Super Awesome Cool Pottery

What Super Awesome Cool Pottery does

Super Awesome Cool Pottery is a privately held, single-location pottery studio founded and operated since 2010 by Jamie Moorehead at 930 Hoffner Avenue in Orlando, Florida. The studio delivers hands-on ceramic and art experiences to a diversified customer base including individual consumers and families, K-8 students, schools, youth groups, corporate teams, and external educators. Core offerings span Paint Your Own Pottery (walk-in and reservation-based glazing of pre-made bisque ware, $24/person reservation fee), instructor-led pottery wheel classes ($44-$56/person), clay sculpture/hand-building sessions, themed week-long summer camps ($300/camper), birthday parties, team-building events, Friday Date Night for adults 21+, and special events featuring animal encounters such as Paint with Ferrets. The studio employs kiln firing as its underlying production technology, including atmospheric firing methods such as wood-fired and salt-fired techniques at 2300 degrees.

The business has extended its footprint beyond the home studio via on-campus after-school programs at 18+ partner elementary schools in Orange County (with a new Lake County entry at Lost Lake Elementary), co-hosted summer camp partnerships with Rosen JCC South Orlando and Harry P. Leu Gardens, mobile field trip services traveling to client sites, and a self-serve Field Trip IN-A-BOX DIY kit. A separate B2B line, the Educator Curriculum Membership ($31/month), licenses the studio's proprietary children's pottery curriculum to other studios and educators within a 60-mile territory, supplemented by paid in-person Studio Training ($500-$800) and consultations.

The revenue model is predominantly transaction-based: per-participant pricing across classes, camps, parties, and field trips, with the educator membership as the only documented recurring subscription. Distribution operates through walk-in retail, online reservations via Placefull and HiSawyer, phone bookings, on-site mobile services, and DIY kit fulfillment. Marketing relies on Facebook, Instagram, Constant Contact email, the Squarespace website, and earned media including a Fox 35 Orlando segment. The company is bootstrapped, founder-operated, and structured around a small 11-person team.

Name

Super Awesome Cool Pottery

Legal name

Super Awesome Cool Pottery

Website

https://superawesomecool.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Super Awesome Cool Pottery is an Orlando, Florida-based pottery studio offering paint-your-own pottery, wheel classes, summer camps, field trips, and after-school programs to families, K-8 schools, corporate groups, and licensing educators, operating from a single studio with a 60-mile regional service radius.

Ownership category

akta.pro rank

Product category

Pottery Studio Services

NAICS

Fine Arts Schools (611610)

akta.pro primary industry

Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture) (THAJAKAA)

akta.pro secondary industry

Arts & Design Camps (Visual Arts, Crafts, Design Thinking) (EDAMALAH)

Keywords

• Pottery studio services
• Paint your own pottery
• Ceramics education classes
• Pottery summer camps
• Mobile field trips

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Pottery Wheel Classes: Hour-long group classes teaching potter's wheel technique. Adults pay $56/person, family classes (ages 5+) are $44/person. Includes materials, glazes, and firing. Booked via reservation, max 10 participants.
2. Paint Your Own Pottery (PYOP): Walk-in or appointment-based pottery painting. $24/person reservation fee applied toward piece purchase. Customers choose pre-made ceramic pieces, paint with glazes, and pieces are kiln-fired for pickup in 2-3 weeks.
3. Team Building Events: Corporate team building activities including PYOP ($24/person), hand-build clay sculpture ($28/person), and canvas painting ($28-$30/person). Minimum 12 participants required, available Mon-Fri.
4. Summer Camps: Full-day week-long camps (Monday-Friday, 9am-4pm) for grades K-5 at their studio. $300 per camper includes before/after care. Theme-based curriculum with potter's wheel, clay sculpture, and canvas painting projects.
5. Educator Membership: $31/month subscription for educators to license Super Awesome Cool's pottery curriculum. Includes 4 lessons per month, instructional videos, and activity sheets. Additional lessons available for $10 each. Licensed territory within 60-mile radius.
6. Special Events: Ticketed special events including Paint with Ferrets ($10 entry plus pottery purchase), Family & Me sessions ($20 ticket plus pottery), and pottery workshops. Pottery prices average $30 per piece.
7. Birthday Parties: Birthday party packages including pottery painting, clay sculpture, or potter's wheel. Party hosts bring cupcakes; studio provides creative activities. Groups of 12+ qualify for team building rates.
8. Friday Date Night: Adult-only (21+) potter's wheel class reserved Friday evenings 6-8pm. Separate registration from regular wheel classes.
9. Field Trips: Field trip programs for schools, camps, and youth groups. At-studio field trips include paint pottery ($15-$24), hand-build ($18), canvas painting ($16). Mobile field trips and In-A-Box options also available.
10. Field Trip IN-A-BOX: DIY pottery field trip kit with materials for off-site events. $15 per piece plus $50 refundable materials deposit. No minimum participants required. Includes bisque pieces, glazes, brushes, aprons, and instructions.
11. Gift Certificates: Gift certificates available for purchase 24/7 online, valid toward any studio experience or merchandise.
12. Studio Training: One-on-one professional training for educators and studio owners. One week in-person training (5-8 hour days) for $500, or two weeks for $800. Includes consultation sessions at $45 for 55 minutes.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels5 records

