Sunnycrest Farm

What Sunnycrest Farm does

Sunnycrest Farm is a family-owned, direct-to-consumer agricultural operation in Londonderry, New Hampshire, founded in 1943 by Al Conner and now in its fourth generation of family stewardship under the Hicks family (Daniel Hicks III, his wife Kelley, and next-generation Daniel Hicks IV). Note: the firmographic file lists the city as Blue Mound, Kansas, but the company's own website, all product pages, the contact page, the company history, and the management team record place the business at 59 High Range Road, Londonderry, NH, with a second orchard on Pillsbury Road; the first-party website is treated as authoritative.

The business operates a diversified on-site portfolio across five core product lines: (1) Pick-Your-Own (PYO) operations across strawberries, cherries, blueberries, raspberries, peaches, apples, and pumpkins from June through October; (2) a year-round farm market selling fresh produce, baked goods, dairy, honey, maple syrup, jams, pies, ice cream, beer, and wine; (3) an on-site bakery producing cider donuts, muffins, breads, whoopie pies, bagels with house-made cream cheese, and gluten-free items; (4) Colbie's Cones, a seasonal soft-serve and packaged ice cream stand; and (5) an outdoor event venue (weddings, reunions, corporate outings) rented under a one-event-per-weekend exclusivity policy. A small farm-animal exhibit (goats and sheep) functions as ancillary foot-traffic driver. There is no identified proprietary technology, software platform, or digital product; the website is a standard content site, and there is no mobile app, API, or AI capability disclosed.

The revenue model is fully retail and on-site: per-pound PYO pricing, one-time farm market and bakery purchases, daily ice cream transactions, and quote-based event venue bookings. Marketing is conducted via Instagram (@sunnycrest_farms) and Facebook, with the website as the central informational hub. The company is privately held by the Hicks family with no external investors, no parent company, no subsidiaries, and no funding rounds on record. Headcount is approximately 10 employees. Customer concentration is diffuse across individual families and local event bookers, with no enterprise or wholesale accounts. The business has earned regional industry recognition, including Daniel Hicks IV's 2024 NH Young Farmers Achievement Award.

Name

Sunnycrest Farm

Legal name

Sunnycrest Farm

Website

https://sunnycrestfarmnh.com

Company type

Private

Founded year

1943

Operating status

Operating

Headcount range

1–10 employees

Short description

Sunnycrest Farm is a fourth-generation, family-owned pick-your-own farm, bakery, farm market, ice cream stand, and event venue in Londonderry, NH, founded in 1943 and operated by the Hicks family. It serves local families and event planners through on-site, direct-to-consumer agritourism and retail.

Ownership category

akta.pro rank

Product category

Agritourism and Pick-Your-Own Farm

NAICS

Fruit and Tree Nut Farming (1113), Berry (except Strawberry) Farming (111334), Strawberry Farming (111333)

SIC

Agricultural Production-Crops (100), Agricultural Services (700)

akta.pro industry

PRIMARYAFAGACAD

Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries)

Agriculture & Food Production/Crop Farming/Fruit & Tree Nut Orchards (Citrus, Apples, Berries, Almonds, Walnuts)

SECONDARYAFAGACAC

Stone Fruit Orchards (Peaches, Nectarines, Plums, Cherries, Apricots)

Agriculture & Food Production/Crop Farming/Fruit & Tree Nut Orchards (Citrus, Apples, Berries, Almonds, Walnuts)

SECONDARYAFAGACAL

Orchard Management & Field Operations (Pruning/Training, Thinning, Irrigation/Fertigation)

Agriculture & Food Production/Crop Farming/Fruit & Tree Nut Orchards (Citrus, Apples, Berries, Almonds, Walnuts)

SECONDARYCRAHAHAE

Farmers’ Markets & Farm Stands (Fresh Food)

Consumer Products & Retail/Grocery & Food Retail/Fresh Food Specialists (Produce, Meat, Seafood)

Keywords

• Pick-your-own farm
• Farm market retail
• Agritourism experiences
• Fresh local produce
• Farm bakery goods

