Sugar Hill Golf Club

What Sugar Hill Golf Club does

Sugar Hill Golf Club is a publicly accessible 18-hole golf course located at 6094 Suwanee Dam Road in Sugar Hill, Georgia, in the foothills of the North Georgia Mountains. The course was designed by architect Willard Byrd and opened in spring 1992. It features Bermuda 419 fairways defined by trees, traps, and moguls, along with Champion dwarf Bermuda grass greens. The club is owned and operated by the City of Sugar Hill as a municipal recreational asset, with operations led by Golf Club Manager Scott Murphy, Office Manager Lisa Pollock, and Greens Superintendent Jim Dickson, against a stated total headcount of 7 employees.

The business generates revenue across multiple streams: green fees (9-hole and 18-hole, with separate resident, non-resident, senior, junior, and student pricing tiers), cart rentals, pro shop merchandise, food and beverage via an on-site Grill, banquet and conference facilities, and recurring annual programs including the Sugar Hill Golf Association membership ($150/year including handicap service), an annual range pass ($150), and City of Sugar Hill resident or gas customer discount cards ($20-$160). Tee times are booked up to one week in advance by phone. Customer segments include general public golfers, the approximately 55-member Sugar Hill Golf Association, City of Sugar Hill residents, and gas customer card holders.

The go-to-market is direct-to-consumer with no online booking beyond information; primary marketing channels are the website, an E-Club email newsletter, and a Facebook page, supplemented by Golf Channel news integration and tournament-driven word-of-mouth. Distribution is purely local and physical, with no geographic footprint beyond the Sugar Hill, Georgia site. The company's competitive positioning rests on its scenic North Georgia location, three decades of operating history, and community integration through municipal ownership and tournament programming.

Name

Sugar Hill Golf Club

Legal name

Sugar Hill Golf Club

Website

https://sugarhillgolfclub.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Sugar Hill Golf Club is a municipal-owned 18-hole public golf course in Sugar Hill, Georgia, opened in 1992 and designed by Willard Byrd. It serves general public golfers, local residents, and a 55-member Golf Association with green fees, F&B, pro shop, and banquet services.

Ownership category

akta.pro rank

Product category

Public Golf Course Operations

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Public golf course
• Tee time booking
• Golf pro shop
• Banquet event facility
• Golf association membership

Headquarters

HQ city

Sugar Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Green Fees: Revenue from 9-hole and 18-hole green fees for walking and cart golf, with separate pricing for residents, non-residents, seniors, juniors, and students
2. Cart Rentals: Golf cart rental fees included in various green fee packages and available as add-ons
3. Pro Shop Merchandise: Full-service pro shop selling golf equipment and apparel with special order capabilities
4. Food and Beverage: Full service bar and grill, banquet and conference facilities, Friday Night Dinner Club events, and tournament meals
5. Golf Association Membership: Annual membership in Sugar Hill Golf Association includes handicap service ($150/year) and provides reduced golf rates
6. Range Program: Annual range pass for unlimited range balls for one year from purchase date
7. Resident and Gas Customer Cards: Annual discount cards for City of Sugar Hill residents and gas customers providing reduced green fee rates

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sugar Hill Golf Club operates a public 18-hole golf course in the foothills of the North Georgia Mountains, offering green fees (9- and 18-hole), cart rentals, a full-service pro shop, driving range and practice green, professional golf instruction, a full-service bar and grill, and banquet and conference facilities. It also runs the Sugar Hill Golf Association which organizes monthly tournaments and provides handicap services.

