Suc de Lluna

What Suc de Lluna does

Suc de Lluna is a privately held ecological café and restaurant operating from a single location at Mercado de Colón in Valencia, Spain, under the brand names "Suc de Lluna," "Casa Orxata & Suc de Lluna," and "BIOCAFE ORGANIC." Founded by agricultural engineers from the Universitat Politècnica de València (UPV) with Master's degrees in Organic Agriculture from Wageningen University (Netherlands), the company positions itself as a pioneer in ecological hospitality in Valencia. Approximately 90% of ingredients are certified organic by CAECV (Comité de Agricultura Ecológica de la Comunidad Valenciana) or locally sourced with sustainability certification, and the venue operates 365 days per year with indoor and outdoor terrace seating plus a takeaway service that uses a reusable container and deposit system.

The core product is "Orxata Al Punt," an organic horchata (tiger nut drink) produced in-house from the company's own certified organic Valencia chufa fields holding a Denominación de Origen Chufa de Valencia designation. Unlike conventional horchata, Orxata Al Punt is raw, unpasteurized, additive-free, and sweetener-free, allowing customers to adjust sweetness to taste; the formulation was validated by the UPV-COMAV research group as nutritionally superior to conventional and other organic chufa samples. A secondary product line, "Gándara," is a registered own-brand organic craft beer produced on-site. The company also designs custom bike carts for private events. Revenue derives from in-restaurant dining (with a 15€ per-person reservation minimum), takeaway (with 1€ reusable container and 2€ metal cutlery deposits), beverage sales, and branded product sales — there is no e-commerce or online ordering.

The business model is direct-to-consumer hospitality with a strong sustainability and authenticity narrative. Customer segments are horizontal: health-conscious consumers, vegans/vegetarians, environmentally conscious diners, and tourists/cultural-heritage seekers of authentic Valencian products. Distribution is entirely physical — a single retail storefront plus on-premise events. The company has built credibility over 20 years through five industry awards (Bancaja 2004, UPV IDEAS 2007, Federación de Hostelería Valenciana 2017, ICTE Sustainability 2023, Cámara de Comercio de Valencia Sustainable Business 2024), endorsements from chef Ferrán Adriá and The New York Times (March 2025), and stacked regulatory certifications. Suc de Lluna is privately held with no disclosed external investment, parent company, or institutional investors.

Name

Suc de Lluna

Legal name

Unknown

Website

https://sucdelluna.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Suc de Lluna is a privately held ecological café and restaurant in Valencia, Spain, operating a single location at Mercado de Colón and serving organic, healthy, and vegan food alongside its proprietary raw organic horchata ("Orxata Al Punt") and own-brand craft beer ("Gándara") to health-conscious, vegan, eco-aware, and cultural-tourism consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. In-restaurant dining: Food service operation at Mercado de Colón with indoor and outdoor terraces, offering organic healthy food, juices, smoothies, salads, tapas, ice creams, coffees, and own preparations. Minimum consumption of 15€ per person for reservations.
2. Horchata and beverages: Sale of organic horchata (Orxata Al Punt) and other beverages including own organic craft beers (Gándara, Suc de Lluna).
3. Takeaway service: Food and beverages for takeaway with emphasis on reusable containers and sustainable packaging.
4. Own brand products: Sale of branded products including organic craft beers 'Gándara' and 'Suc de Lluna'.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Suc de Lluna operates an organic biocafe and restaurant in Mercado de Colón, Valencia, serving ecological food and beverages made with 90% certified organic ingredients, including juices, smoothies, salads, tapas, ice cream, coffee, vegan options, and house-made craft beer (Gándara). Its flagship offering is Orxata Al Punt, an unpasteurized organic horchata produced in-house from chufa grown on the founders' own fields in Alboraya under Denomination of Origin certification. The company also provides a mobile bike-cart catering service and operates a reusable container deposit-return program for takeaway.

