Summerlin Council

What Summerlin Council does

The Summerlin Council is a nonprofit community association established in 1997 that serves as the master governing and amenity-management body for the Summerlin master-planned community in Las Vegas, Nevada, home to 35,000+ households organized across four sub-associations (Summerlin North, South, West, and Centre). The organization enforces CC&Rs, manages common areas, and operates a recreation program that includes four community centers (Trails, Willows, Gardens, Vistas), three community pools, the Summerlin Tennis Club with five lighted courts at the Arbors Tennis and Play Park, dozens of parks, and the 150-mile Summerlin trail system, while delivering over 150 classes, camps, and youth programs annually and organizing signature community events such as the Patriotic Parade and Friday Nite Live concerts.

The Council's product surface rests on a small but purpose-built technology stack: the WebTrac online resident portal and the Summerlink mobile application, both gated by the complimentary Summerlin Resident ID card system, enable activity registration, court reservations, pool pass purchases, swim class enrollment, facility rentals, and event access. Underlying payment and assessment processing integrates with HOA Bank Services for assessment collection. The product portfolio includes the Learn-to-Swim program (six levels, $95–$100 per session), the Summerlin Seals competitive swim team ($200), a range of youth and summer camps ($179–$576 weekly), pickleball clinics, the Fox Hill 18-hole disc golf course, athletic leagues, and recreation classes spanning arts, music, martial arts, and fitness.

Revenue is generated through a mix of mandatory HOA-style community association assessments (the primary recurring stream), recreation program fees, pool season and daily-use passes, tennis reservation cards, facility rentals, advertising in the 35,000+ household Summerlines monthly newsletter, and ancillary fees such as garage sale signs. The organization operates with a lean team of 13 employees and is governed by a Board of Directors with representatives from each sub-association, with The Howard Hughes Corporation maintaining an oversight relationship as the original developer of Summerlin.

Name

Summerlin Council

Legal name

The Summerlin Council

Website

https://summerlink.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

The Summerlin Council is a nonprofit community association managing amenities, recreation programs, and governance for 35,000+ households across the four Summerlin sub-associations in Las Vegas, Nevada, operating community centers, pools, tennis facilities, parks, and trails through the WebTrac portal and Summerlink mobile app.

Ownership category

akta.pro rank

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others, Marketing or Sales

Revenue model

1. Community Association Assessments: HOA-style assessments collected from property owners in Summerlin North, South, West, and Centre community associations. Residents contribute to expenses of The Summerlin Council as part of the master community association structure.
2. Recreation Program Fees: Fees from swimming lessons, camps, sports programs, fitness classes, and youth leagues. Programs include Learn-to-Swim ($95-$100 per session), Summer Seals Swim Team ($200), various camps ($179-$576 weekly), and classes.
3. Facility and Amenity Access: Revenue from pool season passes ($40 for ages 2+), daily pool visits ($4-$5), tennis reservation cards (12 sessions $60, 24 sessions $102, 36 sessions $126), and facility rentals.
4. Publication Advertising: Advertising sales in the Summerlines monthly newsletter distributed to 35,000+ community households. Contact for advertising is Kelly Cawood at 702-341-5500.
5. Community Services: Fees for services such as garage sale signs ($8 each).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Summerlin Council is a nonprofit community association that manages and operates recreational amenities and community services for approximately 35,000+ households in the Summerlin master-planned community in Las Vegas, Nevada. It runs four community centers, three community pools, tennis facilities, parks, and a 150-mile trail system, and offers more than 150 recreation classes, swim lessons, camps, athletic leagues, and annual community events such as the Patriotic Parade. Residents access programs and facilities through a Resident ID card system linked to the WebTrac online portal and Summerlink mobile application.

Product overview

Summerlin Council operates a comprehensive community management platform centered on the Summerlink web portal and mobile app, which provide residents access to recreational facilities and services. The core offerings include four community centers (Trails, Willows, Gardens, Vistas), three outdoor pools (Trails, Willows, Vistas), tennis facilities at the Arbors Tennis and Play Park, and the Summerlin Tennis Club. The recreation program encompasses swim lessons through the Learn-to-Swim Program, the Summerlin Seals competitive swim team, youth and summer camps (Suit and Towel, Bricks 4 Kidz, Engineering for Kids, Drama Kids, Chess), pickleball, athletic leagues, and general recreation classes. Additional services include the Summerlines monthly newsletter publication, the Summerlin Resident ID Card system for access control, community park and trail amenities including the 150-mile trail system and Fox Hill Disc Golf course, and the annual Patriotic Parade. The platform enables residents to make pool pass purchases, activity registrations, and facility reservations through WebTrac integration with HOA Bank Services for assessment payments.

