SubAstor
SubAstor is a high-end cocktail bar group operating three locations in São Paulo, Brazil, serving individual patrons and corporate/private event clients with award-winning Brazilian biodiversity-inspired cocktails and an annual international bartender collaboration project called The Mission.
- Company typePrivate
- Founded-
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
What SubAstor does
SubAstor is a privately held, high-end cocktail bar group operating three physical locations in São Paulo, Brazil: the flagship Vila Madalena site (Rua Vupabussu, 271), the Bar do Cofre venue inside Farol Santander, and SubAstor Paulista. The business serves both individual nightlife patrons seeking premium cocktails and corporate/private event clients booking customizable 4-hour packages (R$380-R$440 per person, 20-person minimum), plus à la carte food and beverage with an R$80 corkage fee. Its core proposition is 'Universal Brazilian Cocktail Bartending,' combining classical mixology techniques with locally sourced Brazilian biodiversity ingredients organized under the 'Biomas do Brasil' menu concept.
The company operates a sub-brand called 'The Mission,' launched in 2016 and now in its 9th year, which invites international bartenders, chefs, and journalists on expeditions across Brazilian biomes (2024: Mata Atlântica coast; 2025: Atlantic Forest of Bahia with Bar Purgatório) to develop proprietary cocktails. It also runs the 'Hall da Fama' recognition program honoring notable bartenders from its 15+ year history. SubAstor was ranked 58th in The World's 50 Best Bars 2023, anchoring its international credibility. Its sibling bar 'O Astor' (barastor.com.br) has operated as a bohemian refuge in São Paulo since 2001.
The business relies entirely on third-party SaaS tools for operations: TagMe for reservations, LiveMenu for digital menu display, Pipefy for event request workflows, Gupy for recruiting, and WhatsApp for customer service. Marketing is driven by organic Instagram presence, a blog, an email newsletter, a curated Spotify playlist (SubGroove), and earned media from international rankings and Mission project collaborations. The company has not disclosed any funding rounds, parent company, or external investment, and appears independently operated with approximately 12 employees.
SubAstor firmographics
Firmographics- Name
- SubAstor
- Legal name
- SubAstor
- Website
- https://subastor.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SubAstor is a high-end cocktail bar group operating three locations in São Paulo, Brazil, serving individual patrons and corporate/private event clients with award-winning Brazilian biodiversity-inspired cocktails and an annual international bartender collaboration project called The Mission.
- Ownership category
- akta.pro rank
SubAstor industry classification
Industry- Product category
- Cocktail Bar / Hospitality Services
- NAICS
- Drinking Places (Alcoholic Beverages) (7224), Caterers (72232)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Cocktail Bars & Lounges (CRANACAD)
- akta.pro secondary industries
- Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF), Cocktail Experiences (Mixology Classes, Cocktail Tours) (THAJAGAG)
Keywords
Where SubAstor is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
SubAstor business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Food and beverage sales: SubAstor generates revenue primarily through the sale of cocktails, food, and other beverages at its physical bar locations. The cocktail menu features Brazilian biodiversity ingredients. No minimum consumption is required.
- Private event packages: SubAstor offers closed private event packages priced per person (R$380–R$440) with food, beverages, and 4 hours of service. These are targeted at corporate events, birthdays, and weddings.
- Corkage fee: A corkage fee of R$80 is charged when customers bring their own wine/bottles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | SUB Package - 4-hour private event with food and standard beverages at R$380 per person |
| Unit Pricing | Pay-as-you-go | Premium Package - 4-hour private event with premium food and beverages at R$400 per person |
| Unit Pricing | Pay-as-you-go | Bar do Cofre Package Option 1 at R$380 per person |
| Unit Pricing | Pay-as-you-go | Bar do Cofre Package Option 2 at R$440 per person |
| Transaction based/ take rate | Pay-as-you-go | Corkage fee |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
SubAstor product offering
Product offeringCore offering
SubAstor is a high-end cocktail bar chain operating three physical locations in São Paulo, Brazil, serving premium cocktails crafted from locally sourced Brazilian biodiversity ingredients combined with classical mixology techniques. The bars offer an immersive "Universal Brazilian Cocktail Bar" experience, no reservation fee or minimum consumption at Vila Madalena, and host private events (corporate, weddings, birthdays) through packaged 4-hour food and beverage service starting at R$380 per person.
