Paulinho Motos

What Paulinho Motos does

Paulinho Motos, legally Perimetral Comercio de Acessórios para Motocicletas LTDA, is a Brazilian specialty retailer of motorcycle parts, accessories, helmets, riding apparel, tires, and lubricants, operating since 1987 out of Santo André in the São Paulo metropolitan region. The company runs an omnichannel distribution model consisting of 10 physical retail stores spread across the São Paulo metro (Santo André, Itu, São Paulo Centro, Vila Prudente, Congonhas, Outlet Capacetes, Mauá, Atibaia, Barueri, Salim Farah Maluf) alongside a 22-year-old e-commerce platform at paulinhomotos.com.br that delivers nationwide and supports buy-online-pickup-in-store within four hours.

The product assortment is organized across five core categories — Capacetes (Helmets), Acessórios (Accessories), Peças (Parts), Pneus (Tires), and Vestuário (Apparel) — and includes authorized SKUs from international brands such as GIVI (luggage), Alpinestars (safety gear), Motul (lubricants), SCAM (protection), Shoei, Shark, LS2, Michelin and Pirelli, supplemented by a proprietary private-label line, GP Tech, covering helmets, apparel, brake pads, trunks and accessories. The underlying technology is a standard e-commerce retail platform with integrated inventory management and order fulfillment supporting both online and in-store operations; WhatsApp, email newsletter and social media are used as customer-engagement channels.

The business is structured as a transaction-based B2C retailer with no disclosed revenue. Customer segments are horizontal: individual motorcyclists for personal maintenance, safety gear and performance upgrades, and professional delivery riders (motoboys) for high-durability equipment, specialized bags, rain protection and replacement parts. Pricing is per-product with promotional discounts (Pix payments receive 5% off, credit card installments up to 6x without interest) and free shipping on select items. The company has cumulatively delivered more than 700,000 orders across Brazil and operates as a private LTDA with 51–100 employees and no identified parent, subsidiary, or institutional investor structure.

Name

Paulinho Motos

Legal name

Perimetral Comercio de Acessórios para Motocicletas LTDA

Website

https://paulinhomotos.com.br

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Paulinho Motos is a Brazilian motorcycle aftermarket retailer operating 10 physical stores in the São Paulo metro and a nationwide e-commerce platform, selling helmets, parts, tires, apparel, accessories and lubricants to individual motorcyclists and professional delivery riders.

Ownership category

akta.pro rank

Product category

Motorcycle Parts and Accessories Retail

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

akta.pro secondary industry

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB)

Keywords

• Motorcycle parts retail
• Motorcycle accessories
• Riding helmets
• Motorcycle lubricants
• Motorcycle tires

Headquarters

HQ city

Santo André

HQ country

Brazil

HQ region

Latin America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales of Motorcycle Parts and Accessories: The company generates revenue through direct sales of motorcycle parts, accessories, helmets, riding gear, tires, and lubricants to end consumers. Products are sold at fixed retail prices with promotional discounts. Revenue is one-time transaction-based rather than recurring, though the business benefits from repeat customer purchases for maintenance and replacement items.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Paulinho Motos is a Brazilian motorcycle aftermarket retailer that sells motorcycle parts, accessories, riding gear, helmets, tires, and lubricants through 10 physical stores across the São Paulo metropolitan region and an online store serving nationwide Brazil. Its assortment spans own-brand products (GP Tech) alongside authorized products from brands such as Alpinestars, Motul, Givi, Michelin, Pirelli, LS2, KYT, Shoei, and Shark. Customers can purchase online for home delivery or buy online and pick up in-store within four hours.

Product overview

Paulinho Motos is a Brazilian motorcycle parts and accessories e-commerce platform with both online and physical retail presence, operating 10 stores for 38 years with 22 years of online experience. The company offers a comprehensive portfolio organized into five main product categories: Capacetes (Helmets), Acessórios (Accessories), Peças (Parts), Pneus (Tires), and Vestuário (Clothing/Gear). The portfolio includes its proprietary GP Tech sub-brand providing affordable helmets, apparel, and accessories, alongside premium international brands like Alpinestars, Motul lubricants, and Givi luggage systems. The company positions itself as a one-stop shop offering complete motorcycle gear and parts for safe and comprehensive riding.

