Sud Bordeaux Tourisme

Name

Sud Bordeaux Tourisme

Legal name

OFFICE DE TOURISME SUD BORDEAUX TOURISME

Website

https://sud-bordeaux-tourisme.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Destination Tourism Promotion

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

akta.pro secondary industries

Culinary & Wine Itinerary Planning (THAKAOAJ), Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Destination marketing organization
• Wine tourism promotion
• Tourist information services
• Travel guide publishing
• Visitor center operations

Headquarters

HQ city

Martillac

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Tourism Promotion Services: As an EPIC (Établissement public à caractère industriel et commercial), Sud Bordeaux Tourisme operates as a public tourism promotion organization. Revenue is generated through supporting tourism professionals with creation of quality offers, promotion through various editions (print, web, social media), and commercialization support including contract writing assistance. The organization also generates revenue through its boutique selling tourism-related merchandise and potentially through ticket sales for events and activities.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Sud Bordeaux Tourisme is the official French destination management organization (EPIC) for the Terres de Montesquieu territory south of Bordeaux. It delivers free visitor information services through a multilingual website, two physical information offices, downloadable guides/maps, and an events calendar. It supports local tourism professionals (wine estates, accommodations, restaurants, activity providers) with quality labeling, marketing, contract assistance, and commercialization support across the Graves and Pessac-Léognan appellations.

Product overview

Sud Bordeaux Tourisme operates as the official tourism office for the Montesquieu territory south of Bordeaux. The organization manages a comprehensive web platform providing information about wine tourism (38+ wine estates open to visitors), accommodations, restaurants, events, and outdoor activities across the Graves and Pessac-Léognan wine appellations. The core offering includes the main tourism website, the Route des Vins de Bordeaux en Graves et Sauternes wine route network (130 participants), downloadable tourist guides and maps, an online event calendar, and physical tourist information offices. Supporting services include bicycle rental and directory listings for dining, lodging, and wine experiences. The destination promotes itself as the cradle of Bordeaux wines with connections to philosopher Montesquieu's heritage.

Differentiator

Problem solved

Functional benefit

Products and services

• Sud Bordeaux Tourisme Destination Website

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Communauté de communes de MontesquieucoreOthersParent public authority overseeing Sud Bordeaux Tourisme as an EPIC. Sets strategic direction and provides funding. The organization writes its 3-year tourism strategy in agreement with this collective.
• Bordeaux Tourism Office and Convention BureaumajorStrategic or Co-development PartnerCollaboration strengthens the Bordeaux area tourism dynamic, providing access to communication media, trade shows, and joint promotional activities connecting Sud Bordeaux with the metropolitan Bordeaux destination.
• Route des Vins de Bordeaux en Graves et SauternescoreStrategic or Co-development PartnerWine route network of 130 participants uniting wine estates and tourism providers across Pessac-Léognan, Graves, Sauternes, Barsac, and Céron appellations. Managed jointly with wine industry unions and neighboring tourism offices. Provides map distribution, website presence, trade show promotion, and press/blogger access.
• Destination GaronneminorGTM or Marketing PartnerTourism partnership along the Garonne corridor for coordinated destination promotion and visitor experience development.
• Gironde TourismemajorGTM or Marketing PartnerDepartmental tourism agency managing the Vignobles & Découvertes label and supporting regional tourism promotion. Updates SIRTAQUI database and coordinates with local tourism offices.
• Langon Sauternes Graves Landes Gironde Tourism OfficeminorGTM or Marketing PartnerPartnership for South Gironde destination development, creating a unified destination proposition for visitors exploring the broader southwestern wine region.
• Bazadais Tourism OfficeminorGTM or Marketing PartnerCollaboration for South Gironde tourism promotion, combining resources for effective regional marketing and visitor services.
• Regional Tourism Committee of Nouvelle AquitainemajorGTM or Marketing PartnerRegional tourism authority supporting large-scale promotion and marketing initiatives across the Nouvelle Aquitaine region, connecting local destinations to broader tourism networks.
• SIRTAQUI NetworkcoreTechnology or IntegrationRegional Tourism Information System co-financed by Europe, Region, and departments. Consolidates tourism data from partner networks into a common quality-controlled database covering accommodations, activities, heritage, restaurants, and events.
• ADN TourismeminorGTM or Marketing PartnerNational tourism network providing professional resources, best practices, and industry connections for French tourism offices.

Scale indicators6 records

Expansion highlights5 records

Regional players

• Office de Tourisme de Cognac: DMO for the Cognac spirits region in Nouvelle-Aquitaine. Same broader regional tourism ecosystem (Nouvelle-Aquitaine, SIRTAQUI-adjacent infrastructure) with a comparable model of cellar/estate visits, gastronomy tie-ins, and EPIC-style governance.
• Office de Tourisme de Bergerac / Sud Dordogne: DMO covering the Bergerac/Dordogne wine region in southwestern France. Comparable EPIC-style public entity promoting a secondary French wine appellation, with similar reliance on Bordeaux-region tourism spillover and tourism-professional support services.

Broad incumbents

• Visit Champagne: DMO for the Champagne wine region, combining wine tourism, heritage, and gastronomy promotion under a globally recognized brand. Comparable in combining vineyard visits with cultural and culinary experiences, though at a larger, more internationally branded scale.
• Bourgogne Tourisme: Regional tourism board for Burgundy, another flagship French wine region with established Route des Vins. Operates at greater scale and across multiple sub-territories, offering a benchmark for how a multi-appellation DMO can extend reach and partner networks.

Others

• ADN Tourisme: The national federation of French tourism offices, of which Sud Bordeaux is a member. Provides professional resources, best-practice sharing, and industry representation—useful for benchmarking DMO operations and accessing national campaigns.

Direct peers

• Office de Tourisme Médoc Atlantique: DMO covering the Médoc peninsula's classified estates and Atlantic coast. Mirrors Sud Bordeaux's model of promoting châteaux visits, wine routes, and accommodation directories within a defined Bordeaux sub-territory under a public authority.
• Route des Vins d'Alsace: Alsace's long-established wine route network of 200+ member estates. Highly comparable as a curated wine-tourism circuit with village and gastronomy tie-ins, offering a model for how Sud Bordeaux's Route des Vins de Bordeaux en Graves et Sauternes could mature.
• Office de Tourisme et des Congrès de Bordeaux Métropole: The metropolitan Bordeaux DMO directly adjacent to and overlapping with Sud Bordeaux's catchment. Both serve wine-tourism visitors to Bordeaux-area appellations, share SIRTAQUI infrastructure, and jointly promote the broader destination through trade shows and press trips.
• Office de Tourisme du Grand Saint-Émilion: A fellow Bordeaux wine-region DMO covering Saint-Émilion UNESCO-listed vineyards. Highly comparable business model: public EPIC entity promoting a flagship appellation, attracting wine-tourism visitors, managing partner estates, and offering accommodation/dining directories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/office.de.tourisme.de.montesquieu
• LinkedInlinkedin.com/company/sud-bordeaux-tourisme

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sud Bordeaux Tourisme