Supermami
Supermami is a Polish direct-to-consumer e-commerce retailer that manufactures and sells pregnancy pillows, nursing pillows, bamboo diapers, blankets, and baby care textiles to pregnant women and new mothers across 20 European countries via supermami.pl.
- Company typePrivate
- Founded2017
- HeadquartersKonstantynów Łódzki, Poland
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Supermami does
Supermami is a Polish direct-to-consumer e-commerce retailer specializing in pregnancy and baby care textiles, operated under the legal entity ARdistribution Rafał Filipowski. Founded in 2017 and headquartered in Konstantynów Łódzki, the company manufactures and sells a portfolio of roughly 16 product categories anchored by pregnancy pillows offered in five ergonomic shapes (C, J, 7, U, I) across cotton, velvet, velour, knit, and bamboo materials. The catalog extends to nursing pillows, baby cribs, blankets in multiple seasonal weights, bamboo/flannel/tetra diapers, bath wraps, crib protectors, swaddles, duvets, bed mats, washcloths, and bundled sets.
The underlying technology is specialized textile manufacturing using premium materials including bamboo fiber (with claimed antibacterial, hypoallergenic, and thermoregulating properties), organic cotton, minky fabric, velvet, and knit fabrics with anti-allergic silicone fiber filling. The bamboo diaper line carries Oeko-Tex Standard 100 certification, Mother and Child Institute opinion NR Op-4333-2010, the TERAZ POLSKA quality emblem, and medical device status via partner manufacturer TEXPOL.
The business model is product-led growth through the supermami.pl storefront with unit pricing ranging from 8.99 PLN to 259.99 PLN, free domestic shipping above 500 PLN, and a 2-year warranty. Customer segments are pregnant women, breastfeeding mothers, and parents of infants/newborns. Distribution covers 20 European countries via GLS courier, with payment processing through PayPal, Przelewy24, PayU, and cash on delivery. The company is founder-owned and bootstrapped with 6 employees and no disclosed external funding.
Supermami firmographics
Firmographics- Name
- Supermami
- Legal name
- ARdistribution Rafał Filipowski
- Website
- https://supermami.pl
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Supermami is a Polish direct-to-consumer e-commerce retailer that manufactures and sells pregnancy pillows, nursing pillows, bamboo diapers, blankets, and baby care textiles to pregnant women and new mothers across 20 European countries via supermami.pl.
- Ownership category
- akta.pro rank
Supermami industry classification
Industry- Product category
- Maternity and Baby Textile Products
- NAICS
- Curtain and Linen Mills (314120)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA)
- akta.pro secondary industries
- Baby Accessories & Layette (Bibs, Hats, Mittens, Blankets) (CRAAAHAM), Baby Apparel (0–24 months) (CRAAAHAA)
Keywords
Where Supermami is headquartered
LocationHeadquarters
- HQ city
- Konstantynów Łódzki
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Supermami business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct E-commerce Sales: Products sold directly to consumers through own e-commerce platform supermami.pl. One-time product purchases with pricing from 8.99 PLN (pillow covers) to 259.99 PLN (pregnancy pillows). Revenue generated from product sales with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pregnancy Pillows - 109.99 to 259.99 PLN |
| Unit Pricing | Pay-as-you-go | Nursing/Feeding Pillows - 45 to 99 PLN |
| Unit Pricing | Pay-as-you-go | Bamboo Diapers - 12 to 93 PLN |
| Unit Pricing | Pay-as-you-go | Blankets and Sets - 40 to 207 PLN |
| Unit Pricing | Pay-as-you-go | Pillow Covers - 39 to 94 PLN |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Supermami product offering
Product offeringCore offering
Supermami manufactures and sells pregnancy pillows, nursing pillows, and baby care textiles (blankets, bamboo diapers, cribs, swaddles) through its own e-commerce store at supermami.pl. The company produces its products in Poland, offering ergonomic pillows in multiple shapes (C, J, 7, U, I) and accessories in cotton, bamboo, velvet, minky, and knit fabrics, with a 2-year warranty and shipping across 20 European countries.
Product overview
Supermami is a Polish e-commerce retailer specializing in pregnancy and baby care products, primarily pregnancy pillows and nursing pillows as core offerings. The company manufactures products in Poland and offers a comprehensive range including pregnancy pillows (in Type C, J, 7, U, and I shapes with cotton, cotton-jersey, velvet, and velour materials), nursing pillows (rogale), baby cribs, children's blankets (cotton-bamboo, minky/cotton in various weights, bamboo, waffle), decorative pillows, bamboo diapers with OEKO-TEX certification, flannel and tetra diapers, bath wraps, crib protectors, swaddles, bed mats, duvets, and washcloths. The product portfolio also includes pillow cases and accessory covers, nursing pillow covers in multiple materials, and bundled sets combining pillows with blankets. The company emphasizes anti-allergic properties, natural materials, and domestic Polish production.
Differentiator
Problem solved
Functional benefit
Products and services
- Pregnancy Pillows (Poduszki ciążowe) Ergonomic body pillows for pregnant women in multiple shapes (C, J, 7, U, I) that support head, back, belly, and nursing. Made in Poland with anti-allergic silicone fiber filling. Priced 109.99-259.99 PLN.
- Pregnancy Pillow Cases (Poszewki) Removable covers for pregnancy pillows in cotton, cotton-jersey, velvet, and velour fabrics with various patterns. Priced 39-94 PLN.
