What Silver Lining Interactive does

Silver Lining Interactive is a privately held indie video game publisher headquartered in Macclesfield, United Kingdom, founded in January 2025 by Luke and Joanne Keighran after acquiring assets from the defunct Merge Games. The company publishes physical and digital editions of indie and mid-tier third-party titles across action, RPG, cozy, simulation, and horror genres, distributing through its own Silver Lining Direct Shopify storefront, Steam, PlayStation Store, Nintendo eShop, Xbox Games Store, and local retail partners. Its catalog spans titles such as Slain 2: The Beast Within, Moonlighter 2: The Endless Vault, Dave The Diver, Warhammer 40,000: Rogue Trader (Voidfarer Edition), The Witch's Bakery, Momento, and the Bendy series, with unit pricing ranging from £19.99 to £69.99 and premium collector editions commanding the top tier.

The company operates three interconnected business lines: (1) third-party publishing and physical-edition production, which is its core revenue-generating activity; (2) the Silver Bullet sub-brand, which originated as an incubator programme offering indie developers up to $100,000 in funding plus publishing, marketing, QA, and porting support, and has since evolved into an internal IP development label debuting first-party title Mr Trippy in August 2026; and (3) Silver Lining Direct, the company's DTC e-commerce platform for special, collector, and signature physical editions with exclusive merchandise. The company has no proprietary technology disclosed and no API or SDK offering, positioning it as a content commerce and publishing operation rather than a technology platform.

Revenue mechanics are unit-based across pay-as-you-go purchases, with geographic reach claimed globally across UK, US, and European markets and no stated geographic restrictions. The company employs 1-10 people, is registered as a private corporation in England and Wales (company number 15841400), has no disclosed institutional funding, and is wholly founder-owned. Marketing is multi-channel, combining organic social (Twitter/X, LinkedIn, YouTube, Facebook, Instagram, TikTok), email newsletter, press kits, and event participation at gaming showcases including Wholesome Direct and Future Games Show. The firm operates an inbound "Pitch Your Game" funnel, indicating its publisher-of-record positioning for indie studios seeking physical-edition distribution and publishing support.

Name

Silver Lining Interactive

Legal name

Silver Lining Interactive

Website

https://silverliningint.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Silver Lining Interactive is a UK-based indie video game publisher founded in 2025 by Luke and Joanne Keighran, specializing in physical collector editions and digital distribution across major platforms, with an internal IP development label (Silver Bullet) and a direct-to-consumer storefront (Silver Lining Direct).

Ownership category

akta.pro rank

Product category

Indie Video Game Publishing

NAICS

Software Publishers (5132), Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Publisher-Owned Direct-to-Consumer Stores (MPAFACAK)

Keywords

• Indie game publishing
• Physical game editions
• Video game distribution
• Game development label
• Indie developer incubation

Headquarters

HQ city

Macclesfield

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Operations, Infrastructure, Others

Pricing tiers

Distribution channels6 records

Marketing channels9 records

Core offering

Silver Lining Interactive is an indie video game publisher that distributes and sells indie games in both physical and digital formats across PC and major consoles. The company provides publishing, marketing, QA, and porting support to indie developers, funds and incubates indie game projects through the Silver Bullet program (up to $100,000 per project), and operates a proprietary e-commerce storefront (Silver Lining Direct) for premium physical collector's, special, and signature editions.

Product overview

Silver Lining Interactive is a video game publisher specializing in physical and digital game distribution. The portfolio consists of multiple distinct products organized into core publishing titles and a proprietary development label. Core publishing includes action-adventure games (Slain 2, Dave The Diver), RPGs (Warhammer 40K: Rogue Trader, Moonlighter 2), cozy games (The Witch's Bakery, Momento), and horror titles (Bendy series, The Necromancer's Tale). The Silver Bullet sub-brand develops original IP internally, with Mr Trippy as its debut title. Silver Lining Direct serves as the company's proprietary retail platform for physical collector's editions. The company was founded in early 2025 after acquiring assets from defunct Merge Games, led by Luke and Joanne Keighran.

Differentiator

Problem solved

Functional benefit

Brands

• Silver Bullet: Internal IP development label of Silver Lining Interactive, founded as an incubator program supporting indie developers with funding and publishing assistance, now a fully-fledged indie game development label.

