SuperAção Eventos

What SuperAção Eventos does

SuperAção Eventos is a privately held Brazilian event management company founded in 2011 and headquartered in Tibau do Sul, Rio Grande do Norte. The company specializes in the conception, production, and execution of sports, cultural, and social events across Northeast Brazil, operating with a lean team of approximately five employees. Its portfolio includes recurring branded running events (21k de Pipa, 21k do Seridó, Corrida do 1º BEC, Corrida de Sant'Ana), cycling and adventure tourism events (Explore RN), cultural festivals (Forró no Centro, Pipa Moto Fest), travel expeditions (Expedição Mar Sertão), and corporate event services.

The company does not develop proprietary technology; its operational backbone relies on the third-party TicketSports platform for participant registration and ticketing. Marketing is conducted through event-driven channels, including six dedicated Instagram accounts, a newsletter, and the company website. The business model combines three revenue streams: professional services fees for corporate event management and end-to-end sponsorship acquisition (including Lei de Incentivo tax incentive project structuring under ISS, ICMS, and IRPJ), transaction-based participant registration fees, and sponsorship deals for proprietary events.

SuperAção serves three primary customer segments: corporate companies seeking brand activation and tax-efficient sponsorship, individual athletes and cultural event participants in Northeast Brazil, and municipal government entities contracting for public sporting and cultural celebrations. The company has demonstrated repeat government engagement, including two editions of Corrida de Sant'Ana in Caicó, and is expanding its event calendar into 2025-2026 with new launches such as WTR Trail Pipa, CPR II, Cabelo Maluco Kids, and Reveza Friends.

Name

SuperAção Eventos

Legal name

SuperAção Eventos

Website

https://superacaoeventos.com.br

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

SuperAção Eventos is a Brazilian event management company founded in 2011 in Tibau do Sul, Rio Grande do Norte, specializing in sports, cultural, and social events across Northeast Brazil. It serves corporate sponsors, individual athletes, and municipal governments through flagship running races, cultural festivals, and end-to-end event production services.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKADAB

Championship & Cup Organizers

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Event & Tournament Organizers (Tours, Championships, Meets)

SECONDARYMPAKAGAC

Race Promoters & Event Organizers (Race Weekend Operations)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Motorsports Series, Teams & Promoters

SECONDARYTHAHACAK

Sponsorship, Exhibitor & Partnership Management Services

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Professional Conference Organizers (PCOs) & Meeting Planners

Keywords

• Event management services
• Sports event organization
• Corporate event planning
• Cultural event production
• Sponsorship acquisition

Headquarters

HQ city

Tibau do Sul

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Corporate Event Management Services: Full-service event planning and execution for corporate clients, including concept development, sponsorship acquisition, marketing, logistics, and post-event reporting. Revenue generated through service fees for complete event management.
2. Sponsorship Acquisition and Management: Services focused on capturing corporate sponsorships for events, including proposal development, negotiation, and management of sponsor deliverables. Revenue derived from successful sponsorship deals, particularly through incentive tax laws (Lei de Incentivo à Cultura e ao Esporte).
3. Event Registration Fees: Revenue from participant registrations for sporting events like 21k de Pipa, 21k do Seridó, and other athletic competitions. Registrations processed through TicketSports platform.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

SuperAção Eventos is a Brazilian event management company that conceives, produces, and executes sports, cultural, and social events across Northeast Brazil. The company manages a recurring portfolio of branded running races (21k de Pipa, 21k do Seridó, Corrida do 1º BEC, Corrida de Sant'Ana), cycling/tourism expeditions (Explore RN, Expedição Mar Sertão), cultural festivals (Forró no Centro, Pipa Moto Fest), and offers full-lifecycle corporate event management services including concept planning, sponsorship acquisition, logistics coordination, marketing, registration, on-site execution, and post-event reporting.

Product overview

SuperAção Eventos is an event management company specializing in sports, cultural, and social events across Northeast Brazil. The portfolio consists of recurring branded running events (21k de Pipa, 21k do Seridó, Corrida do 1º BEC, Corrida de Sant'Ana), cycling/tourism events (Explore RN), cultural festivals (Forró no Centro, Pipa Moto Fest), travel expeditions (Expedição Mar Sertão), and corporate event services. Events are managed through a full lifecycle covering conception, sponsorship acquisition, technical coordination, marketing, registration, execution, and post-event reporting. The company operates primarily in Rio Grande do Norte with events in locations including Pipa, Caicó, Currais Novos, Parelhas, and Tibau do Sul.

