Sugar Moon Farm

What Sugar Moon Farm does

Sugar Moon Farm is a family-owned maple farm and visitor destination located in the Cobequid Hills of northern Nova Scotia, Canada, at 221 Alex MacDonald Road, Earltown. The business was founded in 1973 as Boondock Maple Products + Pancake House and was acquired by current owners Scott and Quita in 1996 after a two-year apprenticeship under founder Bob Williams, at which point it was rebranded to its present name. The property anchors over 30 km of maintained wilderness trails (including the 6.2 km Rogart Mountain Trail loop and adjacent Gully Lake Wilderness Area trails maintained by the Cobequid Eco-Trails Society), and the operation combines hospitality, retail, light manufacturing, and agricultural education.

The core product set spans pure maple syrup and maple butter (currently sourced from neighboring producers after Hurricane Fiona damaged the farm's own sugar woods in September 2022), an on-site log restaurant serving maple-inspired comfort food with organic and local ingredients, owner-led tours and pop-up brunches, Wednesday chef lunches, snowshoe rentals in winter, and a branded merchandise line that includes maple and blueberry lip balms, maple soap, mason mugs, cotton tote bags, and a wooden Log Sugar Camp toy kit. Pricing is small-ticket unit pricing in CAD, ranging from $5.50 (lip balm) to $26.50 (toy kit). The technical foundation is traditional wood-fired maple syrup production — historically requiring approximately 40 litres of sap per litre of syrup during a 3-6 week sugar season from mid-February to mid-April — with cultural acknowledgment of Mi'kmaq Sismoqnapui (sweet water) traditions.

The business makes money through direct-to-consumer channels: on-site restaurant and tour visits booked via Explore Tock, weekly presence at the Truro Farmer's Market, an intermittently available Shopify e-commerce store shipping within Canada, and recurring summer group tour bus bookings. The farm is currently operating under reduced hours and is in transition following the suspension of in-house maple production.

Name

Sugar Moon Farm

Legal name

Sugar Moon Farm

Website

https://sugarmoon.ca

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

Sugar Moon Farm is a family-owned maple farm and visitor destination in northern Nova Scotia operating a year-round log restaurant, owner-led maple tours, snowshoe and hiking trail access across 30+ km of wilderness, and a branded maple merchandise line for tourists, hikers, and group tour operators.

Ownership category

akta.pro rank

Product category

Agritourism and Maple Products

NAICS

Forest Nurseries and Gathering of Forest Products (11321)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Edible Sap, Syrups & Sweeteners (Maple, Birch) Tapping/Processing (AFAMAFAL)

akta.pro secondary industry

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

Keywords

• Maple syrup production
• Farm-to-table dining
• Agritourism experiences
• Wilderness hiking trails
• Artisan maple products

Headquarters

HQ city

Earltown

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Maple Syrup and Maple Products: Production and sale of pure maple syrup and maple butter. Note: Maple production has been on hold since Hurricane Fiona in September 2022; the farm now sources premium maple syrup from neighbouring producers while continuing tours and education about maple sugaring.
2. Restaurant Operations: On-site log restaurant serving maple-inspired comfort food including organic Red fife buttermilk pancakes, wild blueberries, maple whipped cream, NS pork sausages, smoked bacon, and slow-cooked maple baked beans. Open for 30 years.
3. Merchandise and Specialty Products: Sale of branded merchandise including lip balms (maple and blueberry varieties), maple soap bars, mason mugs, tote bags, and log sugar camp toy kits.
4. Experiences and Tours: Owner-led tours, pop-up brunches, Wednesday chef lunches, and snowshoe rentals during winter season. Educational tours about maple sugaring continue even without internal production.
5. Farmers Market Sales: Weekly presence at Truro Farmer's Market every Saturday selling products directly to consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Sugar Moon Farm operates an authentic maple farm destination in northern Nova Scotia, selling maple syrup (currently sourced from neighbouring producers since Hurricane Fiona disrupted on-site production), branded merchandise and artisan personal care items, while running an on-site log restaurant serving maple-inspired comfort food made with organic and local ingredients. The farm also delivers educational owner-led tours, pop-up brunches, Wednesday chef lunches, snowshoe rentals, and access to more than 30 km of maintained wilderness trails.

