SuperBike Brasil

Name

SuperBike Brasil

Legal name

SuperBike Brasil

Website

https://superbike.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Motorcycle Racing Championship

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA)

akta.pro secondary industries

Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsports Leagues & Series (MPAKAAAH), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Motorcycle racing championship
• Motorsport event management
• Racing category competitions
• Motorsport sponsorship marketing
• Live motorsport broadcasting

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event ticket sales: Revenue generated from selling tickets to racing events at venues like Interlagos and other circuits. Ticket types include Paddock access and general admission.
2. Sponsorship and branding partnerships: Partnerships with motorcycle manufacturers, equipment brands, and corporate sponsors across various categories including Honda (CBR 650R Cup), Suhai (400 Cup), BMW Motorrad, and various team sponsorships.
3. Media and broadcasting rights: Revenue from broadcasting races on YouTube and potentially television, with live streaming of events to fans.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

SuperBike Brasil organizes and operates Brazil's largest motorcycle racing championship, featuring 14+ racing categories across engine displacements from 250cc to 1000cc, hosted across 10 stages per season at major Brazilian circuits such as Autódromo de Interlagos in São Paulo and Autódromo Internacional de Londrina in Paraná. The organization runs both the sporting championship and ancillary event operations including ticketing, paddock access, broadcasting, and sponsorship activation.

Product overview

SuperBike Brasil is a multi-category motorcycle racing championship platform that organizes competitions across nine distinct racing categories spanning engine displacements from 250cc to 1000cc. The platform is structured as a tiered system where riders progress from entry-level categories (SuperSport 400 Escola, Ladies Cup, Honda Jr. Cup) through intermediate levels (Suhai 400 Cup, SuperSport 600) to elite divisions (SuperBike Pro/Evo, SuperBike Light/Master/Rookie). The championship also includes the single-make Copa Pro Honda CBR 650R category, which levels the playing field by using identical motorcycles. SuperBike Brasil functions as both an event organizer and media platform, providing live streaming, race results, and news coverage alongside the racing competitions.

Differentiator

Problem solved

Functional benefit

Products and services

• SuperBike Brasil Championship
• SuperBike Pro/Evo (1000cc)
• SuperBike Light/Master/Rookie (1000cc)
• SuperSport 600
• Copa Pro Honda CBR 650R
• Suhai 400 Cup
• SuperSport 400 Escola
• Ladies Cup
• Honda Jr. Cup
• Paddock Ticket
• Live Broadcast Streaming

Quantifiable outcome

• 14th edition in 2025, demonstrating long-term sustainability and growth
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• HondacoreStrategic or Co-development Partner · 1 January 2010Honda serves as a key manufacturer partner through multiple initiatives: Honda Jr. Cup (development category), Copa Pro Honda CBR 650R (monomarca category), and Honda Racing factory team support for PRO category riders.
• SuhaicoreGTM or Marketing PartnerSuhai sponsors the Suhai 400 Cup category, one of the championship's main entry-level racing categories featuring 400cc and 300cc motorcycles.
• MormaiiminorGTM or Marketing PartnerMormaii, a Brazilian surf and sportswear brand, sponsors professional rider Felipe Comerlatto, demonstrating the championship's ability to attract lifestyle brands.
• BMW MotorradcoreGTM or Marketing PartnerBMW Motorrad supports multiple riders and teams including Edson Bueno in the SuperBike EVO category and Meikon Kawakami in the PRO category.
• Paulinho Superbikes (PSBK)minorChannel Partner/ Reseller/ DistributorFounded in 2012, PSBK is a specialized racing team focused on 600cc motorcycles, founded by Paulo Henrique Imes Gonçalves who returned from England with high-performance expertise.
• Team Racing 22minorChannel Partner/ Reseller/ DistributorRacing team led by Mauricio Mendes, featuring young talents including the Dematte brothers (Enzo and Valentino) and Erick Adib in the SuperSport 400 category.
• Dezeró RacingminorChannel Partner/ Reseller/ DistributorFounded in 2018, Dezeró Racing transforms trackday riders into professional competitors, led by Lucas Dezeró with 10+ years of national and international racing experience.
• JD 43 HPA RacingminorChannel Partner/ Reseller/ DistributorFounded in 2024, JD 43 HPA Racing provides high-quality support for pilots with well-organized boxes, debuted at 3rd stage of 2024 season.
• DFG RacingminorChannel Partner/ Reseller/ DistributorFounded in 2024 by Paulo Nunes Júnior after the departure of Pioneiro Motonilmotors, serving as a new competitive team structure.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Autódromo de Interlagos: São Paulo circuit operator and primary venue partner. Comparable as a key B2B ecosystem participant whose track rental economics directly affect SuperBike Brasil's cost structure.
• FIM (Fédération Internationale de Motocyclisme): Global governing body for motorcycle racing. Comparable as the overarching sanctioning/regulatory framework that SuperBike Brasil aligns with; relevant for homologation pathways and rider ranking.

Broad incumbents

• MotoGP: The premier global motorcycle racing championship, promoted by Dorna. Not a direct category competitor (prototype vs. production-based), but competes for the same fans, riders, and OEM marketing dollars.
• Dorna Sports: Spanish-based commercial rights holder and promoter of MotoGP and WorldSBK. Relevant as the operator of comparable two-wheel racing properties and as a potential commercial benchmark/licensing partner.

Regional players

• Stock Car Brasil: Brazil's premier four-wheeled touring car championship. Operates in the same Brazilian motorsport ecosystem, drawing on overlapping fan base, sponsors, circuits (Interlagos), and broadcast partners.

Direct peers

• MotoAmerica: US-based premier motorcycle road racing series with multiple displacement and skill classes (Superbike, Supersport, etc.). Closely comparable category structure and rider-development pipeline model to SuperBike Brasil, but operating in North America.
• British Superbike Championship (BSB): Top-tier UK motorcycle racing championship with multi-class structure, strong OEM involvement (Honda, Yamaha, Kawasaki, Ducati, BMW), and a similar ticket/sponsorship revenue mix.
• World Superbike Championship (WorldSBK): Global production-based motorcycle racing championship sanctioned by the FIM and promoted by Dorna. Directly comparable as a multi-category superbike series, but operating at global rather than national scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/SuperBikeBrasil
• Facebookfacebook.com/Superbikeoficial
• Instagraminstagram.com/superbikebrasil
• LinkedInlinkedin.com/company/superbike-brasil-sbk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SuperBike Brasil