Sun City Peachtree by Del Webb

What Sun City Peachtree by Del Webb does

Sun City Peachtree is a 55+ age-restricted active adult community in Griffin, Georgia, operated by Del Webb, a wholly-owned brand of PulteGroup, Inc. (NYSE: PHM). The community sells newly constructed single-family homes to adult buyers aged 55 and older, with offerings segmented across five product series (Leisure, Passport, Scenic, Distinctive, and Echelon) spanning 1,198 to 3,728 square feet. Prices range from $272,990 to $451,990+, with lot premiums and design options available at additional cost. The on-site sales operation is staffed by approximately 14 employees, supported by affiliated Pulte Mortgage for in-house financing.

Homes are pre-wired with smart home features (motion sensors in kitchens, secure door locks) and connect to a community-wide fiber network supporting multi-user residential internet. The community anchors on a 45,000 square-foot Club Peachtree amenity center, a private 18-hole ClubCorp-managed golf course, indoor and outdoor pools, tennis and pickleball courts, bocce, softball, a fitness center, theater, and more than 60 resident-organized clubs and interest groups. A full-time Lifestyle Director curates the social programming, and a Build Quality Experience construction process plus 10-year limited structural warranty back each home.

The business model combines one-time home sale revenue with recurring community association/HOA fees. Sales are conducted through an on-site Sales Center at 123 Creekside Court, online sales specialists available seven days a week, and a self-serve web experience at delwebb.com. Distribution is single-geography (Griffin, Georgia), though the parent Del Webb brand operates 55+ active adult communities across 19 U.S. states, providing broader brand and operational leverage.

Name

Sun City Peachtree by Del Webb

Legal name

Del Webb (brand of PulteGroup, Inc.)

Website

https://suncitypeachtree.com

Company type

Public

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Sun City Peachtree is a 55+ age-restricted active adult community in Griffin, Georgia, operated by Del Webb (PulteGroup, NYSE: PHM). It sells single-family homes in five series ($272,990-$451,990+) to active adult buyers, supported by resort-style amenities and HOA fees.

Ownership category

akta.pro rank

Headquarters

HQ city

Griffin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Home Sales: New construction single-family homes sold directly to buyers. Revenue generated from home sales at various price points ranging from approximately $272,990 to $451,990+ for base models, with lot premiums and design options available at additional cost.
2. Community Association Fees: Ongoing HOA/Community Association fees required for maintenance of common amenities and community services

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sun City Peachtree is a 55+ age-restricted active adult community that builds and sells new single-family homes across five series (Leisure, Passport, Scenic, Distinctive, Echelon) ranging from 1,198 to 3,728+ sq. ft. and $272,990 to $451,990+. The community bundles these homes with shared resort-style amenities (45,000 sq. ft. Club Peachtree amenity center, private 18-hole ClubCorp golf course, pools, tennis, pickleball, bocce, theater) and a social programming layer of 60+ clubs/interest groups overseen by a full-time Lifestyle Director.

Product overview

Sun City Peachtree by Del Webb is a 55+ age-restricted active adult community offering single-family homes across five distinct series: Leisure (entry-level, 1,198-1,368 sq. ft.), Passport (mid-range open-concept, 1,590-1,775 sq. ft.), Scenic (flexible space starting at 1,345 sq. ft.), Distinctive (flexible/guest-friendly starting at 1,600 sq. ft.), and Echelon (luxury, 2,179-3,728 sq. ft.). The community centers around the 45,000 sq. ft. Club Peachtree amenity complex with fitness facilities, pools, dining, and social spaces. Homes are backed by the Del Webb Build Quality Experience process and a 10-year limited structural warranty. The community includes fiber network infrastructure for residential connectivity.

