What SUNDAY LOVE PROJECT does

Sunday Love Project is a Philadelphia-based 501(c)(3) nonprofit organization founded in December 2014 by Margaux Murphy to provide consistent, dignified access to nourishing food for food-insecure Philadelphians. Its core offerings include the Greater Goods free grocery store at 3200 Kensington Avenue (opened August 2022, serving approximately 2,600 families monthly and 80–120 people daily), weekly meal distribution delivering roughly 2,000 meals per week through the Church of the Holy Trinity and street outreach, the Kitchen & Culinary Preparation Workforce Re-entry Program (launched 2019), school food pantry partnerships with Frankford High School, and emergency diaper distribution events with The Free Store. The organization operates primarily in the Kensington neighborhood, where 39% of residents live in poverty, and employs approximately 7 staff.

The organization does not use any meaningful proprietary technology infrastructure. Operations rely on in-person service delivery, volunteer mobilization, partner logistics (Philly Foodworks warehouse, SHIFT Capital real estate), and a basic CMS website (powered by DirectLync). There are no APIs, no AI/ML components, and no software products. All services are provided free of charge to beneficiaries using a token-based system at the grocery store (20 tokens, ~$50 value, once every two weeks).

Sunday Love Project is funded entirely through donations, grants, and in-kind contributions. Disclosed revenue streams include individual donations, corporate sponsorships (Acme Markets, Pagano's Market, Brandywine Realty Trust), in-kind donations (Philly Foodworks proteins valued at $60,000+), foundation grants (The Greenfield Foundation, LISC Philadelphia, PHFA), government grants (PHL COVID-19 Fund $5,000, Citizens Bank $16,000), and event-driven fundraising (Music for Food benefit concerts, drag brunches). Notable grants and gifts documented include a $250,000 individual donation in 2025. The organization has earned The Philadelphia Award (2021) and been featured on the Rachel Ray Show.

Name

SUNDAY LOVE PROJECT

Legal name

The Sunday Love Project

Website

https://sundaylove.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Sunday Love Project is a Philadelphia-based 501(c)(3) nonprofit founded in 2014 that provides free groceries, weekly meals, and workforce re-entry programs to food-insecure Philadelphians, primarily serving the Kensington neighborhood through its Greater Goods grocery store and partner-supported distribution channels.

Ownership category

akta.pro rank

Product category

Hunger Relief and Food Security Services

NAICS

Community Food Services (62421), Community Food Services (624210)

akta.pro primary industry

Food Assistance & Food Banks (BPAGAEAA)

Keywords

• Food insecurity relief
• Free grocery services
• Community meal programs
• Hunger relief nonprofit
• Workforce re-entry training

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Individual Donations: Donations from individual supporters who contribute financially to support the organization's mission of feeding food-insecure Philadelphians.
2. Corporate Sponsorships and In-Kind Donations: Support from companies like Acme Markets, Philly Foodworks, and various local businesses that provide food products, sponsorships, and other in-kind contributions.
3. Foundation and Government Grants: Grants from foundations and selected government grantors including PHL COVID-19 Fund ($5,000), Citizens Bank ($16,000), The Greenfield Foundation, and others.
4. Partnership Donations: Donations generated through partnerships such as Philly Foodworks ($40 per new customer referral) and benefit concerts from Music for Food.
5. Amazon Wishlist and In-Kind Goods: Direct product donations via Amazon Wishlist and other in-kind contributions of food, clothing, and hygiene supplies.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Sunday Love Project provides free, dignified access to nourishing food for food-insecure Philadelphians. Its flagship operation is Greater Goods, a free grocery store in Kensington where patrons shop using tokens worth approximately $50 in groceries per visit (available once every two weeks). The organization also runs weekly hot meal service, food delivery to homeless individuals and families, a workforce re-entry culinary training program, and emergency diaper distribution. All services are delivered at no cost to recipients and funded through donations, grants, and corporate sponsorships.

Product overview

The Sunday Love Project is a nonprofit organization offering food security and community support services in Philadelphia. Its primary offerings include the Greater Goods free grocery store, weekly meal distribution programs serving thousands of meals, workforce re-entry training, and special programs like diaper distribution. The organization operates from its hub at 3200 Kensington Ave and partners with local businesses, foundations, and other nonprofits to serve food-insecure Philadelphians.

Differentiator

Problem solved

Functional benefit

Brands

• Greater Goods Grocery Store: A free grocery store located at 3200 Kensington Ave in Philadelphia's Kensington neighborhood, offering food to those in need with no price tags. Patrons shop using a token/point system.

Products and services

• Greater Goods Grocery Store A free grocery store located at 3200 Kensington Ave in Philadelphia's Kensington neighborhood, providing free food, hygiene, and household goods to families in need. Customers shop using a point/token system worth approximately $50 of groceries per visit, with a limit of once every two weeks.
• Weekly Meal Distribution Service Weekly hot meal service delivering over 2,000 meals to food-insecure Philadelphians, including Sunday and Tuesday dinners at Church of the Holy Trinity (19th and Walnut Streets) and direct street distribution in Kensington and Center City.
• Kitchen & Culinary Preparation Workforce Re-entry Program A workforce development program that provides culinary training, ServSafe certification, and job placement assistance for individuals experiencing homelessness or facing barriers to employment. Curriculum developed with former Vedge Restaurant Group kitchen operations director Lauren Hooks.
• Diaper Distribution Program Emergency diaper distribution events providing diapers, wipes, and children's shampoo to community members in need, conducted in partnership with The Free Store.
• Feed the Kids (Beyond the Field) School Pantry Program Food pantry partnership with Frankford High School providing weekend food deliveries to student-athletes' families as part of the 'Beyond the Field' violence prevention program. Deliveries reached 30+ families at peak.

