summarecon serpong
Summarecon Serpong is an Indonesian integrated township developer in Gading Serpong, Tangerang, building and selling residential clusters, commercial shophouses, and apartments within an 8,000-10,000 hectare master-planned community serving middle-to-upper-middle-class Indonesian families and SMB buyers.
- Company typePrivate
- Founded-
- HeadquartersTangerang, Indonesia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What summarecon serpong does
Summarecon Serpong is an Indonesian integrated township developer operating as a subsidiary of publicly listed PT Summarecon Agung Tbk (IDX: SMRA). Its legal operating entity is PT Serpong Cipta Kreasi, headquartered at Plaza Summarecon Serpong on Boulevard Raya Gading Serpong in Tangerang, Banten. The company develops and manages a large integrated township spanning 8,000-10,000 hectares in Gading Serpong, comprising approximately 30 residential clusters housing around 6,000 families, alongside commercial properties, retail malls, hotels, and educational institutions.
The core product portfolio spans three categories. Residential housing (rumah) clusters include Finore (Finnish-style, Rp 3.5 billion+), Bellefont East (Parisian-style at The Springs, Rp 4.3 billion+), Louise (American Classic at Symphonia, Rp 5.2 billion+), Ardea at Heron (premium resort, Rp 6.3 billion+), Carson, and Leonora. Commercial real estate (ruko/shophouses) includes Strozzi Commercial, City Gate at Serpong CBD, City Hub Commercial, Carson Commercial, and Melody 2. Apartment and condovilla offerings include Rainbow Springs Condovillas (Rp 2.1 billion+) and Serpong M-Town (Rp 540 million+). Underlying technology is conventional property development augmented by IoT-based smart home systems (smart CCTV, smart doors, IR connectivity) and a Town Management Command Center for 24-hour security surveillance. Supporting digital tools include 360-degree virtual tours and a KPR mortgage simulator.
The business model is one-time property sales with KPR financing arranged through partner banks (including Bank BCA). Distribution is direct-to-consumer via physical marketing galleries at Plaza Summarecon Serpong and Summarecon Mall Serpong, complemented by WhatsApp-based remote inquiries and a content-rich website with 176 published articles. The customer base comprises middle-to-upper-middle-class Indonesian individual homebuyers and small-to-medium business owners purchasing commercial units, with family segments drawn to on-site educational institutions. The township's commercial ecosystem is anchored by major retail tenants including Samsung, Starbucks, Honda, Toyota, Suzuki, and Mitra 10. The company is not publicly listed at the entity level but benefits from its parent's IDX listing and brand reputation, including three 2025 PropertyGuru Indonesia Property Awards.
summarecon serpong firmographics
Firmographics- Name
- summarecon serpong
- Legal name
- PT Serpong Cipta Kreasi
- Website
- https://summareconserpong.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Summarecon Serpong is an Indonesian integrated township developer in Gading Serpong, Tangerang, building and selling residential clusters, commercial shophouses, and apartments within an 8,000-10,000 hectare master-planned community serving middle-to-upper-middle-class Indonesian families and SMB buyers.
- Ownership category
- akta.pro rank
summarecon serpong industry classification
Industry- Product category
- Integrated Township Real Estate Development
- NAICS
- Real Estate Property Managers (53131), Management of Companies and Enterprises (55)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), Services-To Dwellings & Other Buildings (7340), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Master-Planned Community & POA Management (BPAJAHAD)
- akta.pro secondary industries
- Mixed-Use Community Association Management (BPAJAHAF), HOA / Condominium Association Management (BPAJAFAH)
Keywords
Where summarecon serpong is headquartered
LocationHeadquarters
- HQ city
- Tangerang
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
summarecon serpong business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Residential Property Sales: Direct sales of residential properties including houses (Rumah), commercial units (Ruko), apartments and condovillas. Properties are sold as one-time purchases with various payment options including KPR (mortgage) financing.