Product overview

Sugar Hill Golf Club is a public 18-hole golf course in Sugar Hill, Georgia, offering a comprehensive golf experience. The course features Bermuda 419 fairways and dwarf Bermuda grass greens, designed by architect Willard Byrd. The club provides a full-service Pro Shop, Full Service Bar & Grill, driving range and practice green, professional golf instruction, banquet facilities, and hosts the Sugar Hill Golf Association which organizes monthly tournaments. Additional offerings include an E-Club for newsletters, Hole-In-One Club for achievements, and Friday Night Dinner Club events. Tee times are available one week in advance, and the course offers free Wi-Fi for visitors.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Golf Course An 18-hole public golf course featuring Bermuda 419 fairways and Champion dwarf Bermuda grass greens, located in the foothills of the North Georgia Mountains and open to golfers of all skill levels.
• Tee Time Reservations Tee time bookings available up to one week in advance, taken by phone at (770) 271-0519 or online, with pricing tiers for residents, non-residents, seniors, juniors, students, and twilight rounds.
• Pro Shop Full-service on-site pro shop selling golf equipment, apparel, and merchandise, with special order capabilities for individual golfers.
• Driving Range and Practice Green On-site practice facilities including driving range and putting green, with an optional annual Range Program pass providing unlimited range balls for one year from purchase.
• Professional Golf Instruction Professional golf lessons offered by appointment for golfers seeking to improve their game.
• Full Service Bar & Grill On-site dining facility offering food and beverages for golfers and visitors, with menu updates communicated by phone.
• Banquet and Conference Facility Event space available for banquets, conferences, weddings, and private gatherings, with on-site food and beverage service.
• Sugar Hill Golf Association Membership Annual membership at $150/year providing GSGA-affiliated handicap service and reduced golf rates, plus access to monthly tournaments and organized competitive events for amateur golfers.
• Special Events and Tournaments Organized golf outings, tournaments, charity events, and banquet services for corporate groups, weddings, and social gatherings, including monthly association tournaments.
• Friday Night Dinner Club Monthly dinner social events open to members and guests, combining dinner with bingo on tournament weekends at $30 per couple or $20 per individual.

Quantifiable outcome

• Course record of 62 strokes set by Caden Samples on July 14th, 2025

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• City of Sugar HillcoreOthersThe City of Sugar Hill is the municipal owner and operator of Sugar Hill Golf Club. All communications reference cityofsugarhill.com and the pro shop email is [email protected].

Scale indicators5 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Laurel Park Golf Course: Public course in Lilburn, Georgia, in metro Atlanta. Comparable mid-priced public 18-hole course serving a similar north-Atlanta suburban customer base.
• City of Duluth Golf Club: Municipal 18-hole public golf course operated by the City of Duluth, Georgia, only a few miles from Sugar Hill. Same ownership model (municipal), same public-access GTM, and same Atlanta-metro market.
• Bobby Jones Golf Course: Public 18-hole municipal course in northwest Atlanta, recently renovated. Direct comparable on public-access, municipal ownership, and Atlanta-metro catchment.
• Browns Mill Golf Course: Public course in southeast Atlanta. Comparable on public-access and municipal-adjacent operation within the same metro catchment.
• Charlie Yates Golf Course: Municipal 9-hole course in east Atlanta operated by the city. Comparable as another city-owned Atlanta public course, though smaller (9 vs. 18 holes).
• Candler Park Golf Course: Public 9-hole course in intown Atlanta operated by the City of Atlanta. Same municipal-ownership, public-access model and similar modest pricing tiers.
• Alfred "Tup" Holmes Golf Club: City of Atlanta-owned public 18-hole course in southwest Atlanta. Comparable municipal public course with similar tournament programming and community focus.
• Heritage Golf Links: Public 18-hole course in Tucker, Georgia. Comparable on public-access pricing model, Atlanta-metro location, and similar mid-tier fee structure ($20-$50 range).

Broad incumbents

• Cherokee Town & Country Club: Major private club in north Atlanta. Provides a reference point for the upper end of the Atlanta golf market but is a private, member-owned operation with a fundamentally different business model.
• Topgolf: National off-course golf entertainment brand with multiple Atlanta-area locations. Comparable as a destination competing for casual and beginner golfers, but operates an entertainment-venue model rather than traditional course play.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/186146990638
• LinkedInlinkedin.com/company/sugar-hill-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sugar Hill Golf Club