Differentiator

Problem solved

Functional benefit

Products and services

• 21k de Pipa Annual running event at Praia da Pipa, Tibau do Sul/RN, featuring 5km, 10km, and 21km distances along trails and beaches, with extended programming including Corrida Kids, swimming, beach tennis, and duathlon.
• 21k do Seridó First 21km running event in the interior of Rio Grande do Norte, with multi-stage format across Currais Novos, Parelhas, and Caicó, connecting athletes across 5km, 10km, and 21km distances while promoting regional sports tourism.
• Corrida do 1º BEC Traditional running event at the 1st Engineering Construction Battalion in Caicó/RN, featuring 5km, 10km, Caminhada, and Corrida Kids, with athlete kits including shirts, timing chips, and finisher medals.
• Corrida de Sant'Ana Running event integrated into the Festa de Sant'Ana in Caicó/RN, one of the largest religious celebrations in Northeast Brazil and recognized as Intangible Cultural Heritage, featuring 5km, 10km, 15km, Caminhada, and Corrida Kids distances.
• Explore RN (MTB Mar Sertão) Mountain biking expedition traversing diverse landscapes of Rio Grande do Norte with stages in Pipa (coastal), Assú (rural/sertão), and Timbaúba dos Batistas (Seridó), combining adventure sport with cultural immersion.
• Forró no Centro Cultural event featuring traditional forró music and dance, celebrating the cultural heritage of the Seridó region of Rio Grande do Norte.
• Pipa Moto Fest Annual motorcycle festival at Praia da Pipa, Tibau do Sul/RN, featuring live music, tattoo studios, food vendors, and motorcycle exhibitors with rock and contemporary bands.
• Expedição Mar Sertão Three-day road expedition through the interior of Rio Grande do Norte, visiting cities like Praia da Pipa, Santa Cruz, Carnaúba dos Dantas, Acari, and Caicó, combining travel, culture, and religious tourism experiences.
• Corporate Event Management Services Complete event management services for corporate clients including concept planning, target audience definition, sponsorship acquisition, technical and logistical coordination, marketing and communication, registration management, day-of execution, and post-event analysis with incentive law accounting.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TicketSportscoreTechnology or Integration · 1 January 2025TicketSports serves as the primary event registration and ticketing platform for SuperAção Eventos. The platform handles participant registration, payment processing, and ticket distribution for sporting events including 21k de Pipa, 21k do Seridó, and CPR II races.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TicketSports: Brazilian sports event registration platform that also produces and manages its own athletic events. Functions both as a platform partner for SuperAção and a competitor in the Brazilian sports event organization market.
• Yescom Eventos: Brazilian sports event organizer specializing in road races and athletic competitions across multiple Brazilian states. Closest direct competitor with comparable portfolio of running events, sponsorship acquisition, and corporate event services, though operating at larger geographic scale.
• Sprint Run: Brazilian running event management company that organizes road races and corporate running programs with similar 5km/10km/21km formats. Comparable target audience (athletes, corporate sponsors) and regional event execution model in Brazil.
• Korporate Run: Brazilian corporate running event specialist focused on branded races for companies seeking employee engagement and ESG positioning. Directly comparable in the corporate-sponsored running event niche.

Broad incumbents

• New York Road Runners (NYRR): Major nonprofit road race organization producing mass-participation running events (NYC Marathon, community races). International comparable demonstrating the scale and brand potential of recurring signature running events over time.
• Eventbrite: Global self-service event platform serving ticketing, registration, and event management across categories including sports, cultural, and corporate events. Broad incumbent with overlapping event organization capabilities at much larger scale.
• IRONMAN Group: Global endurance event organizer (owned by Advance Publications) operating triathlon, marathon, and running events across dozens of countries. Broad incumbent in the race organization space; represents the scaled end of the competitive spectrum SuperAção operates within.

Emerging players

• Race Roster: North American race registration and event management platform serving endurance event organizers. Comparable as a tech-enabled enablement layer that event organizers of SuperAção's size rely on for participant registration infrastructure.
• RunSignup: US race registration and event management platform serving thousands of running events. Provides comparable registration and timing infrastructure that smaller sports event organizers depend on to scale beyond manual processes.

Regional players

• GM5 Sports & Entertainment: Brazilian sports marketing and event company operating sponsorship activation, event production, and brand experience programs. Comparable Brazilian competitor in the corporate-sponsored event management space, though anchored in larger markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/superacao_eventos
• LinkedInlinkedin.com/company/supera%C3%A7%C3%A3o-eventos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SuperAção Eventos