State Urban Development Agency

What State Urban Development Agency does

State Urban Development Agency (SUDA), Odisha is a state government nodal agency established in 1990 under the Societies Registration Act and constituted by Resolution No. 47588/HUD, dt. 20.12.1990 to implement integrated urban poverty alleviation programmes. Operating under the Housing & Urban Development Department of the Government of Odisha, SUDA coordinates and monitors anti-poverty schemes across all 115 Urban Local Bodies (ULBs) in Odisha through State, District (DUDA), and City (CMMU) Project Management Units, and was the pioneering state to establish this agency model under the 8th Plan Policy guidelines.

SUDA's core product portfolio spans food security, livelihood generation, water supply management, and shelter provision. Flagship programmes include Aahaar (subsidized hot cooked meals at Rs. 5 per meal through 15 outlets and 3 central kitchens, all ISO 9001:2015 certified), MUKTA (urban wage employment and community asset construction, including 22,222 rainwater harvesting structures), Jalasathi (community water supply management), and the DAY-NULM bundle of seven components (SMID, EST&P, CBT, SEP, SUH, SUSV, ISP). Ancillary sub-products include three 'Mo Aachar' pickle production units at Baripada, Berhampur, and Dhenkanal (120 MT per annum capacity each), FSTP, MCC & MRF waste management infrastructure, Mo Khata financial tracking, and Battery Operated Vehicles. The underlying delivery architecture is community-led, relying on a network of 3,476 Mission Shakti Self-Help Groups and 130 Area Level Federations for operations and maintenance, with 45 functional SUH shelters and 65 district-level professionals (Team Leads, Infra Experts, M&E Experts) supporting execution.

SUDA operates as a fully government-owned entity with no private equity, venture capital, or external institutional investment. It is funded through budgetary allocations from the Government of Odisha (including a Rs. 100 crore initial budget for MUKTA) and the Ministry of Housing & Urban Affairs for NULM programmes. Revenue mechanics are grant-based rather than commercial, with monetized sub-components such as SEP credit linkage (Rs. 2 lakh individual / Rs. 10 lakh group enterprise ceilings), Revolving Fund support (Rs. 2.47 crore), and pickle unit sales through Udyan Fresh, Swasti Group, and FPOs. Key strategic partners include HDFC Bank (Rs. 90 lakh pickle unit financing), CFTRI Mysuru (technology transfer), CIPET Bhubaneswar (packaging), and Mission Shakti Department, Government of Odisha (SHG infrastructure).

Name

State Urban Development Agency

Legal name

State Urban Development Agency

Website

https://sudaodisha.org

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

State Urban Development Agency (SUDA), Odisha is a government nodal agency implementing urban poverty alleviation schemes including Aahaar meals, MUKTA wage employment, Jalasathi water management, and NULM livelihood programmes across 115 ULBs through a network of 3,476 Mission Shakti SHGs.

Ownership category

akta.pro rank

Product category

Urban Development and Poverty Alleviation Services

NAICS

Administration of Housing Programs, Urban Planning, and Community Development (9251)

SIC

Services-Social Services (8300)

akta.pro primary industry

Infrastructure, Housing & Community Development (BPAGABAL)

Keywords

• Urban poverty alleviation
• Government welfare programs
• Subsidized meal services
• Urban livelihood development
• Community development programs

Headquarters

HQ city

Bhubaneswar

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Aahaar Meal Program: Subsidized meal service at Rs. 5 per meal to urban poor, funded through CMRF along with CSR and individual/institutional donations
2. MUKTA Wage Employment: Urban wage employment initiative generating mandays through community asset construction projects
3. NULM Self-Employment & Skills Training: Credit linkage and skill training support to urban poor for self-employment, funded by Ministry of Housing & Urban Affairs
4. Pickle Production Units: Three pickle making units producing 'Mo Aachar' brand with bank financing (Rs. 90 lakh from HDFC Bank) and marketing through Udyan Fresh, Swasti Group, FPOs

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

State Urban Development Agency (SUDA) is the state-level nodal agency under the Government of Odisha's Housing & Urban Development Department that plans, coordinates, and implements a portfolio of urban poverty alleviation programmes across all 115 Urban Local Bodies in Odisha. Its core offerings are subsidized food security (Aahaar hot cooked meals at Rs. 5), urban wage employment and community asset construction (MUKTA), community-managed water services (Jalasathi), and the DAY-NULM bundle (SMID, SEP, SUH, SUSV, CBT) — all delivered through 3,476 Mission Shakti Self-Help Groups and 130 Area Level Federations.

