Les Benjamins
Les Benjamins is an Istanbul-based contemporary streetwear brand founded in 2011, offering apparel, bags, accessories, and fragrances for men and women. It targets fashion-conscious urban consumers aged 18-45, selling primarily through its Shopify e-commerce platform, Istanbul retail stores, and authorized Turkish retailers.
- Company typePrivate
- Founded2011
- HeadquartersIstanbul
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Les Benjamins does
Les Benjamins is a contemporary Turkish streetwear and lifestyle brand founded in 2011 by Bunyamin Aydin, headquartered in the Beşiktaş district of Istanbul and legally operated by LB Global Tekstil Ticaret Anonim Şirketi. The company serves fashion-conscious urban consumers aged 18-45, blending Eastern and Western design aesthetics through its signature "Carpetizm" design philosophy, which draws on Anatolian carpet patterns and Turkish cultural heritage to differentiate its products from mainstream streetwear.
The brand offers a comprehensive product portfolio spanning men's and women's apparel (hoodies, T-shirts, outerwear, leather goods, denim), a wide bags assortment (12+ named styles including the Mona, Lulu, and Jay collections), accessories (hats, wallets, jewelry, eyewear, scarves), and fragrances. Product lines are organized into seasonal story collections (El Gringo, Altaicana, Unconditional Love), fundamentals (Classics, Halo, Basics), a signature Carpet Pattern line, and limited drops (Resort, Acid Wash). Strategic collaborations with adidas Originals, Killa Hakan, Socrates, and Buaisou extend the brand's cultural reach. The underlying technology stack is conventional for a direct-to-consumer e-commerce business: a Shopify storefront with iyzico payment processing for the Turkish market, Cloudflare bot protection, and Hotjar analytics for behavioral tracking.
Revenue is generated primarily through direct product sales via the brand's Shopify e-commerce platform and flagship physical stores in Istanbul, supplemented by authorized retail partners across Turkey. A Friends & Family membership program offers up to 70% discounts on selected items in exchange for customer profile data and marketing consent, creating a recurring engagement and data-collection mechanism. Pricing is denominated in Turkish Lira across a wide range — from T-shirts at ~1,799 TL to premium leather pants at ~39,999 TL — placing the brand in the mid-to-premium contemporary streetwear segment. The brand explicitly positions itself as "a vision of the contemporary East."
Les Benjamins firmographics
Firmographics- Name
- Les Benjamins
- Legal name
- LB Global Tekstil Ticaret Anonim Şirketi
- Website
- https://lesbenjamins.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Les Benjamins is an Istanbul-based contemporary streetwear brand founded in 2011, offering apparel, bags, accessories, and fragrances for men and women. It targets fashion-conscious urban consumers aged 18-45, selling primarily through its Shopify e-commerce platform, Istanbul retail stores, and authorized Turkish retailers.
- Ownership category
- akta.pro rank
Les Benjamins industry classification
Industry- Product category
- Contemporary Streetwear Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (4581)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Streetwear & Contemporary Apparel Retail (CRAAABAM)
Keywords
Where Les Benjamins is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices1 record
Markets served
Les Benjamins business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: Revenue generated from direct-to-consumer sales of apparel, accessories, and bags through the brand's e-commerce platform and physical stores. Products are sold at full retail price with seasonal sales and member-exclusive discounts.
- Membership Program: Friends & Family membership program offering up to 70% discounts on selected products. Members receive personalized discounts applied automatically at checkout based on profile completion including birth date, gender, and communication consent.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for all products with seasonal sales |
| Subscription | Annual | Friends & Family membership with up to 70% discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Les Benjamins product offering
Product offeringCore offering
Les Benjamins is a contemporary luxury streetwear brand that designs, produces, and sells men's and women's apparel, bags, accessories, and fragrances under its own label. The brand operates a direct-to-consumer model through a Shopify e-commerce storefront and physical stores in Istanbul, offering seasonal story collections, fundamentals, signature carpet-pattern pieces, and limited-edition collaboration drops.
Product overview
Les Benjamins is an Istanbul-based lifestyle streetwear brand for men and women operating an e-commerce platform built on Shopify. The company offers a comprehensive product portfolio organized into Men's (upper body, lower body, accessories), Women's (clothing, bags, accessories), and Bags categories. Key collections include seasonal storylines (El Gringo, Altaicana, Unconditional Love), fundamentals (Classics, Halo, Basics), signature patterns (Carpet Pattern), and limited drops (Resort, Acid Wash). The brand has established collaborations with adidas Originals, Killa Hakan, Socrates, and Buaisou. The brand is legally operated by LB Global Tekstil Ticaret Anonim Şirketi, headquartered in Beşiktaş, Istanbul.
Differentiator
Problem solved
Functional benefit
Products and services
- Men's Apparel
- Women's Apparel
- Bags
- Accessories
- Fragrances
- Seasonal Story Collections (El Gringo, Altaicana, Unconditional Love)
- Fundamentals Collections (Classics, Halo, Basics)
- Carpet Pattern Collection
- Drop Collections (Resort, Acid Wash)
- Friends & Family Membership
Companies that use Les Benjamins
Customer profileSegments3 records
Ideal customer profiles3 records
Les Benjamins technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Les Benjamins partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core and minor.
