What Sunny Lab does

Sunny Lab SAS is an independent video game studio founded in 2022 and headquartered in Paris, France. The studio develops narrative-driven cozy adventure games for consumer entertainment, with its debut title The Witch's Bakery — a single-player adventure RPG centered on Lunne, a baker-witch — scheduled for release on October 14, 2026, having been delayed from an initial August 20, 2026 ship date.

The Witch's Bakery is built on the Unity engine, offers approximately 15 hours of gameplay, and combines anime-style character design with Romantic Impressionist landscape art. It is planned for release across PC (Steam), PlayStation 5, Xbox Series X|S, and Nintendo Switch, with a follow-up Nintendo Switch 2 port and a physical retail edition (October 16, 2026) extending the distribution footprint. The studio monetizes through one-time digital and physical purchases, supported by a publishing partnership with Silver Lining Interactive.

Sunny Lab has accumulated more than 200,000 Steam wishlists ahead of launch, financed production through French public programs (BPI, CNC, Spielfabrique), and engaged with the Wholesome Games community and events such as Gamescom 2026's Indie Arena to position the title within the cozy/heartfelt indie segment. The team is described as small (roughly 10–20 employees) and includes veterans with credits on AAA franchises including Assassin's Creed Valhalla, Ghost Recon, and A Plague Tale.

Name

Sunny Lab

Legal name

Sunny Lab SAS

Website

https://sunnylabgames.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Sunny Lab is a Paris-based independent game studio developing The Witch's Bakery, a cozy adventure RPG launching October 2026 across PC and major consoles for individual consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Asnières sur Seine

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Video Game Sales: One-time purchase of The Witch's Bakery game across multiple platforms (Steam, PS5, Xbox, Nintendo Switch). Available in both digital and physical formats.
2. Physical Edition Sales: Physical versions for Nintendo Switch, Switch 2, and PlayStation 5 available from October 16, 2026.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Sunny Lab is an independent game studio developing narrative-driven Cozy Adventure RPGs for individual gamers across consoles and PC. Their debut title, The Witch's Bakery, is a magical baking and romance adventure built in Unity, planned for release on Steam, PlayStation 5, Xbox X|S, and Nintendo Switch, with physical editions handled by publisher Silver Lining Interactive.

Product overview

Sunny Lab is an indie game studio with a single core product offering: The Witch's Bakery, a Cozy Adventure RPG. The studio, founded in 2022 and based in Paris, is currently developing this narrative-driven game featuring a witch baker protagonist who heals emotions through magical bread. The game is built on the Unity engine and published in partnership with Silver Lining Interactive across Steam, PS5, Xbox X|S, and Nintendo Switch platforms. No additional modules, add-ons, or separate product lines are currently offered.

Differentiator

Problem solved

Functional benefit

Products and services

• The Witch's Bakery A Cozy Adventure RPG in which players run a magical bakery, build relationships via a Heart Palace relationship system, and progress through a Day/Evening/Night loop with branching dialogue. Targeted at individual gamers who enjoy narrative-driven, low-stress cozy games, with an anime-inspired and Romantic Impressionism art style. Distributed digitally on Steam, PlayStation 5, Xbox X|S, and Nintendo Switch, with a physical edition published by Silver Lining Interactive on October 16, 2026.

Quantifiable outcome

• 200,000+ wishlists accumulated on Steam

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Silver Lining InteractivecoreChannel Partner/ Reseller/ DistributorPublisher of The Witch's Bakery game. Handles distribution and publishing operations for the indie title across all platforms.
• SpielfabriqueminorStrategic or Co-development PartnerFrench gaming incubator and support organization that supports indie game development.
• WillaminorStrategic or Co-development PartnerPartner organization supporting the studio's development and operations.
• Canal+minorStrategic or Co-development PartnerFrench media partner featured in the Partners & Recognition section of the website.
• Indie ArenaminorGTM or Marketing PartnerProvides booth space for indie developers at major gaming events like Gamescom.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Moon Studios: Independent studio behind Ori and the Blind Forest/Will of the Wisps. Comparable as a small, artist-driven indie that shipped a multi-platform, narrative-led IP on a fixed development cost base, similar in trajectory to what Sunny Lab is attempting with The Witch's Bakery.
• Studio MDHR: Small, art-driven indie studio behind Cuphead. Comparable as a small team that built a single, distinctive-art IP into a multi-platform commercial success, which is the same playbook Sunny Lab is pursuing with The Witch's Bakery.
• Witch Beam: Small Australian indie studio behind Unpacking and Tempopo. Comparable in team size, cozy-narrative positioning, and the strategy of building a strong, distinctive single-IP catalog; both studios compete for the same 'cozy game' Steam audience.
• Spry Fox: Indie developer of cozy titles such as Cozy Grove, Alphabear, and Wildflower. Directly comparable on genre (cozy life-sim/narrative), community-led GTM, and multi-platform release strategy that Sunny Lab is pursuing with The Witch's Bakery.
• The Gentlebros: Independent studio behind Cozy Grove and Cat Quest, two of the most recognizable titles in the cozy/narrative indie space. Highly comparable in product category (warm, narrative-driven cozy games) and indie scale, and the closest analog for The Witch's Bakery's target audience.

Emerging players

• Toco Toco: Small narrative-focused indie studio with a similar artist-driven approach to cozy, character-led games. Comparable as a similarly sized narrative indie that competes for the same audience and platform wishlist attention.

Broad incumbents

• Devolver Digital: Major indie publisher with a catalog spanning cozy, narrative, and stylized games. Comparable as an established publisher competing for the same indie pipeline and as a benchmark for indie studio commercial outcomes.
• Fellow Traveller: Publisher of narrative-focused indie games (e.g., Citizen Sleeper, Paradise Killer, In Other Waters). Comparable because it competes for the same indie narrative/cozy audience and represents the kind of publisher/financing counterparty Sunny Lab would encounter beyond Silver Lining.
• Whitethorn Games: Publisher specializing in cozy, accessible, and family-friendly indie titles. Comparable as a publisher in the same niche and a relevant comparison point for Sunny Lab's positioning in the wholesome/cozy ecosystem.
• Annapurna Interactive: Established publisher of narrative and artistic indie games (Stray, What Remains of Edith Finch, Cocoon). Comparable as the gold-standard publisher in the narrative-indie space and a relevant alternative distribution/financing counterparty for Sunny Lab's IP.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sunnylabgames
• YouTubeyoutube.com/@SunnyLabGames
• LinkedInlinkedin.com/company/sunny-lab
• Instagraminstagram.com/sunnylabgames
• TikToktiktok.com/@sunnylabgames

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunny Lab