Suomen Uusperheiden Liitto ry

What Suomen Uusperheiden Liitto ry does

Suomen Uusperheiden Liitto ry (trading as Supli) is a Finnish national registered association (rekisteröity yhdistys), founded in 1996 and headquartered in Helsinki with a secondary office in Turku. It is the only nationwide expert and advocacy organization dedicated exclusively to stepfamilies in Finland, serving three primary segments: stepfamilies and their members (peer support, counseling, family camps, events, magazine), professionals working with stepfamilies (Uusperheneuvojakoulutus advisor training, lecture packages, continuing education), and supporting members / partner organizations (financial supporters and family-friendly workplace designation). Core service lines include vertaistuki (peer support), uusperheneuvonta (stepfamily counseling), the Uusperheneuvojakoulutus professional training program, uusperhelomat (family camps), and the biannual Supliikki magazine plus a podcast and children's publication series (Alli ja Hemppa). The organization actively advocates on Finnish family law — it submitted a formal statement on draft amendments to child support and child maintenance law and co-hosted the Pikkuparlamentti parliamentary event on alternating residence.

The business is service-driven rather than technology-driven. The technology stack is composed of standard SaaS: FloMembers (member and event registration platform via Flo Apps Oy), MailChimp (newsletters), Paytrail Oyj (online payments), Visma Netvisor (billing/accounting), and SharePoint (internal documents), with SSL encryption and GDPR-compliant data handling. There are no proprietary AI/ML components, no APIs, no mobile app, and no patents or trademarks on file. Revenue is generated from annual membership fees across four tiers (individual, couple, professional, supporting), per-event participation fees (e.g., €25 per family for Uusperheiden Superpäivä), and modest product sales via an online shop. Funding sources are membership income, event and publication revenue, and STEVA grants from the Ministry of Social Affairs; the organization has no equity funding, no parent company, no subsidiaries, and no M&A activity. Distribution is multi-channel: direct self-serve signup at supli.fi, regional peer support groups and a peer support hotline, professional training enrollment, and grassroots local associations under the national umbrella. Geographic scope is single-country (Finland).

Name

Suomen Uusperheiden Liitto ry

Legal name

Suomen Uusperheiden Liitto ry

Website

https://supli.fi

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Suomen Uusperheiden Liitto ry (Supli) is Finland's only national nonprofit association dedicated to stepfamilies, founded 1996 and headquartered in Helsinki. It delivers peer support, counseling, professional advisor training, family camps, publications, and legislative advocacy to Finnish stepfamilies and the professionals who serve them.

Ownership category

akta.pro rank

Product category

Family and community support services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (624110), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYEDAKANAL

Family/Caregiver Transition Training & Planning Support

Education/Special Education & Learning Support Services/Transition Services (Post-Secondary, Employment & Independent Living)

SECONDARYEDAKANAM

Interagency Coordination & Case Management (VR, DD, Medicaid Waivers)

Education/Special Education & Learning Support Services/Transition Services (Post-Secondary, Employment & Independent Living)

SECONDARYEDAKANAI

Self-Advocacy & Self-Determination Training

Education/Special Education & Learning Support Services/Transition Services (Post-Secondary, Employment & Independent Living)

Keywords

• Stepfamily support services
• Peer support groups
• Family advocacy nonprofit
• Professional stepfamily training
• Stepfamily counseling services

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: Suomen Uusperheiden Liitto ry generates revenue primarily through annual membership fees. Members can join as individual members, couples, professional members, or supporting members. Benefits include the bi-annual Supliikki magazine, newsletters, event invitations, a free initial legal assessment, and a 10% discount on legal services from partner Pro Laki -asianajotoimisto.
2. Event participation fees: Selected events such as the Uusperheiden Superpäivä 19.9.2026 charge a fee of €25 per family, payable upon registration. Additional revenue may come from other paid programs such as the 'Aikaa uusparisuhteelle' weekend course.
3. Product and publication sales: The organization operates an online shop (kauppa) selling books for children and adults related to stepfamily topics. Sales are processed via Paytrail Oyj payment service.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Suomen Uusperheiden Liitto ry (Supli) is Finland's only national stepfamily expert and advocacy association, delivering peer support groups and a peer support phone line, professional stepfamily counseling, certified advisor and peer counselor training programs, stepfamily holiday camps, the biannual Supliikki member magazine, an Alli ja Hemppa children's book series, and legislative advocacy on family law. The organization serves Finnish stepfamilies directly through membership while also training social, healthcare, and educational professionals who work with stepfamilies.

Product overview

Suomen Uusperheiden Liitto ry (Supli) is Finland's only national expert and advocacy organization for stepfamilies. The organization operates as a service-focused NGO rather than a technology company, offering a portfolio of peer support services, professional training programs, publications, and advocacy work. Core services include peer support (vertaistuki) with support groups and peer counselors, stepfamily counseling (uusperheneuvonta), and family camps (uusperhelomat). The organization provides professional training including the Stepfamily Advisor Training (Uusperheneuvojakoulutus) and Peer Counselor Training (Vertaisohjaajakoulutus). Publications include the biannual Supliikki magazine, a podcast series, blog articles, the children's book series 'Alli ja Hemppa', and various brochures and guides. The organization also conducts research and engages in advocacy work to improve stepfamily recognition in Finnish legislation.