Product overview

Suc de Lluna operates as an eco-friendly biocafe and restaurant (also known as Casa Orxata & Suc de Lluna) located in the Mercado de Colón in Valencia, Spain. The company offers a unified food and beverage service centered on organic, healthy, and vegan options, including juices, smoothies, salads, tapas, ice cream, and coffee. Its core differentiated products are the house-made Orxata Al Punt (organic tiger nut drink with Denomination of Origin certification) and Gándara bio craft beers. The company also operates under its own registered brand 'Suc de Lluna' and 'Gándara' and is recognized by international media as a destination for experiencing authentic Valencia tiger nut (chufa) products.

Differentiator

Problem solved

Functional benefit

Brands

• Orxata Al Punt: Organic horchata without sweeteners. Fresh, raw, without additives, preservatives, gluten, pasteurization, pesticides, or bottling. With ecological guarantee certificate and health benefits.
• Gándara

Products and services

• Suc de Lluna Biocafe

Quantifiable outcome

• 90% of ingredients have organic (Bio/Organic) certificate
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• CAECV (Comité de Agricultura Ecológica de la Comunidad Valenciana)coreOthersCAECV provides organic certification for ingredients. 90% of Suc de Lluna's ingredients have CAECV ecological certification or are locally sourced with sustainability certification.
• Universidad Politécnica de València (UPV) - COMAVcoreStrategic or Co-development PartnerThe MD Rañón research group at UPV's Institute for Conservation and Improvement of Valencian Agrodiversity (COMAV) conducted nutritional analysis of organic tiger nuts from Suc de Lluna's own fields, finding extraordinary nutritional quality surpassing conventional and other organic fields.
• Cámara de Comercio de ValenciaminorStrategic or Co-development PartnerThrough the Sustainable Local Business Program, collaborated on implementing sustainable technologies and practices backed by energy management systems and good practices for sustainability.
• ICTE (Instituto para la Calidad Turística Española)minorStrategic or Co-development PartnerProvided sustainability certification recognizing the business's commitment to environmental responsibility in tourism.
• Denominación de Origen Chufa de ValenciacoreOthersHorchata is made with Valencia chufa with Denomination of Origin certification and organic certification, produced in-house without additives.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Honest Greens: Healthy, sustainability-focused restaurant chain operating across Iberia (Portugal/Spain) with scalable locations. Comparable in mission and customer segment, though more standardized and chain-like than Suc de Lluna's single-site format.
• La Socarrada: Valencia-region craft beer brand rooted in regional identity and natural ingredients. Comparable to Gándara for craft beer production with local/regional storytelling and quality positioning.
• Tyris on Tap: Valencia-based craft brewery with taproom and brand-led distribution. Relevant peer for Suc de Lluna's Gándara craft beer sub-brand given shared geography and craft brewing positioning.

Direct peers

• Horchatería Daniel: Historic horchatería in Alboraya/Valencia specializing in tiger nut horchata. Closest direct comparable to Suc de Lluna's horchata-centric offering, though positioned as a traditional sweets shop rather than ecological café.
• Teresa Carles: Iconic vegetarian/healthy restaurant in Barcelona with a strong sustainability and local-sourcing ethos. Closely comparable in organic, vegan-friendly, health-positioned restaurant operations in Spain.
• Horchatería Santa Catalina: Long-established horchatería in Valencia with Denomination of Origin chufa. Direct competitor in the tiger nut horchata category serving Valencia residents and tourists in a traditional format.
• Flax & Kale: Plant-forward, organic-leaning restaurant group in Barcelona with multiple locations. Comparable in health-conscious, sustainable positioning and premium pricing, though larger scale and broader menu.
• Biocenter: Spanish organic supermarket and bio-restaurant chain with multiple stores. Comparable organic-certification-led positioning and prepared-food service, with broader retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sucdelluna
• Instagraminstagram.com/sucdelluna
• LinkedInlinkedin.com/company/suc-de-lluna

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suc de Lluna