Superstar Sports UK

What Superstar Sports UK does

Superstar Sports UK is a family-run youth sports and activities provider based in the Southampton area, employing approximately 20 staff and delivering programming to children aged 2-14. The core offering comprises multi-sport academies in football, gymnastics, and basketball, supplemented by performing arts, pre-school and after-school clubs, PPA (Physical Education) cover, extended services, and school holiday courses. A separate consumer line packages birthday parties in Traditional, Themed, and Inflatables formats, with a headline bounce-party price of £250 and itemized add-ons priced at £3-£6.

The company operates across six Southampton-area locations: Bitterne, Southampton central, Portchester, The New Forest, Fareham, and West End. Venue delivery is anchored by a partnership with AFC Portchester Football Club for football programming. B2B revenue comes from school provision services contracted with a named set of approximately 10 schools (Bitterne Park, Holy Family, Mansel Park, Fairisle Junior, and others), with at least one relationship (Fairisle Junior School) exceeding 10 years. B2C revenue is generated through recurring academy subscriptions, holiday course bookings, and one-off birthday party packages. The company also participates in the UK government's HAF (Holiday Activities and Food) program, opening a public-sector funding channel for eligible families.

The business is privately held, family-run, and shows no disclosed institutional investment, acquisitions, app or platform technology, registered IP, awards, or certifications. Customer acquisition is community-led via local schools, parent word-of-mouth, and venue footfall, with no digital marketing infrastructure or AI tooling described in the source material.

Name

Superstar Sports UK

Legal name

Superstar Sports

Website

https://superstarsportsuk.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Superstar Sports UK is a family-run youth sports and activities provider delivering football, gymnastics, basketball, performing arts, holiday courses, and birthday parties to children aged 2-14 across six Southampton-area venues and partner schools.

Ownership category

akta.pro rank

Product category

Youth Sports Education & Children's Activity Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Youth & Amateur Sports Tournaments (MPAGAMAF), Interscholastic Athletics (Varsity/JV Teams) (EDAJAJAA), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Youth sports coaching
• Children's activity camps
• School sport provision
• Birthday party entertainment
• Performing arts education

Headquarters

HQ city

Southampton

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Holiday Courses: Sports and activity camps during school holidays for children aged 2-14
2. Academy Programs: Weekly academy sessions for Football, Gymnastics, Basketball, and Performing Arts at partner school venues
3. Birthday Party Packages: One-time party packages including Traditional, Themed, and Inflatables options with add-ons
4. School Provision Services: After-school clubs, PPA cover, and extended services provided directly to schools

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Superstar Sports UK runs weekly sports academies (Football, Gymnastics, Basketball) and a Performing Arts School for children aged 2–14, alongside school-holiday activity courses, three birthday party packages, and contracted school services (PPA Cover, After-School Clubs, Extended Services, Pre-School). All programmes are delivered in person at partner school and club venues in the Southampton area, with bookings managed through dedicated online platforms.

Product overview

Superstar Sports UK is a family-run youth sports organization offering a multi-product portfolio of sports and performing arts programs for children aged 2-14. The core offering consists of sports academies (Football, Gymnastics, Basketball) and a Performing Arts School providing stage school and dance classes. These are complemented by holiday courses held across multiple venues, birthday party packages (Traditional, Themed, Inflatables), and school-based services including After School Clubs, PPA Cover, Extended Services, and Pre School programs. The company operates across the Southampton area including Bitterne, Southampton, Portchester, The New Forest, and Fareham.

Differentiator

Problem solved

Functional benefit

Products and services

• Football Academy Weekly football coaching programme for children, offering a structured progression pathway from beginner to advanced levels, delivered at partner school venues in the Southampton area.
• Gymnastics Academy Weekly gymnastics programme focused on improving technique and helping young athletes progress, delivered at partner school venues in the Southampton area.
• Basketball Academy Weekly basketball programme emphasising social development, shooting hoops, and fun, delivered for children at partner school venues in the Southampton area.
• Performing Arts School Weekly dance and stage school programme where children develop individual talents in singing, dancing, and acting in a safe environment, culminating in annual productions, delivered at partner school venues in the Southampton area.
• Holiday Courses Multi-activity sports camps run during school holidays at partner school and club venues (Bitterne Park Primary, Mansel Park, Holy Family RC, AFC Portchester, Our Lady & St Joseph) for children aged 2-14 in the Southampton area.
• Traditional Birthday Party Package Birthday party package that combines classic children's games and competitions with modern Superstar Sports creations, delivered as a hosted party experience for children in the Southampton area.
• Themed Birthday Party Package Customisable birthday party package in which the client selects a theme and Superstar Sports delivers the full party experience, including the £3-per-child sweet cones add-on.
• Inflatables Birthday Party Package High-energy inflatable birthday party package featuring an inflatable obstacle course plus a choice of one additional castle, with the Bounce Party Package priced at £250 for up to 16 children including Gladiator Duel, Superstar Mascot, party host for 90 minutes, and invitations, plus optional catering, cake, decorations, character, and additional inflatable add-ons.
• After-School Clubs Extra-curricular sports clubs provided directly within partner primary and junior schools during after-school hours as part of the school provision offering.
• PPA Cover Planning, Preparation and Assessment (PPA) cover service for primary schools, providing specialist sports teaching during teacher non-contact time, delivered on-site at partner schools in the Southampton area.
• Extended Services Comprehensive sports and physical activity services provided to schools that extend beyond regular school hours, complementing after-school clubs and PPA cover.
• Pre-School Sports Programme Sports and physical activity programmes designed for pre-school aged children, delivered on-site at partner schools as part of Superstar Sports' school provision offering.

