Invictus Yacht

What Invictus Yacht does

Invictus Yacht is an Italian luxury pleasure-yacht manufacturer established in 2016 as a brand of Aschenez Srl, operating under the management of Aschenez Holding S.R.L. The company is headquartered at its shipyard in Borgia, Calabria (Via Donnici, 28), with a registered office in Catanzaro, and a wholly-owned US distribution entity, Invictus Yacht USA. Its product range spans three series — GT (Grand Touring), TT (Touring) and ST (Sport Touring) — covering yachts from roughly 8.9m up to 14.27m+, with the new ST550 flagship launching in 2025 pushing the range higher. All models share a signature half-reverse bow (prua semi-rovescia) developed in exclusive collaboration with Christian Grande DesignWorks and are offered with either inboard (Volvo Penta IPS, e.g., dual IPS 650 on the TT460) or outboard propulsion (Yamaha, up to 500-1200HP depending on model). Special editions such as the GT370 Anna Fendi, GT320 Versilys, TT460 Shell Edition and GT280 Carbon Look (celebrating 300+ hulls of that platform) sit on top of the core lineup.

The business model is direct and channel-driven. Invictus sells finished yachts through an authorised global dealer network spanning 100+ countries, supplemented by a private dealer portal, an online yacht configurator, and the Atelier private-club customization program that delivers bespoke material, colour and carbon-fibre specifications. Pricing is opaque and quote-based, varying by model, propulsion choice and Atelier customization level, which makes each transaction a high-touch, low-volume luxury sale. Marketing is anchored on a recurring presence at top international boat shows (Cannes, Genoa, Düsseldorf, Miami, Beaulieu, Ascona, Venice), social media led by Instagram and Facebook, and a dedicated press room managed by Sand People Communication. Revenue is not publicly disclosed, but production scale signals include the 300+ GT280 hulls milestone and the breadth of the model lineup, with reported headcount at 100+ as of 2019.

The primary customer segment is high-net-worth individuals seeking a luxury day-boat or weekender with strong "Made in Italy" design credentials, supplemented by an emerging luxury charter operator segment served through the Vanilla Sea network (built with sister brand Capoforte). Core partnerships include Yamaha Motor Europe (outboards, 2019), Volvo Penta (IPS), Christian Grande (exclusive design), and Haier (onboard comfort, 2026); the parent Aschenez Holding completed the 100% acquisition of Aschenez Srl in April 2026, consolidating control of the Invictus, Capoforte and Marcopolo brands.

Name

Invictus Yacht

Legal name

Aschenez Srl

Website

https://invictusyacht.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Invictus Yacht is an Italian luxury pleasure-yacht manufacturer founded in 2016, building GT, TT and ST series yachts from 8.9m to over 14.27m at its Borgia, Calabria shipyard. Operating under Aschenez Holding, it sells through a global dealer network and a dedicated US entity to high-net-worth individuals.

Ownership category

akta.pro rank

Product category

Luxury Yachts

NAICS

Ship and Boat Building (3366), Boat Building (336612)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Luxury Motor Yacht Manufacturing (IMAJAMAD)

akta.pro secondary industries

Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM), Yacht Tenders & Auxiliary Leisure Craft Manufacturing (IMAJAEAO)

Keywords

• Luxury yacht manufacturing
• Pleasure boat design
• Italian yacht building
• Motor yacht production
• Yacht customization services

Headquarters

HQ city

Borgia

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Yacht Sales: Invictus Yacht generates revenue primarily through the direct sale of luxury pleasure yachts. The company manufactures and sells boats ranging from 8.9m to 14.27m across GT, TT, and ST series. Each yacht is sold through dealers or directly, with extensive customization options through the Atelier program adding value.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Invictus Yacht designs and manufactures Italian luxury pleasure yachts across three product series — GT (Grand Touring), TT (Touring), and ST (Sport Touring) — ranging from 8.9m to 14.27m+. Models are built with a signature half-reverse bow hull design developed with Christian Grande DesignWorks, supported by the Atelier customization program and an online configurator for personalized color, upholstery, and propulsion options. The company sells these yachts through a global dealer network, direct Atelier engagement, and a dedicated US distribution division.

