What Sugarcane Restaurant does

Sugarcane is a privately held, single-location beachside South East Asian restaurant operating at 1/56 Carr Street, Coogee, NSW, Australia, since 2008. The restaurant serves Thai, Vietnamese, Malaysian, and Cambodian cuisine across a full a la carte menu, a dedicated vegan menu, banquet menus priced from $70-$95 per person, and premium holiday set menus priced from $99-$150 per person (including a recurring Bottomless Lunch and Mother's Day, Father's Day, and New Year's Eve offerings). It also operates a takeaway and delivery service via HungryHungry and Ordermate Online, and a private functions business with a 24-seat private dining room expandable to 42 guests for weddings, corporate events, and celebrations. An online store sells branded merchandise (caps at A$30, t-shirts at A$50) and digital gift cards.

The business is run with a team of 44 employees and is led in the kitchen by Executive Chef Milan Strbac, supported by a resident Sommelier who curates a 100+ bottle wine list. Revenue is generated primarily through dine-in food and beverage sales (the largest stream), followed by takeaway, banquet and function catering, gift cards, and merchandise. Distribution is direct-to-consumer through the physical venue, with reservations and takeaway orders digitized via NowBookit, HungryHungry, and Ordermate Online; marketing is concentrated on Instagram (@SugarcaneCoogee), the website's 'What's On' event calendar, an email newsletter, and listings on Zomato and TripAdvisor.

Sugarcane has no external funding, no parent company, no disclosed M&A activity, and operates as an independent business. A 'sister venue' named Sugarlane Lane Cove is referenced on the website, indicating related ownership with a second Sydney location, but Sugarcane itself remains a single-site operation. There is no disclosed revenue, no AI/ML capability, and no proprietary technology stack beyond standard restaurant SaaS integrations.

Name

Sugarcane Restaurant

Legal name

Sugarcane

Website

https://sugarcanerestaurant.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Sugarcane is a privately held, single-location beachside South East Asian restaurant in Coogee, NSW, operating since 2008 and serving individual diners, private event hosts, and takeaway customers via Thai, Vietnamese, Malaysian, and Cambodian cuisine.

Ownership category

akta.pro rank

Headquarters

HQ city

Coogee

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dine-in restaurant food & beverage sales: The primary revenue stream is food and beverage sales from dine-in customers at the Coogee beachside restaurant. The restaurant offers an extensive food menu, signature cocktails, and a 100-bottle wine list. Revenue is generated per transaction at table service.
2. Takeaway & delivery: Takeaway orders placed online through HungryHungry/Order Platform. Customers can order a curated takeaway menu of South East Asian dishes for collection.
3. Banquet & function catering: Private dining and full venue hire for events including weddings, corporate functions, birthdays, and hen parties. Banquet packages are offered starting at $70 per person with optional beverage packages.
4. Gift cards: Gift cards sold online and sent digitally to recipients' inboxes.
5. Merchandise sales: Branded merchandise including Sugarcane Cap ($30) and t-shirts ($50) sold through the online store.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Sugarcane Restaurant is a beachside South East Asian restaurant in Coogee, NSW, operating since 2008. It serves Thai, Vietnamese, Malaysian, and Cambodian cuisine via dine-in service, takeaway/online ordering, and private function venue hire. The restaurant also offers banquet menu packages, a dedicated vegan menu, an extensive beverage program (100-bottle wine list, signature cocktails, sake), digital gift cards, and branded merchandise.

