Suomen urheilun eettinen keskus SUEK ry

What Suomen urheilun eettinen keskus SUEK ry does

SUEK ry (Suomen urheilun eettinen keskus) is Finland's designated national anti-doping organization (NADO) and a registered non-profit association (rekisteröity yhdistys) headquartered in Helsinki. Established in 2016 as the successor to the Finnish Anti-Doping Committee (ADT ry, 2002-2016), SUEK implements WADA's World Anti-Doping Code and Finland's obligations under international conventions covering anti-doping, competition manipulation, stadium/spectator safety, and broader sports ethics. Its mandate spans doping control and testing, therapeutic use exemption processing, match-fixing monitoring and investigation, spectator safety coordination, and investigation of serious ethical breaches (harassment, abuse, corruption) in sport.

The organization delivers services through a portfolio of digital tools and institutional programs. Core self-service platforms include KAMU (a medication search database for athletes to check prescription/OTC drug compliance), ILMO (an anonymous reporting platform for doping, match-fixing, stadium safety, and ethics violations), the Erkka therapeutic-use-exemption calculator, and the Puhtaasti paras and Reilusti paras e-learning platforms for anti-doping and match-fixing education. These digital assets are supported by direct engagement with sports federations, the Finnish Olympic and Paralympic Committee, sports academies, Veikkaus (state-owned betting operator), Sportradar Integrity Services, the Finnish police, and Nordic/EU/UNESCO partners. SUEK holds ISO 9001:2015 certification (since 2003) and confirmed WADA Code Compliant status.

SUEK operates as a publicly funded mission organization rather than a commercial enterprise; it does not charge athletes or sports organizations for its core services. Revenue is derived from government appropriations and cooperation with international treaty bodies. With a headcount of approximately 5 employees and no disclosed fundraising, M&A, or commercialization activity, SUEK functions as a lean statutory body whose value lies in regulatory designation, institutional relationships, and the credibility conferred by long-standing WADA and ISO compliance rather than in scalable technology or product revenue.

Name

Suomen urheilun eettinen keskus SUEK ry

Legal name

Suomen urheilun eettinen keskus SUEK ry

Website

https://suek.fi

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

SUEK ry is Finland's designated National Anti-Doping Organization and a publicly funded non-profit association delivering anti-doping testing, competition manipulation prevention, stadium safety oversight, and sports ethics investigation to athletes, federations, and authorities under WADA standards.

Ownership category

akta.pro rank

Product category

Sports Ethics and Anti-Doping Services

NAICS

Other Spectator Sports (711219), Investigation and Security Services (5616)

akta.pro primary industry

Anti-Doping & Integrity Bodies (WADA, match-fixing/integrity units) (MPAKAFAJ)

akta.pro secondary industries

Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM), Integrity Monitoring & Sports Data Integrity Services (Match-Fixing Detection) (MPAEAKAN)

Keywords

• Anti-doping services
• Sports ethics oversight
• Competition manipulation prevention
• Spectator safety services
• Doping control programs

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Public/Government Funding: SUEK operates as a national sports ethics center implementing international anti-doping conventions. The organization receives government support and implements measures required by international treaties for anti-doping, competition manipulation prevention, and stadium safety.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

SUEK is Finland's national center for sports ethics, delivering anti-doping testing, prohibited substance management, therapeutic use exemption processing, competition manipulation monitoring and investigation, stadium safety coordination, and broader sports ethics investigation (harassment, abuse, corruption). It supports these services with digital tools including the KAMU medication search database, the ILMO anonymous reporting platform, and the Puhtaasti paras and Reilusti paras online training programs.

Product overview

Suomen urheilun eettinen keskus SUEK ry operates as a platform of interconnected services focused on ethics in sport. The core portfolio consists of four main service areas: Antidopingtoiminta (anti-doping), Kilpailumanipulaatio (competition manipulation prevention), Katsomoturvallisuus (spectator safety), and Urheilun eettisyys (sports ethics). These are supported by digital tools including KAMU (medication search), ILMO (reporting), and the online training platforms Puhtaasti paras and Reilusti paras. The organization functions as Finland's National Anti-Doping Organization implementing WADA standards.

Differentiator

Problem solved

Functional benefit

Brands

• KAMU (Kamu - lääkehaku): Online medication search tool for athletes to check if medications are permitted in sports
• ILMO
• Puhtaasti paras
• Reilusti paras

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core, major, regional and supporting.