Product overview

Invictus Yacht is an Italian luxury yacht manufacturer producing pleasure boats with three main product series: GT (Grand Touring), TT (Touring/Twin), and ST (Sport Touring). The GT series includes models GT370, GT370S, GT320, GT320S, GT280, and GT280S featuring the iconic half reverse bow design and inboard/outboard motor configurations. The TT series offers TT550, TT460, TT420, TT420S, TT280, and TT280S models with outboard configurations. The new ST series features the ST550 flagship. All models support extensive customization through the Atelier Invictus program, with an online configurator tool for color, upholstery, and equipment selection. The company operates through a global dealer network, offers service support, sells accessories through a dedicated store, and maintains a charter network called Vanilla Sea through Capoforte partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• ST550 Yacht ST550 is the flagship model of the ST (Sport Touring) series, conceived for owners demanding the ultimate in onboard livability without compromise, featuring timeless design and advanced functionality that defines a new benchmark in luxury yachts. Targeted at high net worth individual buyers seeking premium Italian yachting experiences.
• TT550 Yacht TT550 is the flagship outboard model of the TT series featuring bold design and innovation with a distinctive half reverse bow, designed for demanding owners with an eye for aesthetics, details, reliability and high performance. Targeted at luxury individual yacht buyers.
• TT460 Yacht TT460 is the flagship model featuring twin Volvo Penta IPS 650 engines, 14.27m length, elegant design with carbon fiber hardtop, fold-down side terraces, and extensive customization through the Atelier program. Targeted at luxury individual yacht buyers.
• TT420 Yacht TT420 is an outboard-powered model featuring the iconic reverse bow design, available in standard and S (Sport) versions with up to 500HP engine power. Targeted at luxury individual yacht buyers.
• TT420S Yacht TT420S is the sport variant of the TT420 featuring outboard configuration with up to 500HP, designed to confirm success in the U.S. market. Targeted at luxury individual yacht buyers.
• TT280 Yacht TT280 is an outboard-powered model with the iconic reverse bow, featuring elegant design and refined style characteristic of the Invictus range. Targeted at luxury individual yacht buyers.
• TT280S Yacht TT280S is the sport variant of TT280 with outboard configuration allowing up to 500HP engines, combining refined style with thrilling performance. Targeted at luxury individual yacht buyers.
• GT370 Yacht GT370 is the peak of luxury and style featuring the iconic half reverse bow, customizable with unique elements like an opening side converting to a waterfront terrace, hydraulic platform, and extensive Atelier customization options. Targeted at luxury individual yacht buyers.
• GT370S Yacht GT370S is the outboard version of GT370 with engines providing up to 1,200HP, featuring a Granturismo soul with enhanced sportiness while maintaining cabin comfort. Targeted at luxury individual yacht buyers.
• GT320 Yacht GT320 sits between GT370 and GT280, combining their design, comfort and performance characteristics, available with single or twin engine configurations up to 860HP. Targeted at luxury individual yacht buyers.
• GT320S Yacht GT320S is the outboard version of GT320 featuring agile handling with sporty character, supporting up to 900HP with twin Yamaha engines. Targeted at luxury individual yacht buyers.
• GT280 Yacht GT280 is the firstborn of the GT series featuring a half reverse bow, monolithic design with homogeneous transitions from full to empty, and 8.9m length with up to 350HP permitted power. Targeted at luxury individual yacht buyers.
• GT280S Yacht GT280S is the sport variant featuring outboard configuration with up to 500HP engines, combining extraordinary interior ease with refined style. Targeted at luxury individual yacht buyers.
• Atelier Invictus Customization Program Atelier is an exclusive customization program and private club where owners are invited to tailor their yacht with precious materials, refined woods, sophisticated textiles, carbon fiber elements, and custom colors developed through a virtual design laboratory. Targeted at luxury individual yacht buyers seeking bespoke personalization.

