Sunmedcare Comercio De Produtos Hospitalares

What Sunmedcare Comercio De Produtos Hospitalares does

Sunmedcare Comércio de Produtos Hospitalares Ltda is a Rio de Janeiro-based medical device distributor founded in January 2005 with the exclusive mission of implanting and developing ROTEM thromboelastometry systems throughout Brazil. The company serves as the exclusive Brazilian distributor for ROTEM (Instrumentation Laboratory / Werfen), offering both the fully automated ROTEM sigma and the semi-automated ROTEM delta systems that deliver viscoelastic coagulation analysis at the point of care for surgical, trauma, transplant, and ICU applications, with results available in 5–10 minutes to support Patient Blood Management (PBM) protocols.

In 2021 the company expanded its portfolio by securing exclusive Brazilian distribution rights for the DOASENSE DOAC Dipstick product line from Germany-based DOASENSE GmbH, enabling point-of-care urine-based detection of direct oral anticoagulants (dabigatran, apixaban, edoxaban, rivaroxaban) in approximately 10 minutes following ANVISA registration. The portfolio was further extended with the VerifyNow platelet function assessment system (light transmission aggregometry for antiplatelet therapy monitoring) and Binah.ai, an AI-powered video-based vital sign monitoring platform using remote photoplethysmography.

Sunmedcare operates a B2B enterprise field sales and scientific advisory model, generating revenue through equipment sales, in vitro diagnostic consumables and reagents, technical maintenance services, and equipment rental/leasing to hospitals, surgical centers, intensive care units, emergency departments, hemodynamics centers, neurointervention units, and clinical laboratories across Brazil. The company supports customers through dedicated scientific advisors who provide demonstrations, training, and clinical validation services, supplemented by an online educational course on thromboelastometry delivered via Hotmart. Leadership includes Technical Director Ricardo Chamas, who introduced thromboelastometry to Brazil, and Financial Director Alessandra Chamas, with a small operating team.

Name

Sunmedcare Comercio De Produtos Hospitalares

Legal name

SUNMEDCARE COMÉRCIO DE PRODUTOS HOSPITALARES LTDA

Website

https://sunmedcare.com.br

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Sunmedcare is the exclusive Brazilian distributor of point-of-care diagnostic medical equipment, including ROTEM thromboelastometry systems, DOASENSE DOAC tests, VerifyNow platelet analyzers, and Binah.ai health monitoring, serving hospitals and clinical institutions nationwide.

Ownership category

akta.pro rank

Product category

Medical Device Distribution

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Pharmacy Front-End & Sundries Distribution (Health & Wellness, Personal Care, Convenience) (CRAOAHAG)

Keywords

• Medical device distribution
• Point-of-care diagnostics
• Thromboelastometry systems
• Coagulation testing products
• Hospital diagnostic equipment

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Medical Equipment Sales: Sale of point-of-care medical diagnostic equipment including ROTEM systems, VerifyNow, and related consumables and reagents. Equipment sales represent the primary revenue stream for the company.
2. In Vitro Diagnostic Product Sales: Wholesale commerce of in vitro diagnostic products, including DOAC test kits (DOASENSE), reagents, and consumables for diagnostic testing in healthcare settings.
3. Technical and Maintenance Services: Preventive and corrective maintenance services, repair, parts replacement, and technical assistance for medical, surgical, and hospital equipment.
4. Equipment Rental and Leasing: Rental and leasing of medical equipment as part of the service portfolio.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Sunmedcare is a Brazilian medical product distributor that sells and supports point-of-care diagnostic equipment and consumables for hospitals and clinical laboratories. Its portfolio includes ROTEM thromboelastometry systems (sigma and delta), Doasense DOAC urine dipstick tests, VerifyNow platelet function analyzers, and the Binah.ai health monitoring platform, complemented by technical training, clinical validation, and maintenance services.

Product overview

Sunmedcare distributes a portfolio of point-of-care medical diagnostic products in Brazil, representing international manufacturers. Founded in 2005 to introduce and develop ROTEM thromboelastometry systems nationwide, the company expanded in 2021 with exclusive Brazilian distribution rights for the DOASENSE line from German manufacturer DOASENSE GmbH. The product portfolio centers on five key diagnostic solutions: the Binah.ai AI-powered health monitoring platform, the ROTEM sigma (fully automatic) and ROTEM delta (semiautomatic) thromboelastometry systems for viscoelastic blood analysis, the Doasense DOAC Dipstick for rapid anticoagulant detection, and the VerifyNow platelet function assessment system. Together, these products address point-of-care coagulation monitoring, anticoagulant therapy management, and vital sign measurement across surgical, emergency, and intensive care settings.