- Commercial Property Sales: Sales of commercial units including Ruko (shophouses), Graha (office spaces), and commercial lots for business operations. Properties target entrepreneurs and businesses seeking strategic locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Serpong M-Town Residence - Studio to 3 Bedroom apartments |
| Unit Pricing | Pay-as-you-go | Rainbow Springs Condovillas - 2 to 4 Bedroom units |
| Unit Pricing | Pay-as-you-go | City Hub Commercial - Graha and Ruko units |
| Unit Pricing | Pay-as-you-go | Carson Commercial - Ruko units in Scientia Garden |
| Unit Pricing | Pay-as-you-go | City Gate at Serpong CBD - Office Suite and Graha units |
| Unit Pricing | Pay-as-you-go | Leonora Cluster - Type 6 and Type 7 houses at Symphonia |
| Unit Pricing | Pay-as-you-go | Melody 2 Ruko - 2 to 3 floor units at Symphonia Urban Lake Park |
| Unit Pricing | Pay-as-you-go | Finore Cluster - Finnish-style homes at Scientia Garden |
| Unit Pricing | Pay-as-you-go | Bellefont East - Parisian-style homes at The Springs |
| Unit Pricing | Pay-as-you-go | Louise Cluster - American Classic style at Symphonia |
| Unit Pricing | Pay-as-you-go | Ardea at Heron - Premium homes at The Springs |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
summarecon serpong product offering
Product offeringCore offering
Summarecon Serpong develops, markets, and sells residential houses, commercial shophouses (ruko), office suites (graha), apartments, and condovillas within an integrated township in Gading Serpong, Tangerang, Indonesia. The company also operates a dedicated Town Management division providing 24-hour security, environmental maintenance, and infrastructure upkeep across the township. Supporting customer tools include a 360-degree Virtual Tour and an online KPR mortgage calculator.
Product overview
Summarecon Serpong is a large-scale integrated township development by Summarecon Group, spanning over 8,000–10,000 hectares in Gading Serpong, Tangerang. Its product portfolio spans three main categories: residential housing (rumah) clusters including Finore (Finnish modern), Bellefont East (Parisian style), Louise (American Classic), Ardea at Heron (premium resort), Carson, and Leonora; commercial ruko/shop-house products including Strozzi Commercial, City Gate at Serpong CBD, City Hub Commercial, Carson Commercial, and Melody 2; and apartment/condovilla offerings including Rainbow Springs Condovillas and Serpong M-Town. Supporting digital tools include a Virtual Tour (360-degree property exploration) and a KPR Mortgage Calculator for home loan simulations. The township is supported by a dedicated Town Management team providing 24-hour security, environmental maintenance, and infrastructure services.
Differentiator
Problem solved
Functional benefit
Brands
- Summarecon Group: Parent company and brand umbrella for all Summarecon township developments across Indonesia including Gading Serpong, Kelapa Gading, Bekasi, Bandung, Bogor, Makassar, Karawang, and other locations.
- Plaza Summarecon Serpong
- Town Management
Products and services
- Finore (Residential Cluster) Modern Finnish-style homes at Scientia Garden featuring minimalist design, natural wood materials, large windows for natural light, and backyard city views; targeted at individual homebuyers seeking distinctive contemporary architecture.
Quantifiable outcome
- Gading Serpong area attracts approximately 15,000 vehicles per hour, indicating high traffic and visibility potential for commercial properties.
Companies that use summarecon serpong
Customer profileSegments3 records
Ideal customer profiles2 records
summarecon serpong technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
summarecon serpong partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Summarecon Mall Serpong TenantscoreCommercial ecosystem comprising major retail brands including Samsung, Starbucks, Honda, Toyota, Suzuki, JHL Solitaire Hotel, Episode Hotel, South 78, and Sushi Masa that create the commercial environment around City Hub Commercial properties.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
summarecon serpong competitors and assessment
Company assessmentDirect peers
- Modernland Realty: Modernland Realty develops integrated townships including Jakarta Garden City and Modernland in Tangerang. Both operate in the same Greater Jakarta corridor targeting middle-class Indonesian homebuyers with township concepts.
- Intiland Development: Intiland is an Indonesian property developer focused on residential and mixed-use developments in Greater Jakarta and Surabaya. Both serve similar Indonesian residential buyer segments with apartment and landed housing products.
