Ichitan Group
- Company typePublic
- Founded2011
- HeadquartersBangkok, Thailand
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
Ichitan Group firmographics
Firmographics- Name
- Ichitan Group
- Legal name
- บริษัท อิชิตัน กรุ๊ป จำกัด (มหาชน)
- Website
- https://ichitangroup.com
- Company type
- Public
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Ichitan Group industry classification
Industry- Product category
- Non-Alcoholic Ready-to-Drink Beverages
- NAICS
- Beverage Manufacturing (3121), Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- RTD Iced Tea Production (AFAFABAD)
- akta.pro secondary industries
- Functional/Fortified Beverage Production (Vitamins, Botanicals, Nootropics) (AFAFABAH), Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC), Non-Alcoholic Beverage Bottling/Canning & Packaging Operations (AFAFABAO)
Keywords
Where Ichitan Group is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices2 records
Markets served
Ichitan Group business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Beverage Product Sales: Core revenue from manufacturing and selling branded beverage products including green tea, alkaline water, energy drinks, carbonated soft drinks, and herbal drinks through retail channels across Thailand and export markets.
- OEM Manufacturing Services: Contract manufacturing services (Ichitan OEM One-Stop Service) offering aseptic cold filling technology, R&D support from formula development to distribution, serving partners including plans to add 2 new partners in 2026.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget energy drink - TAN POWER at 10 baht per glass bottle |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Ichitan Group product offering
Product offeringCore offering
Ichitan Group manufactures and distributes ready-to-drink tea beverages in Thailand under multiple brands, including the Ichitan Green Tea core line (Honey Lemon, Original, Genmaicha, Kyoho Grape, Candy Apple, 0 Cal Catechin Jasmine, Chrysanthemum and Honey), premium Shizuoka Japanese green tea, the No. 1 YenYen herbal tea brand, Ichitan Alkaline Water, TAN POWER energy drink, and TANSANSU Korean-style carbonated soda. The company also runs an Ichitan OEM One-Stop Service offering contract manufacturing with aseptic cold filling technology to other beverage brands, and exports to Indonesia and Malaysia.
Product overview
Ichitan Group is a Thai beverage company offering a multi-brand portfolio centered on ready-to-drink green teas and functional beverages. The core product line is the Ichitan Green Tea family (honey lemon, original, genmaicha, kyoho grape, candy apple, jasmine catechin 0 cal, chrysanthemum honey), supplemented by the premium Japanese Shizuoka Green Tea sub-brand (matcha mildly sweet, jasmine mildly sweet, jasmine no sugar, no sugar), the YenYen herbal tea sub-brand (chrysanthemum with honey, TangHuLu, cool herb drink — No. 1 herbal tea in Thailand), and the non-tea segment including Ichitan Alkaline Water (with Vitamin B, with Vitamin D and Ginkgo), TAN POWER energy drink, and TANSANSU Korean carbonated soda. The company also operates an OEM contract manufacturing service (Ichitan OEM One-Stop Service) using aseptic cold filling technology, and maintains TANLAND, a sustainability learning center at its Green Factory. New product collaborations under the 'Collaboration' strategy include Ichitan x Jian Cha, YenYen x Thai Coco, and Ichitan x Kumamon, alongside Shizuoka premium extensions.
Differentiator
Problem solved
Functional benefit
Brands
- Shizuoka: Premium Japanese green tea brand featuring products like Shizuoka Green Tea with Matcha, Shizuoka Green Tea Jasmine, and Shizuoka Green Tea No Sugar, made from first-harvest leaves imported from Shizuoka, Japan.
- YenYen
- TAN POWER
- TANSANSU
- Ichitan Green Tea
- Ichitan Tea Play
- Ichitan Alkaline Water
Products and services
- Ichitan Green Tea (RTD line) Ready-to-drink green tea brewed from freshly picked tea leaves, offered in seven flavor variants (Honey Lemon, Original, Genmaicha, Kyoho Grape, Candy Apple, 0 Cal Plus Catechin Jasmine, Chrysanthemum and Honey) and multiple sizes from 250 ML to 840 ML, for Thai mass-market consumers seeking everyday refreshment.
- Shizuoka Premium Green Tea Premium Japanese green tea made from first-harvest leaves selected by a renowned tea master and 100% imported from Shizuoka, Japan, with matcha powder; available in Matcha Mildly Sweet, Jasmine Mildly Sweet, Jasmine No Sugar, and No Sugar variants. Targeted at consumers seeking authentic premium Japanese green tea.