Differentiator

Problem solved

Functional benefit

Products and services

• ROTEM sigma Fully automatic, cartridge-based thromboelastometry system for point-of-care diagnosis of coagulopathies in whole blood; delivers results in 7-9 minutes without pipetting or sample preparation, supporting transfusion management during major surgeries and massive hemorrhage for hospitals and surgical centers.
• ROTEM delta Semi-automatic thromboelastometry system with 6 measurement channels for differential diagnosis of coagulation disorders; features ball-bearing stabilization for ICU use, barcode-based reagent verification, and color-coded TEMogram outputs, supporting transfusion decisions in major surgeries and traumatic bleeding for hospitals and intensive care units.
• Doasense DOAC Dipstick First CE-marked, point-of-care qualitative urine test for direct oral anticoagulants (Dabigatran, Apixaban, Edoxaban, Rivaroxaban) with results in 10 minutes, including urine color and creatinine controls, accompanied by the DOASENSE Reader for automated documentation; intended for hospitals, emergency departments, and clinical laboratories managing patients on DOAC therapy.
• VerifyNow Fully automatic platelet function assessment system based on Light Transmission Aggregometry (LTA) using single-use cartridges, providing quantitative results for antiplatelet therapy response (aspirin, clopidogrel, ticagrelor, prasugrel) in minutes for hospitals, surgical centers, and laboratories.
• Binah.ai AI and deep learning-based software platform that measures vital signs (blood pressure, heart rate, HRV, SpO2, respiratory rate, stress indicators) via remote photoplethysmography (rPPG) through a 35-60 second video recording on a smartphone, tablet, or smart mirror, with data processed locally; targeted at healthcare institutions, wellness programs, and clinical environments for contactless health monitoring.

Quantifiable outcome

• ROTEM provides coagulation diagnosis overview in 5-10 minutes, enabling faster therapeutic decisions
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• SafetyFYIminorImplementation/ SI/ Consulting Partner · 7 March 2024SafetyFYI provides compliance, ethics, and data protection services to Sunmedcare, including a Code of Conduct, Anti-Corruption Policy, and a confidential reporting (denunciation) channel. SafetyFYI's DPO (Daniel Loureiro Lima) serves as Sunmedcare's Data Protection Officer. The compliance infrastructure includes anonymous reporting channels and periodic policy reviews every 6 months.
• DOASENSE GmbHcoreStrategic or Co-development Partner · 3 May 2021Sunmedcare worked in close collaboration with DOASENSE on the ANVISA regulatory approval process for the DOAC Dipstick product line in Brazil. This partnership was instrumental in obtaining ANVISA registration (May 2021), making Brazil the first country in the Americas with access to the CE-marked DOAC Dipstick test.
• DOASENSE GmbHcoreChannel Partner/ Reseller/ Distributor · 1 January 2021Sunmedcare holds exclusive distribution rights for the DOASENSE product line (DOAC Dipstick, DOASENSE Reader, DOASENSE Control Urines) for all Brazilian territory from 2021. DOASENSE is a German medical technology company headquartered in Heidelberg, Germany, specializing in point-of-care DOAC testing. Sunmedcare collaborated with DOASENSE on ANVISA regulatory approval for DOAC Dipstick registration in Brazil (announced May 2021).
• ROTEM (Instrumentation Laboratory / Werfen)coreChannel Partner/ Reseller/ Distributor · 1 January 2005Sunmedcare has served as the exclusive distributor for ROTEM thromboelastometry systems (ROTEM sigma and ROTEM delta) throughout Brazil since the company's founding in January 2005. ROTEM systems provide viscoelastic blood coagulation analysis at point-of-care for surgical, trauma, transplant, and ICU settings. The partnership involves distribution, technical support, training, and customer validation services.
• HotmartminorChannel Partner/ Reseller/ DistributorHotmart is the platform hosting the Thromboelastometry Course developed by Ricardo Chamas (Technical Director of Sunmedcare). The course is distributed digitally via Hotmart's marketplace, extending the reach of Sunmedcare's educational content to healthcare professionals nationwide.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sunmedcare-comercio-de-produtos-hospitalares

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunmedcare Comercio De Produtos Hospitalares