Quantifiable outcome

• 2,000 shopping trips per month at Greater Goods
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• The Free StoreminorStrategic or Co-development Partner · 7 March 2025Diaper distribution collaboration with The Free Store at 3206 Kensington Ave. Community members receive emergency packs of diapers, wipes, and children's shampoo. Event sponsored by ACME.
• Music for FoodcoreStrategic or Co-development Partner · 20 January 2025Musician-led initiative for local hunger relief. Benefit concerts at College of Physicians of Philadelphia feature Curtis Institute and Philadelphia Orchestra artists. 100% of proceeds benefit Sunday Love Project. Founded by pianist Jonathan Biss, Philadelphia chapter.
• SHIFT CapitalcoreStrategic or Co-development Partner · 25 January 2023SHIFT Capital developed and owns the 3200 Kensington Ave property where Greater Goods operates. Core real estate partner providing affordable mixed-use space for community-serving organizations including Sunday Love Project, Mural Arts Color Me Back, and RAWtools Philadelphia.
• Brandywine Realty Trust and Pagano's MarketminorStrategic or Co-development Partner · 24 February 2021Collaboration during COVID-19 where restaurant Pagano's prepared 500+ meals funded by Brandywine Realty for Sunday Love Project distribution. Restaurant delivered at least 20,000 meals around Philadelphia area.
• Philly FoodworkscoreStrategic or Co-development Partner · 1 January 2021Partnership since 2021 with online farmers' market working with 200+ local producers. Donates over $60,000 in local pasture-raised proteins to Greater Goods. New customers using code SUNDAYLOVE generate additional protein donations for families.
• Sharing ExcesscoreStrategic or Co-development Partner · 9 May 2020Student-run organization repurposing food waste from colleges, universities, grocery stores, and restaurants to deliver to communities in need. Partnered during COVID-19 for 'Share Love' project delivering 23,000+ meals. Has delivered over 23,000 meals since launching in 2018.
• Counter CultureminorGTM or Marketing Partner · 9 May 2020Provided empty building space at 514 South St. for 'Share Love' food distribution during COVID-19. Originally planned to open for events before pandemic hit.
• Small Things PhillycoreStrategic or Co-development PartnerMajor source for food pantries in Philadelphia. Organizational partner helping Sunday Love serve 80-120 people daily at Greater Goods store.
• Acme MarketsminorGTM or Marketing PartnerSponsor of diaper events and supporter of Greater Goods opening. Contributed to brick-and-mortar launch in August 2022.
• Mural Arts Philadelphia's Color Me BackminorStrategic or Co-development PartnerCo-located at 3200 Kensington Ave property. Same-day work and pay program combining participatory art-making with access to social services for individuals experiencing economic insecurity.
• RAWtools PhiladelphiaminorStrategic or Co-development PartnerCo-located at 3200 Kensington Ave. First local chapter of national organization turning donated guns into art, tools, and symbols of peace. Part of gun violence prevention effort in high-risk area.
• Frankford High School / Coach Bill SytsmaminorStrategic or Co-development PartnerFood pantry partnership with school's football program delivering food to student-athletes' families. Part of 'Beyond the Field' violence prevention program. Deliveries reached 30+ families at peak.
• Lauren Hooks / Seedling Project ManagementminorOthersFormer director of kitchen operations for Vedge Restaurant Group who developed culinary re-entry program curriculum. Provides ServSafe training and job placement support for homeless individuals on volunteer basis.
• Home AppétitminorGTM or Marketing PartnerLocal meal delivery service partnered for chef fundraiser with Amanda Shulman. Donates portion of sales during collaboration week. Has donated over $100,000 to local nonprofits through 15 chef collaborations.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Sharing Excess: Student-led organization that repurposes surplus food from colleges, universities, and restaurants to deliver to communities in need; an active operational partner of Sunday Love and a direct peer in last-mile food rescue.
• Blessings in a Backpack: National nonprofit addressing weekend child hunger through food sent home with students; comparable to Sunday Love's Frankford High School student food-pantry program in mission and weekend-hunger focus.
• Food Connect: Philadelphia-based nonprofit bridging gaps in the food system; founder Megha Kulshreshtha sits on Sunday Love's board, signaling overlapping mission and comparable nonprofit food-system focus.
• Martha's Table: DC-based nonprofit operating a free grocery-style market and meal programs for food-insecure families; a strong model peer for Sunday Love's Greater Goods free grocery store and dignity-first distribution model.
• Small Things Philly: Major source for Philadelphia food pantries supplying Greater Goods daily; directly comparable community food-distribution nonprofit operating in the same geography.
• The Free Store: Philadelphia-based nonprofit providing free essential goods (including diapers) to families in need; Sunday Love actively partners with The Free Store on diaper events at the same Kensington address.
• Philabundance: Philadelphia's largest hunger-relief organization and regional food bank; directly comparable as a fellow Philadelphia nonprofit addressing food insecurity through distribution to pantries and direct service programs.

Regional players

• Food Bank of South Jersey: Regional food bank serving southern New Jersey; comparable category peer operating in adjacent geography to Sunday Love with similar hunger-relief mission but serving a different state/region.

Broad incumbents

• Meals on Wheels America: National umbrella for meal-delivery programs to seniors and food-insecure individuals; overlaps with Sunday Love's meal-distribution services but operates at much greater national scale.
• Feeding America: Largest U.S. hunger-relief organization running a national network of food banks; a broad incumbent in the same food-assistance category though operating far upstream of Sunday Love's direct service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SundayLoveProject
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/sundayloveproject/?hl=en
• LinkedInlinkedin.com/company/sunday-love-project

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUNDAY LOVE PROJECT