Product overview

Sugarcane Restaurant is a single beachside South East Asian restaurant venue (not a platform) offering a unified dining experience that combines dine-in restaurant service with multiple supporting modules: takeaway and delivery via online ordering integrations (Hungry Hungry, Ordermate), function venue hire for private events, curated banquet menu packages, a dedicated vegan menu, and a merchandise store. The core offering is the restaurant itself, with add-on modules for takeaway orders, event hosting, and branded merchandise. Gift cards provide an additional revenue stream.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-In Restaurant Service Full-service beachside South East Asian restaurant in Coogee serving Thai, Vietnamese, Malaysian, and Cambodian cuisine with ocean views, operating since 2008. Open Monday to Sunday for lunch and dinner, fully licensed, with no BYO permitted.
• Function Venue & Private Dining Private dining room (up to 24 guests) and enclosed balcony (up to 18 additional guests) for weddings, corporate events, birthday functions, hen parties, product launches, team building, and networking events, with full venue hire available.
• Banquet Menu Packages Curated set menu packages for group dining: Banquet Menu 1 at $75 per person and Banquet Menu 2 at $95 per person, available for lunch and dinner, with optional beverage packages from $55 per person.
• Takeaway Menu Thai and South East Asian takeaway menu featuring individual dishes and combo items available for online ordering and pickup via Hungry Hungry and Ordermate Online.
• Vegan Menu Specialized vegan and vegetarian South East Asian menu offering plant-based dishes including rice cakes, vegan spring rolls, cauliflower dishes, pad thai, and fried rice.
• Drinks Menu Beverage program including sake ($15-$16 per 75ml), craft beers ($10-$18), ciders ($12), signature cocktails ($22-$24), non-alcoholic drinks ($12-$17), and a 100-bottle wine list curated by a resident sommelier.
• Sugarcane Merchandise Store Branded merchandise store selling Sugarcane logo apparel and accessories including caps (A$30) and t-shirts (A$50), designed and printed in Sydney, sold through sugarcanerestaurant.com.au/store.
• Gift Cards Digital gift cards available for purchase online in variable denominations, sent directly to the recipient's inbox for use at Sugarcane.
• Trust Me Menu Chef's selection tasting menu priced at A$80 per person, available for parties of 2-5 guests, allowing the kitchen to curate a personalised multi-course dining experience.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Sydney BreweryminorGTM or Marketing Partner · 8 August 2021Sugarcane partnered with Sydney Brewery for the Father's Day Takeaway Feast promotion in August-September 2021. Complimentary craft beer four-packs (Lager, Pale Ale, Pilsner, Dark Lager) were offered with takeaway orders over $175 as a thank-you for customer support during lockdown.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Chat Thai: Multi-site Sydney Thai restaurant chain operating in the same casual-to-mid-market price tier with comparable South East Asian menu and dine-in/takeaway model. Most direct cuisine-substitute competitor in Sydney.
• Longrain Sydney: Modern Thai restaurant in Sydney offering a shared banquet-style menu and full bar program. Comparable on South East Asian cuisine, banquet format, and cocktail/wine-led beverage positioning.
• Mamak: Sydney Malaysian restaurant offering South East Asian cuisine in a casual dine-in/takeaway format. Directly comparable cuisine category and price tier, competing for the same South East Asian-seeking diner.
• Sugarlane Restaurant Lane Cove: Sister venue under the same ownership concept offering South East Asian cuisine in a similar full-service dine-in format. Directly comparable on menu, service model, and brand identity, providing the clearest benchmark for Sugarcane's positioning.
• Mr. Wong: Merivale-operated Sydney restaurant serving Cantonese cuisine in a high-volume full-service format with extensive beverage list. Comparable as a Sydney full-service Asian venue operating banquets, functions, and à la carte at similar price points.

Regional players

• Hurricane's Grill Bondi Beach: Sydney beachside restaurant (Bondi) offering a similar full-service casual dining experience with scenic location and function capability. Comparable on the location/beachside dining model though different cuisine category.

Broad incumbents

• Spice Temple: Rockpool Dining Group's Asian fine-dining venue in Sydney. Comparable cuisine category and beverage depth, but operates at a higher price tier and as part of a broader hospitality portfolio rather than a single-site operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sugarcanecoogee
• LinkedInlinkedin.com/company/sugarcane-restaurant

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sugarcane Restaurant