Sullivans Inc
Sullivans Inc is a Sparks, Nevada-based private company with 55 employees that operates under the Parts Unlimited® brand, associated with the powersports aftermarket parts distribution channel. Its specific product portfolio, customer base, and revenue model are not disclosed in available source data.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Sullivans Inc does
Sullivans Inc is a privately held company headquartered in Sparks, Nevada, with a workforce of 55 employees. According to disclosed firmographic data, it operates under the doing-business-as name Parts Unlimited®, a brand associated with the powersports aftermarket parts space, as indicated by the tagline "We support the sport" visible on its branded landing page at parts-unlimited.com. The URL path '/sullivans-welcome' indicates a formal operational or onboarding relationship between Sullivans Inc and the Parts Unlimited® distribution platform, though the precise contractual or corporate structure of that relationship is not disclosed in the source data.
The company's product portfolio, revenue model, pricing structure, customer segmentation, and go-to-market mechanics are not detailed in the available source material. The input data references the company primarily through its brand association, its physical footprint in Sparks, Nevada, and its headcount; no products, pricing tiers, certifications, patents, partnerships, leadership team, or funding history are enumerated. The website itself appears to function as a welcome/loading page within the Parts Unlimited® domain rather than as an independent commercial storefront. As a result, the company's revenue mechanics — whether it acts as a distribution arm, a dealer-services entity, a logistics operation, or another functional role within the Parts Unlimited® ecosystem — cannot be determined from the data provided.
From an investment-analysis standpoint, the data set is unusually thin: there is no revenue figure, no headcount history, no funding record, no M&A activity, no management disclosure, and no technology stack. This limits defensible inference to the firmographic and brand-association layer. Any deeper diligence on business model, competitive positioning, or financial trajectory would require access to the parent or partner entity's filings, the Sullivans Inc corporate registry, or direct management engagement.
Sullivans Inc firmographics
Firmographics- Name
- Sullivans Inc
- Legal name
- Sullivans Inc
- Website
- https://sullivansinc.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sullivans Inc is a Sparks, Nevada-based private company with 55 employees that operates under the Parts Unlimited® brand, associated with the powersports aftermarket parts distribution channel. Its specific product portfolio, customer base, and revenue model are not disclosed in available source data.
- Ownership category
- akta.pro rank
Sullivans Inc business model
Business model- GTM type
- B2C
- Offering type
- Services
Sullivans Inc product offering
Product offeringCore offering
Based on the limited source data, Sullivans Inc's primary identifiable offering is its association with the Parts Unlimited® brand, whose tagline is "We support the sport." The company's website appears to serve as a redirect/landing page into the Parts Unlimited® ecosystem. No detailed product or service offering is documented in the available source material.
Product overview
Based on the available source data, Sullivans Inc appears to be associated with Parts Unlimited, a company whose branding is visible on the parts-unlimited.com domain. The source is a welcome/landing page for Sullivans on the Parts Unlimited website. No detailed product portfolio, module breakdown, or product relationship information is available from this limited source.
Differentiator
Problem solved
Functional benefit
Sullivans Inc technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sullivans Inc partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Sullivans Inc competitors and assessment
Company assessmentDirect peers
- Rocky Mountain ATV/MC: Online and direct powersports parts and accessories retailer with a strong dealer-aligned catalog. Comparable to Parts Unlimited® on product categories, customer base, and aftermarket positioning.
- Dennis Kirk: Long-established online retailer of powersports, motorcycle, and snowmobile parts, accessories, and gear. Directly comparable in product mix and customer demographic to Parts Unlimited®'s end customer base.
- Distributors Corporation East: Regional powersports parts distributor serving the Eastern U.S. dealer market. Same product categories and dealer-channel business model as Sullivans / Parts Unlimited®, making it a closely comparable peer.
- Western Power Sports (WPS): One of the largest U.S. distributors of powersports parts, accessories, and apparel to dealer networks. Operates in the same wholesale channel as Parts Unlimited® and is the most directly comparable competitor in scale and business model.
- Helmet House / LeMans Corporation: Distributor of powersports helmets, apparel, and accessories under brands such as HJC, LS2, and others. Operates in the same distribution channels and serves similar dealer customers as Parts Unlimited®.
- Tucker Rocky / Tucker Sno-Cat Corporation: Major distributor of powersports aftermarket parts, tires, and accessories serving thousands of dealers across the U.S. Directly comparable to Sullivans / Parts Unlimited® in customer base, product mix, and distribution model.
Emerging players
- Cycle Gear (Comoto Holdings): Specialty retailer of motorcycle and powersports gear with a physical store footprint. Competes for end-customer spend that flows through Parts Unlimited® dealer customers, making it an adjacent but partially overlapping operator.
- RevZilla (Comoto Holdings): Leading online retailer of motorcycle parts, gear, and accessories. Overlaps with Parts Unlimited® on parts and accessories SKUs but sells direct-to-consumer rather than through dealers, representing both a partial competitor and a perceived channel threat.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Sullivans Inc social profiles
Digital presenceSullivans Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sullivans Inc leadership team
Management profileNumber of profiles
Sullivans Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sullivans Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sullivans Inc
What does Sullivans Inc do?
Based on the limited source data, Sullivans Inc's primary identifiable offering is its association with the Parts Unlimited® brand, whose tagline is "We support the sport." The company's website appears to serve as a redirect/landing page into the Parts Unlimited® ecosystem. No detailed product or service offering is documented in the available source material.
When was Sullivans Inc founded?
Sullivans Inc was founded in -1. It employs 51 to 100 people.
Who are Sullivans Inc's main competitors?
Direct peers on record are Rocky Mountain ATV/MC, Dennis Kirk, Distributors Corporation East, Western Power Sports (WPS), Helmet House / LeMans Corporation and Tucker Rocky / Tucker Sno-Cat Corporation. Emerging players are Cycle Gear (Comoto Holdings) and RevZilla (Comoto Holdings).
Does Sullivans Inc have an API?
No public API is recorded for Sullivans Inc.