- PT Agung Podomoro Land: Agung Podomoro develops residential apartments and integrated properties primarily in Greater Jakarta. Both serve the same residential buyer market in Jakarta's satellite cities with condominium and apartment offerings.
- PT Jaya Real Property (Bintaro Jaya): Jaya Real Property develops Bintaro Jaya, one of Indonesia's most established integrated townships near Jakarta. Both companies operate integrated live-work township models with residential clusters, commercial centers, and town management services.
- Alam Sutera Realty: Alam Sutera develops a major integrated township in Serpong/Tangerang, in the same geographic corridor as Summarecon Serpong. Both target residential and commercial buyers in Greater Jakarta with comparable product positioning.
- Sinar Mas Land (BSD City): Sinar Mas Land develops BSD City, a major integrated township in Greater Jakarta targeting residential and commercial segments. Both operate master-planned communities in the Jakarta fringe with diverse product portfolios ranging from affordable to luxury.
- Lippo Group (Lippo Cikarang): Lippo Karawaci develops integrated townships including Lippo Cikarang in Greater Jakarta. Both operate large-scale master-planned communities with mixed residential and commercial product offerings targeting Indonesian middle-class families.
- Ciputra Group (Ciputra World): Ciputra Group is one of Indonesia's largest property developers with multiple integrated townships and residential developments. Both target Indonesian families seeking quality housing in master-planned communities with commercial and amenity infrastructure.
Emerging players
- Damai Putra Group (Citra Gran): Damai Putra develops Citra Gran and other integrated townships in Greater Jakarta and Cibubur. Both target Indonesian families seeking integrated residential environments with commercial amenities, though Damai Putra operates at a smaller scale than Summarecon Serpong.
Broad incumbents
- PT Summarecon Agung (Parent Company): PT Summarecon Agung Tbk is the publicly listed parent company that owns Summarecon Serpong and operates other township developments including Summarecon Kelapa Gading, Bekasi, Bandung, Bogor, and Makassar. This is the broader group that Summarecon Serpong sits within.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
summarecon serpong social profiles
Digital presencesummarecon serpong financial estimates
Financial estimateRevenue estimate
Valuation estimate
summarecon serpong leadership team
Management profileNumber of profiles
Profiles1 record
summarecon serpong funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
summarecon serpong M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about summarecon serpong
What does summarecon serpong do?
Summarecon Serpong develops, markets, and sells residential houses, commercial shophouses (ruko), office suites (graha), apartments, and condovillas within an integrated township in Gading Serpong, Tangerang, Indonesia. The company also operates a dedicated Town Management division providing 24-hour security, environmental maintenance, and infrastructure upkeep across the township. Supporting customer tools include a 360-degree Virtual Tour and an online KPR mortgage calculator.
Is summarecon serpong a public or private company?
summarecon serpong is a private company. It is classified as corporate owned and is currently operating.
When was summarecon serpong founded?
summarecon serpong was founded in -1. It employs 11 to 50 people.
Where is summarecon serpong based?
summarecon serpong is headquartered in Tangerang, Indonesia, in the Asia region.
How does summarecon serpong make money?
Two revenue lines are on record. Residential Property Sales are the primary driver. The others are commercial Property Sales.
Who are summarecon serpong's main competitors?
Direct peers on record are Modernland Realty, Intiland Development, PT Agung Podomoro Land, PT Jaya Real Property (Bintaro Jaya), Alam Sutera Realty, Sinar Mas Land (BSD City), Lippo Group (Lippo Cikarang) and Ciputra Group (Ciputra World). Damai Putra Group (Citra Gran) is listed as an emerging player. PT Summarecon Agung (Parent Company) is listed as a broad incumbent.
Does summarecon serpong have an API?
No public API is recorded for summarecon serpong.
What industry is summarecon serpong in?
summarecon serpong's product category is Integrated Township Real Estate Development. Its primary akta.pro industry code is BPAJAHAD, Master-Planned Community & POA Management, with a secondary code of BPAJAHAF, Mixed-Use Community Association Management. Its NAICS code is 53131 and its SIC code is 6552.