Suntory PepsiCo Beverage (Thailand)

What Suntory PepsiCo Beverage (Thailand) does

Suntory PepsiCo Beverage (Thailand) is a Bangkok-headquartered joint venture between Suntory Beverage & Food (Japan) and PepsiCo (USA), established in November 2017, that manufactures and distributes non-alcoholic beverages across Thailand. The company holds rights to a multi-category portfolio spanning carbonated soft drinks (Pepsi, Mirinda, 7UP, Sting), isotonic (Gatorade), RTD tea (Lipton, TEA+), coffee (BOSS), and bottled water (Aquafina, Suntory Hy! Water Lock), serving Thai consumers across modern trade, traditional trade, foodservice, and HORECA channels.

The company operates a LEED-certified manufacturing facility in Saraburi that produces its full multi-category portfolio on a shared production network, supporting scale-driven cost efficiency and sustainability targets. It employs approximately 535 staff supporting manufacturing, sales, marketing, and distribution. The JV structure gives the company access to the global innovation pipelines, procurement scale, and brand IP of two of the world's largest beverage groups.

The business model is a classic licensed bottler/distributor model: the company produces, markets, and distributes branded beverages through a nationwide route-to-market, generating revenue through per-unit sales to retail and on-premise customers, with pricing power backed by global brand equity. Strategic priorities indicated in the input data include portfolio extension into functional water (Suntory Hy! Water Lock), RTD tea and coffee category build-out (TEA+, BOSS), sustainability-led manufacturing investment, and adoption of AI tooling for marketing campaign optimization.

Name

Suntory PepsiCo Beverage (Thailand)

Legal name

Suntory PepsiCo Beverage Thailand Company Limited

Website

https://suntorypepsico.co.th

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Suntory PepsiCo Beverage (Thailand) is a Bangkok-headquartered joint venture between Suntory Beverage & Food and PepsiCo that manufactures and distributes a multi-category non-alcoholic beverage portfolio — including Pepsi, 7UP, Gatorade, Lipton, BOSS Coffee, and Suntory Hy! Water Lock — to Thai consumers across modern and traditional trade channels.

Ownership category

akta.pro rank

Product category

Non-Alcoholic Beverages

NAICS

Soft Drink Manufacturing (312111), Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Sports Drinks & Hydration Beverages (CRADAHAK)

akta.pro secondary industry

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

Keywords

• Beverage manufacturing
• Carbonated soft drinks
• Ready-to-drink beverages
• Energy drink distribution
• Bottled water production

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Beverage Manufacturing and Sales: SPBT manufactures and distributes a portfolio of beverages including carbonated soft drinks (Pepsi, 7UP, Mirinda), energy drinks (Sting), sports drinks (Gatorade), tea products (Lipton, TEA+), coffee (BOSS), and water (Aquafina) through multiple retail channels in Thailand.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Manufactures, markets, and distributes a diversified portfolio of non-alcoholic beverages in Thailand under both Suntory and PepsiCo brands, including carbonated soft drinks (Pepsi, Mirinda, 7UP), energy drinks (Sting), sports drinks (Gatorade), ready-to-drink tea (Lipton Ice Tea, TEA+), coffee (BOSS), bottled water (Aquafina), and functional hydration drinks (Suntory Hy!). Products reach consumers through convenience stores, modern trade, traditional trade, and e-commerce channels.

Product overview

Suntory PepsiCo Beverage (Thailand) operates a diversified beverage portfolio under a joint venture between Suntory (Japan) and PepsiCo (USA), established in November 2017. The company manufactures and distributes carbonated soft drinks (Pepsi, Mirinda, 7UP), sports drinks (Gatorade), energy drinks (Sting), ready-to-drink tea (Lipton Ice Tea, TEA+), coffee (BOSS Coffee), water (Aquafina), and functional/hydration drinks (Suntory Hy! Water Lock). Products range from full-sugar to zero-sugar variants, with recent expansion into functional beverages and sustainable packaging including rPET bottles. Distribution spans convenience stores, retail, modern trade, and e-commerce channels including Shopee, Lazada, and TikTok.