Differentiator

Problem solved

Functional benefit

Products and services

• Summerlin Resident ID Card Complimentary identification card issued to Summerlin property owners and renters, granting authenticated access to community pools, programs, facility rentals, and online registrations through WebTrac and the Summerlink mobile app.
• Community Centers (Trails, Willows, Gardens, Vistas) Four multi-purpose community centers in Summerlin that host classes, youth camps, resident meetings, special events, and are available for private facility rentals for weddings, parties, and reunions.
• Community Pools (Trails Pool, Willows Pool, Vistas Pool) Three outdoor community pools offering lap swimming, water play, and seasonal access for Summerlin residents, with season passes and daily visit options.
• Summerlin Tennis Club and Courts Tennis facility at Arbors Tennis and Play Park with five lighted courts, pro shop, leagues, clinics, court reservations, and coaching programs led by tennis professional Gordon Hammond.
• Learn-to-Swim Program Six-level swim instruction program for children ages three and older, delivered by instructors from Elite Lifeguards at Trails, Willows, and Vistas Pools.
• Summerlin Seals Swim Team Competitive youth swim team program for children ages five to 17, participating in four swim meets per season, with registration including league fees and team T-shirt.
• Youth and Summer Camps Themed summer and youth camps for children ages 4-14, including Suit and Towel Summer Camp, Bricks 4 Kidz, Engineering for Kids, Drama Kids, Chess Camp, and Ultimate Sports & Fitness.
• Pickleball Program Pickleball program for residents, including Pickleball 101 beginner classes and Intermediate Pickleball Clinics held weekly.
• Athletic Leagues Youth and adult athletic leagues including Summerlin North Little League, Summerlin South Little League, AYSO Soccer (Region 1258), and Adult Recreational Softball Leagues.
• Recreation Classes Special interest recreation classes for residents covering arts and crafts, babysitter training, dog obedience, martial arts, music, performing arts, preschool, sports and fitness, and ping pong.
• Community Parks and Trails Dozens of public parks featuring basketball, tennis, and volleyball courts, baseball, football, and soccer fields, pools, playgrounds, and the 150-mile Summerlin Trail System.
• Fox Hill Disc Golf Course 18-hole beginner-friendly disc golf course at Fox Hill Park with drop-in access. Tournaments and tag play are not permitted.
• Summerlines Monthly Newsletter Monthly community newsletter mailed to 35,000+ Summerlin households, providing updates on activities, events, and community news, with advertising sold to local businesses.
• Summerlin Patriotic Parade Annual July 4th patriotic parade organized by The Summerlin Council, recognized as one of Southern Nevada's most beloved Independence Day traditions.

Quantifiable outcome

• Monthly newsletter distributed to 35,000+ community households
• +3 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Project 150minorOthersCommunity partnership for charitable back-to-school drive supporting displaced and disadvantaged high school students. Residents participate by donating school supplies, hygiene products, and non-perishable food items at community events.
• Southern Nevada Water Authority (SNWA)minorOthersInformation partnership providing residents with water conservation resources, watering schedules, and customer assistance programs for leak detection and repair. SNWA manages watering restrictions (May 1 through August 31).
• The Howard Hughes CorporationcoreOthersParent company relationship. The Summerlin Council manages the Summerlin community originally developed by Howard Hughes. Tom Warden, VP of community and government relations, serves as key representative. All Council correspondence email addresses use howardhughes.com domain.
• Summerlin North Little LeagueminorOthersYouth sports organization serving Summerlin North residents with baseball and softball programs. Boundaries: north of Charleston, east of 215, west of Rampart.
• Summerlin South Little LeagueminorOthersYouth sports organization serving Summerlin South residents with baseball and softball programs. Boundaries: south of Charleston or west of the 215 Beltway.
• Summerlin Soccer League (AYSO)minorOthersYouth soccer organization serving Summerlin community (AYSO Region 1258).
• Las Vegas Metropolitan Police Department (LVMPD)minorOthersPublic safety partnership providing crime prevention information and community policing through the Summerlin Area Command. LVMPD specialists contribute content on safety topics including pool safety and trail safety.
• Gordon Hammond (Tennis Professional)minorOthersTennis director since 1999, leading Summerlin Tennis Club at Arbors Tennis and Play Park. Provides coaching, clinics, and tournament coordination for tennis programs.

Scale indicators7 records

Recent moves8 records

Expansion highlights3 records

Others

• CivicRec: Recreation management software platform used by municipalities and community associations for class registration, facility scheduling, and resident engagement. Comparable to Summerlin Council's WebTrac and Summerlink app stack, representing the underlying technology peer.

Regional players

• Desert Mountain Club: Private member-owned club and master-planned community in Scottsdale, Arizona offering golf, tennis, swimming, fitness, and dining. Comparable to Summerlin Council in providing premium, amenity-rich community experiences, though structured as a private club rather than an HOA.
• Heritage Property Group: Property and community association management firm serving planned communities in the Southeast U.S. Comparable in managing HOA assessments, amenities, and recreation programs, though operating as a third-party manager across multiple developments rather than as an in-community organization.

Direct peers

• Columbia Association: Nonprofit community association managing Columbia, Maryland's master-planned community, offering pools, sports facilities, recreation programs, and community events funded by annual charges. Operates the same HOA-assessment-funded recreation model as Summerlin Council.
• The Woodlands Township: Master-planned community governance and recreation organization serving The Woodlands, Texas (~115,000 residents). Directly comparable to Summerlin Council as a community-association-driven provider of parks, pools, recreation programs, and community events funded by assessments.
• Lakewood Ranch Community Activities: Master-planned community in Florida offering resident-focused recreation, sports, fitness, pools, and community events through a community-association structure. Closely mirrors Summerlin Council's integrated amenity and programming model.

Broad incumbents

• Associa: Major community association management firm serving HOAs, condominium associations, and master-planned communities. Comparable in providing assessment collection, amenity management, and resident programming services, though as a third-party manager across many communities.
• FirstService Residential: Large North American HOA and community association management company. Comparable to Summerlin Council in managing community amenities, assessments, and resident services, but at scale across thousands of communities rather than a single master-planned community.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/summerlin-council

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Summerlin Council