Blue Agave Importers

What Blue Agave Importers does

Blue Agave Importers, LLLP is a privately held, family-owned U.S. importer and brand operator that markets and distributes Suavecito Tequila, a six-SKU premium tequila portfolio produced at Destiladora Agave Azul in Jalisco, Mexico. Founded in 2008 by Bill Foss (CEO) and his son Jeffrey Foss (CFO) after an agave farm acquisition in 2002, the company owns its agave supply chain and partners with a third-generation, ARA-certified distillery that uses brick-oven roasting, copper-pot distillation, and aging in retired American Oak Bourbon barrels. The portfolio spans Blanco, Reposado, Reposado Cristalino, Añejo, Founder's Reserve Single Barrel Añejo (a limited-release premium expression), and Extra Añejo, differentiated by extended aging beyond regulatory minimums and a proprietary 2% agave nectar return process claimed to reduce burn.

Name

Blue Agave Importers

Legal name

Blue Agave Importers, LLLP

Website

https://suavecitotequila.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Blue Agave Importers is a family-owned U.S. importer that markets and distributes Suavecito Tequila, a six-SKU premium tequila portfolio produced at a third-generation Jalisco distillery and sold primarily through Total Wine & More in 30 U.S. states.

Ownership category

akta.pro rank

Product category

Premium Tequila

NAICS

Beer and Ale Merchant Wholesalers (424810)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080)

akta.pro primary industry

Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)

Keywords

• Premium tequila brand
• Blue agave spirits
• Small batch tequila
• Tequila import distribution
• Aged tequila production

Headquarters

HQ city

San Juanito de Escobedo

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Wholesale Distribution: Suavecito Tequila generates revenue through wholesale distribution to liquor stores, bars, and restaurants via distributor partnerships across 30 states. Restaurants and retailers can contact distributors or request products through the company's Stock Suavecito page.
2. Retail Sales: Direct retail sales through Total Wine & More locations nationwide and select liquor stores. Products also available through Instacart for online ordering and delivery in supported markets.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Blue Agave Importers is the US-based importer and distributor of the Suavecito Tequila brand. The company imports a portfolio of six premium tequila expressions — Blanco, Reposado, Reposado Cristalino, Añejo, Founder's Reserve Single Barrel Añejo, and Extra Añejo — produced from 100% Blue Weber agave grown at 7,000 feet in the Central Highlands of Jalisco, Mexico, and aged in retired American Oak Bourbon barrels. It sells to bars, restaurants, liquor stores, and consumers via Total Wine & More, with online ordering through Instacart.

Product overview

Blue Agave Importers operates as a tequila brand under the Suavecito Tequila name, offering a portfolio of six distinct tequila expressions. The core lineup spans from unaged Blanco to ultra-aged Extra Añejo, with a premium limited-release Founder's Reserve Single Barrel Añejo as the flagship premium offering. All products are made from 100% Blue Weber agave grown in the highlands of Jalisco, Mexico, at Distiladora Agave Azul. The brand differentiates through extended aging beyond regulatory minimums and the proprietary addition of 2% unfermented agave nectar for smoothness. Distribution is through Total Wine & More and select distributors in CO, OH, OR, and Kansas City.

Differentiator

Problem solved

Functional benefit

Products and services

• Suavecito Blanco Tequila Unaged, double-distilled tequila made from 100% Blue Weber agave grown at 7,000 feet in Mexico's Central Highlands. Certified Kosher and crafted with the brand's signature 2% unfermented agave nectar return for smoothness.
• Suavecito Reposado Tequila Premium rested tequila aged 8 months in retired American Oak Bourbon barrels, exceeding the regulatory 2-month minimum. Features light honey color with delicate vanilla notes and gentle hints of cherry and cedar finish.
• Suavecito Reposado Cristalino Tequila Tequila aged 8 months in oak barrels then charcoal filtered to remove color while retaining aged flavor complexity. Presents floral and fruity notes with the crisp characteristics of a Blanco. Awarded 98 points at the International Women's Craft Spirits Competition.
• Suavecito Añejo Tequila Premium aged tequila aged for 2 years in retired American Oak Bourbon barrels, twice the required regulatory minimum. Deep amber color with bold yet smooth flavor featuring notes of mint, chocolate, oak, and cherry. Bronze Medal winner at the 2021 San Francisco World Spirits Competition.
• Suavecito Founder's Reserve Single Barrel Añejo Tequila Limited-release single barrel añejo aged 30 months total: 24 months in Kentucky Bourbon barrels followed by 6 months finishing in new Limousin French oak barrels. Bottled at barrel strength (51-54% ABV), with only 15 barrels produced. Each bottle is numbered and signed by founder Bill Foss.
• Suavecito Extra Añejo Tequila Ultra-premium tequila aged 5 years in retired American Oak Bourbon barrels, exceeding the 3-year regulatory requirement by two years. Dark caramel color with luxurious flavor notes of caramel, chocolate, and subtle cinnamon with a velvety smooth finish. Gold Medal and Consumer Choice winner at the 2021 Sip Awards.