Differentiator

Problem solved

Functional benefit

Brands

• Pepsi: Cola beverage brand, over 200 million consumers globally, first bottle in Thailand produced in 1953
• Mirinda
• 7UP
• Lipton Ice Tea
• Gatorade
• TEA+ Oolong Tea
• BOSS Coffee
• Aquafina
• Sting
• Suntory Hy!

Products and services

• Pepsi Carbonated cola soft drink with over 200 million consumers globally, available in regular, zero sugar, lime, strawberries cream, and chocolate Dubai flavors. For Thai mass market consumers.
• Mirinda Fruit-flavored carbonated soft drink with bold fruity taste and vibrant fizz, available in Orange, Strawberry, Green Cream, Root Beer, Blueberry, and Kiwi Ap Za flavors. For Thai mass market consumers seeking flavorful refreshment.
• 7UP Refreshing clear carbonated soft drink with natural lemon and lime flavor, available in regular, no sugar, strawberry, and Extra Fizz variants. For Thai consumers seeking non-cola refreshment.
• Lipton Ice Tea Ready-to-drink iced tea made with real quality tea, available in Lemon, Peach, Lemon Zero Sugar, and Lipton Za flavors. For Thai consumers pairing tea with meals.
• Gatorade World's leading sports drink scientifically formulated to replace electrolytes lost through sweat during exercise. For athletes, fitness enthusiasts, and active consumers in Thailand.
• TEA+ Oolong Tea Ready-to-drink Oolong tea from Suntory Japan containing Oolong Tea Polymerized Polyphenol (OTPP), available in Tasty, No Sugar, Honey Lemon, Green Oolong, and Brown Sugar Barley variants. For health-conscious Thai consumers.
• BOSS Coffee Ready-to-drink coffee from Japan featuring Flash Brew technique with 100% Arabica beans, available in Black No Sugar, Americano, Latte, Yuzu Black, and Double Espresso variants. For Thai consumers seeking premium RTD coffee.
• Aquafina Drinking water purified through HydRO-7 seven-step purification system, available as Aquafina drinking water (550ml, 1.5L) and Aquafina Minerale mineral water. For Thai consumers seeking quality hydration.
• Sting Energy Drink Modern energy drink with fizzy taste, available in Strawberry Blast and Original Boost variants, containing caffeine, taurine, ginseng, niacin, vitamins B6 and B12. Official Energy Drink of Formula 1. For young Thai consumers seeking energy boost.
• Suntory Hy! Water Lock Functional hydration drink with Water Lock technology from Suntory Japan, designed to help retain water in the body longer through balanced sodium, sugar, and niacin with yuzu flavor. For urban office professionals in air-conditioned environments.
• Lipton Herbal Blends Caffeine-free herbal beverage with 40% lower sugar content, available in Hibiscus Sabdariffa & Cherry Blossom and Rooibos & White Peach variants, certified with Healthier Choice logo. For health-conscious Thai consumers.
• 7UP Free Plus Fiber Thailand's first sugar-free carbonated soft drink with added fiber (5,600mg per 440ml bottle equivalent to one apple), zero sugar and caffeine-free. For health-conscious Thai consumers.