Core offering

Super Awesome Cool Pottery operates a walk-in pottery studio offering hands-on ceramic arts experiences including Paint Your Own Pottery, Pottery Wheel Classes, and Clay Sculpture workshops. The studio extends its reach through themed Summer Camps, After School Classes held at partner schools, Field Trips (studio-based, mobile, and DIY kits), Birthday Parties, Corporate Team Building events, and an Educator Curriculum Membership that licenses lesson plans to other pottery studios. Pieces are kiln-fired on-site for pickup within 2-3 weeks.

Product overview

Super Awesome Cool Pottery operates as a pottery studio offering a diverse portfolio of hands-on ceramic and art experiences. The core offering centers on Paint Your Own Pottery (PYOP) — walk-in sessions where customers paint pre-made ceramic pieces — complemented by instructor-led Pottery Wheel Classes and Clay Sculpture/Hand Building workshops. The business extends its reach through multiple channels: Summer Camps (themed week-long programs for grades K-5 at the studio and partner locations), After School Pottery Classes held at partner schools, Field Trips (offered at studio, mobile to client locations, or as self-guided IN-A-BOX kits), and Birthday Parties. Adult-focused offerings include Team Building events, Friday Date Night sessions, and special events like Paint with Ferrets. The company also offers an Educator Curriculum Membership — a licensed territory program providing curriculum, video lessons, and professional development for other pottery studios and educators. All offerings leverage the studio's kiln firing capabilities to complete ceramic pieces.

Differentiator

Problem solved

Functional benefit

Products and services

• Paint Your Own Pottery (PYOP) Walk-in and appointment-based pottery painting experience where customers select pre-made ceramic pieces, paint them with glazes from the studio's glaze wall, and have items kiln-fired for pickup approximately 2-3 weeks later. $24 reservation fee per person applied toward pottery piece purchase.
• Pottery Wheel Classes Instructor-led wheel-throwing classes for adults ($56/person, 1.5 hours) and families ($44/person, ages 5+). Participants create bowls and paint them with glazes. All supplies and firing included. Up to 10 participants per class.
• Clay Sculpture / Hand Building Classes Guided hand-building classes where participants create clay sculptures using techniques such as pinch pots and slab construction. Offered during birthday parties, team building events, and field trips.
• Summer Camps Full-day week-long camps (Monday-Friday, 9am-4pm) for grades K-5 featuring potter's wheel sessions, themed 3D clay sculptures, and canvas painting. $300 per camper includes free extended day care (8am-6pm). Also offered at partner locations Rosen JCC and Leu Gardens.
• After School Pottery Classes Weekly pottery classes held at partner elementary school campuses for grades K-8. Sessions include 3D clay sculpture building, glazing, and tempera canvas painting. Proprietary curriculum designed for primary students.
• Field Trips - At Studio On-site field trip experiences at the Orlando studio for day cares, camps, schools, and youth groups (ages 3-19). Options include Paint Pottery with Ferrets ($24), Hand Build clay sculpture ($18), Paint Your Own Pottery ($15), and Canvas Painting ($16).
• Field Trips - At Your Location (Mobile) Mobile field trip services where Super Awesome Cool Pottery travels to the client's location with all materials. Minimum 15 participants required. Same activities as studio field trips with additional travel capability.
• Field Trip IN-A-BOX (DIY Kit) Self-guided pottery field trip kit containing bisque pieces, glazes, brushes, aprons, and instructions. No minimum participant requirement. $15 per piece plus $50 materials deposit. Customers pick up kit, complete projects, and return for kiln firing.
• Birthday Parties Package events for children's birthday celebrations offering Paint Your Own Pottery, Clay Sculpture, Potter's Wheel, and Team Building options. Party packages include creative activities with staff guidance.
• Team Building / Adult Parties Corporate team building and group events for businesses, clubs, and organizations (minimum 12 people). Options include Paint Your Own Pottery ($24/person), Hand Build clay sculpture ($28/person), and Canvas Painting ($28-30/person).
• Girl Scout Workshops Badges and craft workshops designed for Girl Scout groups to complete pottery-related badge requirements.
• Friday Date Night Reserved adult-only (21+) pottery wheel class sessions on Friday evenings from 6-8pm. Romantic date experience with wheel throwing instruction.
• Special Events Themed special events including Paint with Ferrets ($10 entry plus pottery purchase), Family and Me sessions with guinea pig encounters ($20 ticket), and pottery workshops. Events combine pottery activities with animal interactions.
• Gift Certificates Purchasable gift certificates available 24/7 online for pottery painting, wheel classes, camps, and other studio experiences.
• Educator Curriculum Membership Licensed territory membership program ($31/month) for pottery studios and educators providing clay and canvas project curriculum, lesson activity sheets, video lessons, and consultations. Includes 4 downloadable lessons per month with extra lessons available for $10 each. Licensed territory within 60-mile radius.
• Studio Training Program One-on-one professional training for educators and studio owners. One week in-person training (5-8 hour days) for $500, or two weeks for $800. Includes consultation sessions at $45 for 55 minutes.

