Supercor S.A.

What Supercor S.A. does

Supercor S.A. is a Spanish supermarket chain and wholly-owned subsidiary of El Corte Inglés, one of Spain's largest retail conglomerates. The company operates two physical store formats — SuperCOR Supermercados (full-size) and SuperCOR Exprés (convenience) — distributed across mainland Spain, the Balearic Islands, and the Canary Islands, with stores present in at least 20 provinces including Madrid, Barcelona, Valencia, Málaga, Zaragoza, and Vizcaya. The product offering covers fresh foods (butchery, deli, fishmonger, fruit and vegetables, bakery), packaged groceries, frozen foods, beverages (including wines and spirits), baby food, nutrition and wellness, personal care, household cleaning, and pet supplies. The assortment combines leading national brands with six private-label lines: El Corte Inglés, El Corte Inglés Selection, BIO, Special Line, Veckia, and Katakán.

The business model is direct-to-consumer retail, with revenue generated primarily through in-store transactions at owned physical locations. A home delivery service supplements in-store sales for food and cleaning products above a per-store minimum threshold. Supercor positions on competitive pricing via weekly promotional catalogs (issued separately for Peninsula/Baleares and Canarias), quality assurance from the El Corte Inglés parent brand, and inclusion/accessibility certifications (AIS and Bequal). Customer service (phone 900 363 900, email [email protected]) and payment infrastructure (El Corte Inglés cards with financing options) are integrated with the parent group.

The company has no proprietary technology platform or digital commerce stack beyond a corporate website with store locator, weekly digital catalogs, and contact channels; no mobile applications, APIs, or AI/ML capabilities are disclosed. Strategic external relationships are limited to two NGO partnerships (Aldeas Infantiles, Aladina Foundation) and two sustainability certifications (MSC and ASC) for fish and aquaculture sourcing. Founded date is not publicly disclosed; the company is registered as SUPERCOR, S.A. in the Mercantile Registry of Madrid (Tomo 3.099, Folio 189, Sección 8ª, Hoja M-52.978, Inscripción 3ª) at C/ Hermosilla 112, 28009 Madrid, with N.I.F. A-78476397.

Name

Supercor S.A.

Legal name

SUPERCOR, S.A.

Website

https://supercor.es

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Supercor S.A. is a Spanish supermarket chain and wholly-owned subsidiary of El Corte Inglés, operating full-size SuperCOR Supermercados and convenience SuperCOR Exprés stores across Spain with fresh foods, groceries, personal care, and six private-label brands.

Ownership category

akta.pro rank

Product category

Grocery Retail (Supermarkets)

NAICS

Grocery and Convenience Retailers (4451), Food and Beverage Retailers (445), Specialty Food Retailers (4452)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400)

akta.pro primary industry

Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)

akta.pro secondary industries

Luxury Gourmet Food & Specialty Food Halls (Department Store–Operated) (CRAGADAH), Grocery & Specialty Food Marketplaces (CRAFABAE)

Keywords

• Grocery retail
• Supermarket chain
• Fresh food retail
• Private label brands
• Household products

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Sales: Revenue generated from direct sales of grocery and consumer products to end consumers through physical supermarket locations. Products include fresh foods, beverages, personal care, household cleaning, and pet supplies.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Supercor S.A. operates a chain of physical supermarkets across Spain under the SuperCOR Supermercados and SuperCOR Exprés formats, selling groceries, fresh foods (meat, deli, fish, produce, bakery), packaged and frozen foods, beverages (soft drinks, wines, spirits), personal care, household cleaning, and pet supplies. The assortment combines leading national brands with six private label lines (El Corte Inglés, El Corte Inglés Selection, BIO, Special Line, Veckia, Katakán) and is complemented by a home delivery service for qualifying orders.

Product overview

Supercor S.A. is a supermarket chain owned by El Corte Inglés, operating two store formats (SuperCOR Supermercados and SuperCOR Exprés) across Spain. The offering is organized as a single retail platform with multiple private label brands (El Corte Inglés, El Corte Inglés Selection, BIO, Special Line, Veckia, Katakán, Aliada) providing differentiated product lines spanning fresh foods (butchery, deli, fishmonger, bakery), pantry staples, frozen foods, beverages, baby food, nutrition products, personal care, household cleaning, and pet supplies. The portfolio includes 6 private label brands and 10+ product categories across food, beverage, personal care, and household segments.

