricing power.

Emerging players

• Barry's: Premium boutique fitness brand with strength and conditioning classes. Comparable to STYRK in premium positioning and trainer-led experience, but operates as a class-based model rather than 1:1 personal training.
• F45 Training: Global boutique fitness franchise with functional training classes. Comparable to STYRK's group training product in terms of premium positioning and community-based offering, but does not specialize in 1:1 personal training or integrated treatment services.
• CrossFit (Affiliates): CrossFit affiliate gyms in Denmark offer coach-led group strength and conditioning. They compete with STYRK's Træningsklubben group offering and share a similar evidence-based strength training ethos, though they typically do not offer 1:1 personal training at the same premium level.

Direct peers

• FysioDanmark: Danish physiotherapy chain operating multiple clinics across Denmark. Directly comparable to STYRK's treatment services offering (physiotherapy, chiropractic, massage), though without the integrated personal training component.

Others

• Wellpass (subsidiary of Exos): Corporate wellness subscription platform connecting employees with gyms and studios across Europe. Could serve as a B2B2C distribution channel for STYRK's services, similar to how it works with other fitness providers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCdV7cYi-ZdYEH8pkstMge-w
• Facebookfacebook.com/2181145781905801
• Instagraminstagram.com/styrk_dk
• LinkedInlinkedin.com/company/styrkdk

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STYRK