Named customers21 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• Rosen JCC South OrlandocoreStrategic or Co-development Partner · 1 January 2026Co-hosted Clay and Canvas Camp at Rosen JCC South Orlando location in Dr. Phillips area. Summer camp sessions with themed pottery and canvas projects offered at their facility. Extended care available 7am-6:30pm for additional fee.
• Harry P. Leu GardenscoreStrategic or Co-development Partner · 1 January 2026Co-hosted Discovery Camp at Harry P. Leu Gardens. Camp features nature-themed weekly programs including at least 5 take-home art projects with 3 clay pieces from Super Awesome Cool Pottery. Located at 1920 N Forest Ave, Orlando, FL 32803.
• Orange County SchoolscoreStrategic or Co-development PartnerTeachers have passed background checks per Orange County and State of Florida requirements for teaching minors. Programs offered at multiple Orange County elementary schools.
• Local Elementary Schools (18+ schools)coreChannel Partner/ Reseller/ DistributorAfter-school pottery programs hosted at partner school campuses. Schools include Atwater Bay, Audubon Park, Baldwin Park, Bay Meadows, Blankner, Dr. Phillips, Eagle Creek, Hillcrest, Hunter's Creek, Independence, Lake Como, Lakemont, Laureate Park, Lost Lake, Moss Park, Panther Lake, Sunset Park, and Windermere Elementary. Super Awesome Cool provides instructors, curriculum, and materials for on-campus programs.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kidcreate Studio: Children's art-focused studio franchise offering classes, summer camps, birthday parties, and after-school programs at multiple locations. Highly comparable to Super Awesome Cool Pottery's kids' enrichment arm (camps, after-school, field trips, birthday parties).
• Abrakadoodle: Mobile children's art education franchise delivering in-school art programs, camps, and curriculum to partner schools. Closely comparable to Super Awesome Cool Pottery's after-school pottery classes held at partner school campuses and curriculum licensing model.
• As You Wish Pottery: Paint-your-own pottery franchise offering walk-in painting, classes, and private events at multiple US locations. Directly comparable in core product offering (PYOP with kiln finishing) and target customer.
• Color Me Mine: Largest paint-your-own pottery franchise in the US (60+ locations) operating walk-in PYOP studios with kiln firing, classes, birthday parties, and camps. The closest scaled analog to Super Awesome Cool Pottery's core walk-in studio model.
• Young Rembrandts: Art education franchise providing after-school drawing and art classes at elementary schools nationwide. Similar school-channel B2B model targeting K-5 demographics via partner campus locations.

Broad incumbents

• Painting with a Twist: Largest paint-and-sip franchise (75+ locations) offering adult canvas painting classes and private events. Adjacent experiential art category competing for family/group event dollars and adult social experiences.
• Pinot's Palette: Paint-and-sip studio franchise (200+ locations) focused on adult canvas painting with BYOB. Operates in the same experiential arts category but targets different adult night-out and corporate event use cases.
• AR Workshop: DIY workshop franchise offering hands-on classes in wood signs, canvas, and home decor at multiple US locations. Comparable studio-based, instructor-led, beginner-friendly art workshop model targeting similar group event and family experiences.
• Board & Brush: DIY wood sign workshop franchise with 300+ locations offering instructor-led classes, private events, and kids' programs. Comparable workshop-based experiential art model with similar beginner-friendly, instructor-led format and target demographics.

Others

• Michaels: National arts and crafts retail chain operating 1,200+ stores with kids' classes, camps, and maker activities through its Makerology program. Indirect competitor for craft enrichment spend and parent class registrations, though primarily a retail rather than studio experience operator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/superawesomecoolpottery
• Instagraminstagram.com/superawesomecoolpottery
• LinkedInlinkedin.com/company/super-awesome-cool-pottery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super Awesome Cool Pottery