Super Fit

What Super Fit does

Super Fit is a London-based sole proprietorship founded by Simon Mesner in July 2017, operating as a personal training and clinical physiotherapy practice. The business integrates Clinical Specialist Chartered Physiotherapy with personal training, serving individual clients across four primary segments: athletes preparing for major physical challenges (marathons, ultra events, triathlons), injury rehabilitation clients (recurrent and complex injuries), general fitness and weight loss seekers, and performance enhancement clients. Services are delivered through six core modules — Bespoke Personal Training, Ultra Event Preparation, Recurrent Injury Rehabilitation, Complex Injury Rehabilitation, Get Fit and Lose Weight, and Sporting Performance Gains — all anchored by a two-part spoken and physical assessment intake process.

The underlying technology is minimal: no proprietary platform, no mobile application, no AI/ML systems, and no API integrations. Delivery is human-led by the single practitioner Simon Mesner, drawing on nearly 29 years of clinical and training experience and qualifications from King's College London, Keele University, and Manchester Metropolitan University. The service architecture relies on in-person sessions at Pure Gym Limehouse and Mile End Stadium, outdoor training, video link consultations, and self-directed online programmes.

The business model is direct-to-consumer professional services, with pricing not publicly disclosed and a free 20-minute mini-consultation offered as the lead-generation entry point. Customer acquisition is organic, driven by blog content, YouTube/Facebook/Instagram social presence, Google reviews (150+ reviews at 98.7% five-star), word-of-mouth referrals, and a Mailchimp newsletter. The practice has served over 500 clients since 2017, operates within a sole-proprietorship legal structure with no external funding, no parent company, and no subsidiaries. Geographic reach is concentrated in London with remote delivery extending service availability across England.

Name

Super Fit

Legal name

Super Fit

Website

https://superfituk.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Super Fit is a London-based sole-proprietorship personal training and clinical physiotherapy practice founded by Simon Mesner in 2017, delivering bespoke training, injury rehabilitation, ultra-event preparation, and performance coaching to individual athletes and fitness clients across the UK via in-person and remote channels.

Ownership category

akta.pro rank

Product category

Personal Training and Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Sports and Recreation Instruction (61162)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Strength & Conditioning Personal Training (HSADAAAB), Endurance & Running/Cycling Training (HSADAAAG)

Keywords

• Personal training services
• Physiotherapy rehabilitation
• Sports injury recovery
• Marathon event preparation
• Weight loss fitness coaching

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Personal Training Sessions: Bespoke personal training sessions conducted in-person (gym, outdoors) or via video link, with online programmes also available. Sessions are goal-directed and address physical training, technique, injury prevention, and performance enhancement. Regular face-to-face sessions and programmes with periodic review are offered.
2. Physiotherapy and Rehabilitation: Clinical physiotherapy services for musculoskeletal injuries, including rehabilitation for recurrent injuries and complex injuries. Services include analysis, programme development, and ongoing treatment and review.
3. Sports Preparation Programmes: Specialised preparation programmes for ultra events, marathons, triathlons, and other physical challenges. Comprehensive services addressing physical training, diet, hydration, rest, injury prevention, and psychological preparation.
4. Food Diary Analysis: In-depth analysis and recommendations of food diaries available as an additional service to complement personal training programmes.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Super Fit is a sole-practitioner personal training and clinical physiotherapy practice that delivers bespoke, science-based programmes covering strength, conditioning, endurance, flexibility, weight loss, sports-event preparation (including ultras and marathons), and rehabilitation from musculoskeletal injuries. Services begin with a two-part spoken and physical assessment, then move into individualised training, coaching, or treatment delivered in-person at Pure Gym Limehouse, outdoors, via video link, or through online programmes, with periodic reviews.

Product overview

Super Fit is a personal training and physiotherapy service business offering six core service modules: Bespoke Personal Training, Preparation for Ultra Events/Physical Challenges, Rehabilitation for Recurrent Injuries, Long Term Rehabilitation Following Complex Injury, Get Fit and Lose Weight, and Sporting Performance Gains. All services are built around an initial two-part assessment (spoken and physical) and delivered by Simon Mesner, a Clinical Specialist Chartered Physiotherapist with over 29 years of experience. The company operates primarily from Pure Gym Limehouse but offers services in-person, outdoors, via video link, and through online programmes. The services are standalone modules that can be combined based on client needs, with the Consultation/Review serving as the intake and assessment gateway to the other services.

