SUNRISE DAY CAMP

What SUNRISE DAY CAMP does

Sunrise Day Camp-Long Island is a 501(c)(3) nonprofit organization (EIN 46-5555854), founded in 2006 and headquartered at 11 Neil Court, Oceanside, NY, with its summer camp facility at 75 Colonial Springs Road, Wheatley Heights, NY. The organization is a member of the Sunrise Association, a nonprofit umbrella operating multiple day camps across the United States and Israel. It employs 49 people and serves children with cancer and their siblings, ages 3.5 to 16, within five years of active or follow-up treatment.

The organization's program portfolio centers on five offerings: a 7.5-week free summer day camp (June 30 – August 13, 2026); Sunrise on Wheels, an in-hospital recreational activities program launched in 2009; SunriseVX, a live and pre-recorded virtual summer camp experience distributed via YouTube, Roku, Apple TV, Amazon Firestick, and the Sunrise Studios mobile app; Sunrise Fun-days, year-round activity days; and Smiles from Sunrise, in-hospital or video-visit outreach. Underlying technology includes iOS and Android mobile apps, the SunriseVX virtual camp platform, the Sunrise Studios streaming application, online registration through Camp in Touch, and health screening applications. Operations are supported by a Medical Director (Dr. Mark Atlas) and pediatric oncology nurses under medical protocols co-developed with a Medical Task Force.

Sunrise Day Camp-Long Island is funded entirely through donations and events rather than participant fees, with all programs offered 100% free of charge to families. Revenue is sourced from individual donations, donor-advised funds, corporate year-round sponsorships and volunteer partnerships, fundraising events such as SunriseWALKS Long Island and the Mildred & Samuel Levine Memorial Golf Outing, and merchandise sales through a branded swag store. Go-to-market is community-led, relying on pediatric oncology hospital referrals, parent word-of-mouth, digital marketing (website, email, Instagram, LinkedIn, YouTube), and the Sunrise Association brand network.

Name

SUNRISE DAY CAMP

Legal name

Sunrise Association

Website

https://sunrisedaycamp-longisland.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Sunrise Day Camp-Long Island is a 501(c)(3) nonprofit, founded in 2006, that provides free summer day camp, in-hospital programs, virtual camp, and year-round activities to children with cancer and their siblings ages 3.5 to 16 on Long Island, under the Sunrise Association umbrella.

Ownership category

akta.pro rank

Headquarters

HQ city

Oceanside

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Tax-deductible donations from individuals supporting the mission of bringing childhood back to children affected by cancer. Donations can be made online or offline (check payable to Sunrise Day Camp-Long Island).
2. Donor Advised Funds: Grants directed from donors' established funds to support Sunrise programs, including full-summer day camp, year-round activities, and in-hospital programs.
3. Corporate Sponsorships and Year-Round Partnerships: Companies partner with Sunrise as year-round partners, sharing goodwill and commitment to children with cancer. Includes corporate volunteer days and event sponsorships.
4. Fundraising Events: Annual community events including SunriseWALKS Long Island, golf outings, and other fundraising activities that bring together individuals, families, and supporters.
5. Merchandise Sales: Swag store selling Sunrise branded merchandise including apparel where proceeds support camp programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Sunrise Day Camp-Long Island operates free summer day camp programs, year-round activities, and in-hospital recreational programs for children with cancer and their siblings (ages 3.5 to 16). The organization runs a 7.5-week summer day camp, the Sunrise on Wheels in-hospital program, the SunriseVX virtual camp experience, Sunrise Fun-days during the school year, and Smiles from Sunrise hospital visits. All programs are offered completely free of charge to eligible families.

Product overview

Sunrise Day Camp operates as a single unified program portfolio offering free summer day camp, year-round programs, and in-hospital activities for children with cancer and their siblings. The core offerings include the main Sunrise Day Camp (7.5-week summer program), Sunrise on Wheels (in-hospital recreational activities), SunriseVX (virtual camp experience), Sunrise Fun-days (year-round activities), and Smiles from Sunrise (hospital visits). All programs are provided at no cost to families and are designed to bring back the joys of childhood to children affected by cancer.