• World Anti-Doping Agency (WADA)coreStrategic or Co-development PartnerInternational organization establishing the World Anti-Doping Code and international standards. SUEK implements WADA standards in Finland and participates in the international anti-doping system.
• International Anti-Doping Group (IADA)coreStrategic or Co-development PartnerInternational cooperation organization for anti-doping work. SUEK collaborates through IADA for international anti-doping efforts.
• iNADO (National Anti-Doping Organizations)coreStrategic or Co-development PartnerInternational organization for national anti-doping organizations. SUEK cooperates with iNADO for best practices and development.
• Finnish Olympic and Paralympic CommitteecoreStrategic or Co-development PartnerNational Olympic and Paralympic committee. SUEK cooperates on anti-doping programs and sports ethics matters.
• Sports Federations (Lajiliitot)coreStrategic or Co-development PartnerFinnish sports federations implementing anti-doping programs and ethics training for their members.
• Sports Academies and Educational InstitutionscoreStrategic or Co-development PartnerSports academies and educational institutions implementing the Clean Competition guidelines and anti-doping programs.
• UNESCOmajorStrategic or Co-development PartnerUnited Nations educational and cultural organization. Cooperation on international anti-doping conventions.
• European CouncilmajorStrategic or Co-development PartnerImplementing European conventions on competition manipulation and stadium safety in sports.
• European UnionmajorStrategic or Co-development PartnerEU cooperation on sports integrity matters and anti-doping policy implementation.
• Nordic CooperationregionalStrategic or Co-development PartnerNordic countries cooperation on anti-doping and sports ethics matters.
• Police (Poliisi)majorStrategic or Co-development PartnerCooperation with Finnish police on stadium safety and criminal aspects of sports manipulation.
• VeikkauscoreStrategic or Co-development PartnerFinnish betting company. SUEK provides integrity monitoring and cooperation on competition manipulation prevention.
• Sportradar Integrity ServicescoreTechnology or IntegrationIntegrity monitoring services for detecting and preventing competition manipulation in sports.
• Väestöliitto (Population Association)supportingStrategic or Co-development PartnerCooperation on sexual and gender-based harassment prevention in sports through the 'Et ole yksin' (You are not alone) program.
• Sports Ethics Advisory Council (Urheilun eettisten asioiden neuvottelukunta)coreStrategic or Co-development PartnerAdvisory council for sports ethics matters. SUEK cooperates with this council on broader sports ethics issues.
• Anti-Corruption Network (Korruptionvastainen yhteistyöverkosto)supportingStrategic or Co-development PartnerNetwork for cooperation against corruption, including corruption in sports.
• UniversitiessupportingStrategic or Co-development PartnerAcademic cooperation for sports ethics research and publications.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Others

• WADA (World Anti-Doping Agency): The international anti-doping regulator that sets the Code SUEK implements. Not a peer but a key ecosystem participant - WADA accredits SUEK's Code Compliant status and coordinates the global framework SUEK operates within.

Direct peers

• USADA: The United States Anti-Doping Agency serves as the U.S. NADO under WADA, with independent testing and education programs. Comparable to SUEK as the designated national body enforcing anti-doping rules in its jurisdiction.
• Drug Free Sport New Zealand: New Zealand's NADO running anti-doping testing and education programs. Similar small-jurisdiction NADO to SUEK, providing a relevant benchmark for operational scale.
• NADA Deutschland: Germany's National Anti-Doping Agency operating doping controls, prevention, and therapeutic use exemption processes. A larger but functionally identical NADO to SUEK, providing a benchmark for how a national anti-doping body scales.
• AFLD (Agence française de lutte contre le dopage): France's national anti-doping agency conducting testing and regulatory enforcement. Directly comparable to SUEK as a European NADO operating under the same WADA Code and EU policy frameworks.
• Sport Integrity Australia: Australian national integrity agency handling anti-doping, match-fixing, safeguarding, and ethics - directly paralleling SUEK's broadened post-2016 mandate. A useful comparator for SUEK's integrated integrity model.
• UK Anti-Doping: UK's national anti-doping organization implementing WADA Code through testing, education, and intelligence-led investigations. Functionally equivalent to SUEK with broader resources, illustrating a scaled version of the same mandate.
• Anti-Doping Danmark: Denmark's National Anti-Doping Organization delivering anti-doping testing, education, and TUE processing. Directly comparable to SUEK as a Nordic neighbor with a closely matching mandate and stakeholder base.
• Antidoping Norge: Norway's National Anti-Doping Organization with an analogous mandate, implementing WADA standards for Norwegian athletes. Directly comparable to SUEK as a Nordic NADO with similar scope, partnerships, and operating model.

Broad incumbents

• Sportradar Integrity Services: Global commercial leader in betting-related match-fixing detection and sports integrity monitoring. An existing SUEK partner, but also a broader incumbent whose commercial tooling could substitute for parts of SUEK's offering at scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SUEK_FINCIS
• YouTubeyoutube.com/user/antidopingfi
• Instagraminstagram.com/puhtaastiparas
• LinkedInlinkedin.com/company/suomen-urheilun-eettinen-keskus-suek-ry

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suomen urheilun eettinen keskus SUEK ry