Differentiator

Problem solved

Functional benefit

Brands

• El Corte Inglés: Private label brand offering foods, fresh products, refrigerated items, dairy, and refreshments with maximum quality at the best price.
• El Corte Inglés Selection
• BIO
• Special Line
• Veckia
• Katakán

Products and services

• El Corte Inglés (private label) Primary private label brand offering foods, fresh products, refrigerated items, dairy, and refreshments with maximum quality at the best price; available across Supercor stores.
• El Corte Inglés Selection (private label) Premium private label line featuring the most exclusive selection of El Corte Inglés products, including star products and prepared dishes aimed at discerning palates.
• BIO (private label) Organic/ecological products brand including preserves, legumes, desserts, sauces, rice, and oils, focused on caring for the environment and personal wellbeing.
• Special Line (private label) Dietetic products and food supplements line including vitamin supplements, gluten-free products, tofu-based items, and soy-derived beverages and desserts.
• Veckia (private label) Hygiene and personal care brand offering perfumery products for family and everyday personal use including shower gels, shampoos, and baby care items.
• Katakán (private label) Pet food brand offering high-quality products and the latest innovations in pet care at the best price.
• Home Delivery Service Delivery service for purchases exceeding the minimum order threshold set by each store location; available for food and cleaning products ordered from Supercor supermarkets.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Aldeas InfantilesminorStrategic or Co-development PartnerSupercor supports Aldeas Infantiles (Children's Villages) by helping disseminate their awareness campaigns and member recruitment efforts. The partnership promotes the organization's mission to support children and youth in vulnerable situations, fostering their development and autonomy.
• Aladina FoundationminorStrategic or Co-development PartnerSupercor joined the Aladina family which works in service of children with cancer and their families. The mission is ensuring that no sick child or family loses their smile or will to fight.
• MSC (Marine Stewardship Council)minorOthersSupercor's fishmongery section features MSC-certified products guaranteeing sustainable fishing practices.
• ASC (Aquaculture Stewardship Council)minorOthersSupercor's fishmongery section features ASC-certified products guaranteeing responsible aquaculture practices.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Carrefour España: Hypermarket and supermarket operator in Spain owned by French group Carrefour, offering grocery, fresh, and general merchandise under one roof. Directly comparable national footprint and category overlap with Supercor's full-assortment stores.
• Mercadona: Spain's largest supermarket chain by market share, operating nationwide physical stores with strong private label (Hacendado) and a leading in-house app/loyalty ecosystem. Directly comparable as a national Spanish supermarket operator competing for the same household grocery basket.
• Alcampo (Auchan Retail España): French-owned Auchan's Spanish hypermarket/supermarket operation, offering grocery and general merchandise nationwide. Comparable in national grocery footprint and broad assortment strategy.
• Ahorramas: Madrid-region supermarket chain with strong fresh produce positioning and growing national footprint. Comparable as a regional supermarket player expanding into premium-fresh positioning overlapping with Supercor's assortment.
• DIA (Distribuidora Internacional de Alimentación): Spanish-origin discount and convenience grocery chain with nationwide store base and own private labels. Directly comparable as a national supermarket operator competing on price and proximity.
• BM Supermercados: Spanish regional supermarket chain with fresh-led positioning. Comparable as a multi-format Spanish supermarket operator focused on fresh categories directly overlapping with Supercor's fresh departments.
• Lidl España: German hard-discounter with aggressive Spanish expansion, focused on low prices and growing fresh/grocery share. Directly comparable as a Spanish supermarket operator exerting price pressure on Supercor's value-positioned proposition.
• Consum: Spanish cooperative supermarket chain with strong eastern Spain presence and own private labels (Consum, Baby Smile). Comparable as a national Spanish supermarket competing on assortment and price.

Broad incumbents

• El Corte Inglés: Supercor's parent company and Spain's largest department store group with grocery, travel, insurance, and financial services. Comparable as the incumbent owner and brand umbrella under which Supercor operates and shares customer/payment infrastructure.

Regional players

• Froiz: Galician-origin supermarket chain with growing presence across northern and central Spain, emphasizing fresh and regional products. Comparable as a regional Spanish supermarket operator with similar fresh-focused assortment strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/supercor-s-a-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supercor S.A.