Differentiator

Problem solved

Functional benefit

Products and services

• Bespoke Personal Training Goal-directed personal training focused on strength, fitness, power, speed, endurance, and flexibility, including programme construction, technique coaching, injury prevention, performance enhancement, and advice on diet, re-fuelling, rehydration, and rest. Available in-person at Pure Gym Limehouse, outdoors, via video link, or through online programmes.
• Preparation for an Ultra Event or Physical Challenge Comprehensive training, coaching, and preparation for major physical challenges such as marathons, triathlons, or ultra events like Marathon des Sables. Addresses physical training, diet, hydration, rest/sleep, injury prevention, psychological preparation, event planning, life organisation, acclimatisation, and training scheduling.
• Rehabilitation for Recurrent Injuries Physiotherapy and rehabilitation for recurrent injuries at the same or various sites, analysing why injuries have occurred and devising and conducting rehabilitation programmes to prevent recurrence and recondition clients back to health, fitness, and performance. Includes alternative approaches for clients struggling to return to sport after lengthy rehabilitation.
• Long Term Rehabilitation Following Complex Injury Long-term, comprehensive rehabilitation programme for complex or serious injuries that have prevented return to full activity, requiring regular detailed progression, analysis of diet and rest, addressing psychological issues from traumatic circumstances, and providing motivation support throughout the programme.
• Get Fit and Lose Weight Tailored training programmes for those who have never been fit or have become unfit, with science-based weight loss guidance through healthy daily diet and exercise and a focus on sustainable lifestyle changes rather than rapid results.
• Sporting Performance Gains Personal training using a bespoke programme and review system based on sports-specific assessment for amateur to professional athletes, incorporating a five-stage skill training approach (preparation, focus identification, drill execution, biofeedback, and reflection) to achieve specific performance standards.
• Consultation / Review Initial assessment consisting of spoken and physical assessments. The spoken assessment determines client goals, activity levels, physical demands, medical status, diet, sleep quality, and exercise motivation. The physical assessment evaluates strength, speed, stamina, range of movement, flexibility, and skill, including static and dynamic posture and video analysis for running gait.
• Food Diary Analysis In-depth analysis and recommendations of food diaries offered as an additional service to complement personal training programmes.

Quantifiable outcome

• Over 500 clients served since 2017
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Pure Gym LimehousecoreChannel Partner/ Reseller/ Distributor · 1 January 2017Super Fit has operated out of Pure Gym Limehouse since the gym opened in 2017. This is the primary location for delivering personal training and physiotherapy services. The gym underwent major refurbishment in 2025, enhancing facilities with new squat racks, free weights, machines, and functional training areas. Pure Gym membership provides access to the training environment.
• Back in Action UKminorStrategic or Co-development PartnerFormer employer partnership. Simon Mesner previously worked at Back in Action UK for 8 years, progressing to Clinical Director. The company remains listed as a partner on the Super Fit website. Professional references from Back in Action UK directors appear on the testimonials page.
• LIPS (London Institute of Physiotherapy and Sports Medicine)minorStrategic or Co-development PartnerListed as a partner organisation on the Super Fit website. LIPS is a professional physiotherapy and sports medicine organisation.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Gymbox: London boutique gym chain that partners with independent personal trainers and offers in-gym PT services. Comparable venue dynamic to Super Fit's Pure Gym Limehouse partnership for trainer-led in-person delivery.
• KXU (KX Private Members Club): London private members' club combining boutique fitness, personal training and physiotherapy under one roof. Comparable high-end positioning to Super Fit, with overlapping physio-plus-training service offering but delivered in a members-club setting.

Direct peers

• Ultimate Performance: Global premium personal training company with one-to-one and small-group strength and conditioning coaching in London. Comparable to Super Fit in target market (high-paying clients seeking measurable fitness results) and reliance on bespoke programming delivered by individual trainers.
• Bodyism: Premium London-based personal training and wellness brand offering bespoke training programmes, nutrition and lifestyle coaching. Comparable to Super Fit's high-touch, science-based, individualised PT service aimed at affluent clients.
• Ten Health & Fitness: London-based boutique studio offering personal training alongside clinical services including physiotherapy and osteopathy. Directly comparable to Super Fit's hybrid PT-plus-physiotherapy model and its central London positioning.

Others

• Back in Action UK: London physiotherapy clinic where founder Simon Mesner previously served as Clinical Director for 8 years. Relevant as a former employer and listed partner, and as a directly comparable clinical physiotherapy provider.
• Pure Gym: UK low-cost gym chain and Super Fit's primary channel partner since 2017. Comparable as the host venue ecosystem in which Super Fit delivers in-person services, though not a direct competitor to bespoke PT.

Regional players

• Physio Fast Online / Pure Physiotherapy: UK-focused online physiotherapy services providing remote consultations and rehab programmes. Comparable to Super Fit's video-link and online programme delivery channels for rehabilitation clients across broader UK geography.

Broad incumbents

• Ascenti: UK-wide network of physiotherapy clinics offering musculoskeletal treatment and rehabilitation. Comparable to the rehabilitation side of Super Fit's offering, though delivered at greater scale via multiple clinicians rather than a single specialist.
• Nuffield Health: Large UK health and wellbeing provider offering gyms, personal training and physiotherapy services across many sites. Overlaps with Super Fit in PT and physiotherapy but at much greater scale and as part of a broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCIRELxs3Rsbq1Psp-FcGMFA
• Facebookfacebook.com/Super-Fit-437355946639378
• Instagraminstagram.com/super_fituk
• LinkedInlinkedin.com/company/super-fit

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super Fit