SULÉ

What SULÉ does

SULÉ is a Saudi Arabian streetwear brand founded in 2015 (originally as ENRAGÉ) that operates as both a proprietary fashion label and a curated multi-brand streetwear retailer. The proprietary line centers on the company's patented Tieback cap mechanism — a tie-closure design replacing the typical snapback — and extends into hoodies, T-shirts, joggers, jackets, shorts, socks, bucket hats, and a kids collection, priced roughly from SAR 59 (socks) to SAR 1,150 (jackets). Alongside its own label, SULÉ resells premium international streetwear and luxury brands including Nike, Adidas/Yeezy, A.P.C., Off-White, Heron Preston, Amiri, New Balance, and Les Benjamins, plus third-party sunglasses (Bonnie Clyde), functioning as a multi-brand boutique within the same storefront.

The company distributes through a direct-to-consumer omnichannel model: a Shopify-based e-commerce platform at sule.sa serving domestic, GCC, and global customers, and two physical boutiques — Times Square 2 at Boulevard City in Riyadh (operating 5pm–2am daily) and Art Promenade at City Walk in Jeddah. Pricing is unit-based and VAT-inclusive, with split-payment available through Tamara (Sharia-compliant 4-payment BNPL), and payments accepted via major cards (Visa, Mastercard, Amex), Apple Pay, and Saudi regional rails (Mada, Benefit, OmanNet). Marketing relies on organic social presence on Instagram, Facebook, Twitter, and Snapchat under the @sulethestore / @thesulestore handles, plus email newsletter drops and celebrity/influencer earned media including a documented Jason Derulo endorsement.

Operationally, SULÉ is privately held with approximately 6 employees, no disclosed institutional investors or parent company, and no external funding rounds in the source data. The management team is not publicly disclosed; corporate contact is limited to [email protected]. The brand carries one registered patent (Tieback cap design), no formal third-party certifications, and no disclosed financial metrics. Its structural posture is that of a niche, founder-led, omnichannel streetwear label combining an own-label with a multi-brand reseller role in the Saudi and broader GCC market.

Name

SULÉ

Legal name

SULÉ

Website

https://sule.sa

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

SULÉ is a Saudi Arabian streetwear brand founded in 2015 that sells its patented tieback caps and proprietary clothing line alongside curated international brands (Nike, Off-White, Amiri) through boutiques in Riyadh and Jeddah and a Shopify e-commerce store.

Ownership category

akta.pro rank

Product category

Streetwear Apparel & Accessories

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Shoe Retailers (45821)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651), Retail-Shoe Stores (5661)

akta.pro primary industry

Streetwear & Contemporary Apparel Retail (CRAAABAM)

Keywords

• Streetwear apparel
• Premium caps
• Multi-brand boutique
• Fashion ecommerce
• Headwear accessories

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: SULÉ generates revenue through direct sales of its proprietary streetwear products including caps, clothing, and accessories through its e-commerce platform and physical retail locations.
2. Multi-Brand Resale: The company resells curated international streetwear and luxury brands including Nike, Adidas, A.P.C., Off-White, Heron Preston, and Amiri, acting as a multi-brand retailer.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

SULÉ designs, manufactures, and retails its own proprietary streetwear line centered on patented Tieback caps, complemented by hoodies, t-shirts, joggers, jackets, shorts, socks, and bucket hats for men, women, and kids. In parallel, it operates as a curated multi-brand boutique retailing premium international streetwear labels including Nike, Adidas/Yeezy, A.P.C., Off-White, Heron Preston, Amiri, New Balance, Les Benjamins, Mouty, Alchemist, and Bonnie Clyde sunglasses. Distribution occurs through its own e-commerce platform and two physical boutiques in Riyadh and Jeddah, Saudi Arabia.