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Bitterne Park Primary SchoolcoreStrategic or Co-development PartnerPrimary venue partner for academies, holiday courses, and PPA cover services. Testimonial from Executive Headteacher indicates 'sole provider' status for PPA cover and after school provision.
• Holy Family RC Primary SchoolcoreStrategic or Co-development PartnerVenue partner for holiday courses and PPA cover services as part of multi-school partnership with Bitterne Park cluster.
• Mansel Park Primary SchoolcoreStrategic or Co-development PartnerVenue partner for holiday courses as part of school cluster partnership.
• Our Lady & St Joseph Catholic Primary SchoolcoreStrategic or Co-development PartnerVenue partner for academies (Performing Arts on Wednesdays) and holiday courses in the New Forest area.
• AFC Portchester Football ClubminorStrategic or Co-development PartnerVenue partner for holiday courses in Portchester area.
• Fairisle Junior SchoolcoreStrategic or Co-development PartnerLong-standing 10+ year partnership. Headteacher testimonial indicates sport and PE went 'from strength to strength' under the partnership, with school becoming 'known city and county wide for its sporting prowess.'
• Portchester Community SchoolminorStrategic or Co-development PartnerVenue partner for Stage School and Dance classes in Portchester.
• Redbridge Community SchoolminorStrategic or Co-development PartnerVenue partner for Dance classes in Southampton.
• Titchfield Primary SchoolminorStrategic or Co-development PartnerVenue partner for Stage School in Fareham on Tuesdays.
• Harefield Primary SchoolminorStrategic or Co-development PartnerVenue partner for Dance classes in West End on Thursdays.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Premier Sport: UK-wide provider of school sport, PPA cover, and after-school clubs with a similar multi-discipline, school-partnership-led GTM. Most direct comparison for Superstar Sports's school provision and academy programs.
• Sport4Kids: Children's multi-sport coaching provider running academies, holiday camps, and school partnerships across the UK. Closely comparable in product mix (football, gymnastics, multi-sport) and target demographic (children 2–14).
• Kings Camps: UK multi-activity holiday camp provider for primary-aged children, including sports and performing arts. Comparable in the holiday courses and breadth-of-activity mix.
• Soccer Schools UK: UK children's football coaching provider running academies, after-school clubs, and holiday courses via school partnerships. Comparable in the football academy and after-school club portion of Superstar Sports's portfolio.
• Camp Beaumont: UK operator of children's holiday activity camps, including multi-sport and performing arts programs, at school venues. Direct overlap with Superstar Sports's Holiday Courses and party-style add-ons.
• Little Kickers: UK children's football coaching franchise delivered through partner venues and school partnerships for pre-school and primary-aged children. Comparable in its venue-light, school-anchored delivery model and age range.
• Pro Elite Soccer Academy: Operator of football academies and holiday camps for children in the UK, often delivered through partner school venues. Closely comparable in coaching-led, subscription-based youth football programming.
• Fun Fest: UK children's holiday activity and party franchise offering active entertainment packages and holiday camps. Comparable in delivering birthday parties and holiday courses to young children through partner venues.

Broad incumbents

• Energise Me: UK-wide charity and community partner promoting physical activity and sport in schools. Comparable only in the school-facing sports provision layer; broader public-health remit rather than direct consumer delivery.

Emerging players

• JAM Sports: Smaller UK children's sports coaching provider offering multi-sport activities and parties for primary-aged children. Comparable in product mix but typically smaller in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/325626874190203
• LinkedInlinkedin.com/company/superstar-sports-uk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superstar Sports UK