Product overview

Sugar Moon Farm operates as a Canadian maple syrup farm in Nova Scotia, offering a portfolio of handcrafted maple products and on-site visitor experiences. The product lineup includes branded merchandise (Tote Bag, Mason Mug), artisan personal care items (Lip Balm in Maple and Blueberry varieties, Maple Soap), and a wooden toy (Log Sugar Camp). The farm also operates a log restaurant serving maple-inspired comfort food, maintains over 30 km of hiking trails including the Rogart Mountain Trail, and offers snowshoe rentals, owner-led tours, and pop-up brunch experiences. Maple syrup and maple butter are sold, though the farm's own maple production has been on hold since Hurricane Fiona in September 2022, with the farm currently sourcing premium maple syrup from neighboring producers.

Differentiator

Problem solved

Functional benefit

Products and services

• Sugar Moon Lip Balm (Maple or Blueberry) Handmade lip balm available in two varieties: Maple (made with pure beeswax by Bee Illuminated in Tatamagouche) and Blueberry (made with natural oils by All-Ways-Us in Nova Scotia). Priced at $5.50 CAD per unit. Sold as part of the farm's branded personal care line.
• Sugar Moon Log Sugar Camp A do-it-yourself wooden toy cabin that assembles into a miniature sugar camp, complete with tree, spile, and bucket. Priced at $26.50 CAD. Branded souvenir tied to the farm's maple heritage.
• Sugar Moon Maple Soap Bar Eco-friendly soap bar crafted by All-Ways-Us, made with natural ingredients including maple syrup. Priced at $9.25 CAD. Part of the farm's branded artisan personal care line.
• Sugar Moon Mason Mug A mason jar-style mug for enjoying beverages, sold at $12.00 CAD. Part of the farm's branded merchandise.
• Sugar Moon Tote Bag A 100% natural cotton tote bag, hand-printed by Fresh Prints in North End Halifax with illustration by Ben Brush in Truro. Dimensions: 15.75\"W x 16.5\"H x 3.5\"D. Priced at $15.00 CAD. Part of the farm's branded merchandise.
• Pure Maple Syrup and Maple Butter Premium maple syrup and maple butter sold by Sugar Moon Farm. On-site maple production has been on hold since Hurricane Fiona in September 2022; the farm currently sources premium maple syrup from neighbouring producers while continuing to brand and retail the product.
• Log Restaurant Maple-Inspired Dining On-site log restaurant serving maple-inspired comfort food for over 30 years, featuring organic Red Fife buttermilk pancakes, wild blueberries, maple whipped cream, Nova Scotia pork sausages, smoked bacon, and slow-cooked maple baked beans. Open year-round since the 2000/01 expansion.
• Owner-Led Maple Tours and Pop-Up Brunches Owner-led educational tours about traditional maple sugaring and Indigenous Mi'kmaq heritage, plus pop-up brunches and Wednesday chef lunches, booked via the Explore Tock platform. Operated by reservation throughout the year.
• Wilderness Trail Access and Snowshoe Rentals Visitor access to more than 30 km of maintained wilderness trails, including the 6.2 km Rogart Mountain Trail loop (1.5-3 hour hike) and additional Gully Lake Wilderness Area trails maintained by Cobequid Eco-Trails Society volunteers. Snowshoe rentals available during the winter season.
• Truro Farmers Market Sales Weekly Saturday retail presence at Truro Farmer's Market selling maple syrup, branded merchandise, and personal care items directly to local consumers and visitors.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Cobequid Eco-Trails SocietycoreStrategic or Co-development PartnerThe Cobequid Eco-Trails Society has created a trail network that includes the Rogart Mountain Trail and another 25 km within the Gully Lake Wilderness Area just down the road from Sugar Moon Farm. This hard-working group of volunteers maintains all the trails in the area, directly supporting the farm's outdoor tourism offerings.
