Sunset Ford of Sumner

What Sunset Ford of Sumner does

Sunset Ford of Sumner is a privately held, family-owned Ford franchise dealership located at 6616 166th Avenue East, Sumner, Washington, operating as part of the Sunset Auto Family of dealerships. It retails the full Ford lineup, including F-150, F-150 Lightning, Super Duty (F-250 through F-750), Ranger, Maverick, Bronco, Bronco Sport, Explorer, Expedition, Escape, Edge, Mustang, Mustang Mach-E, Transit, and Transit Connect, alongside certified pre-owned and used vehicles from multiple brands, plus commercial work trucks (E-Series Cutaway, Chassis Cab, E-Transit). The dealership serves individual consumers and commercial/fleet buyers across the South Puget Sound region, including Sumner, Bonney Lake, Olympia, Tacoma, Puyallup, and Auburn.

The underlying technology stack is standard franchised-dealer digital retailing: an online inventory and search platform, payment calculator, Edmunds trade-in valuation integration, service scheduling, and Ford OEM-provided connectivity (FordPass Connect, Ford SYNC, FordApp). Operational technology includes Ford Mobile Service dispatch, Ford Pickup & Delivery, and integration with FordParts.com and the Ford Accessories Store for genuine parts. The differentiator is the dealer-specific "Sunset Exclusives" program: Warranty Protection for Life (limited powertrain warranty honored at any ASE-certified facility in the US and Canada), Oil Changes for Life, Repairs for Life, 48-Hour Used Vehicle Exchange, VIP Vehicle Exchange, and Warranty Health Check, all designed to lock customers into recurring service revenue rather than compete on transaction price.

The revenue model is multi-stream: one-time new and pre-owned vehicle sales (MSRP-based with dealer-set final price, financed through Ford Motor Credit and FordPro for commercial), professional service and parts revenue (maintenance, repairs, mobile service, accessories), and F&I transaction fees including extended warranties and the Sunset Exclusives programs. Go-to-market is direct-to-consumer through the physical showroom, supplemented by a dedicated Work Truck Solutions e-commerce storefront for commercial buyers, digital marketing (website, blog, Facebook, Twitter), and Ford national promotional campaigns. Pricing is transaction-based with no disclosed subscription or recurring software revenue; service-side retention is driven by the lifetime warranty and oil change programs rather than formal subscription contracts.

Name

Sunset Ford of Sumner

Legal name

Sunset Ford of Sumner

Website

https://sunsetfordofsumner.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sunset Ford of Sumner is a Ford franchise dealership in Sumner, Washington, serving the South Puget Sound region with new and pre-owned Ford vehicles, commercial work trucks, service and parts, financing, and dealer-exclusive lifetime warranty and oil-change programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Sumner

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Revenue from sales of new Ford vehicles including trucks (F-150, Super Duty, Ranger, Maverick), SUVs (Explorer, Expedition, Bronco, Bronco Sport, Escape, Edge), vans (Transit, Transit Connect), and electric vehicles (Mustang Mach-E, F-150 Lightning, E-Transit).
2. Pre-Owned Vehicle Sales: Revenue from sales of certified pre-owned and used vehicles across multiple brands including Ford and other manufacturers.
3. Service and Parts: Revenue from vehicle maintenance, repairs, parts sales, and accessories. Includes mobile service options and Ford-certified technicians using genuine Ford parts.
4. Finance and Insurance: Revenue from vehicle financing, extended warranties, and F&I products including Warranty Protection for Life and Oil Changes for Life programs.
5. Commercial/Fleet Sales: Specialized work truck sales including E-Series Cutaway, Chassis Cab, F-650/F-750, and Transit commercial vehicles for business customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sunset Ford of Sumner is a franchised Ford dealership in Sumner, Washington that sells new Ford vehicles (full lineup including F-150, Super Duty, Ranger, Maverick, Bronco, Explorer, Expedition, Mustang Mach-E, Mustang, Escape, Edge, Transit, Transit Connect, and commercial work trucks), certified pre-owned and pre-owned vehicles, and provides on-site service and parts, financing, and commercial/fleet sales. It differentiates through the Sunset Exclusives program (Warranty Protection for Life, Oil Changes for Life, 48-Hour Used Vehicle Exchange, VIP Vehicle Exchange, Warranty Health Check, Repairs for Life) and Ford Mobile Service.

Product overview

Sunset Ford of Sumner is a Ford franchise dealership offering a comprehensive portfolio of Ford vehicles and automotive services. The core product portfolio includes Ford trucks (F-150, F-150 Lightning, Super Duty lineup including F-250 through F-750, Ranger, Maverick), SUVs (Bronco, Bronco Sport, Explorer, Expedition, Escape, Edge), cars (Mustang, Mustang Mach-E), and commercial vehicles (Transit, Transit Connect, E-Series Cutaway, Chassis Cab, E-Transit). The dealership provides vehicle sales (new, pre-owned, certified pre-owned), service and parts, and automotive financing. The Sunset Exclusives program differentiates the dealership through value-added services including Warranty Protection for Life, Oil Changes for Life, 48-Hour Vehicle Exchange, VIP Exchange, Warranty Health Check, and Repairs for Life. Additional services include Ford Mobile Service (on-site maintenance), Ford Pickup & Delivery, FordApp connectivity, and commercial work truck solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Sunset Exclusives: Dealer-specific value-added programs including Warranty Protection for Life, Oil Changes for Life, VIP Vehicle Exchange, Warranty Health Check, and Repairs for Life.