- YenYen Herbal Tea Herbal tea brand positioned as the No. 1 herbal tea in Thailand, featuring YenYen Chrysanthemum with Honey, YenYen TangHuLu, and YenYen Cool Herb Drink with 12 cooling herbs in 315 ML and 400 ML sizes, for Thai consumers seeking herbal refreshment.
- Ichitan Alkaline Water Alkaline water (pH 8.5) produced by Japan Smart Technology, available in Multi Vitamin B and Vitamin D with Ginkgo Leaf Extract variants in 550 ML and 1000 ML sizes, for health-conscious consumers seeking functional hydration.
- TAN POWER Energy Drink Affordable 10-baht energy drink in a 150 ML glass bottle with added B vitamins, marketed under the concept 'There's always a way forward in life' for budget-conscious consumers seeking intense, refreshing energy at low price points.
- TANSANSU Korean-Style Carbonated Soda Korean-style carbonated soft drink known as the 'National Fizz Flavor,' inspired by Ichitan's Honey Lemon green tea, combining honey aroma with Korean lemon freshness in 330 ML and 360 ML sizes for Thai consumers seeking sparkling refreshment.
- Ichitan Tea Play Hybrid beverage combining green tea with mixed fruit flavors and natural caffeine from green tea, marketed as green tea with energy for consumers seeking a functional tea-energy drink.
- Ichitan Ice Tea Lemon Cold Brew Cold brew iced tea with lemon flavor launched in 2026 as part of Ichitan's 15th anniversary campaign and as a key new product to support the 12% revenue growth target for FY2026.
- Ichitan OEM One-Stop Service Contract beverage manufacturing service offering aseptic cold filling technology, high-speed international-standard production, and full R&D support from formula development to market distribution ('From Idea to Shelf'), targeted at beverage brand partners needing high-quality contract manufacturing.
- Ichitan Collaboration Product Line (x Jian Cha, x Thai Coco, x Kumamon) 2026 collaboration product line featuring 'Ichitan x Jian Cha' (Chinese-style oolong tea with camellia scent and red grape flavor), 'YenYen x Thai Coco' (coconut water with cooling herbs), and 'Ichitan x Kumamon' (watermelon Kumamoto flavor), targeting younger consumers through IP partnerships.
- Tansansu Kyoho Grape Soda New Kyoho Grape flavor variant added in 2026 to the Tansansu Korean-style carbonated soda family, expanding the 'gangsa' (ของแก๊งซ่า) product line.
Quantifiable outcome
- 24.1% gross profit margin in Q1/2026 - record high
- +3 more outcomes
Companies that use Ichitan Group
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Ichitan Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Ichitan Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major, strategic and minor.
- Japan Smart TechnologycoreJapan Smart Technology produces Ichitan Alkaline Water with pH 8.5 standard technology, providing the technical foundation for the company's health-focused alkaline water products.
- Honchuan (ฮอนชวน)majorStrategic manufacturing partnership with Honchuan to expand production capacity flexibility and support growth of high-demand products. When Honchuan's new factory is operational, ICHI will gradually distribute some products for co-manufacturing, starting with alkaline water and big-size products. Also expands to Malaysian export market.
- GC (Global Connections)majorEnvironmental partnership for Ichitan ReCircle closed-loop circular recycling system, creating new life for PET bottles through sustainable recycling.
- Jian ChastrategicCollaboration product 'Ichitan x Jian Cha' presenting Chinese-style Oolong tea with camellia scent and Kyoho grape flavor in premium segment.
- Thai Coco (ไทยโคโค่)strategicCollaboration 'YenYen x ไทยโคโค่' combining popular coconut water with cooling herbs.
- KumamonstrategicCollaboration 'Ichitan x คุมะมง' featuring Kumamoto strawberry flavor product.
- Shizuoka Prefecture, JapanstrategicPartnership with Shizuoka Prefecture for premium green tea products, including new Gyokuro from First Flush Tea and Hojicha Golden Roast flavors.
- JETRO (Japan External Trade Organization)minorOpened Ichitan Green Factory for JETRO visit to showcase Thai-Japanese beverage manufacturing capabilities.
- Tetra Pak (เต็ดตรา แพ้ค)strategicPartnership for FSC-certified packaging materials, encouraging consumers to choose environmentally responsible packaging.