Products and services

• Mr Trippy A dark comedy double-life simulator where players manage an ice cream truck business while running a narcotics empire. The debut title from Silver Bullet, Silver Lining Interactive's internal IP development label.
• Moonlighter 2: The Endless Vault A shopkeeping action-roguelite sequel where players explore dungeons by day and manage a shop by night. Players gather relics, manage inventory, and reinvest in town upgrades. Available on Nintendo Switch 2, PlayStation 5, and PC in Standard and Collector's Editions.
• Slain 2: The Beast Within A gothic hack-and-slash action game where players control Prince Akran with the sentient blade Bathoryn. Features werewolf transformation mechanics and brutal combat against demonic forces. Available on PC, PlayStation 5, and Xbox Series X|S.
• Dave The Diver A casual adventure RPG featuring deep-sea exploration and fishing during the day and sushi restaurant management at night. Includes multiple DLCs including DREDGE, Godzilla, and Ichiban's Holiday crossovers. Available in Collector's and Complete Editions for PlayStation 5 and Nintendo Switch 2.
• The Witch's Bakery A cozy adventure RPG about Lunne, a young witch opening a magical bakery in Paris. Combines bakery management, city exploration, and narrative RPG elements. Features original music by Cécile Corbel (Studio Ghibli composer).
• Warhammer 40,000: Rogue Trader - Voidfarer Edition A story-rich classic RPG from Owlcat Games featuring turn-based tactical combat. The Voidfarer Edition includes the base game plus Season Pass with two 15-hour story expansions (Void Shadows and Lex Imperialis), digital artbook, OST, and exclusive in-game items. Physical release for PlayStation 5 and Nintendo Switch 2.
• Spirit of the North 2 A third-person adventure game where players control an isolated fox with a raven companion on a quest to restore lost guardians. Features open world exploration, rune-based abilities, and ancient guardian encounters. Developed by Infuse Studio. Available in Signature Edition with collectible extras.
• House Flipper 2 A renovation game where players can build and renovate houses. Includes Story Mode for renovation projects and Sandbox Mode for building from scratch. Set in the town of Pinnacove. Available in Special Edition with collectible extras.
• Outbound A vehicle-based exploration and base-building game where players build a cozy home on wheels and explore a colorful world. Features multiplayer mode and extensive vehicle customization.
• Momento A cozy room decorator with a narrative twist where objects chosen impact the protagonist's future life paths. Features dual play modes: Story Mode for emotional journey and Creative Mode for pure design. Developed by Fat Alien Cat and Nomo Studio.
• The Road of Dust and Sorrow A pixel-art thriller with 'cozy horror' elements. Features a post-apocalyptic setting with emotional storytelling about Kathrine and Ava. Demo available on Steam and Itch.io.
• The Necromancer's Tale A choice-driven gothic RPG set in 18th century where players blackmail high-society elites by day and raise armies of the dead by night. Features tactical turn-based combat and 400,000+ words of narrative with 180+ NPCs.
• The Alters An award-winning story-driven sci-fi survival game. Players help Jan Dolski create alternate versions of himself to escape a hostile planet. Features multiple endings and base management mechanics.
• Bendy Series Horror/action games including Bendy and the Ink Machine, Bendy and the Dark Revival, and Bendy: Lone Wolf. Features first-person puzzle action and narrative horror set in an abandoned animation studio. Available in Double Pack bundles.
• Absolum An action game where players fight as outcast heroes of Talamh in a fierce battle.
• Silver Bullet Incubator & Development Label Silver Lining Interactive's internal IP development label and incubator program for indie developers. Provides up to $100,000 in funding along with publishing, marketing, QA, and porting support to participating indie teams. Has evolved into a fully-fledged game development label creating original titles, with Mr Trippy as its debut release.

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves8 records

Expansion highlights5 records

Direct peers

• Signature Edition Games: UK-based publisher of physical indie game collector's editions. Directly comparable on geography, SKU format, and indie-developer support model.
• Tesura Games: European publisher producing physical editions and collector's items for indie games. Comparable European footprint and SKU strategy.
• Special Reserve Games: Indie-focused publisher producing premium physical collector's editions with art books, soundtracks, and bespoke merchandise. Mirrors Silver Lining's Signature/Special Edition SKU approach.
• Limited Run Games: US-based publisher specializing in physical collector's editions of indie and retro video games. Closely comparable to Silver Lining's physical-edition-led publishing model and Silver Lining Direct storefront strategy.
• Perp Games: UK-based physical video game publisher focused on indie and AA titles. Comparable on geography, indie-developer relationships, and physical-edition focus.
• iam8bit: US publisher of physical video game editions, vinyl soundtracks, and collectibles. Overlaps on the premium physical-edition value proposition and D2C storefront approach.
• Super Rare Games: Specialist in limited physical Switch releases for indie titles. Comparable focus on Nintendo platforms and small-batch collector SKUs.

Emerging players

• Raw Fury: Indie-focused games publisher working with independent developers across PC and console. Comparable indie-developer support model, though primarily digital with lighter physical-edition emphasis.

Broad incumbents

• Team17: Long-standing UK-based indie publisher with physical and digital distribution across major platforms. Comparable indie-publishing breadth and UK origin, though vastly larger and publicly listed.
• Devolver Digital: Large indie games publisher with both digital and physical distribution, including premium editions. Overlaps on indie-portfolio publishing and multi-platform reach but operates at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SilverLiningInt
• YouTubeyoutube.com/@SilverLiningInt
• Facebookfacebook.com/SilverLiningInteractive
• LinkedInlinkedin.com/company/silver-lining-interactive
• Instagraminstagram.com/silverlininggames
• TikToktiktok.com/@silverliningint

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silver Lining Interactive