SUPIMA
SUPIMA is a non-profit trade organization founded in 1954 that owns and licenses the certification trademark for American Pima cotton. It serves premium cotton growers in the southwestern United States and the apparel and textile brands that use their fiber.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SUPIMA does
SUPIMA is a non-profit organization founded in 1954 and headquartered in Tempe, Arizona. It serves as the trademark holder and promotional body for American Pima cotton, a premium extra-long staple cotton variety grown primarily in the southwestern United States. The organization licenses its registered certification trademark to manufacturers, brands, and retailers across the apparel and home textile supply chain, enabling those licensees to label and market products containing authentic American Pima cotton. SUPIMA's core function is brand stewardship: protecting the integrity of the SUPIMA name, promoting demand for American Pima cotton, and supporting the growers and supply-chain partners who produce it.
The business model is built on trademark licensing fees, member contributions, and promotional funding derived from the premium cotton supply chain it represents. With 17 employees, SUPIMA is a lean organization whose value proposition is concentrated entirely in the reputation, authentication standards, and licensing network surrounding the SUPIMA mark. The organization provides no technology platform or product beyond the trademark itself; its assets are the 70-year brand equity, grower relationships in the American Southwest, and the licensed downstream network of brands and manufacturers.
The input data is notably thin on operational details — no financial figures, licensee counts, leadership names beyond the generic contact, recent strategic initiatives, or technology infrastructure are disclosed. Any analysis of SUPIMA's revenue mechanics, customer concentration, or growth trajectory is therefore limited to inference from its organizational type, headcount, and the structural role of certification marks in commodity supply chains.
SUPIMA firmographics
Firmographics- Name
- SUPIMA
- Website
- https://supima.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SUPIMA is a non-profit trade organization founded in 1954 that owns and licenses the certification trademark for American Pima cotton. It serves premium cotton growers in the southwestern United States and the apparel and textile brands that use their fiber.
- Ownership category
- akta.pro rank
SUPIMA industry classification
Industry- Product category
- Cotton Trade Association and Brand Licensing
- NAICS
- Cotton Farming (111920), Other Services Related to Advertising (54189)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Cotton Farming (Upland & Pima/ELS) (AFAGAFAA)
Keywords
SUPIMA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
SUPIMA product offering
Product offeringCore offering
SUPIMA is the trademark and promotional organization for American Pima cotton, a premium extra-long staple cotton variety grown primarily in the southwestern United States. The organization licenses the Supima® brand to textile manufacturers, apparel brands, and retailers, certifying products made from authentic American Pima cotton.
Product overview
SUPIMA is the trademark and promotional organization for American Pima cotton, a premium cotton variety grown primarily in the southwestern United States. The provided source content is minimal, containing only the company name and homepage URL, without detailed information about specific products, services, or product modules. A comprehensive product and service portfolio cannot be fully documented from the available source material.
Differentiator
Problem solved
Functional benefit
Products and services
- Supima® Trademark Licensing
Companies that use SUPIMA
Customer profileIdeal customer profiles2 records
SUPIMA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SUPIMA competitors and assessment
Company assessmentDirect peers
- Better Cotton Initiative: Better Cotton Initiative is a multi-stakeholder sustainability standard for cotton. It is comparable to Supima as a non-profit organization that licenses a cotton-related mark and certifies fiber for downstream brand use, though it focuses on sustainability rather than fiber quality.
- Cotton Council International: Cotton Council International is the export promotion arm of the U.S. cotton industry, running the Cotton USA trademark program. It is directly comparable to Supima as a U.S.-based non-profit that licenses a cotton fiber mark and runs international marketing to differentiate American cotton for brands and consumers.
- Egyptian Cotton brand (Cotton Egypt Association): The Cotton Egypt Association licenses the Egyptian Cotton trademark for premium extra-long staple cotton. It is directly comparable to Supima as a competing premium ELS cotton trademark organization targeting the same luxury apparel and home-textile end markets.
Broad incumbents
- The Woolmark Company: The Woolmark Company licenses the Woolmark trademark and promotes wool globally. It is comparable to Supima as an established fiber-origin non-profit trademark and licensing organization that runs brand-building campaigns and quality certification programs for premium natural fibers.
- Cotton Incorporated: Cotton Incorporated is the research and marketing organization for U.S. upland cotton. It is comparable to Supima as a cotton-focused non-profit trade/promotional organization that funds advertising, research, and category demand, though it covers the much larger commodity upland segment rather than premium Pima.
Emerging players
- Organic Cotton Plus: Organic Cotton Plus supplies organic cotton fiber and yarns to brands. It is comparable to Supima as a fiber-origin-focused supplier organization building a differentiated cotton identity, though it focuses on organic certification rather than ELS quality.
Regional players
- Australian Cotton: Australian Cotton is the industry body promoting Australian cotton. It is comparable to Supima as a country-of-origin cotton promotional organization, though focused on Australian rather than American Pima production and primarily serving Asia-Pacific markets.
Others
- The Mohair Council: The Mohair Council promotes South African mohair and operates a licensing/marketing program for a premium natural fiber. It is thematically comparable to Supima as a fiber-specific non-profit that runs trademark licensing and demand-building campaigns for a luxury natural fiber.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
SUPIMA social profiles
Digital presenceSUPIMA financial estimates
Financial estimateRevenue estimate
Valuation estimate
SUPIMA leadership team
Management profileNumber of profiles
SUPIMA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SUPIMA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SUPIMA
What does SUPIMA do?
SUPIMA is the trademark and promotional organization for American Pima cotton, a premium extra-long staple cotton variety grown primarily in the southwestern United States. The organization licenses the Supima® brand to textile manufacturers, apparel brands, and retailers, certifying products made from authentic American Pima cotton.
When was SUPIMA founded?
SUPIMA was founded in -1. It employs 11 to 50 people.
Who are SUPIMA's main competitors?
Direct peers on record are Better Cotton Initiative, Cotton Council International and Egyptian Cotton brand (Cotton Egypt Association). Broad incumbents are The Woolmark Company and Cotton Incorporated. Organic Cotton Plus is listed as an emerging player. Australian Cotton is listed as a regional player. The Mohair Council is listed as an others.
Does SUPIMA have an API?
No public API is recorded for SUPIMA.
What industry is SUPIMA in?
SUPIMA's product category is Cotton Trade Association and Brand Licensing. Its primary akta.pro industry code is AFAGAFAA, Cotton Farming (Upland & Pima/ELS). Its NAICS code is 111920 and its SIC code is 7310.