Jim Keras Subaru- Covington Pike

What Jim Keras Subaru- Covington Pike does

Jim Keras Subaru-Covington Pike is a family-owned franchised automobile dealership operating from a single location at 2110 Covington Pike, Memphis, Tennessee. Founded in 1949 under the Jim Keras Automotive Group, the dealership serves as the exclusive authorized Subaru retailer for the Memphis metropolitan area, including Bartlett, Lakeland, Arlington, Cordova, Millington, Oakland (TN), West Memphis, and Marion (AR). The dealership sells new Subaru vehicles across the full lineup (Ascent, Outback, Forester, Crosstrek, Impreza, WRX, BRZ, Solterra, and the 2026 Trailseeker and Uncharted), pre-owned vehicles including a 152-point Certified Pre-Owned inventory, and offers genuine Subaru parts and accessories, a Tire Center, and factory-trained maintenance.

The business operates a traditional retail dealership revenue model with five primary streams: new and used vehicle sales (margin on acquisition), service and repairs (professional services using OEM parts), parts and accessories sales (hardware), finance and insurance products (transaction fees on financing, warranties, and protection plans), and trade-in facilitation (Trade Up Advantage and Guaranteed Trade-In Programs). Pricing is quote-based across model and trim, with manufacturer incentives (0.9-3.9% APR, up to $3,621 off MSRP on select 2026 models) and segment-specific programs for military, educators, healthcare workers, college graduates, and first-time buyers. Subaru Express Service provides no-appointment-needed minor maintenance as a volume lever.

The go-to-market motion is sales-led through the physical dealership and a content-driven website (subarumemphis.com) with blog content, social media presence, and local area marketing targeting Mid-South communities. The dealership carries a 4.8-star customer rating across over 1,000 reviews and participates in the Subaru Love Promise and Love Encore community programs. There is no public ticker, no disclosed financials, and ownership is private/family-controlled. The company is currently expanding EV and hybrid (Solterra, Trailseeker, Uncharted, Crosstrek Hybrid, Forester Hybrid) and Wilderness trim offerings while broadening segment-targeted financing programs.

Name

Jim Keras Subaru- Covington Pike

Legal name

Jim Keras Subaru

Website

https://subarumemphis.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Jim Keras Subaru-Covington Pike is a family-owned franchised Subaru dealership in Memphis, TN, selling new and used Subaru vehicles, providing factory-trained service and parts, and offering financing programs for the Memphis metropolitan area consumer market.

Ownership category

akta.pro rank

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new Subaru vehicles and used vehicles. Revenue generated from the margin between acquisition cost and sale price. Includes various trim levels and models (Ascent, Outback, Forester, Crosstrek, Impreza, WRX, BRZ, Solterra).
2. Service and Repairs: Revenue from maintenance services including oil changes, tire rotations, brake service, battery service, transmission service, and routine maintenance. Factory-trained technicians provide service using genuine Subaru parts.
3. Parts and Accessories Sales: Sale of genuine Subaru parts, accessories, and tires. Includes OEM parts for repairs and aftermarket accessories.
4. Finance and Insurance Products: Revenue from financing arrangements, extended warranties, added security plans, and other F&I products during vehicle purchase.
5. Trade-In Programs: Guaranteed Trade-In Program and Trade Up Advantage Program that facilitate vehicle exchanges and drive new sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Jim Keras Subaru is an authorized Subaru franchise dealership selling new and pre-owned Subaru vehicles across the full lineup (SUVs, sedans, performance cars, hybrid, and electric models). It also operates a manufacturer-authorized service and parts department staffed by factory-trained technicians using genuine Subaru OEM parts, supported by in-house auto financing, trade-in, and leasing services.

Product overview

Jim Keras Subaru is a family-owned Subaru dealership offering a comprehensive vehicle sales and service operation. The product portfolio centers on new and pre-owned Subaru vehicles across the full lineup including SUVs (Ascent, Outback, Forester, Crosstrek), sedans (Impreza, Legacy), sports cars (WRX, BRZ), and electric/hybrid models (Solterra, Trailseeker, Crosstrek Hybrid, Forester Hybrid). The dealership operates as a single-location franchise dealer with complementary service, parts, and financing departments. Service offerings include routine maintenance through Express Service (no-appointment needed), full-service repairs, tire center, and connected services setup. Financing includes in-house and third-party lending with specialized programs for military, educators, healthcare workers, college graduates, and first-time buyers. Additional programs include certified pre-owned vehicles, trade-up and guaranteed trade-in programs, and community-focused initiatives like Subaru Love Promise and Eco Friendly Retailer certification.