Differentiator

Problem solved

Functional benefit

Products and services

• Vertaistuki (Peer Support) Peer support services connecting stepfamily members with others who have shared experiences, including local support groups (uusperhekahvila), peer support groups (vertaisryhmät), a peer support phone line, and trained peer advisors. Targeted at Finnish stepfamilies.
• Uusperheneuvonta (Stepfamily Counseling) Professional counseling services delivered by Supli staff for stepfamily-related questions, challenges, and family dynamics. Targeted at Finnish stepfamily members.
• Uusperheneuvojakoulutus (Stepfamily Advisor Training) Professional continuing education training program for social workers, therapists, educators, and other professionals who work with stepfamilies, enabling them to better understand and address stepfamily-specific issues. Includes lecture packages delivered to professional clients.
• Vertaisohjaajakoulutus (Peer Counselor Training) Training program preparing volunteers to serve as peer counselors (vertaisohjaajat) supporting other stepfamilies through the peer support phone line and local support groups.
• Uusperhelomat (Stepfamily Camps) Family camp programs providing recreational activities, peer support, and retreat experiences for stepfamilies, offered in collaboration with the Rural Health and Holiday Association (Maaseudun Terveys- ja Lomahuoltoliitto ry).
• Supliikki-lehti (Supliikki Magazine) Biannual membership magazine published in spring and autumn, featuring articles on stepfamily themes, research summaries, personal stories, and member-relevant information. Distributed to all members.
• Alli ja Hemppa Children's book series and illustrated stories addressing stepfamily themes from a child's perspective, sold via the Supli online shop (kauppa). Targeted at stepfamilies with children.

Quantifiable outcome

• 30 years of continuous operation supporting Finnish stepfamilies
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Leppävaaran seurakunta (Leppävaara Parish)minorStrategic or Co-development Partner · 26 September 2026Leppävaaran seurakunta co-organizes the Sateenkaariuusperheiden päivä (Rainbow Stepfamily Day) event on 26.9.2026 at Leppävaaran kirkko, Espoo. The parish provides venue and logistical support for the community event targeting rainbow stepfamilies.
• Musiikki- ja kulttuuriyhdistys Pensselitehdas ryminorStrategic or Co-development PartnerPensselitehdas provided the venue for the Uusperheiden Superpäivä on 19.9.2026 in Porvoo. The multipurpose space was co-branded for the event as part of Supli's 30th anniversary celebrations.
• Pro Laki -asianajotoimistominorGTM or Marketing PartnerPro Laki law firm offers Supli members a 10% discount on legal services as a membership benefit. Members receive a free initial legal assessment as part of their membership.
• Flo Apps Oy (FloMembers)coreTechnology or IntegrationFlo Apps Oy provides the FloMembers member management and event registration platform used by Suomen Uusperheiden Liitto ry. The platform manages member data, event sign-ups, and newsletter distribution. The system is GDPR-compliant with data centers in the EU.
• Paytrail OyjcoreTechnology or IntegrationPaytrail Oyj processes online payments for Supli's shop, event registrations, and membership fees. Paytrail handles payment transaction data including IP addresses, payment methods, and account numbers for refund processing.
• Familia ryminorStrategic or Co-development PartnerFamilia ry is the Finnish expert organization on multicultural families. Supli collaborated with Familia ry on content about finances in bicultural families, with Familia ry's executive director Elina Helmanen contributing an article to the Supliikki magazine.
• Maaseudun Terveys- ja Lomahuoltoliitto ryminorChannel Partner/ Reseller/ DistributorThe Maaseudun Terveys- ja Lomahuoltoliitto (Rural Health and Holiday Association) collaborates with Supli by selecting families for participation in stepfamily holiday retreats (uusperhelomat), functioning as a channel partner that refers families to Supli's recreational programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Stepfamily Foundation: US nonprofit dedicated to stepfamily education, counseling, and support groups. Closely comparable in mission and service mix (peer support, training, publications), but operates in a much larger and more diverse market.
• Familia ry: Finnish expert organization for multicultural and binational families, already collaborating with Supli on cross-content (e.g., bicultural family finances). Operates a similar peer support + advocacy model for a specific family sub-population.
• Monimuotoiset perheet (Diverse Families): Finnish coalition of family-focused NGOs that overlaps with Supli on advocacy and visibility for non-traditional families. They co-operate on legislative submissions and family-policy communication, and would be a natural substitute for some member and donor support.

Regional players

• Stieffamilien (Danish Stepfamily Network): Denmark's national network for stepfamilies, offering peer support groups, counseling, and member publications. Closely mirrors Supli's service portfolio in a neighboring Nordic jurisdiction.
• Bonusfamiljen (Sweden): Swedish membership organization for stepfamilies with a comparable mix of peer support, events, magazine, and training. Operates a structurally similar model in a closely related Nordic market, making it the most direct international comparable.

Broad incumbents

• MIELI Suomen Mielenterveys ry: Finland's largest mental health organization with a Crisis Helpline, peer support, and family services. Co-organizes parliamentary events (Pikkuparlamentti) with Supli and overlaps in family peer support, but at much larger national scale.
• Mannerheimin Lastensuojeluliitto (MLL): Finland's largest child welfare NGO, offering family support, training, and advocacy at national scale. Overlaps with Supli in professional training, family-events, and family-policy advocacy, but serves a broader family population.
• Gingerbread (UK): UK charity supporting single-parent families with advice, training, and advocacy. Comparable operating model (membership, professional training, policy advocacy) with overlapping beneficiary base, particularly in situations of family restructuring.
• Ensi- ja turvakotien liitto: Established Finnish federation providing family welfare, child protection, and shelter services with national reach and substantially larger resources. Comparable as a peer-support and family-services provider, with overlapping professional training programs for social workers.

Others

• Kelan perhe-etuudet / Finnish Social Insurance Institution (Family Benefits): Public-sector counterpart for Finnish family benefits, child support administration, and family-related services. Not a competitor, but a key ecosystem actor whose policies directly shape the demand environment for Supli's advocacy and member services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/supliry
• LinkedInlinkedin.com/company/suomen-uusperheiden-liitto-ry
• Instagraminstagram.com/supliry

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suomen Uusperheiden Liitto ry