Differentiator

Problem solved

Functional benefit

Products and services

• Helmets (Capacetes) Full range of motorcycle helmets in closed (full-face), open-face, articulated, children's, and replica styles from brands such as GP Tech, LS2, KYT, MT, Norisk, Peels, Pro Tork, Shark, Shoei, and San Marino; targeted at general motorcyclists and delivery riders.
• Motorcycle Accessories (Acessórios) Wide assortment of motorcycle accessories including trunks/luggage boxes, protection gear, personalization items, bags and backpacks, smartphone supports, lighting, and intercoms; for individual motorcyclists and delivery riders.
• Motorcycle Parts (Peças) Complete range of motorcycle parts including handles, fairings, exhausts, handlebars, stands, engine protectors, footpegs, fenders, alloy wheels, inner tubes, tire repair, transmission kits, filters, electrical components, and braking systems; for motorcycle owners performing maintenance and repairs.
• Motorcycle Tires (Pneus) Extensive motorcycle tire selection from Michelin, Pirelli, Technic, Metzeler, Levorin, and Maggion brands, with options suited to various motorcycle models; targeted at individual riders and professional delivery riders needing replacement tires.
• Riding Apparel (Vestuário) Motorcycle riding apparel including jackets, pants, boots, gloves, protectors, thermal base layers, rain covers, caps, sneakers, and t-shirts from brands such as Alpinestars, GP Tech, X11, and Protector Life; for general motorcyclists and professional delivery riders.
• Lubricants (Lubrificantes) Full line of motorcycle oils and lubricants from Mobil, Castrol, Ipiranga, Yamalube, Varga, Repsol, Motul, Hexxlub, Block Lub, Oxford, Champion, Starke, and Original Honda brands; for routine motorcycle maintenance.
• GP Tech Proprietary Brand Proprietary in-house brand offering a comprehensive range of motorcycle gear including helmets, jackets, gloves, pants, boots, rain covers, brake pads, locks, trunks, and accessories at competitive price points; serves as the company's own-label offering to span the value-tier.
• Luggage Boxes (Baús/Bauletos) Motorcycle trunks and side cases in various capacities (27L to 65L) from brands including Givi and GP Tech, with aluminum and plastic options; for touring riders and especially professional delivery riders needing storage solutions.
• Brake Pads (Pastilhas de Freio) Brake pads from Fischer, Fabreck, and GP Tech brands, compatible with Honda, Yamaha, BMW, Suzuki, Dafra, Harley Davidson, Kawasaki, Triumph, Ducati, Haojue, Kymco, and Kasinski motorcycles; for motorcycle maintenance and replacement.
• Transmission Kits (Kit Transmissão Relação) Transmission/sprocket kits from DID, VAZ, Scud, Cofap, and GP Tech brands for various motorcycle models; for routine drivetrain maintenance and replacement.
• Motul Lubricants Line Full range of Motul lubricants including engine oils (3000, 300V, 5000, 5100, 7100 series), brake fluids, fork oils, chain oils, additives, tire repair products, and cleaning sprays; for motorcycle maintenance at multiple performance tiers.
• Alpinestars Riding Gear Premium motorcycle riding gear including jackets, pants, boots, gloves, and protectors from the international brand Alpinestars, offered at price points ranging from R$200 to R$3,000; for safety-conscious riders seeking premium equipment.

Quantifiable outcome

• 700,000+ orders delivered

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• GP TechcoreOthersGP Tech is a major own-brand/product line sold by Paulinho Motos. The company appears to have a significant commercial relationship with GP Tech, offering the widest range of GP Tech products including helmets, jackets, gloves, rain gear, brake pads, and accessories.
• GIVIcoreOthersGIVI is a premium motorcycle accessories brand supplying top cases (baús), side cases, mounting systems, and luggage solutions. Paulinho Motos offers extensive GIVI product lines including various capacity options.
• SCAMminorOthersSCAM supplies motorcycle protection equipment including crash bars, engine guards, skid plates, and mounting hardware for various motorcycle models.
• AlpinestarsminorOthersPremium motorsport safety gear brand supplying high-end riding jackets, pants, gloves, and protective equipment. Paulinho Motos stocks Alpinestars products at various price points from R$200 to R$3,000.
• MotulminorOthersPremium lubricants and maintenance products brand. Paulinho Motos offers comprehensive Motul product line including engine oils (300V, 5000, 5100, 7100 series), brake fluids, fork oils, and chain lubricants.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Regional players

• FC-Moto: Europe-based motorcycle helmet, apparel, and accessories retailer with a large e-commerce storefront. Comparable in category focus and premium-brand assortment to Paulinho Motos, but serves a different geography (primarily EU) so does not directly compete.

Broad incumbents

• Amazon: Global e-commerce platform. Competes with Paulinho Motos on motorcycle parts and accessories assortment, pricing, and logistics in Brazil, especially as Amazon expands its Brazilian marketplace.
• Mercado Livre: Latin America's largest e-commerce marketplace. Not a specialist motorcycle retailer, but increasingly competes with Paulinho Motos on commodity motorcycle parts, helmets, accessories, and tires through third-party sellers in Brazil.

Direct peers

• Chaparral Motorsports: US motorcycle/powersports dealer with both large physical superstore and mature e-commerce platform carrying parts, gear, tires, and accessories. Comparable to Paulinho Motos' physical-anchor-plus-e-commerce omnichannel structure.
• Cycle Gear: US motorcycle apparel, parts, and accessories retailer with a hybrid physical-store + e-commerce model. Closely comparable to Paulinho Motos' omnichannel playbook (physical showrooms plus digital storefront) and product mix (helmets, jackets, gloves, tires).
• J&P Cycles: US motorcycle parts, accessories, and gear retailer with long operating history and broad multi-brand catalog. Comparable to Paulinho Motos' authorized-dealer strategy across premium and value motorcycle brands and its broad aftermarket assortment.
• RevZilla: US-based motorcycle gear, parts, and accessories e-commerce retailer with a strong content/community model. Directly comparable to Paulinho Motos as a specialist motorcycle aftermarket omnichannel retailer carrying premium brands (Alpinestars, Shoei) alongside accessories and parts.
• MotoSport: US-based powersports parts, gear, and accessories retailer (motorcycle, ATV, snow) with online and physical presence. Comparable to Paulinho Motos' hybrid model and broad powersports aftermarket assortment.
• BikeBandit: US online motorcycle and ATV parts retailer with OEM and aftermarket catalog spanning multiple brands. Comparable to Paulinho Motos in e-commerce-first aftermarket parts distribution and broad SKU coverage across replacement components.
• Sport Bike Track Gear: US online retailer specializing in motorcycle helmets, gear, and accessories with a deep premium-brand assortment (Shoei, Alpinestars, AGV). Comparable to Paulinho Motos' premium-brand authorization model and rider-gear focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/paulinho.pec
• LinkedInlinkedin.com/company/paulinhomotos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paulinho Motos