Differentiator

Problem solved

Functional benefit

Products and services

• New Subaru Vehicles Full lineup of new Subaru vehicles including gas, hybrid, and electric powertrains across SUV, sedan, and performance body styles (Ascent, Outback, Forester, Crosstrek, Impreza, Legacy, WRX, BRZ, Solterra, Trailseeker, Uncharted). Sold to individual retail buyers and families in the Memphis metropolitan area through the franchised dealership and its website.
• Pre-Owned Vehicles Used vehicle inventory including cars, SUVs, and trucks from Subaru and other manufacturers, available with financing options and presented with sub-inventories such as Vehicles Under $20k and Used Inventory 25 MPG & Over. Targeted at retail buyers in the Memphis area seeking value-priced used vehicles.
• Subaru Certified Pre-Owned Vehicles Pre-owned vehicles certified through Subaru's CPO program, which includes a 152-point inspection, extended warranty coverage, and additional benefits. Sold to retail buyers seeking manufacturer-backed used vehicles with warranty protection.
• Service & Parts Department Full-service maintenance and repair department staffed by factory-trained technicians using genuine Subaru OEM parts. Services include oil changes, tire rotations, brake service, battery replacement, transmission service, multi-point inspections, and recall repairs. Targets existing Subaru owners and customers in the Memphis metro area requiring scheduled or unplanned vehicle maintenance.
• Subaru Express Service No-appointment-needed express maintenance service for minor services such as oil changes, tire rotations, and multi-point inspections. Designed for retail customers seeking quick turnaround during regular service hours.
• Tire Center Tire sales, rotation, balancing, and alignment services offering a variety of tire brands. Targets retail vehicle owners needing tire replacement or routine tire maintenance.
• Auto Financing and Lease Services Comprehensive in-house auto financing including new and used car loans, lease options, online pre-approval application, payment calculator, and competitive rates. Provided to retail vehicle buyers at the point of sale, with specialized programs for military, educators, healthcare workers, college graduates, and first-time buyers.
• Subaru Guaranteed Trade-In Program Program offering a guaranteed minimum trade-in value for customers selling or trading their current vehicle toward a Subaru purchase. Available to retail buyers at the dealership.
• Subaru Trade Up Advantage Program Program allowing current Subaru owners to upgrade to newer Subaru models with personalized offers, lower costs, and renewed warranty coverage. Targeted at existing Subaru customers seeking to upgrade.
• Subaru Accessories and Genuine Parts Sale of genuine Subaru OEM accessories and parts, including pet-friendly accessories, roof racks, cargo carriers, all-weather floor liners, and replacement parts for vehicle repairs and customization.
• Added Security Plans Extended warranty and vehicle protection plans offered at the point of sale to provide additional peace-of-mind coverage beyond the standard manufacturer warranty. Available to retail vehicle purchasers.

Quantifiable outcome

• 4.8-star customer satisfaction rating with over 1,000 reviews

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and major.

• Subaru of AmericacoreChannel Partner/ Reseller/ DistributorJim Keras Subaru is an authorized Subaru dealership, the exclusive franchise dealer for Subaru vehicles in the Memphis area. This is the core business relationship that defines the dealership's operations, inventory, and brand positioning.
• Jim Keras Automotive GroupcoreOthersParent company of Jim Keras Subaru. The Keras Automotive Group operates multiple dealerships in the Memphis area (2080 Covington Pike) and has been serving customers since 1949. Jim Keras Subaru is part of this family-owned automotive organization.
• Subaru Certified Pre-Owned ProgramcoreTechnology or IntegrationCertified Pre-Owned program that thoroughly inspects and warranties eligible pre-owned vehicles. Vehicles undergo comprehensive inspection and come with extended warranty coverage.
• Subaru Love Promise ProgrammajorStrategic or Co-development PartnerSubaru's commitment to customers and communities including environmental initiatives, safety programs, and community engagement. Jim Keras Subaru participates in Love Promise and Love Encore programs.
• Subaru Trade Up Advantage ProgramcoreStrategic or Co-development PartnerProgram allowing current Subaru owners to receive personalized offers toward upgrading to new Subaru vehicles with lower costs and new warranty coverage.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AutoNation: Largest US automotive retailer operating hundreds of franchised dealerships across many brands and geographies. Highly comparable business model (new/used vehicle sales, service, parts, F&I) but at vastly larger scale than Jim Keras Subaru's single-point Memphis operation.
• Group 1 Automotive: US and UK franchised auto retailer with ~200 dealerships. Directly comparable business model — new vehicle sales, used cars, parts/service, and F&I — but operating at scale and geographic diversification that Jim Keras Subaru lacks.
• Lithia Motors: Major US franchised auto retailer with hundreds of stores and a Driveway digital channel. Same dealership franchise model (sales/service/parts/F&I) as Jim Keras Subaru, but Lithia's aggressive M&A strategy and scale make it a key consolidator competing for franchise rights in regional markets like Memphis.
• Penske Automotive Group: International franchised auto retailer with dealerships in the US, UK, and other markets. Comparable sales/service/parts/F&I model to Jim Keras Subaru but with premium-brand focus, commercial truck division, and substantially greater scale and brand diversification.
• Sonic Automotive: US franchised auto retailer with new/used vehicle dealerships plus EchoPark used-car stores. Operates the same traditional franchise dealership revenue model as Jim Keras Subaru, with comparable service/parts/F&I streams, but at significantly larger national scale.
• Asbury Automotive Group: US franchised auto retailer with ~150 dealerships and a Clicklane digital channel. Same franchise dealer operating model as Jim Keras Subaru (sales/service/parts/F&I), with portfolio diversification across brands and geographies that limits single-point risk.

Emerging players

• Carvana: Pure-play online used-vehicle retailer with vehicle vending machines and home delivery. Competes for the same used-vehicle and finance-attached customers Jim Keras Subaru targets via its pre-owned inventory, and increasingly relevant in the Memphis delivery radius.

Direct peers

• CarMax: Largest US used-vehicle retailer with hundreds of stores plus an online channel. Directly competes with Jim Keras Subaru's certified pre-owned and used-car inventory business, though CarMax does not sell new vehicles or operate franchised manufacturer service.

Regional players

• Homer Skelton Automotive: Family-owned multi-brand franchised dealer group headquartered in the Memphis metro area (Millington/Olive Branch). Operates the same traditional dealership model as Jim Keras Subaru and is a direct in-territory competitor for Memphis-area vehicle buyers, service customers, and franchise opportunities.

Others

• Subaru of America: US distributor and brand owner for Subaru vehicles; the franchisor that grants and renews Jim Keras Subaru's exclusive Memphis-area franchise rights. Not a competitor, but the enabling manufacturer whose product pipeline, EV transition, and franchise standards directly shape the dealership's upside and risk.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/subarumemphis
• LinkedInlinkedin.com/company/jim-keras-subaru

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jim Keras Subaru- Covington Pike