- adidas OriginalsflagshipHigh-profile collaboration between adidas Originals and Les Benjamins (Benji + Lamia). The partnership combines streetwear aesthetics with athletic heritage, featuring co-branded products that blend both brand identities.
- Killa HakancoreCollaboration with Turkish hip-hop artist Killa Hakan. The partnership brings streetwear and urban music culture together through exclusive capsule collections.
- SocratescoreCollaboration featuring drop-based releases with Socrates brand. Limited edition pieces released through exclusive drops.
- BuaisouminorPartnership as part of the 1st Craft Week initiative, bringing artisanal craftsmanship to the streetwear collection through traditional Japanese dyeing techniques.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Les Benjamins competitors and assessment
Company assessmentBroad incumbents
- Stone Island: Italian premium sportswear and technical outerwear brand with strong cultural cachet in the streetwear segment. Overlaps with Les Benjamins' outerwear, leather, and premium positioning but operates at significantly larger scale and broader global distribution.
- Stüssy: Pioneering American streetwear brand with global wholesale and DTC footprint. Overlaps with Les Benjamins on streetwear category, drop-based releases, and broad demographic appeal, though at meaningfully larger scale and lower premium price points.
- BAPE (A Bathing Ape): Japanese streetwear brand known for bold cultural patterns, collaborations, and signature motifs — conceptually parallel to Les Benjamins' pattern-driven Carpetizm IP, though BAPE operates at significantly larger scale globally and in licensing.
Direct peers
- Aimé Leon Dore: New York-based contemporary streetwear brand with a strong cultural-narrative, founder-led creative direction, premium pricing, and successful collaborations (New Balance, Porsche). Highly comparable to Les Benjamins on creative-direction-driven positioning and DTC-led premium model.
- Casablanca Paris: Paris-based luxury streetwear and resortwear house blending Eastern, Mediterranean, and Western cultural references — closely analogous to Les Benjamins' 'contemporary East' positioning, premium price points, and storytelling-driven seasonal collections.
- Patta: Amsterdam streetwear label rooted in hip-hop and cultural heritage with strong sneaker and apparel collaborations (e.g., Nike, Converse). Mirrors Les Benjamins' cultural-identity storytelling, collaboration strategy with adidas-tier partners, and direct-to-consumer plus flagship retail model.
- Represent Clothing: UK-based contemporary streetwear brand offering elevated apparel, leather goods, and accessories at premium prices with strong DTC e-commerce. Comparable to Les Benjamins in product breadth (apparel + leather + bags), price tier, and DTC-first distribution strategy.
- Daily Paper: Amsterdam-based contemporary streetwear label founded by three designers of African heritage, blending cultural identity with premium streetwear silhouettes — closely paralleling Les Benjamins' cultural-fusion positioning, DTC model, and unisex contemporary apparel range.
- Maharishi: London-based streetwear and utilitarian menswear brand with strong Eastern-inspired design references and a premium positioning. Comparable to Les Benjamins in its cultural narrative, premium price points, and mix of military/workwear influences with streetwear.
Regional players
- Şalvar Apparel / Turkish Streetwear Brands (e.g., Les Benjamins competitive set in TR): Emerging Turkish streetwear and contemporary apparel brand operating primarily in the Turkish and broader regional market. Comparable as a domestic peer competing for the same culturally-rooted, premium Turkish streetwear consumer that Les Benjamins targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Les Benjamins social profiles
Digital presenceLes Benjamins financial estimates
Financial estimateRevenue estimate
Valuation estimate
Les Benjamins leadership team
Management profileNumber of profiles
Profiles1 record
Les Benjamins funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Les Benjamins M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Les Benjamins
What does Les Benjamins do?
Les Benjamins is a contemporary luxury streetwear brand that designs, produces, and sells men's and women's apparel, bags, accessories, and fragrances under its own label. The brand operates a direct-to-consumer model through a Shopify e-commerce storefront and physical stores in Istanbul, offering seasonal story collections, fundamentals, signature carpet-pattern pieces, and limited-edition collaboration drops.
Is Les Benjamins a public or private company?
Les Benjamins is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Les Benjamins founded?
Les Benjamins was founded in 2011. It employs 11 to 50 people.
Where is Les Benjamins based?
Les Benjamins is headquartered in Istanbul.
How does Les Benjamins make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are membership Program.
Who are Les Benjamins's main competitors?
Broad incumbents on record are Stone Island, Stüssy and BAPE (A Bathing Ape). Direct peers are Aimé Leon Dore, Casablanca Paris, Patta, Represent Clothing, Daily Paper and Maharishi. Şalvar Apparel / Turkish Streetwear Brands (e.g., Les Benjamins competitive set in TR) is listed as a regional player.
Does Les Benjamins have an API?
No public API is recorded for Les Benjamins.
What industry is Les Benjamins in?
Les Benjamins's product category is Contemporary Streetwear Apparel. Its primary akta.pro industry code is CRAAABAM, Streetwear & Contemporary Apparel Retail. Its NAICS code is 4581 and its SIC code is 5600.