Supperland
Supperland is a Charlotte, North Carolina Southern steakhouse in a restored mid-century church, operating a wood-fired main dining room, cocktail bar, intimate Speakeasy, private event spaces, and a Villeroy & Boch retail home goods line.
- Company typePrivate
- Founded2021
- HeadquartersCharlotte, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Supperland does
Supperland is a Southern steakhouse restaurant operated by the privately held Tonidandel-Brown Restaurant Group (owners Jeff Tonidandel and Jamie Brown) at 1212 The Plaza in the Plaza Midwood neighborhood of Charlotte, North Carolina. The venue occupies two restored mid-century church buildings — the larger completed in 1956 as Plaza Church of Christ — that the owners converted into a multi-venue dining campus after a two-year renovation, opening in March 2021. The property comprises a main dining room (seating up to 90) anchored by a 14-foot fire grill cooking exclusively over hickory and oak (no gas or electricity in the upstairs kitchen), The Bar at Supperland in a separate building, a 10-seat Speakeasy in the bar basement, the Wine Room private dining space, Garden Grove outdoor area, and event spaces used for weddings and corporate buyouts. Cooking relies on in-house butchery, milled grains, laminated and sourdough doughs, and produce sourced through FreshList from more than 200 regional farms.
Supperland firmographics
Firmographics- Name
- Supperland
- Legal name
- Supperland
- Website
- https://supper.land
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Supperland is a Charlotte, North Carolina Southern steakhouse in a restored mid-century church, operating a wood-fired main dining room, cocktail bar, intimate Speakeasy, private event spaces, and a Villeroy & Boch retail home goods line.
- Ownership category
- akta.pro rank
Supperland industry classification
Industry- Product category
- Upscale Southern Steakhouse Dining
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Farm-to-Table & Contemporary American Restaurants (THAFACAF)
- akta.pro secondary industries
- All-Day Dining Restaurants (THAFACAJ), Chef’s Table & Tasting Menu Restaurants (THAFACAG), Fine Dining Restaurants (THAFACAA), Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH)
Keywords
Where Supperland is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Supperland business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Restaurant Dining - Main Dining Room: Full-service Southern steakhouse dining with wood-fired menu. Dinner service Tuesday-Sunday with weekend brunch buffet. Average covers include steaks, seafood, and southern classics.
- Bar at Supperland: Cocktail bar in a separate building with full dinner menu available. Features unique drinks exclusive to the bar, absinthe service for two or four, and first-come-first-serve seating.
- Speakeasy Experiences: Intimate 10-seat basement space offering themed four-course cocktail tasting experiences (3x/year) and a la carte Supper in the Speakeasy. Reservations required for tasting experience, recommended for a la carte.
- Retail Home Goods Shop: Custom-designed plates, serving dishes, bowls, tea sets, and aprons sold online and at the restaurant. Plates manufactured exclusively by Villeroy & Boch with designs by London artist Lou Rota.
- Private Events & Weddings: Wine Room (seats up to 12, $1,200 F&B minimum), Garden Grove (up to 40 guests), full property buyouts, corporate events, and wedding hosting in restored church space.
- Ticketed Special Events: Special events like Summer Soiree ($235/person), Sunday School tasting series, Kentucky Derby parties, wine dinners, and seasonal celebrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Wine Room Private Dining - $1,200 F&B minimum |
| Transaction based/ take rate | Pay-as-you-go | Garden Grove Events - Custom pricing |
| Transaction based/ take rate | Pay-as-you-go | Summer Soiree Special Event - $235/person |
| Transaction based/ take rate | Pay-as-you-go | Speakeasy Tasting Experience - Not publicly priced |
| Unit Pricing | Pay-as-you-go | Mixed Plate Set - $550 |
| Unit Pricing | Pay-as-you-go | Large Mixed Set - $1,600 |
| Unit Pricing | Pay-as-you-go | Supperland Apron - $124 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Supperland product offering
Product offeringCore offering
Supperland is an upscale Southern steakhouse restaurant operating from a restored mid-century church in Plaza Midwood, Charlotte, NC, offering wood-fired à la carte dinner service, weekend brunch buffet, craft cocktails at The Bar at Supperland, themed tasting experiences in the Speakeasy, private events and weddings, and a retail shop selling custom Villeroy & Boch porcelain tableware. The kitchen relies exclusively on wood fire (no gas or electricity) using a 14-foot hickory and oak grill, wood-fired oven, and plancha techniques, with in-house artisan production of sourdough, milled grains, laminated doughs, and butchery.
Product overview
Supperland is a southern steakhouse meets church potluck restaurant located in a restored mid-century church in Plaza Midwood, Charlotte, North Carolina. The restaurant operates multiple distinct dining experiences: the Main Dining Room featuring wood-fired cooking over hickory and oak, The Bar at Supperland cocktail bar, and the intimate 10-seat Speakeasy basement cocktail experience. Weekend brunch buffet service runs Saturday and Sunday mornings. The company also operates a retail merchandise shop selling custom-designed porcelain tableware (plates, serving dishes, bowls, tea sets) manufactured by Villeroy & Boch featuring southern botanical artwork. Private event hosting and wedding venue services are offered across various spaces including the Wine Room, Garden Grove, and full property buyouts.
Differentiator
Problem solved
Functional benefit
Brands
- The Bar at Supperland: A cocktail bar located in the smaller building on the property, offering drinks and the full dinner menu.
- Supperland Speakeasy
Products and services
- Main Dining Room Primary Southern steakhouse dinner service operating Tuesday-Sunday in a restored mid-century church, featuring wood-fired cooking over hickory and oak on a 14-foot grill, dishes inspired by church potluck gatherings, fresh seafood, seasonal vegetables, and house-made desserts.