Product overview
SubAstor is a high-end cocktail bar with multiple locations in São Paulo (Vila Madalena, Bar do Cofre at Farol Santander, and Paulista). The core offering is universal Brazilian cocktail service featuring creative cocktails inspired by Brazilian biodiversity through the 'Biomas do Brasil' menu. Additional services include private event hosting with customizable food and beverage packages. The brand also operates The Mission, an international bartender exchange program that brings global bar professionals to explore Brazilian ingredients, and the Hall da Fama recognition program for notable bartenders.
Differentiator
Problem solved
Functional benefit
Brands
- The Mission: A project inviting international bartenders, chefs, and journalists to explore Brazilian biodiversity and translate it through cocktail making.
- Biomas do Brasil
Products and services
- SubAstor Vila Madalena Flagship high-end cocktail bar at Rua Vupabussu, 271, São Paulo. Serves universal Brazilian cocktails with local ingredients and classic mixology techniques. Features a 'secret' underground entrance via staircase, valet parking, and a wheelchair-accessible side entrance. No reservation fee, cover charge, or minimum consumption required.
- Bar do Cofre SubAstor Second SubAstor location co-located with the Farol Santander venue in São Paulo. Offers cocktail bar service and event hosting with specialized cocktail packages. Operated in partnership with Farol Santander.
- SubAstor Paulista Third SubAstor bar location in São Paulo's Paulista neighborhood, serving the brand's Universal Brazilian cocktail menu.
- Biomas do Brasil Cocktail Menu Award-winning cocktail menu organized around Brazilian biomes, featuring creative drinks inspired by Brazilian biodiversity ingredients sourced locally and combined with classic mixology techniques to showcase the country's flora nacional.
- Private Event Hosting Packages Closed private event services for corporate gatherings, birthdays, weddings, and social events. Packages include 4 hours of food, beverages, and dessert service with a minimum of 20 guests, priced per person from R$380 to R$440. Two main packages (SUB and Premium) plus Bar do Cofre-specific variants.
Quantifiable outcome
- Ranked 58th in The World's 50 Best Bars 2023
Companies that use SubAstor
Customer profileSegments3 records
Ideal customer profiles2 records
SubAstor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
SubAstor partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Bar Purgatório (Salvador)coreThe Mission 2025 was conducted in partnership with Bar Purgatório in Salvador, Bahia. The expedition explored the Mata Atlântica of Bahia, with Bar Purgatório hosting part of the immersion experience.
- Taioba Restaurant (Chef Eudes Assis)minorChef Eudes Assis of Taioba restaurant served as a local culinary guide during The Mission 2024 expedition along the Mata Atlântica coastal region (Camburi and Ilhabela), supporting the project's exploration of Brazilian biodiversity.
- Projeto A.MAR (Rodolfo Villar)minorRodolfo Villar, founder of Projeto A.MAR, assisted The Mission 2024 expedition by providing expertise during the coastal exploration of Brazilian biodiversity for cocktail ingredient research.
- Farol SantanderminorThe Bar do Cofre SubAstor location operates within the Farol Santander venue in São Paulo. Farol Santander provides the physical space, and SubAstor operates the cocktail bar within it.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
SubAstor competitors and assessment
Company assessmentDirect peers
- The Dead Rabbit: The Dead Rabbit is a multi-time World's 50 Best Bars #1 cocktail bar in New York, with an Irish-themed craft cocktail program and historical storytelling similar in approach to SubAstor's Brazilian biodiversity narrative. Comparable as a globally ranked, concept-driven cocktail bar.
- Dante NYC: Dante is a historic New York Italian-American cocktail bar and multiple World's 50 Best Bars #1 winner. Directly comparable as a craft cocktail destination leveraging heritage, an awards reputation, and a strong cocktail-and-food program.
