Sundance Marine
Australian family-owned boat dealership and brokerage headquartered in Melbourne, operating as Beneteau's largest Australian dealer and exclusive Australian distributor for Highfield, Invictus, and Navan boats across five showroom and service locations.
- Company typePrivate
- Founded1974
- HeadquartersSandringham, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Sundance Marine does
Sundance Marine is an Australian family-owned boat dealership and brokerage headquartered at Melbourne's Sandringham Yacht Club, operating across Victoria, Tasmania, Queensland, and New South Wales. Founded circa 1974, the company functions as Beneteau's largest Australian dealer and holds exclusive Australian distribution for Highfield Boats, Invictus Yacht, and Navan Boats (the latter built by Brunswick Corporation). Its offering spans new boat sales, pre-owned brokerage, chandlery retail, and service/repair across sailing yachts, powerboats, RIBs, and outboard craft, with individual vessel prices ranging from under AUD $30,000 to over AUD $4 million.
The core technology consists of the boats and marine electronics (Garmin, Furuno, Simrad, Raymarine, Suzuki, Volvo Penta, Mercury) it distributes, rather than proprietary software. Sundance Marine monetizes through hardware sales margins, brokerage commissions, and service/chandlery fees, supported by a sales-led go-to-market executed across five physical showroom/service locations. Its primary customer segments are individual luxury boat buyers, recreational powerboat buyers, and brokerage clients in the Australian market.
The business is led by Managing Co-Director David Beck and Co-Director John Beck under a dual-generation family management structure, with no institutional investment, public listing, or parent company identified. Differentiation rests on exclusive brand partnerships, five-decade brand reputation, multi-state distribution, and an exclusive community of boating events (Beneteau Sailing Regatta, Highfield Sorrento Beach Party) plus a VIP email program intended to drive repeat business and word-of-mouth referrals.
Sundance Marine firmographics
Firmographics- Name
- Sundance Marine
- Legal name
- Sundance Marine Pty Ltd
- Website
- https://sundancemarine.com.au
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Australian family-owned boat dealership and brokerage headquartered in Melbourne, operating as Beneteau's largest Australian dealer and exclusive Australian distributor for Highfield, Invictus, and Navan boats across five showroom and service locations.
- Ownership category
- akta.pro rank
Sundance Marine industry classification
Industry- Product category
- Boat Dealership and Brokerage
- NAICS
- Boat Dealers (441222), Ship Building and Repairing (336611)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)
- akta.pro secondary industry
- Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)
Keywords
Where Sundance Marine is headquartered
LocationHeadquarters
- HQ city
- Sandringham
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Sundance Marine business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- New Boat Sales: Revenue from selling new boats from represented brands including Beneteau, Highfield, Invictus, and Navan. Boats range from entry-level RIBs to luxury yachts priced up to several million dollars.
- Boat Brokerage: Commission-based brokerage services for pre-owned boats. The company facilitates buying and selling of quality used vessels on behalf of customers.
- Chandlery & Service: Specialized marine supplies and servicing including repairs, maintenance, and parts. The chandlery offers specialized gear for safe and enjoyable sailing experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual boat pricing - each vessel has its own price point |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Sundance Marine product offering
Product offeringCore offering
Sundance Marine is an Australian multi-brand boat dealership that sells new sailing yachts, powerboats, RIBs, and outboard boats from Beneteau, Highfield, Invictus, and Navan. It also operates a brokerage for pre-owned vessels, a marine chandlery with parts and accessories, in-house boat servicing and repairs, and hosts exclusive boating community events for owners. Customers transact at showrooms in Victoria, Tasmania, Queensland, and New South Wales, with an online catalogue and enquiry channel supporting the sales process.
Product overview
Sundance Marine is Australia’s leading boat sales and brokerage company headquartered at Melbourne's Sandringham Yacht Club with 50 years of operation. They offer a complete boating experience through a portfolio of premium international boat brands (Beneteau, Highfield, Invictus, Navan) and comprehensive services. The core product is new and used boat sales across sailing yachts, powerboats, RIBs, and outboard boats, supplemented by brokerage services for pre-owned vessels, specialized chandlery/store operations, and exclusive community events. Sundance Marine is Beneteau's largest Australian dealer with dealerships in Melbourne and Tasmania, plus showrooms in Victoria, Queensland, and New South Wales.
Differentiator
Problem solved
Functional benefit
Products and services
- Beneteau Powerboats World-leading production powerboats from Beneteau including Gran Turismo luxury crossover cruisers, Antares fishing/cruising boats, and Swift Trawler long-range cruisers, retailed as Sundance Marine — Beneteau's largest Australian dealer.
- Beneteau Sailing Yachts World-leading production sailing yachts from Beneteau including Oceanis cruising yachts and First performance yachts, retailed by Sundance Marine as direct importer and distributor into Victoria and Tasmania.
- Highfield Boats Aluminium-hulled RIBs and tenders from Highfield Boats (Classic, Sport, Patrol, and ADV series) retailed exclusively in Australia by Sundance Marine.
- Invictus Yachts Italian luxury boats designed by Christian Grande Design Works, including GT (grand tourism), TT (twin console open), and ST (cabin version) series ranging from 24ft to 55ft, retailed exclusively in Australia by Sundance Marine.
- Navan Boats Premium sports boats and cruisers built by Brunswick Corporation (S30 open sports boat and C30 cabin cruiser), retailed exclusively in Australia by Sundance Marine.