Headquarters

HQ city

Londonderry

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Farm Market Sales: Year-round retail sales of fresh produce, baked goods, local products, dairy, honey, syrup, jams, pies, ice cream, beer, wine, and other specialty items from the on-site farm store.
2. Pick Your Own Operations: Seasonal pick-your-own operations where visitors harvest their own fruits (strawberries, blueberries, cherries, raspberries, peaches, apples) and pumpkins directly from the farm fields, paying per pound or unit for the produce they pick.
3. Bakery Sales: Fresh-baked goods including cider donuts (baked fresh every Saturday), muffins, breads, cookies, whoopie pies, bagels, and seasonal items made from scratch using farm-grown ingredients when available.
4. Colbie's Cones Ice Cream: Seasonal ice cream stand operating from 12pm-9pm daily, serving soft serve and other frozen treats. Popular community destination during warmer months. Packaged ice cream products available year-round in the farm market.
5. Event Venue Rental: Outdoor venue rentals for weddings, reunions, company outings, and parties. Limited to one event per weekend to maintain exclusivity. Includes use of orchard-side field, electricity, parking for 50 vehicles, and early field access.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Sunnycrest Farm is a fourth-generation family-owned farm in Londonderry, NH that operates seasonal pick-your-own fruit fields (strawberries, blueberries, cherries, raspberries, peaches, apples, pumpkins), a year-round farm market selling locally sourced produce and specialty goods, an on-site bakery, a seasonal ice cream stand (Colbie's Cones), and an outdoor event venue for weddings, reunions, and corporate gatherings. The farm combines direct-to-consumer agricultural production with agritourism experiences.

Product overview

Sunnycrest Farm is a family-owned pick-your-own apple farm, farm market, and ice cream stand operating since 1943 in Londonderry, NH. The farm offers a diversified portfolio of experiences: Pick Your Own produce operations spanning June through October (strawberries, cherries, blueberries, raspberries, peaches, apples, pumpkins); an on-site Farm Market carrying fresh produce and locally sourced goods year-round; a Farm Bakery producing fresh cider donuts, breads, muffins, and baked goods; Colbie's Cones ice cream stand serving soft serve and locally made ice cream; and a Farm Animals exhibit with goats and sheep. The farm also operates an Event Venue for weddings, reunions, and company events. The Hicks family has operated Sunnycrest Farm since 1973, with Daniel Hicks III and wife Kelley currently managing the fourth-generation operation.

Differentiator

Problem solved

Functional benefit

Brands

• Colbie's Cones: Seasonal ice cream stand located at Sunnycrest Farm, serving soft serve and locally made ice cream treats with family-friendly atmosphere.

Products and services

• Pick Your Own

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Smolak Farms: North Andover, MA family farm combining PYO with bakery, ice cream, animal exhibits, and a wedding/event venue — a near-mirror of Sunnycrest's product mix in the New England market.
• Parlee Farms: Tyngsboro, MA family-owned farm offering PYO fruits, farm market, bakery, ice cream, and animal exhibits. Closely matches Sunnycrest's diversified five-stream model in a neighboring New England market.
• Bishop's Orchards: Guilford, CT multi-generation farm with PYO, farm market, bakery, and value-added products. Closely aligned on diversified revenue streams and multi-generational family operation.
• Lyman Orchards: Middlefield, CT multi-generation PYO orchard with farm market, bakery, corn maze, and event venue. Directly comparable across PYO, retail, and event-rental revenue streams.
• Applecrest Farm Orchards: Hampton Falls, NH multi-generation PYO orchard with farm market, bakery, and seasonal events. Operates in the same New Hampshire geography with a near-identical mix of pick-your-own fruits, baked goods, and on-farm retail, making it the closest comparable to Sunnycrest.
• Carter Mountain Orchard: Charlottesville, VA PYO orchard with farm market, bakery, and event venue. Strongly comparable on the event-venue and on-site retail dimensions, though outside the Northeast.
• Tougas Family Farm: Northborough, MA second-generation family farm with PYO apples, berries, peaches, farm store, and bakery. Highly comparable multi-generational PYO model with on-site retail.
• Honey Pot Hill Orchards: Stow, MA family-run PYO orchard with farm store and seasonal activities. Comparable in scale and product mix to Sunnycrest's PYO and retail operations.
• Jaswell's Farm: Smithfield, RI family-owned PYO apple, berry, and peach farm with farm store and bakery. Operates an essentially identical PYO-plus-retail model in adjacent New England geography.

Broad incumbents

• Huber's Orchard & Winery: Borden, IN fourth-generation farm combining PYO, farm market, bakery, ice cream, restaurant, and winery with large-scale event hosting. Larger and more diversified than Sunnycrest, but representative of the upper-bound agritourism operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sunnycrestfarm
• Instagraminstagram.com/sunnycrest_farms
• LinkedInlinkedin.com/company/sunnycrest-farm

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunnycrest Farm