Senior Reporter
Senior Reporter is a privately held monthly print and digital newspaper founded in 1974 that delivers celebrity profiles, local news, and lifestyle content to senior readers aged 55+ in Orange County and Long Beach, California, operating on a subscription-based direct-to-consumer model with approximately 12 employees.
- Company typePrivate
- Founded1974
- HeadquartersOrange County & Long Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Senior Reporter does
Senior Reporter is a local monthly print and digital newspaper that has served the senior community (adults aged 55+) in Orange County and Long Beach, California since 1974. The publication produces a single product featuring celebrity profiles, local news, community stories, and lifestyle content relevant to senior readers, currently in its 52nd year of continuous monthly publication as of August 2026. Its core technology stack consists of a traditional print newspaper production process complemented by a WordPress-based website that hosts PDF downloads of each issue and supports online subscriptions.
The business operates as a direct-to-consumer subscription model, generating recurring revenue through print subscriptions, digital PDF access, and individual issue downloads via its website (seniorreporterofoc.com). Distribution relies on owned channels including direct subscriptions and PDF downloads, with social sharing functionality across Facebook, Twitter, Pinterest, WhatsApp, and email used as top-of-funnel awareness mechanisms. Senior Reporter appears to be an independently owned, privately held small local media business with approximately 12 employees and no disclosed funding, external investors, partnerships, or parent company. No awards, patents, certifications, or regulatory disclosures are present in the available data.
Senior Reporter firmographics
Firmographics- Name
- Senior Reporter
- Legal name
- Senior Reporter
- Website
- https://sunset-publishing.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Senior Reporter is a privately held monthly print and digital newspaper founded in 1974 that delivers celebrity profiles, local news, and lifestyle content to senior readers aged 55+ in Orange County and Long Beach, California, operating on a subscription-based direct-to-consumer model with approximately 12 employees.
- Ownership category
- akta.pro rank
Senior Reporter industry classification
Industry- Product category
- Senior Lifestyle Newspaper
- NAICS
- Newspaper Publishers (513110)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
Keywords
Where Senior Reporter is headquartered
LocationHeadquarters
- HQ city
- Orange County & Long Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Senior Reporter business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Subscription Revenue: Monthly/annual subscription model providing print and/or digital access to the newspaper serving Orange County and Long Beach seniors since 1974.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Senior Reporter product offering
Product offeringCore offering
Senior Reporter publishes a monthly print and digital newspaper serving seniors aged 55 and older in Orange County and Long Beach, California. Each issue features celebrity profiles, local community news, and lifestyle content tailored to the senior demographic, with digital subscribers able to download issues as PDFs through the website. The publication has operated continuously since 1974 under a recurring subscription model.
Product overview
Senior Reporter is a single, unified newspaper product serving the senior community in Orange County and Long Beach since 1974. The publication is distributed monthly in print format and made available digitally through the website as downloadable PDF issues. Each issue features celebrity profiles, community news, lifestyle content, and senior-focused features. The product operates as a traditional print publication with a digital companion website for archiving and subscription management.
Differentiator
Problem solved
Functional benefit
Products and services
- Senior Reporter Newspaper A monthly print and digital newspaper for adults aged 55 and older in Orange County and Long Beach, California, featuring celebrity profiles, local community news, and senior-focused lifestyle content. Distributed through paid subscriptions and available digitally as downloadable PDFs.
Companies that use Senior Reporter
Customer profileSegments1 record
Ideal customer profiles1 record
Senior Reporter technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Senior Reporter partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights2 records
Senior Reporter competitors and assessment
Company assessmentDirect peers
- Reader's Digest: Long-running American magazine with a heavily senior-skewing audience, monthly cadence, mix of human-interest stories, lifestyle pieces, and condensed celebrity content. Comparable as a vertically-established senior-focused general-interest publication with recurring subscription revenue.
- Next Avenue: PBS-affiliated digital publication covering health, money, work, and lifestyle for Americans 50+. Comparable as a senior-targeted editorial brand with celebrity/lifestyle content mix, though digital-native rather than print.
- AARP The Magazine: The flagship publication of AARP, the largest US organization for adults 50+, featuring celebrity profiles, lifestyle content, and senior-relevant news. Most directly comparable peer given overlapping 50+ audience, celebrity-cover editorial, and recurring subscription distribution model.
- The Saturday Evening Post: Historic American magazine (founded 1821) publishing celebrity profiles, lifestyle features, and Americana content for an older readership. Comparable as a long-running, celebrity-cover-driven publication serving an older demographic with a subscription model.
- Senior Living Magazine: National niche magazine targeting active seniors with lifestyle, health, and community content. Closely comparable niche-publication positioning focused on the 55+ cohort and distributed via subscription and newsstand.
Broad incumbents
- Orange County Register: Major regional newspaper serving the same Orange County market as Senior Reporter. Comparable as a local news publisher in identical geography, though it serves a general audience rather than a 55+ niche.
- Los Angeles Times: Major metropolitan daily with regional coverage extending into Orange County and Long Beach. Comparable as a regional newspaper publisher overlapping the same geography, though it is a broad-incumbent general-interest outlet rather than senior-focused.
Emerging players
- Sunset Magazine: Regional lifestyle magazine covering the American West, including Southern California. Notable as Senior Reporter's web infrastructure is hosted at sunset-publishing.com, suggesting an operational publishing relationship; comparable as a regional subscription lifestyle publication.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Senior Reporter social profiles
Digital presenceSenior Reporter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Senior Reporter leadership team
Management profileNumber of profiles
Senior Reporter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Senior Reporter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Senior Reporter
What does Senior Reporter do?
Senior Reporter publishes a monthly print and digital newspaper serving seniors aged 55 and older in Orange County and Long Beach, California. Each issue features celebrity profiles, local community news, and lifestyle content tailored to the senior demographic, with digital subscribers able to download issues as PDFs through the website. The publication has operated continuously since 1974 under a recurring subscription model.
Is Senior Reporter a public or private company?
Senior Reporter is a private company. It is classified as unknown and is currently operating.
When was Senior Reporter founded?
Senior Reporter was founded in 1974. It employs 11 to 50 people.
Where is Senior Reporter based?
Senior Reporter is headquartered in Orange County & Long Beach, United States, in the North America region.
How does Senior Reporter make money?
One revenue line is on record: subscription Revenue.
Who are Senior Reporter's main competitors?
Direct peers on record are Reader's Digest, Next Avenue, AARP The Magazine, The Saturday Evening Post and Senior Living Magazine. Broad incumbents are Orange County Register and Los Angeles Times. Sunset Magazine is listed as an emerging player.
Does Senior Reporter have an API?
No public API is recorded for Senior Reporter.
What industry is Senior Reporter in?
Senior Reporter's product category is Senior Lifestyle Newspaper. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 513110 and its SIC code is 2711.