Product overview

State Urban Development Agency (SUDA), Odisha operates a multi-scheme platform for urban poverty alleviation and livelihood development. The core programmes include Aahaar (subsidized meal programme), MUKTA (urban employment scheme), Jalasathi (water supply management), and DAY-NULM with seven sub-components (SMID, SEP, SUSV, SUH, CBT, EST&P, ISP). These schemes are implemented through Mission Shakti SHGs and Slum Dwellers Associations, with additional support programmes like Pickle Making Units, FSTP, MCC/MRF for waste management, and Mo Khata for financial tracking. The agency coordinates across 115 Urban Local Bodies in Odisha with district-level teams and city-level implementation units.

Differentiator

Problem solved

Functional benefit

Products and services

• Aahaar Flagship food security programme of the Government of Odisha providing subsidized hot cooked meals (Rice and Dalma with Pickle) at Rs. 5 per meal to urban poor. Operates through 15 ISO 9001:2015 certified outlets and 3 central kitchens (geo-tagged) across 115 ULBs, with O&M handled by 14 Mission Shakti SHGs; 3.08 crore meals have been served.
• MUKTA (Mukhya Mantri Karma Tatpara Abhiyan) Urban employment and community asset construction programme generating livelihood mandays for migrant workers and urban poor, delivered through community construction of mini parks, open gyms, child play stations, walking tracks, community centres (Parichay, Mission Shakti Gruha), vending zones, and water bodies. Has generated 15 lakh mandays and built 22,222 rainwater harvesting structures in convergence with JAGA Mission.
• Jalasathi Water supply management programme that uses Mission Shakti SHG members as Jalasathi to serve as the community link between consumers and WATCO/PHEO for water tax collection, water quality testing, and facilitating new household pipe connections, supporting universal piped water coverage.
• DAY-NULM (Deendayal Antyodaya Yojana – National Urban Livelihoods Mission) Central government's poverty alleviation programme implemented in Odisha by SUDA as the nodal agency, bundling seven components: SMID, EST&P, CBT, SEP, SUH, SUSV, and ISP, targeting urban poor households, SHGs, street vendors, and the homeless across 115 ULBs.
• Mo Aachar Pickle Making Units Three pickle production units operated by Mission Shakti SHGs producing the 'Mo Aachar' brand, with 120 Metric Ton per annum capacity each, supplying pickles for the Aahaar programme and marketed through Udyan Fresh, Swasti Group, and FPOs.
• SUH (Scheme of Shelter for Urban Homeless) Permanent all-weather 24x7 shelters for urban homeless with basic facilities (water, sanitation, electricity, kitchen) and linkages to Anganwadi, PHC, and childcare services; 45 functional shelters operational across Odisha.
• SEP (Self-Employment Programme) Credit linkage and financial assistance programme under DAY-NULM for urban poor to set up micro-enterprises (manufacturing, servicing, petty business) with project cost ceilings of Rs. 2 lakh for individual enterprises and Rs. 10 lakh for group enterprises; Rs. 42.79 Cr disbursed to 3,200 individuals and 1,423 SHGs.
• SUSV (Support to Urban Street Vendors) Programme for skilling urban street vendors, supporting micro-enterprise development, credit enablement, and pro-vending urban planning with social security options for vulnerable groups including women, SCs/STs, and minorities.
• SMID (Social Mobilisation and Institution Development) Component of DAY-NULM focusing on mobilising urban poor households into Self-Help Groups (SHGs) and their federations, with the objective of bringing at least one member from each urban poor household under the SHG network — the foundation layer for SEP, SUSV, and SUH delivery.

Quantifiable outcome

• 3,476 Mission Shakti SHGs formed and 130 Area Level Federations established
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, support and flagship.