• Slow Food InternationalcoreStrategic or Co-development PartnerScott and Quita, owners of Sugar Moon Farm, are long-time members of Slow Food International, an international movement connecting good food producers and promoting sustainable, quality food.
• Taste Nova ScotiacoreGTM or Marketing PartnerSugar Moon Farm is a member of Taste Nova Scotia, an organization that promotes Nova Scotia food producers and restaurants, providing marketing exposure and industry credibility.
• Bee IlluminatedminorOEM/ Whitelabel/ Licensing PartnerBee Illuminated in Tatamagouche produces Sugar Moon Farm's Maple Lip Balm, handmade with pure beeswax. The farm brands and sells this product under their own label.
• All-Ways-UsminorOEM/ Whitelabel/ Licensing PartnerAll-Ways-Us in Nova Scotia crafts Sugar Moon Farm's Maple Soap (eco-friendly with natural ingredients including maple syrup) and Blueberry Lip Balm (with natural oils). Products are branded under Sugar Moon Farm's label.
• Fresh Prints HalifaxminorOEM/ Whitelabel/ Licensing PartnerFresh Prints in North End Halifax prints Sugar Moon Farm's canvas tote bags, featuring illustration by Ben Brush in Truro. The bags are branded merchandise sold at the farm.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Crown Maple: Estate maple syrup producer in Dutchess County, NY operating a destination farm with tours, tastings, and branded retail products. Most directly comparable to Sugar Moon as a craft maple producer that built a destination experience around premium single-origin syrup and on-site hospitality.
• Cabane à Sucre Constantin: Traditional Quebec sugar shack offering on-site restaurant meals, maple product retail, and seasonal tours during sugaring-off season. Highly comparable as a Canadian destination maple farm experience built around traditional production and hospitality.
• Proulx Maple & Berry Farm: Ottawa-area sugar bush offering traditional maple syrup production, on-site dining, and seasonal visitor experiences. Comparable Ontario-region destination maple farm with restaurant, retail, and tour offerings similar in structure to Sugar Moon.
• Runamok Maple: Vermont-based premium maple syrup and specialty maple-infused products brand with strong e-commerce and retail presence. Comparable to Sugar Moon as a craft maple producer focused on branded, premium-positioned products sold direct-to-consumer and through select retail.
• Tree Juice Maple Syrup: Small-batch maple syrup producer in the Catskill Mountains of New York with farm-direct branded retail and online sales. Comparable craft producer with similar scale, branding focus, and direct-to-consumer model to Sugar Moon Farm.

Broad incumbents

• Butternut Mountain Farm: Largest US maple packer/shipper based in Vermont with broad wholesale and retail distribution across North America. Comparable industry incumbent in pure maple syrup though operating at vastly larger scale and without a destination farm experience.
• Bascom Maple Farms: New Hampshire-based major maple producer and equipment supplier serving commercial syrup operations across North America. Comparable industry player with broader scope (production plus equipment supply) and significantly larger scale than Sugar Moon.
• Citadelle: Quebec maple syrup cooperative representing the largest collective of Canadian maple producers and supplying global retail brands. Most relevant broad incumbent in the Canadian maple category, operating at cooperative scale far beyond Sugar Moon's single-farm operation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sugarmoonfarm
• YouTubevimeo.com/ondemand/fromthewilds6/395294661
• Facebookfacebook.com/Sugarmoonfarm
• Instagraminstagram.com/sugar_moon_farm
• LinkedInlinkedin.com/company/sugar-moon-farm

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sugar Moon Farm