Cycle Gear

What Cycle Gear does

Cycle Gear is a US specialty retailer of motorcycle gear, parts, accessories, and tires, founded in 1974 and headquartered in Benicia, California. The company operates an omnichannel model comprising more than 170 physical storefronts across 39 US states and a full e-commerce platform at cyclegear.com, offering ship-to-home, store pickup, and reserve-online options along with in-store services such as tire installation, helmet fitting, and Bluetooth installation. Cycle Gear is a wholly owned subsidiary of Comoto Holdings, which also owns RevZilla, J&P Cycles, and REVER.

Name

Cycle Gear

Legal name

CycleGear.com

Website

https://cyclegear.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Cycle Gear is a US specialty omnichannel retailer of motorcycle helmets, riding gear, parts, accessories, and tires, operating 170+ stores across 39 states and an e-commerce platform serving individual street, dirt, women, and new riders.

Ownership category

akta.pro rank

Product category

Motorcycle Gear Retail

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Automotive Parts and Accessories Retailers (441330), Automotive Parts and Accessories Retailers (44133)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

akta.pro secondary industries

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF), Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)

Keywords

• Motorcycle gear retail
• Riding apparel
• Powersports accessories
• Motorcycle helmets
• Motorsports parts

Headquarters

HQ city

Benicia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Merchandise Sales: Primary revenue from selling motorcycle helmets, riding gear, parts, accessories, and tires through physical stores and e-commerce. Products include own-brand SEDICI as well as third-party brands.
2. RPM Membership: Riders Preferred Membership program generating recurring revenue at $39.99/year, offering 5% cash back, 10% off 70+ brands, free 2-day shipping, and $15 welcome cash.
3. In-Store Services: Services including tire installation, helmet fitting, and Bluetooth installation generate service revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Cycle Gear is the only omni-channel national retailer dedicated to motorsports riders and enthusiasts, operating 170+ physical stores across the United States alongside the cyclegear.com e-commerce platform. The company sells motorcycle helmets, riding gear, parts, accessories, and tires, including its own SEDICI house brand and 30+ third-party brands, and offers in-store services such as tire installation, helmet fitting, and Bluetooth installation. It also operates the Riders Preferred Membership (RPM) loyalty program at $39.99 per year.

Product overview

Cycle Gear is a specialty motorcycle gear and parts retailer operating both an e-commerce platform and over 160 physical stores across the US. The company offers a comprehensive product portfolio organized around its core e-commerce platform, which includes proprietary sub-brand SEDICI (helmets, riding gear, gloves, boots, luggage) alongside products from 30+ third-party brands. Additional offerings include the Riders Preferred Membership (RPM) loyalty program, Common Tread Blog content platform, in-store services (tire mounting, helmet fitting, Bluetooth installation), and Shop Your Ride vehicle selector tool. The product lineup spans helmets, riding gear, airbags, accessories, parts, and tires across multiple categories including full-face helmets, dirt helmets, modular helmets, jackets, pants, gloves, boots, protection gear, race suits, luggage, electronics, and motorcycle parts. The company also operates the Safety Hub educational resource and partners with REVER for ride tracking integration.

Differentiator

Problem solved

Functional benefit

Brands

• SEDICI: House brand for motorcycle helmets, riding gear, and accessories including Strada 3 helmets, jackets, pants, gloves, boots, and luggage.