• Mission Shakti Department, Government of OdishacoreStrategic or Co-development Partner · 1 April 2015Mission Shakti Department provides SHG infrastructure, training support, and working capital for pickle unit development. SHGs operate and maintain Aahaar outlets, pickle making units, and participate in MUKTA scheme implementation.
• JAGA MissioncoreStrategic or Co-development PartnerConvergence partnership under which MUKTA works with JAGA Mission to upgrade urban slums to livable habitats with basic infrastructure facilities created across cities.
• Mission Shakti SHGs & Slum Dwellers' AssociationscoreStrategic or Co-development PartnerCommunity-based implementation partners for MUKTA scheme with 22,222 RWHS constructed and ongoing asset construction/maintenance activities.
• Central Food Technological Research Institute (CFTRI), MysurusupportTechnology or IntegrationTechnology transfer partnership for pickle production. Exposure visits organized for Mission Shakti SHGs to enhance pickle making skills.
• Central Institute of Plastic Engineering and Technology (CIPET), BhubaneswarsupportTechnology or IntegrationPartnership for supply of plastic jars for pickle packaging.
• Udyan Fresh, Swasti Group, FPOssupportChannel Partner/ Reseller/ DistributorMarketing tie-up arrangements for Mo Aachar brand pickles distribution through these retail channels.
• National Water Mission - Catch the Rain CampaignflagshipStrategic or Co-development PartnerMUKTA contributes to Catch the Rain campaign with RWHS creation. Odisha received International Guangzhou Award for rainwater harvesting structures.
• Odisha State Aahaar Society (OSAS)coreStrategic or Co-development PartnerNodal agency under H&UD Dept. for Aahaar program implementation. Dedicated PMU set up for monitoring across the state.
• M/S Equinox LabsupportTechnology or IntegrationFood safety training imparted to supervisors through Equinox Lab as per FSSAI norms for pickle production units.
• Ministry of Housing & Urban Affairs (MoHUA), Government of IndiacoreStrategic or Co-development PartnerNULM program funding and policy guidance from MoHUA for urban poverty alleviation schemes.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• PRADAN (Professional Assistance for Development Action): Civil society organization implementing livelihood and SHG programs in rural/urban India; complementary rather than substitutable, but operates similar SHG-federation delivery model for anti-poverty work.

Direct peers

• Kudumbashree (Kerala State Poverty Eradication Mission): Kerala's state government anti-poverty mission using SHG federations for urban livelihood delivery. Highly comparable community-based model with deep SHG integration analogous to SUDA's Mission Shakti ecosystem.
• Karnataka State Urban Livelihoods Mission (KSULM): Karnataka's state mission implementing DAY-NULM components including SHG formation, SEP, EST&P and shelter — a direct peer to SUDA's NULM delivery in a different state.
• Maharashtra State Urban Development Agency: Maharashtra's state-level urban poverty and livelihood delivery body that implements DAY-NULM programs in Maharashtra's ULBs using a similar community-shield model.
• Society for Elimination of Rural Poverty (SERP), Telangana: Telangana state mission using SHGs and federations for poverty alleviation programs analogous to SUDA's SM&ID and SEP components under DAY-NULM.
• Tamil Nadu State Urban Development Agency: Tamil Nadu's state-level counterpart implementing DAY-NULM and urban livelihood schemes across the state's ULBs. Operates the same federal program architecture as SUDA but with a different state mission governance model.
• West Bengal State Urban Development Agency: West Bengal's state urban development agency performing parallel scheme coordination and SHG mobilization under DAY-NULM, comparable in function and scale to SUDA.
• Bihar State Urban Development Authority (BSUDA): Bihar's state-level urban development agency coordinating anti-poverty schemes and NULM implementation across the state's ULBs — direct administrative peer to SUDA.

Broad incumbents

• National Housing Bank (NHB): Government-backed apex housing finance institution; while focused on housing credit rather than poverty alleviation, it is a comparable federal public-sector institution operating under H&UD-related ministries in India.
• Ministry of Housing and Urban Affairs (MoHUA), Government of India - DAY-NULM Division: Central ministry that funds and sets policy for DAY-NULM, under which SUDA operates as Odisha's nodal agency. SUDA's NULM products (SM&ID, SEP, EST&P, SUH, SUSV) trace directly to MoHUA's framework.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/state-urban-development-agency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about State Urban Development Agency