- Licorería Limantour: Licorería Limantour is a regularly top-ranked Latin American cocktail bar (Mexico City) frequently appearing in the World's 50 Best Bars list alongside SubAstor. It is a directly comparable high-end Latin American cocktail bar with similar event-hosting, international bartender exchange, and craft-mixology positioning.
- American Bar at The Savoy: The American Bar at The Savoy in London is one of the oldest and most decorated cocktail bars globally. Comparable to SubAstor as a heritage-driven, award-listed international cocktail destination with strong cultural cachet.
- Atlas Bar: Atlas Bar in Singapore is a high-end lobby cocktail bar inside a luxury hotel, regularly appearing on the World's 50 Best Bars list. Comparable to SubAstor for its international awards profile, luxury positioning, and craft cocktail focus.
- Connaught Bar: Connaught Bar in London is a perennial World's 50 Best Bars fixture and a hotel-based luxury cocktail bar. Comparable to SubAstor for its globally recognized mixology program, luxury positioning, and ability to attract international press and guests.
- The Astor: The Astor is the sibling/older brother establishment of SubAstor in São Paulo, operating since 2001 as a bohemian bar with craft beer, wine, and spirits. It is directly comparable as a São Paulo premium bar under the same brand family, sharing heritage, customer base, and owner relationships.
Emerging players
- Bar Purgatório: Bar Purgatório in Salvador, Bahia, partnered with SubAstor on The Mission 2025 expedition. It is a Brazilian regional cocktail bar operating with a similar craft/biodiversity-driven philosophy, making it a comparable emerging player in the Brazilian cocktail scene outside São Paulo.
- Himkok: Himkok is an Oslo-based craft cocktail bar and distillery, frequently listed in the World's 50 Best Bars. Comparable to SubAstor for its in-house cocktail innovation, beverage program creativity, and integration of locally sourced ingredients.
- Employees Only: Employees Only is a globally recognized New York cocktail bar that has expanded internationally. Comparable to SubAstor as an award-winning craft cocktail bar with a multi-venue growth strategy and international bartender reputation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
SubAstor social profiles
Digital presenceSubAstor compliance and trust
Trust signalCompliance1 record
SubAstor financial estimates
Financial estimateRevenue estimate
Valuation estimate
SubAstor leadership team
Management profileNumber of profiles
SubAstor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SubAstor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SubAstor
What does SubAstor do?
SubAstor is a high-end cocktail bar chain operating three physical locations in São Paulo, Brazil, serving premium cocktails crafted from locally sourced Brazilian biodiversity ingredients combined with classical mixology techniques. The bars offer an immersive "Universal Brazilian Cocktail Bar" experience, no reservation fee or minimum consumption at Vila Madalena, and host private events (corporate, weddings, birthdays) through packaged 4-hour food and beverage service starting at R$380 per person.
Is SubAstor a public or private company?
SubAstor is a private company. It is classified as unknown and is currently operating.
When was SubAstor founded?
SubAstor was founded in -1. It employs 11 to 50 people.
Where is SubAstor based?
SubAstor is headquartered in São Paulo, Brazil, in the Latin America region.
How does SubAstor make money?
Three revenue lines are on record. Food and beverage sales are the primary driver. The others are private event packages and corkage fee.
Who are SubAstor's main competitors?
Direct peers on record are The Dead Rabbit, Dante NYC, Licorería Limantour, American Bar at The Savoy, Atlas Bar, Connaught Bar and The Astor. Emerging players are Bar Purgatório, Himkok and Employees Only.
Does SubAstor have an API?
No public API is recorded for SubAstor.
What industry is SubAstor in?
SubAstor's product category is Cocktail Bar / Hospitality Services. Its primary akta.pro industry code is CRANACAD, Cocktail Bars & Lounges, with a secondary code of HSACAGAF, Bar & Beverage Catering (Mobile Bar, Bartending). Its NAICS code is 7224 and its SIC code is 5810.