Differentiator

Problem solved

Functional benefit

Brands

• Sunrise on Wheels: In-hospital initiative providing fun-filled excitement while awaiting and undergoing treatment in pediatric oncology units.
• SunriseVX
• Sunrise Fun-days
• Smiles from Sunrise

Products and services

• Sunrise Day Camp A 7.5-week summer day camp offered completely free of charge to children with cancer and their siblings, ages 3.5 to 16. Children can attend the entire summer or as little as one day and continue treatment with their home doctors. Includes transportation, snacks, and activities.
• Sunrise on Wheels In-hospital recreational activities program for children awaiting or undergoing treatment in pediatric oncology units. Activities range from Legos and coloring for younger children to games like UNO and crafts for older children. Siblings and family members can participate.
• SunriseVX (Virtual eXperience) A fun and interactive virtual summer experience for children with cancer and their siblings, featuring live interactive sessions with age-specific and all-age activities. Accessible to children who cannot attend in-person.
• Sunrise Fun-days Year-round special activity days for campers and families during the school year, including sports, arts & crafts, and special shows and programs. Some events are family events where family members can join the festivities.
• Smiles from Sunrise Program where Sunrise staff and counselors bring smiles to hospitalized children through in-person visits or Facetime calls, available for children hospitalized for any reason.
• Sunrise Studios App Mobile and streaming application for accessing pre-recorded camp activities and content, available on iOS, Android, Roku, Apple TV, and Amazon Firestick. Used to deliver SunriseVX virtual camp content.

Quantifiable outcome

• 100% free programs for children with cancer and siblings - no cost to families
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Sunrise AssociationcoreStrategic or Co-development PartnerSunrise Day Camp-Long Island is a proud member of the Sunrise Association, a 501(c)(3) nonprofit organization whose mission is to bring back the joys of childhood to children with cancer and their siblings worldwide. The association operates multiple day camps across the US and Israel, including Aurora Day Camp (Atlanta), Horizon Day Camp (Baltimore), and Sunrise camps in Chicago, Greater Philadelphia, Greater Washington DC, Orange County, Pearl River, Staten Island, South Florida, and Israel.
• CareCamps FoundationminorOthersCareCamps Foundation is listed as a partner organization, with their logo displayed on the Sunrise Day Camp website footer. CareCamps Foundation supports camps for children affected by cancer.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Special Love / Camp Fantastic: Nonprofit providing free camp programs (including Camp Fantastic) for children with cancer and their families in the Virginia/DC region. Comparable free, medically-supervised model targeting the same pediatric oncology population.
• Aurora Day Camp: A sibling Sunrise Association camp in Atlanta serving children with cancer and their siblings free of charge. Operates the same program model (summer day camp + Sunrise on Wheels + SunriseVX), making it the most directly comparable peer within the network.
• Sunrise Day Camp-Staten Island: Closest geographic peer — a sibling Sunrise Association camp serving metro New York. Shares the SunriseVX virtual platform and Sunrise on Wheels hospital model, making it a near-clone competitor for the same regional pediatric oncology population.
• Hole in the Wall Gang Camp: Founded by Paul Newman, a free residential camp and year-round programming for children with serious illnesses including cancer. Highly comparable as a free, medically-supported, donor-funded camp with hospital outreach, but operates at larger scale and as an overnight camp.
• Camp Kesem: National nonprofit operating free summer camps and year-round support programs for children impacted by a parent's cancer. Comparable mission (free, oncology-affected youth) and similar donation-driven model, but supports a different beneficiary cohort (children of cancer patients rather than patients themselves).
• Camp Ronald McDonald for Good Times: Free overnight camp for children with cancer and their families, operated with Ronald McDonald House Charities support. Closely comparable mission and medically-supervised model, but operates residential rather than day camp format and has stronger corporate sponsorship pipeline.
• SeriousFun Children's Network: Global coalition of 30+ member camps serving children with serious illnesses, including cancer. Highly comparable as a federation of medically-supported, donation-funded camps; Sunrise Day Camp is not a member but competes for the same donor and hospital-partnership mindshare.
• Horizon Day Camp: Sunrise Association camp serving the Baltimore metro with free summer day camp, in-hospital, and year-round programs for children with cancer and siblings. Operates the same shared platform and brand identity as Sunrise-Long Island.

Others

• Make-A-Wish Foundation: Large national nonprofit granting wishes to children with critical illnesses including cancer. Not a direct camp competitor but competes for the same charitable dollars from individuals, corporations, and hospital partners serving pediatric oncology families.
• Children's Oncology Camping Association International: International membership association of pediatric oncology camps; not an operating peer, but a peer ecosystem organization that influences donor allocations, best-practice standards, and grant-making across Sunrise's competitive set.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@SunriseAssociation
• LinkedInlinkedin.com/company/sunrise-day-camp

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUNRISE DAY CAMP