- Nursing Pillows (Rogale do karmienia) Crescent-shaped nursing support pillows for breastfeeding mothers, available in cotton, bamboo, cotton-jersey, and velour materials. Priced 45-99 PLN.
- Baby Cribs (Kojce dla noworodka) Soft-sided baby cribs/cots in cotton, bamboo, and minky/cotton combinations for safe infant sleep.
- Baby Blankets (Kocyki) Children's blankets in cotton-bamboo, minky/cotton, bamboo, cotton-jersey, and waffle styles, with lightweight, spring/fall, and winter weights. Priced 40-207 PLN.
- Bamboo Diapers (Pieluchy bambusowe) 100% bamboo fiber muslin cloths with antibacterial and hypoallergenic properties in sizes 30x30, 75x75, and 120x120 cm. Priced 12-93 PLN, with bundle deals available.
- Product Sets/Bundles (Komplety) Pre-packaged sets including pillow and blanket combinations, and multi-piece diaper bundles at discounted prices (e.g., 9-piece diaper bundle at 207 PLN vs 441 PLN).
- Bath Wraps (Okrycia kąpielowe) Hooded bath towels and baby bath wraps for post-bath drying.
Quantifiable outcome
- Bamboo fabric absorbs water 60% more effectively than cotton
- +2 more outcomes
Companies that use Supermami
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
Supermami technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
Supermami partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- GLS CouriercoreGLS (General Logistics Systems) is the primary courier partner for all domestic and international deliveries. Handles shipping to 20 European countries including Poland, Germany, Austria, Italy, and others.
- TEXPOLcoreTEXPOL manufactures bamboo diapers and textile products sold through Supermami. Products carry TERAZ POLSKA award, Oeko-Tex Standard 100 certification, and Medical Device status.
- PayPalminorPayPal payment processor for online transactions on supermami.pl.
- Przelewy24minorPolish payment gateway processing bank transfers and online payments on supermami.pl.
- PayUminorPolish payment service provider for online transactions on supermami.pl.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Supermami competitors and assessment
Company assessmentRegional players
- Sensillo: Polish manufacturer of baby care products (bottles, breastfeeding accessories, textiles). Comparable as a domestically-produced Polish baby brand competing for the same customer persona.
- Candide: Polish baby products brand with strong local presence in mattresses, cribs, and infant care textiles. Geographic and category overlap on baby bedding and crib protection products.
Direct peers
- Aden + Anais: Premium baby textile brand specializing in muslin blankets, swaddles, and bedding. Closely comparable on bamboo/cotton muslin SWaddle products and premium baby blanket category.
- Leachco: US-based pregnancy pillow specialist with a wide shape portfolio (C-shape, U-shape, etc.). Direct competitor in ergonomic body pillows for expectant mothers with comparable product taxonomy.
- My Brest Friend: Specialized nursing pillow brand with strong positioning around breastfeeding ergonomics. Direct competitor in the nursing pillow segment with similar product-use case.
- Boppy: Iconic nursing pillow brand (now owned by Artsana/Chicco) that essentially created the nursing pillow category. Direct overlap on nursing pillow product with global brand recognition and broad retail distribution.
- Theraline: German specialty manufacturer of pregnancy and nursing pillows, one of the most recognized brands in this exact category across Europe. Directly comparable niche focus, similar product shapes, and similar premium positioning.
Broad incumbents
- Tommee Tippee: Global baby brand with broad product range including feeding and care products. Incumbent in the broader baby care category that Supermami competes for share-of-wallet against.
- Summer Infant: Large US baby products brand with broad assortment across sleep, safety, and feeding. Competes for the same pregnant/new mother customer with broader scale and deeper retail penetration.
- Babymoov: French baby products brand offering a broad portfolio (feeding, sleep, baby care) including nursing pillows. Overlaps on nursing pillow category but operates as a multi-category incumbent with broader retail depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Supermami social profiles
Digital presenceSupermami compliance and trust
Trust signalCompliance4 records
Supermami financial estimates
Financial estimateRevenue estimate
Valuation estimate
Supermami leadership team
Management profileNumber of profiles
Profiles1 record
Supermami funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Supermami M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Supermami
What does Supermami do?
Supermami manufactures and sells pregnancy pillows, nursing pillows, and baby care textiles (blankets, bamboo diapers, cribs, swaddles) through its own e-commerce store at supermami.pl. The company produces its products in Poland, offering ergonomic pillows in multiple shapes (C, J, 7, U, I) and accessories in cotton, bamboo, velvet, minky, and knit fabrics, with a 2-year warranty and shipping across 20 European countries.
Is Supermami a public or private company?
Supermami is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Supermami founded?
Supermami was founded in 2017. It employs 1 to 10 people.
Where is Supermami based?
Supermami is headquartered in Konstantynów Łódzki, Poland, in the Europe region.
How does Supermami make money?
One revenue line is on record: direct E-commerce Sales.
Who are Supermami's main competitors?
Regional players on record are Sensillo and Candide. Direct peers are Aden + Anais, Leachco, My Brest Friend, Boppy and Theraline. Broad incumbents are Tommee Tippee, Summer Infant and Babymoov.
Does Supermami have an API?
No public API is recorded for Supermami.
What industry is Supermami in?
Supermami's product category is Maternity and Baby Textile Products. Its primary akta.pro industry code is CRAIALAA, Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers), with a secondary code of CRAAAHAM, Baby Accessories & Layette (Bibs, Hats, Mittens, Blankets). Its NAICS code is 314120 and its SIC code is 2300.