Products and services

• SEDICI
• Riders Preferred Membership (RPM)
• Store Services

Quantifiable outcome

• 25,000+ riders introduced to wearable airbag technology through Airbags Save campaign
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• MipscoreGTM or Marketing Partner · 30 April 2026Mips is a key industry partner in the Airbags Save campaign for Motorcycle Safety Awareness Month, providing safety technology expertise. The 2026 campaign highlights real rider impact stories and features Mips alongside Alpinestars and Progressive Insurance.
• AlpinestarscoreGTM or Marketing Partner · 30 April 2026Alpinestars is a key industry partner in the Airbags Save campaign. The campaign features Alpinestars Tech-Air 5 Plasma airbag vests, including a testimonial from a Cycle Gear employee who survived a serious crash wearing the product.
• Progressive InsurancecoreGTM or Marketing Partner · 30 April 2026Progressive Insurance partners with Cycle Gear on the Airbags Save campaign as a presenting sponsor, contributing to motorcycle safety awareness efforts during Motorcycle Safety Awareness Month.
• REVERminorGTM or Marketing PartnerREVER is a motorcycle ride tracking app partnered with Cycle Gear, promoted on the website as the #1 motorcycle ride tracking app. Track Your Ride functionality integrates REVER with Cycle Gear's services.
• Comoto HoldingscoreOthersCycle Gear is owned by Comoto Holdings, a parent company that also owns RevZilla, J&P Cycles, and REVER. Comoto announced the third year of the Airbags Save campaign in April 2026.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• RevZilla: RevZilla is a leading online motorcycle gear and parts retailer and a sibling brand under Comoto Holdings. It competes directly with Cycle Gear in the same product categories (helmets, apparel, parts) but differentiates through an online-first model, making it the most direct comparable for omnichannel vs. pure-play dynamics.
• J&P Cycles: J&P Cycles is a long-standing motorcycle parts, accessories, and gear retailer and another Comoto Holdings sibling brand. It overlaps substantially with Cycle Gear's catalog (V-twin and cruiser focus) and serves a similar DIY rider customer base, providing direct channel and brand portfolio comparison.
• Rocky Mountain ATV/MC: Rocky Mountain ATV/MC is a large powersports retailer offering motorcycle, ATV, and UTV parts, gear, and accessories across both physical and digital channels. It is comparable to Cycle Gear in scope and customer overlap, particularly in off-road and dirt categories where Cycle Gear also competes.
• MotoSport: MotoSport is a motorcycle and ATV gear/parts retailer with strong e-commerce presence. It competes directly with Cycle Gear on tires, helmets, and riding apparel, and shares a similar DIY rider target customer, making it a relevant benchmark for digital-first specialty retail.
• Chaparral Motorsports: Chaparral Motorsports is a multi-line powersports dealer and retailer of motorcycle/ATV gear and parts. Its combination of dealership and accessories retail parallels Cycle Gear's broader product mix and offers a useful peer for category breadth and in-store service model.

Broad incumbents

• Harley-Davidson: Harley-Davidson is a major motorcycle OEM with branded retail dealerships selling its own gear and accessories. While not a multi-brand retailer like Cycle Gear, its dealer network and branded apparel/accessories business provide a benchmark for OEM-aligned retail scale and rider lifecycle monetization.
• AutoZone: AutoZone is a large automotive parts and accessories retailer with thousands of physical stores. While focused on passenger vehicles rather than motorcycles, it provides a comparable benchmark for specialty parts retail scale, store productivity, and omnichannel operations.
• O'Reilly Auto Parts: O'Reilly Auto Parts is a leading automotive parts retailer with a substantial store footprint and strong DIY customer base. While its core category is four-wheeled vehicles, its expertise in parts retailing, store-level service, and inventory management offers relevant operational benchmarks.
• Amazon: Amazon is the dominant general e-commerce platform that competes with Cycle Gear on commodity motorcycle parts and accessories pricing and selection. While not specialized, its marketplace presence is the primary pricing pressure for standardized gear items.

Others

• REVER: REVER is a motorcycle ride-tracking app and sibling brand under Comoto Holdings. While not a retailer, it is comparable as part of the same parent ecosystem, illustrating how Cycle Gear benefits from cross-brand integrations and shared rider community assets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cyclegear
• Instagraminstagram.com/cyclegear
• Xx.com/cyclegear
• LinkedInlinkedin.com/company/cycle-gear

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cycle Gear