Products and services

• New Ford Vehicle Sales Retail sales of new Ford vehicles covering the full Ford lineup including F-150, F-150 Lightning, Super Duty (F-250 through F-750), Ranger, Maverick, Bronco, Bronco Sport, Explorer, Expedition, Mustang, Mustang Mach-E, Escape, Edge, Transit, Transit Connect, and E-Transit, for individual consumers and commercial buyers in the South Puget Sound region.
• Pre-Owned and Certified Pre-Owned Vehicle Sales Sales of certified pre-owned Ford vehicles and pre-owned vehicles across multiple brands, supported by the 48-Hour Used Vehicle Exchange policy and online inventory browsing.
• Commercial and Work Truck Sales Sales of E-Series Cutaway (E-150 through E-550), Chassis Cab, F-650/F-750 medium-duty trucks, Transit CC-CA, Transit Vans, and E-Transit electric vans for commercial and fleet customers, with FordPro commercial finance application available.
• Vehicle Service and Repair Maintenance, diagnostics, and repairs performed by Ford-trained and Ford-certified technicians using genuine Ford parts, scheduled through the dealership service department.
• Ford Mobile Service On-site vehicle maintenance delivered at the customer's location by Ford-certified technicians for routine services such as oil changes, brake service, batteries, tire rotations, and recalls.
• Ford Pickup & Delivery Pickup and delivery of customer vehicles to and from the dealership for scheduled service appointments.
• Vehicle Financing and F&I Products Consumer vehicle financing applications, commercial finance applications via FordPro, and F&I products including extended warranties and the Sunset Exclusives lifetime programs.
• Genuine Ford Parts and Accessories Retail and service-counter sales of genuine Ford parts and Ford accessories via the on-site parts counter, FordParts.com ordering, and the Ford Accessories online store.
• Sunset Exclusives Program (Warranty Protection for Life, Oil Changes for Life, 48-Hour Used Vehicle Exchange, VIP Vehicle Exchange, Warranty Health Check, Repairs for Life) Dealer-exclusive suite of ownership benefits including a limited powertrain warranty honored nationwide at any ASE certified repair facility, complimentary oil changes for life on qualifying vehicles, a 48-hour used vehicle exchange policy, a VIP vehicle exchange upgrade program, a warranty health check service, and a Repairs for Life program covering specified repairs.

Quantifiable outcome

• Warranty Protection for Life honored at any ASE certified repair facility in the United States and Canada
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorFranchised Ford dealership authorized to sell new Ford vehicles, use Ford branding, access Ford factory support, training, and participate in Ford national promotions and incentive programs.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Emerging players

• Carvana: Online used-car retailer offering home delivery and a vertically-integrated car-buying experience. Competes with the dealership's used-car and F&I streams by bypassing the traditional dealer visit; emerging threat to single-rooftop dealers' pre-owned volumes.
• CarMax: Largest U.S. used-car retailer with fixed no-haggle pricing and integrated finance offerings. Competes directly with Sunset Ford's pre-owned vehicle business for trade-in and used-car demand, but uses a different non-franchise retail model.

Broad incumbents

• Group 1 Automotive: Major U.S./U.K. franchised auto retailer with multiple Ford dealerships in its portfolio. Operates the same franchise-dealer business model as Sunset Ford with new vehicle sales, F&I, service, and parts across multiple rooftops.
• Sonic Automotive: U.S. franchised auto dealer group with EchoPark used-car stores and new-car franchises. Comparable as a multi-brand franchised dealer operating in similar revenue streams (new, used, F&I, service, parts) at greater scale.
• Holman Automotive: Family-owned U.S. automotive services group with franchised dealerships and fleet services. Comparable as a multi-rooftop franchised dealer with both retail and commercial/fleet capability, mirroring Sunset Ford's consumer + commercial mix.
• AutoNation: Largest U.S. auto retailer operating hundreds of franchised dealerships nationwide including multiple Ford stores. Comparable as a franchised new-car dealer using the same OEM franchise model, but with vastly larger scale, multiple rooftops, and publicly disclosed financials.
• Lithia Motors (Driveway): Large U.S. franchised auto dealer group with significant Ford franchise representation and aggressive acquisition strategy. Comparable as a franchised new-vehicle retailer; competes in the same Ford dealer ecosystem with vastly greater scale and digital infrastructure.
• Asbury Automotive Group: U.S. franchised automotive retailer with dealerships across multiple states. Operates the same OEM franchise model including Ford brand representation; relevant comparison for single-rooftop economics at corporate scale.

Others

• Roush Performance: Aftermarket performance vehicle company and existing partner of Sunset Ford for ROUSH performance packages on Ford trucks. Comparable as a value-added Ford vehicle upfitter and dealer-installed option partner, not a direct competitor.

Direct peers

• Sunset Auto Family (sibling dealerships): Other Sunset Auto Family dealerships in the South Puget Sound region sharing the same ownership, marketing, and exclusive programs. Most directly comparable as sister Ford and other-brand franchise dealerships under common ownership with identical Sunset Exclusives differentiation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/SunsetFordWA
• Facebookfacebook.com/SunsetFordSumner
• LinkedInlinkedin.com/company/sunset-ford-of-sumner

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunset Ford of Sumner