Quantifiable outcome

• 300+ GT280 hulls produced, demonstrating market acceptance and production scale
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Yamaha Motor EuropecoreTechnology or Integration · 29 April 2019Strategic partnership where Yamaha provides outboard motors for Invictus TT and GT series and Capoforte collection. Yamaha's V6 and V8 outboard engines power Invictus vessels, combining Yamaha's engineering excellence with Invictus Italian design. Partnership includes digital electric steering (DES), TotalTilt function, and exclusive color options.
• Christian Grande DesignWorkscoreStrategic or Co-development PartnerExclusive long-term collaboration with renowned yacht designer Christian Grande, who has created over 100 yacht designs and won 16+ international awards. Grande oversees styling and design for the entire Invictus Yacht product range, establishing the distinctive design language.
• Anna FendiminorStrategic or Co-development PartnerCollaboration for GT370 Anna Fendi special edition featuring interiors designed by Anna Fendi, with exclusive colors and contrasting materials representing a tribute to the style of long overseas voyages.
• Fabio Rotella (Studio Rotella)minorStrategic or Co-development PartnerCollaboration for TT460 Shell Edition - an elegant sustainable revamp designed by Fabio Rotella in partnership with Atelier Invictus, featuring at boot Düsseldorf.
• Volvo PentacoreTechnology or IntegrationVolvo Penta IPS propulsion systems power flagship models including TT460 (dual IPS 650 engines). Partnership provides advanced inboard performance with superior handling and efficiency.
• Nautica BertelliminorChannel Partner/ Reseller/ DistributorOfficial distributor for Northern Italy, Switzerland, and Austria. Supported Invictus at IN-OUT event during Milan Design Week 2019.
• Aschenez Holding S.R.L.coreOthersParent company subject to management and coordination of Aschenez Holding S.R.L. Also owns Capoforte and Marcopolo brands. Completed 100% acquisition of Aschenez Srl in April 2026.

Scale indicators4 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Cranchi Yachts: Italian family-owned luxury motor yacht builder with a similar size range (roughly 8m–25m) and comparable HNW target customer. Strong design heritage and global dealer presence make it a close functional peer to Invictus.
• Absolute Yachts: Italian luxury motor yacht manufacturer producing flybridge and sport yachts in a similar length band as Invictus. Comparable Italian craftsmanship positioning, HNW customer base, and global dealer-driven sales model.
• Sessa Marine: Italian luxury yacht builder offering sport cruisers and flybridges in a comparable 8m–20m range with similar European craftsmanship positioning. Comparable product mix and HNW target customer.
• Capoforte: Sister brand under Aschenez Holding S.R.L., producing Italian dayboats and luxury motor yachts in overlapping size segments. Operates a joint charter network (Vanilla Sea) with Invictus Yacht, making it the most directly comparable peer.

Broad incumbents

• Azimut Yachts: One of Italy's largest luxury yacht builders (Azimut|Benetti Group) with a much broader portfolio spanning yachts to megayachts. Overlaps with Invictus in the mid-size luxury motor segment but at significantly greater scale and brand recognition.
• Ferretti Yachts: Ferretti Group flagship brand producing luxury motor yachts across a wide range. Directly comparable Italian luxury positioning but operates at significantly larger scale with a global service network.
• Princess Yachts: British luxury motor yacht builder with a comparable 8m–30m+ range and strong HNW customer overlap. A major competitor in the same premium segment with a much larger global footprint, especially relevant given Invictus's US push.
• Riva: Iconic Italian luxury yacht brand within the Ferretti Group, specializing in premium motor yachts and runabouts. Comparable Italian heritage, design-led positioning, and HNW customer focus, but at a much larger scale.
• Pershing: Ferretti Group's performance motor yacht brand producing sport yachts in a similar size range to Invictus's GT/TT S variants. Overlaps on performance-oriented outboard/inboard yachts for HNW owners.
• Sunseeker: British luxury motor yacht manufacturer producing yachts across a comparable size band. Direct competitor in the global HNW yacht market with a substantially larger global dealer and service network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/invictusyacht
• YouTubeyoutube.com/channel/UC-7UqTCRQKUHuApo6N4bIIw/videos
• Facebookfacebook.com/invictusyacht
• Instagraminstagram.com/invictusyacht
• LinkedInlinkedin.com/company/invictus-yacht

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Invictus Yacht