Quantifiable outcome

• Sting holds #1 market share in energy drinks across many Asian countries, especially Southeast Asia
• +4 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Buriram United Football ClubcoreStrategic or Co-development Partner · 5 October 2021Gatorade became the first official sponsor of Buriram United Football Club for the Thai League 2021-2022 season. This sponsorship connects Gatorade with Thai sports consumers through football, one of Thailand's most popular sports, and reinforces Gatorade's position as the No. 1 Sports Drink in 99 countries.
• Maria PoonlertlarpcoreGTM or Marketing Partner · 13 March 2018Miss Universe Thailand 2017 appointed as first brand ambassador for Aquafina drinking water. The partnership aimed to reinforce Aquafina's position as a world-class drinking water brand and connect with health-conscious young consumers through the 'Aquafina Clean, Clear and Quality' campaign.
• WongpanitcoreStrategic or Co-development PartnerThailand's largest waste management firm partnered with SPBT to purchase clear PET bottles at THB 1/kg premium above market price. This partnership promotes waste segregation and systematically brings used PET plastic bottles back into the recycling process, supporting circular economy initiatives.
• UEFA (Union of European Football Associations)coreGTM or Marketing PartnerGatorade is the official sports drink of UEFA Champions League, along with NBA, NHL, NFL, AVP, Major League Baseball, Major League Soccer and numerous other elite professional sports organizations. These sponsorships reinforce Gatorade's position as the world's No. 1 Sports Drink.
• Formula 1®coreGTM or Marketing PartnerSting Energy Drink partnered with Formula 1® as the Official Energy Drink. This global partnership aims to elevate the brand experience, strengthen Sting's modern and aspirational positioning, and deepen connection with younger generations. Thai consumers can win trips to Singapore Grand Prix through promotional campaigns.
• Peach Pachara ChirathivatminorGTM or Marketing PartnerBrand presenter for BOSS Coffee Thailand. Peach embodies refined gentlemen with attention to detail, reflecting BOSS Coffee's premium positioning and quality standards.
• Davika Hoorne (Mai)coreGTM or Marketing PartnerCelebrity presenter for Lipton Ice Tea and Lipton Herbal Blends campaigns. Her involvement enhances brand awareness and engagement with health-conscious consumers in Thailand.
• Nadech KugimiyaminorGTM or Marketing PartnerThai actor and presenter for 7UP 'Surprisingly Great Taste' campaign targeting Millennials and health-conscious consumers.
• Sky Wongravee and Nani HirunkitminorGTM or Marketing PartnerHot bestie duo presenters for Mirinda Kiwi Ap Za campaign, team up to deliver the delicious fizz power of refreshment.
• Manchester City FCcoreGTM or Marketing PartnerGatorade sponsors Manchester City football club as part of global sports marketing strategy to reinforce position as the sports drink for athletes.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Malee Group: Thai fruit juice and beverage company with portfolio spanning juices, functional drinks, and contract manufacturing. Comparable in scale and Thai-market focus across adjacent beverage categories.
• Red Bull: Global energy drink leader with deep presence in Thailand through the Krating Daeng brand. Direct competitor to Sting in the energy drink category and a category-defining peer in Thailand.
• Ichitan Group: Thai beverage company specializing in ready-to-drink tea and functional beverages. Direct competitor to Lipton Ice Tea, TEA+, and other RTD tea SKUs in the Thai market.
• Thai Beverage Public Company: Thailand's largest beverage conglomerate with diversified portfolio spanning Chang beer, Oishi green tea, est cola, and many other brands. Direct competitor across multiple beverage categories in the Thai market and the most comparable scaled peer.
• Uni-President Enterprises (Thailand): Taiwanese beverage and food conglomerate with significant Thailand operations across RTD tea, juice, and bottled beverages. Direct competitor in mainstream RTD tea and broader non-alcoholic categories.
• Oishi Group: Thai beverage and snack company known for Oishi green tea and broader Japanese-inspired drinks. Direct competitor in green tea/RTD tea where TEA+ competes and 7-Eleven shelf battles are intense.
• Osotspa: Major Thai beverage company best known for Carabao energy drink and a competing functional/energy portfolio. Direct competitor to Sting in energy drinks and a meaningful peer in functional/ready-to-drink categories.
• ThaiNamthip Corporation: Exclusive bottler and distributor of Coca-Cola products in Thailand. Direct competitor in carbonated soft drinks (Coke, Sprite, Fanta) and many other non-alcoholic beverage categories across the same retail channels.

Broad incumbents

• Suntory Beverage & Food: Japanese parent company of SPBT and global beverage major. Operates broader portfolio beyond Thailand across multiple Asian and global markets; parent relationship makes it both an enabler and a structural peer.
• Nestlé (Thailand): Global F&B giant with broad Thailand beverage presence including Nescafé coffee, dairy drinks, and bottled water. Comparable in scale and category breadth, though with different strategic focus on dairy/coffee vs. SPBT's CSD/energy portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/7UPThailand_Official
• Facebookfacebook.com/PepsiThai
• LinkedInlinkedin.com/company/suntory-pepsico-beverage-thailand

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suntory PepsiCo Beverage (Thailand)