Differentiator

Problem solved

Functional benefit

Products and services

• Sun City Peachtree 55+ Active Adult Community 55+ age-restricted active adult community in Griffin, Georgia offering single-story homes, resort-style amenities, and organized social activities for adults aged 55 and older.
• Leisure Series Homes Entry-level home series featuring efficient floor plans ranging from 1,198 to 1,368 sq. ft., designed for low-maintenance active adult living.
• Passport Series Homes Mid-range home series with open-concept floor plans ranging from 1,590 to 1,775 sq. ft., designed for optimal space in active lifestyles.
• Scenic Series Homes Flexible home series featuring Contour, Compass, and Hallmark plans starting at 1,345 sq. ft., providing usable space without waste.
• Distinctive Series Homes Mid-to-upper-tier series featuring Mystique, Palmary, Prestige, and Prosperity plans starting at 1,600 sq. ft., designed for flexible space and guest entertaining.
• Echelon Series Homes Luxury home series with Stellar, Stardom, and Renown models ranging from 2,179 to 3,728+ sq. ft., featuring grand entertaining spaces and premium finishes.
• Club Peachtree Amenity Center 45,000 sq. ft. community amenity center featuring ballroom, fitness center, indoor track, indoor and outdoor pools, and sports facilities available to residents.
• Private ClubCorp 18-Hole Golf Course Private 18-hole golf course on-site at Sun City Peachtree, operated by ClubCorp, available to members with membership required for access.
• Build Quality Experience Construction Program Step-by-step construction process with quality control measures ensuring Del Webb homes are built to high standards down to the last detail.
• 10-Year Limited Structural Warranty Industry-leading 10-year limited structural warranty providing peace of mind for Del Webb homeowners, backed by PulteGroup.
• GenYou Floor Plan Customization Tool Interactive online tool allowing prospective buyers to choose and customize Del Webb home floor plans according to their personal preferences before construction.

Quantifiable outcome

• 10-year limited structural warranty backed by PulteGroup

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ClubCorpcoreStrategic or Co-development PartnerClubCorp operates the private 18-hole golf course at Sun City Peachtree. Membership required for golf course access.
• Del Webb PortalcoreTechnology or IntegrationOnline portal for homeowners providing access to home construction updates, warranty information, service requests, and exclusive partner discounts.
• OpendoorminorChannel Partner/ Reseller/ DistributorHome buying company option referenced for customers who need to sell their current home before purchasing a new Del Webb home.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Solivita by AV Homes (Taylor Morrison): 55+ active adult community in Kissimmee, Florida, now owned by Taylor Morrison. Directly comparable age-restricted community with golf, amenity centers, and lifestyle programming.
• Sun City Hilton Head by Del Webb: Sister Del Webb community in Bluffton/Hilton Head, South Carolina. Directly comparable 55+ active adult community with similar amenity structure, home series, and brand positioning under the same PulteGroup umbrella.
• Robson Resort Communities: Developer and operator of multiple 55+ active adult communities in Arizona, Texas, and Mexico. Comparable master-planned retirement communities with golf, amenities, and age-restricted lifestyle.
• On Top of the World Communities: Large 55+ active adult community in Ocala, Florida. Comparable master-planned retirement community with golf, multiple amenity centers, and active adult lifestyle focus.
• Latitude Margaritaville: Minto Communities and Margaritaville-branded 55+ active adult communities in Florida and elsewhere. Directly comparable age-restricted communities with resort-style amenities aimed at Baby Boomer retirees.
• Four Seasons at K. Hovnanian: K. Hovnanian's active adult 55+ community brand with multiple locations across the US. Directly comparable in target demographic, single-family home offerings, and amenity package.
• The Villages: The largest 55+ active adult community in the United States, located in Florida. Directly comparable to Sun City Peachtree as a master-planned active adult community with golf, extensive amenities, and an age-restricted lifestyle model.
• Trilogy by Shea Homes: Shea Homes' active adult 55+ community brand with multiple locations across the western and southern US. Directly comparable resort-style 55+ communities with golf and amenity centers.

Emerging players

• Cresswind by Kolter Homes: Kolter Homes' growing 55+ active adult community brand primarily in the Southeast US. Comparable age-restricted community focus with resort-style amenities, positioned as an emerging competitor in the 55+ segment.

Broad incumbents

• PulteGroup, Inc. (parent): Parent company of Del Webb and operator of the broader homebuilding portfolio including Pulte Homes, Centex, DiVosta, and John Wieland. Relevant as the corporate owner/context for Sun City Peachtree.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sun-city-peachtree-by-del-webb

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sun City Peachtree by Del Webb