What Supercable does

Supercable is a privately held Peruvian telecommunications company founded in 1997 and headquartered in Cajamarca. It delivers residential broadband internet (speeds from 40 Mb to 300 Mb depending on location) and cable television (CATV) services to households across six regional Peruvian cities: Piura, Sullana, Cajamarca, Jaén, Pucallpa, and Bagua. The network is built on Hybrid Fiber Coaxial (HFC) and fiber optic infrastructure, and the company also operates the Supercable App on iOS and Android for self-service plan management, upgrades, and customer support.

The business model is subscription-based and recurring, with monthly tariffs varying by city and speed tier. Pricing follows a standard promotional-to-standard pattern (3-6 months at a discounted rate, then a higher monthly tariff), and the company sells standalone internet, standalone CATV, and Duo bundles that combine the two at a discount. Customer acquisition is sales-led through physical regional offices ("filiales") supplemented by WhatsApp, Facebook Messenger, and the mobile app. Payment collection is supported through in-person regional offices, BCP and Interbank payment agents, and Yape mobile wallet. The customer base is entirely residential and horizontally segmented with no enterprise or B2B exposure visible in the data.

Supercable has operated continuously for over 28 years without disclosed external funding, M&A activity, or public-market presence. The company is independently owned, employs 45 people, and runs a regional rather than national footprint, focusing on secondary Peruvian markets where larger national operators tend to have limited presence. Strategic activity in the available data is incremental (storefront refreshes, payment integration, mobile app maintenance) rather than transformational.

Name

Supercable

Legal name

Supercable

Website

https://supercable.com.pe

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Supercable is a privately held Peruvian telecommunications company founded in 1997 that delivers internet broadband (40-300 Mb) and cable TV via HFC and fiber infrastructure to residential customers across six regional cities (Piura, Sullana, Cajamarca, Jaén, Pucallpa, and Bagua).

Ownership category

akta.pro rank

Headquarters

HQ city

Piura

HQ country

Peru

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Internet Services: Monthly recurring subscription fees for internet broadband services ranging from 40 Mb to 300 Mb speeds, with tiered pricing by speed tier and promotional rates for initial months
2. Cable TV (CATV): Monthly recurring subscription for cable television services delivered via HFC network
3. Duo Bundles (Internet + TV): Combined internet and cable TV packages offering discounted rates compared to individual services, with promotional pricing for initial months

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Supercable is a Peruvian regional telecommunications operator that delivers residential broadband internet (speeds from 40 Mb to 300 Mb), cable television (CATV), and bundled Duo (Internet + TV) packages to households across six Peruvian cities. Services are delivered over an in-house Hybrid Fiber Coaxial (HFC) and fiber optic network that the company owns and operates, with customers subscribing via monthly recurring plans purchased at regional offices or through the company's mobile app.

Product overview

Supercable is a Peruvian telecommunications company offering a portfolio of connectivity and entertainment services through a network of regional subsidiaries. The core offerings consist of CATV (cable television) and high-speed internet broadband delivered via fiber optic and HFC infrastructure. The company also provides bundled "Duo" packages combining TV and internet services at discounted rates. All services are available through multiple regional subsidiaries located in Piura, Sullana, Cajamarca, Jaén, Pucallpa, and Bagua. Additionally, the company offers a mobile application (Supercable App) for iOS and Android that enables customers to manage their subscriptions, upgrade plans, and receive customer support.

Differentiator

Problem solved

Functional benefit

Products and services

• CATV (Cable TV) Traditional cable television service delivering broadcast TV channels to residential subscribers across Supercable's six Peruvian regional markets (Piura, Sullana, Cajamarca, Jaén, Pucallpa, Bagua), priced from S/ 30.00 monthly with promotional rates as low as S/ 15.00 for initial months in select cities.
• Internet Broadband High-speed residential broadband internet service delivered via fiber optic and Hybrid Fiber Coaxial (HFC) infrastructure, offered at speeds ranging from 40 Mb to 300 Mb depending on city. Plans are priced on a monthly recurring basis with promotional introductory rates, for example in Pucallpa from S/ 40.00 (100 Mb) to S/ 100.00 (250 Mb) monthly.
• Duo Bundles (Internet + TV) Bundled residential subscription combining cable TV with broadband internet at a discounted rate versus purchasing each service individually. Available in multiple speed tiers (e.g., TV + 40 Mb at S/ 65.00 promotional / S/ 90.00 standard; up to TV + 300 Mb in select cities) with promotional rates for the initial 3-4 months depending on regional market.
• Supercable App Proprietary mobile application for iOS and Android that allows Supercable residential subscribers to manage their subscriptions, upgrade internet/TV plans, request technical support, and access account administration self-service.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Entel Perú: Peruvian telecom operator offering mobile and fixed broadband services with aggressive pricing in regional markets. A relevant competitor for Supercable's internet subscriber base, though with less pay-TV emphasis.
• Movistar Perú (Telefónica del Perú): Peru's largest incumbent telecom, offering mobile, fixed broadband, and pay-TV bundles nationwide. Competes with Supercable across all six of its regional markets and possesses the scale to out-invest regional cable operators on FTTH upgrades.
• Claro Perú (América Móvil): Major Peruvian telecom (subsidiary of América Móvil) providing mobile, fixed broadband, and cable TV services nationwide. Overlaps directly with Supercable's broadband and pay-TV offerings in regional cities.
• DirecTV Perú (Vrio): Satellite and streaming pay-TV provider operating across Peru, competing directly with Supercable's CATV service for entertainment subscription dollars in regional households.

Direct peers

• Star Globalcom: Regional cable TV and internet operator based in the Piura area, directly overlapping with Supercable's Piura/Sullana service territory. Closest geographic head-to-head competitor in northern Peru.
• WOW (formerly Cablevisión): Peru's largest cable TV and broadband operator, offering bundled pay-TV and high-speed internet to residential customers in Lima and multiple regional markets. Closest direct competitor to Supercable in operating model (HFC/cable + subscription bundling).

Others

• Bitel: Mobile virtual network operator in Peru (Viettel-backed) competing primarily in mobile but increasingly offering fixed wireless home broadband in regional markets. Adjacent competitor for the residential telecom wallet.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/supercable

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supercable