Product overview

SULÉ is a Saudi Arabian streetwear brand founded in 2015 (previously known as ENRAGÉ) that operates both as a proprietary fashion brand and as a multi-brand boutique retailer. The company's own product portfolio centers on patented tieback caps (their original innovation), complemented by clothing lines including hoodies, t-shirts, joggers, jackets, and accessories for men, women, and kids. Beyond their SULÉ label, the company operates as a curated marketplace for international streetwear brands including Nike, Yeezy/Adidas, A.P.C., Heron Preston, Off-White, Amiri, New Balance, and others. SULÉ sells through their e-commerce platform and physical boutique stores in Riyadh and Jeddah, Saudi Arabia.

Differentiator

Problem solved

Functional benefit

Brands

• É Originals: The company's own label clothing and accessories line featuring essentials like t-shirts, joggers, and caps.

Products and services

• SULÉ Clothing Proprietary streetwear clothing collection including hoodies (390-440 SAR), t-shirts (150-240 SAR), joggers (329-389 SAR), jackets (490-1,150 SAR), shorts (180-329 SAR), and knitwear for men, women, and kids.
• SULÉ Caps (Patented Tieback) Signature patented Tieback caps with proprietary tie closure instead of typical snapback, made in suede, cotton, and linen variants priced 79-295 SAR.
• SULÉ Bucket Hats Bucket hats crafted from suede and reflective materials as part of SULÉ's streetwear headwear accessories.
• SULÉ Socks Branded ankle and crew socks featuring classic, turtle, sun, and palm tree patterns, priced 59-79 SAR.
• SULÉ Kids Collection Streetwear designed for children including t-shirts, shorts, joggers, and caps in kids sizes and colors, priced 150-200 SAR.
• International Multi-Brand Collection Curated resale of premium international streetwear labels including Nike, Adidas/Yeezy, A.P.C., Heron Preston, Off-White, Amiri, New Balance, Les Benjamins, Mouty, and Alchemist.
• Sneakers & Footwear (Resale) Men's and women's sneakers including Air Force 1 (750 SAR), Yeezy, Nike Dunks, New Balance (450-600 SAR), Adidas Forum, Reebok, and Vans.
• Bonnie Clyde Sunglasses Curated resale of Bonnie Clyde sunglasses brand featuring styles including Petrichor, Desierto, Tomboy, Cielo, and Shy Guy.

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Foot Locker: Global multi-brand sneaker and streetwear retailer. SULÉ competes for the same premium-sneaker shopper at a boutique, curated-assortment level.
• Les Benjamins: Established Turkish/Middle Eastern streetwear brand carried by SULÉ. Comparable Middle East-anchored streetwear positioning and cultural storytelling at a larger, multi-region scale.
• KITH: US-based streetwear DTC brand operating multi-brand retail alongside its own label and physical boutiques. Closest Western analogue to SULÉ's own-label + multi-brand boutique model.

Direct peers

• Concepts: US multi-brand streetwear boutique carrying Nike, Adidas, Off-White and other premium labels SULÉ also stocks. Comparable curation model and sneaker-led premium retail.
• Endemage: Saudi streetwear brand selling men's apparel and caps with a local-cultural identity. Competes for the same Saudi streetwear consumer wallet as SULÉ.
• SNS (Sneakersnstuff): Swedish multi-brand sneaker and streetwear retailer with strong own-label collaborations. Comparable premium sneaker/streetwear multi-brand model.
• Wood Wood: Scandinavian multi-brand streetwear retailer with own label and curated third-party brands. Highly comparable boutique model to SULÉ.
• The Giving Movement: Saudi-based DTC streetwear and lifestyle brand with proprietary apparel, omnichannel retail, and a similar Saudi-pride/community positioning. Closest like-for-like peer for SULÉ's own-label business.
• Bodega: US-based multi-brand streetwear boutique selling premium third-party brands alongside curated drops. Comparable destination-boutique positioning to SULÉ.
• Hanon: Scottish multi-brand streetwear boutique with curated premium brands and own-label collaborations. Comparable small-team, premium-curation streetwear model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sulethestore
• Facebookfacebook.com/EnrageStore
• Instagraminstagram.com/thesulestore?utm_medium=copy_link
• LinkedInlinkedin.com/company/enragestore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SULÉ