Quantifiable outcome

• 98 Points - International Women's Craft Spirits Competition
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core, flagship and minor.

• Destiladora Agave AzulcoreStrategic or Co-development PartnerJose Garcia, owner of Destiladora Agave Azul, a third-generation distillery along La Ruta del Tequila, recognized Suavecito's exceptional quality and reached out to invest in the brand. Jose's only condition was to bring Suavecito's production under his family's distillery. The partnership provides access to Destiladora Agave Azul's Environmentally Responsible Agave (ARA) Certification, sustainable farming practices, and one of Mexico's few female Chief Engineers who oversees production. The distillery uses traditional methods including brick ovens and copper pot distillation.
• Total Wine & MoreflagshipChannel Partner/ Reseller/ DistributorTotal Wine & More serves as Suavecito's primary retail partner, offering Spirit Direct status. The brand is available at Total Wine & More locations nationwide, reaching consumers across 30 states. Online purchasing is available through Total Wine & More's website with store pickup options.
• InstacartminorChannel Partner/ Reseller/ DistributorInstacart provides online delivery service for Suavecito Tequila in supported markets, enabling direct-to-consumer delivery through their platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Casa Noble Tequila: Premium 100% agave tequila brand sold across the U.S. with a similar craft positioning, multiple aged expressions, and award-credentialed marketing—directly comparable in scale and premium trade-up strategy.
• Casamigos Tequila: Premium tequila brand co-founded by a celebrity and now owned by Diageo; competes head-to-head with Suavecito in the same premium sipping-and-cocktail occasion and on-premise account set.
• Clase Azul Tequila: Ultra-premium handcrafted tequila from Jalisco focused on aged expressions and high-end gifting/collecting, directly overlapping with Suavecito's Añejo/Extra Añejo and Founder's Reserve premiumization narrative.
• Don Julio: Premium tequila portfolio owned by Diageo spanning Blanco through ultra-premium aged expressions; competes with Suavecito across both on-premise accounts and retail shelf space.
• Patrón Spirits: One of the best-known premium tequila brands globally, with a broad portfolio of Blanco, Reposado, Añejo, and extra-aged expressions—directly comparable in SKU ladder and premium consumer targeting.

Emerging players

• Cincoro Tequila: Ultra-premium tequila brand founded by a group of NBA owners; competes in the same ultra-premium sipping and gifting occasion as Suavecito's Extra Añejo and Founder's Reserve.
• 818 Tequila: Celebrity-backed premium tequila with multiple aged expressions, recently scaling distribution nationally; comparable as a premium celebrity-driven brand chasing similar retail and consumer mindshare.
• Teremana Tequila: Celebrity-backed (Dwayne Johnson) premium agave tequila launched in 2020 with rapid nationwide scale; directly comparable as an emerging premium brand pursuing similar retail and on-premise placements.

Broad incumbents

• 1800 Tequila: Mass-premium tequila brand owned by Becle, with broad distribution and a wide SKU range; overlaps with Suavecito on retail shelf but competes at a lower price tier and broader scale.
• Espolòn Tequila: Mid-to-premium tequila owned by Campari Group, distributed broadly in the U.S. on-premise; comparable as a premium-but-accessible brand competing for similar cocktail-program placements.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SuavecitoTequila
• YouTubeyoutube.com/@SuavecitoTequila
• Instagraminstagram.com/suavecitotequila
• Xx.com/suavecitotequila
• LinkedInlinkedin.com/company/blue-agave-importers

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Agave Importers