Sumac

What Sumac does

Sumac Restaurant & Lounge is a privately held, two-location restaurant group specializing in authentic Lebanese and Mediterranean cuisine, operating flagship sites in Hong Kong Central (No. 8 Glenealy) and Beijing's Chaoyang District (Liangma Harbor South Building). Founded in 2010 and operating with approximately 10 corporate employees, the brand positions itself as an award-winning premium dining concept, having received multiple International Restaurant & Bar Awards and claiming the most extensive Lebanese wine selection in Asia. Most ingredients are sourced directly from Lebanon, and culinary preparation is led by chefs recruited from Lebanon to preserve authentic methods and flavor profiles.

The company's product surface extends well beyond traditional à la carte dining. It includes a dedicated Sumac Lounge in Hong Kong for Lebanese wines, arak, cocktails, and shisha; two private dining rooms in Beijing (Private Room I at RMB698+ per person and Private Room II at RMB558+ per person, plus 10% service charge); afternoon tea service featuring Lebanese sweets (Ismalieh, Kunafa, Namoura); a Shisha Happy Hour with signature Moutai-infused blends; a Chef's Pick curated tasting menu; and an off-site catering service. Signature cocktails such as the Sumac Margarita, Byblos Passion, and Sumac Sunset, plus Moutai mixology, differentiate the beverage program.

Revenue is generated primarily through dine-in food and beverage sales across both locations, supplemented by private event bookings and external catering. Customer acquisition is driven by direct-to-consumer social media marketing across Facebook, Instagram, LinkedIn, WeChat, Douyin, RED/Xiaohongshu, and WhatsApp, with reservations processed through Bistrochat and direct messaging. No proprietary technology, app, or digital ordering platform is in use, and there are no disclosed funding rounds, parent company, or management team details.

Name

Sumac

Legal name

Sumac Restaurant & Lounge

Website

https://sumac.com.hk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sumac Restaurant & Lounge is a privately held, two-location Lebanese and Mediterranean fine-dining group operating flagship restaurants in Hong Kong Central and Beijing Chaoyang, serving affluent individual diners, social gatherers, and corporate event clients with authentic cuisine, private dining, catering, and lounge experiences.

Ownership category

akta.pro rank

Product category

Lebanese Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

akta.pro secondary industries

Chef’s Table & Tasting Menu Restaurants (THAFACAG), All-Day Dining Restaurants (THAFACAJ)

Keywords

• Lebanese cuisine restaurant
• Mediterranean dining
• Private event catering
• Authentic Lebanese food
• Restaurant and lounge

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Food & Beverage Sales: Revenue generated from à la carte dining, chef's tasting menus, and beverage service (Lebanese wines, cocktails, arak, and other drinks) at both Beijing and Hong Kong locations. Dining time is set at 2 hours per reservation. The restaurant also operates a lounge space serving cocktails, wines, and shisha.
2. Catering Services: Off-site catering brings Sumac's Lebanese cuisine to external events and gatherings. Catering is listed as a standalone service offering alongside dine-in and private dining.
3. Private Dining & Events: Revenue from reserved private dining rooms for group events. Private Room I is priced at RMB698+ per person (plus 10% service charge), and Private Room II at RMB558+ per person (plus 10% service charge), with minimum party sizes required for exclusive events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Sumac operates Lebanese and Mediterranean restaurants in Beijing and Hong Kong serving authentic Lebanese cuisine prepared by chefs from Lebanon using ingredients imported from Lebanon. The company runs dine-in service, a lounge with shisha, private dining rooms, afternoon tea, and an off-site catering program for private events.

Product overview

Sumac Restaurant & Lounge is a restaurant group operating two locations (Beijing and Hong Kong) offering authentic Lebanese and Mediterranean cuisine. The core offering consists of the main restaurant dining experience, supplemented by specialized services including the Sumac Lounge (Hong Kong) for cocktails and wines, private dining rooms, catering services, afternoon tea (Beijing), and shisha happy hour. The restaurant emphasizes traditional Lebanese recipes prepared with ingredients imported from Lebanon.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-in Restaurant (Beijing and Hong Kong)
• Sumac Lounge (Hong Kong)
• Catering Service

Quantifiable outcome

• Most extensive Lebanese wine selection in Asia
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Fattoush: Middle Eastern/Lebanese restaurant concept present in various Asian markets (most prominently in Shanghai/Middle East), serving traditional Levantine fare. Comparable cuisine category but typically operates in different geographies with varying service tiers.

Direct peers

• Em Sherif: Beirut-originated fine-dining Lebanese restaurant with international outposts, emphasizing traditional family-style Levantine cuisine. Comparable in authentic Lebanese heritage cuisine, premium positioning, and experiential dining at the higher end.
• Comptoir Libanais: UK-founded Lebanese and North African casual dining chain serving mezze, grills, and Levantine wines. Most directly comparable in cuisine category and experiential positioning to Sumac, though it skews more casual and café-format.
• Zaatar w Zeit: Lebanese-Mediterranean fast-casual chain with locations across the Middle East and Europe. Comparable cuisine platform and Mediterranean-occasion positioning, though the service model is counter-style versus Sumac's full-service, sommelier-led format.
• Leila Restaurant: Lebanese-Mediterranean restaurant operating in Hong Kong. Direct local competitor sharing Sumac's HK Central customer base, Middle Eastern cuisine positioning, and full-service dine-in format.
• Byblos Restaurant: Upscale Lebanese restaurant concept (notably with a Toronto flagship), serving traditional Lebanese cuisine with strong wine and private-event programs. Closely comparable in Lebanese heritage cuisine, premium pricing, and private dining emphasis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100063772369603
• LinkedInlinkedin.com/company/sumachk
• Instagraminstagram.com/sumacrestauranthk
• TikTokv.douyin.com/i8E4secm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sumac