Scale indicators16 records
Recent moves6 records
Expansion highlights6 records
Ichitan Group competitors and assessment
Company assessmentDirect peers
- Red Bull: Global energy-drink leader directly comparable to Ichitan's TAN POWER glass-bottle budget energy drink in the Thai mass-market energy segment; both compete on Thai convenience-store energy-drink shelf space.
- Oishi Group: Thailand's leading RTD green tea manufacturer (Oishi brand) and closest direct competitor to Ichitan in the domestic Thai RTD tea category; both compete for the same modern trade, convenience store, and traditional trade shelf space in Thailand.
- Monster Beverage: Pure-play global energy drink major. Comparable to TAN POWER as a direct competitor in the Thai and broader Asian energy-drink category, including the convenience-store channel Ichitan serves.
- Ito En: Japan's largest RTD green tea specialist and a global tea-led beverage platform. Highly comparable to Ichitan on core product (RTD green tea), premium Japanese tea sourcing, and category branding strategy.
Broad incumbents
- Uni-President Enterprises: Taiwanese F&B conglomerate with significant RTD tea and beverage manufacturing across Asia. Comparable to Ichitan on contract manufacturing capabilities, multi-brand beverage portfolio, and regional Southeast Asia distribution.
- PepsiCo: Global beverage major with RTD tea (Lipton joint venture) and energy/still-drink portfolios active in Thailand. Comparable on multi-category beverage play and Thai modern-trade execution against Ichitan's core channels.
- Suntory Holdings: Japanese beverage giant operating RTD tea brands (Iyemon, BOSS, etc.) across Asia, including Thailand. Comparable on tea-led portfolio, aseptic bottling scale, and premium Japanese tea positioning that Ichitan's Shizuoka line mimics.
- Coca-Cola: Global beverage incumbent with RTD tea brands (Fuze Tea, Ayataka) and a strong Thai bottling footprint. Competes with Ichitan across carbonated soft drinks, water, and tea in Thai retail, and sets the pricing benchmark for the industry.
- Tingyi (Cayman) Holding: Major pan-Asian F&B manufacturer (Master Kong brand) with a large RTD tea business in China and emerging presence in Southeast Asia; comparable on aseptic bottling scale, multi-brand beverage portfolio, and OEM-style manufacturing depth.
- Nestlé: Global F&B incumbent with tea (Nestea) and bottled water (Pure Life, etc.) brands distributed in Thailand. Comparable on premium water/tea positioning, sustainability narrative, and broad retail reach that Ichitan competes against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ichitan Group social profiles
Digital presenceIchitan Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ichitan Group leadership team
Management profileNumber of profiles
Profiles2 records
Ichitan Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ichitan Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ichitan Group
What does Ichitan Group do?
Ichitan Group manufactures and distributes ready-to-drink tea beverages in Thailand under multiple brands, including the Ichitan Green Tea core line (Honey Lemon, Original, Genmaicha, Kyoho Grape, Candy Apple, 0 Cal Catechin Jasmine, Chrysanthemum and Honey), premium Shizuoka Japanese green tea, the No. 1 YenYen herbal tea brand, Ichitan Alkaline Water, TAN POWER energy drink, and TANSANSU Korean-style carbonated soda. The company also runs an Ichitan OEM One-Stop Service offering contract manufacturing with aseptic cold filling technology to other beverage brands, and exports to Indonesia and Malaysia.
Is Ichitan Group a public or private company?
Ichitan Group is a public company. It is classified as public and is currently operating.
When was Ichitan Group founded?
Ichitan Group was founded in 2011. It employs 251 to 500 people.
Where is Ichitan Group based?
Ichitan Group is headquartered in Bangkok, Thailand, in the Asia region.
How does Ichitan Group make money?
Two revenue lines are on record. Beverage Product Sales are the primary driver. The others are OEM Manufacturing Services.
Who are Ichitan Group's main competitors?
Direct peers on record are Red Bull, Oishi Group, Monster Beverage and Ito En. Broad incumbents are Uni-President Enterprises, PepsiCo, Suntory Holdings, Coca-Cola, Tingyi (Cayman) Holding and Nestlé.
Does Ichitan Group have an API?
No public API is recorded for Ichitan Group.
What industry is Ichitan Group in?
Ichitan Group's product category is Non-Alcoholic Ready-to-Drink Beverages. Its primary akta.pro industry code is AFAFABAD, RTD Iced Tea Production, with a secondary code of AFAFABAH, Functional/Fortified Beverage Production (Vitamins, Botanicals, Nootropics). Its NAICS code is 3121 and its SIC code is 2080.