- Boat Brokerage Premium commission-based brokerage service for pre-owned boats, assisting customers in buying and selling quality used vessels with access to Sundance Marine's buyer network across Victoria, Tasmania, Queensland, and New South Wales.
- Chandlery and Boat Servicing Specialised marine supplies, parts, in-house boat servicing, repairs, insurance coordination, and expert advice from staff with 40 years of sailing experience, supporting safe and enjoyable boating.
Quantifiable outcome
- Beneteau's largest Australian dealer with 50-year partnership
Companies that use Sundance Marine
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Sundance Marine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Sundance Marine partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- BeneteaucoreSundance Marine is Beneteau's largest Australian dealer with their partnership dating back 50 years. They are direct importers and distributors of Beneteau new yachts into Victoria and Tasmania. They represent both Beneteau sailing yachts and Beneteau powerboats.
- Highfield BoatscoreExclusive Australian dealer for Highfield Boats - the world's leading manufacturer of aluminium-hulled RIBs and tenders. Highfield is trusted globally for versatile tenders, rugged adventure RIBs, and high-performance sport boats.
- Invictus YachtcoreExclusive Australian dealer for Invictus Yacht - an Italian brand redefining luxury boating with unique and distinctive vessels designed in collaboration with Christian Grande Design Works studio.
- Navan BoatscoreExclusive Australian dealer for Navan Boats - a brand offering bold new direction in performance, comfort, and innovation on the water, designed with leading marine experts and built by Brunswick Corporation.
- Sandringham Yacht ClubminorHeadquarters location providing an exclusive setting for customer interactions and community building with the boating enthusiast community.
- Brunswick CorporationminorParent company of Navan Boats, Brunswick Corporation is a major global marine manufacturer. Sundance Marine represents Navan as an exclusive Australian dealer.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Sundance Marine competitors and assessment
Company assessmentDirect peers
- Bias Boating: One of Australia's largest volume boat retailers operating multiple showrooms. Directly comparable as a multi-brand Australian boat dealership serving similar recreational and entry-to-mid powerboat buyers.
- TMG (The Marine Group): Multi-brand Australian boat dealer representing international marques across sailing and powerboat segments. Comparable as a multi-OEM dealer with shared premium positioning.
- Ensign Motor Yachts: Australian boat dealer and brokerage representing premium international brands with showrooms across the eastern seaboard. Closely matches Sundance's multi-state dealership and brokerage model.
- Boating World Australia: Australian multi-brand boat retailer with showrooms in multiple states. Comparable as a regional dealership network offering new boat sales and brokerage to recreational buyers.
- Queensland Marine Brokerage: Queensland-based boat sales and brokerage firm serving the same recreational and premium boating market in Australia's east coast, competing in overlapping product categories.
- Alexander Marine: Australian luxury yacht brokerage and dealer focused on premium and brokerage transactions. Directly comparable in the high-end brokerage and brokerage-plus-new-sales segment Sundance serves.
Others
- Brunswick Corporation: Global marine manufacturer and parent of Navan Boats, one of Sundance's represented brands. Relevant as the OEM ecosystem partner whose distribution strategy directly shapes Sundance's competitive position.
- Beneteau: World-leading production boat builder and Sundance's longest-standing OEM partner. Material to Sundance's business as the source of its flagship sailing and powerboat product lines.
Broad incumbents
- MarineMax: Largest U.S. boat retailer with broad geographic coverage, multi-brand dealership, service, and brokerage operations. Comparable as a scaled incumbent operating the same dealership-plus-service-plus-brokerage business model Sundance runs at a smaller scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Sundance Marine social profiles
Digital presenceSundance Marine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sundance Marine leadership team
Management profileNumber of profiles
Profiles10 records
Sundance Marine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sundance Marine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sundance Marine
What does Sundance Marine do?
Sundance Marine is an Australian multi-brand boat dealership that sells new sailing yachts, powerboats, RIBs, and outboard boats from Beneteau, Highfield, Invictus, and Navan. It also operates a brokerage for pre-owned vessels, a marine chandlery with parts and accessories, in-house boat servicing and repairs, and hosts exclusive boating community events for owners. Customers transact at showrooms in Victoria, Tasmania, Queensland, and New South Wales, with an online catalogue and enquiry channel supporting the sales process.
Is Sundance Marine a public or private company?
Sundance Marine is a private company. It is classified as family owned and is currently operating.
When was Sundance Marine founded?
Sundance Marine was founded in 1974. It employs 1 to 10 people.
Where is Sundance Marine based?
Sundance Marine is headquartered in Sandringham, Australia, in the Oceania region.
How does Sundance Marine make money?
Three revenue lines are on record. New Boat Sales are the primary driver. The others are boat Brokerage and chandlery & Service.
Who are Sundance Marine's main competitors?
Direct peers on record are Bias Boating, TMG (The Marine Group), Ensign Motor Yachts, Boating World Australia, Queensland Marine Brokerage and Alexander Marine. Others are Brunswick Corporation and Beneteau. MarineMax is listed as a broad incumbent.
Does Sundance Marine have an API?
No public API is recorded for Sundance Marine.
What industry is Sundance Marine in?
Sundance Marine's product category is Boat Dealership and Brokerage. Its primary akta.pro industry code is CRAMAIAA, Boat & Personal Watercraft (PWC) Retail, with a secondary code of CRAMAIAB, Marine Parts, Accessories & Maintenance Supplies Retail. Its NAICS code is 441222 and its SIC code is 3730.