- The Bar at Supperland Cocktail bar located in a separate restored church building, offering drinks exclusive to the bar, absinthe service, and the full Supperland dinner menu with first-come-first-serve indoor and patio seating.
- Supperland Speakeasy Intimate 10-seat basement cocktail experience offering themed four-course cocktail tasting menus three times per year (spring, fall, holiday) and 'Supper in the Speakeasy' à la carte dining, with cocktails created by 2025 James Beard Nominee and MICHELIN Award Winner Colleen Hughes.
- Weekend Brunch Buffet Weekend brunch buffet service Saturday and Sunday 10am-2pm featuring wood-fired grill skewers, hot grits with gravy, homemade pastries, fruit, salads, tea sandwiches, pull-apart cinnamon rolls, made-to-order eggs benedict, oysters, shrimp cocktail, and brunch cocktails.
- Private Event Spaces
Companies that use Supperland
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Supperland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Supperland partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- FreshListcoreFreshList aggregates produce from more than 200 regional farms for Supperland, enabling their farm-to-table food philosophy. This partnership provides access to local, seasonal ingredients that shape their ever-changing menu.
- Local Farming PartnerscorePartnership with regional farms including Boy and Girl Farm, Fair Share Farm, Joyce Farms, Second Hill Farms, Small City Farm, and Urban Gourmet Farms for locally-sourced produce supporting their food philosophy.
- Villeroy & BochcoreExclusive manufacturing partnership for custom-designed dinnerware. Villeroy & Boch produces Supperland's plate collections featuring Southern botanical artwork by Lou Rota, including Dogwood, Sweet Potato, Squash Blossom, and Ramps & Palms patterns.
- Lou Rota (London Artist)coreLondon-based artist Lou Rota designed the exclusive Southern botanical artwork for Supperland's home goods collection. Designs feature local flora and fauna including bluejays, goldfinches, dogwood, sweet potato, squash blossoms, ramps, and palms.
- Peadon-Finien ArchitectureminorArchitecture firm collaborated on the restoration of the mid-century church building into Supperland, working with owners Jeff Tonidandel and Jamie Brown on design choices.
- Manor & ParkminorBuilding owners who partnered with Tonidandel-Brown Restaurant Group to restore the historic church property. Supperland works with Manor & Park to protect and restore this slice of Plaza Midwood history.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Supperland competitors and assessment
Company assessmentDirect peers
- Leluia Hall: Tonidandel-Brown Restaurant Group venue in Charlotte's Dilworth neighborhood, overseen by the same wine director (Michael Klinger) and mixologist (Colleen Hughes). Functions as a sister concept with overlapping premium positioning and event programming.
- Ever Andalo: Another Tonidandel-Brown Restaurant Group venue in Charlotte's NoDa neighborhood, offering pasta-forward Italian with craft cocktails. Operates under the same ownership, sharing mixology and wine programming infrastructure with Supperland.
- The Grey: James Beard Award-winning restaurant in a restored 1938 art deco Greyhound bus terminal in Savannah, GA. Directly comparable in concept of restoring a historic building into a destination dining venue with award-winning bar program.
- The Catbird Seat: Intimate 18-seat tasting menu concept in Nashville, TN focused on experimental seasonal cuisine and craft cocktails. Comparable to Supperland's Speakeasy in its intimate counter-style format and premium ticketed tasting experience.
- Husk Restaurant: Sean Brock's acclaimed Southern-focused farm-to-table restaurant in Charleston, SC, that helped define the modern Southern fine dining category. Comparable farm sourcing ethos, regional cuisine focus, and national press recognition similar to Supperland.
- Cúrate Bar de Tapas: Acclaimed Spanish tapas restaurant in Asheville, NC known for its beverage program and authentic cuisine. Comparable regional Southeastern positioning, award-winning status, and craft beverage focus.
- FIG Restaurant: Acclaimed farm-to-table restaurant in Charleston, SC focused on seasonal Southern Mediterranean cuisine. Comparable in its regional Southern positioning, ingredient-driven philosophy, and elevated dinner service model.
- Haberdish: Sibling concept under the Tonidandel-Brown Restaurant Group in Charlotte, NC, also offering elevated Southern cuisine and a craft cocktail program led by Colleen Hughes. Operates as the parent group's other flagship dining destination, making it the most directly comparable peer.
Regional players
- Stoke Charlotte: Wood-fired American restaurant in Charlotte's South End neighborhood offering craft cocktails and small plates. Comparable regional Charlotte market positioning, wood-fire cooking methodology, and cocktail program emphasis.
Broad incumbents
- Oak Steakhouse: Nationally operating upscale steakhouse chain with locations including Charlotte. Comparable to Supperland's steakhouse positioning and wood-fire grill cooking approach, but operating as part of a larger hospitality group (The Indigo Road).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Supperland social profiles
Digital presenceSupperland compliance and trust
Trust signalCompliance1 record
Supperland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Supperland leadership team
Management profileNumber of profiles
Profiles5 records
Supperland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Supperland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Supperland
What does Supperland do?
Supperland is an upscale Southern steakhouse restaurant operating from a restored mid-century church in Plaza Midwood, Charlotte, NC, offering wood-fired à la carte dinner service, weekend brunch buffet, craft cocktails at The Bar at Supperland, themed tasting experiences in the Speakeasy, private events and weddings, and a retail shop selling custom Villeroy & Boch porcelain tableware. The kitchen relies exclusively on wood fire (no gas or electricity) using a 14-foot hickory and oak grill, wood-fired oven, and plancha techniques, with in-house artisan production of sourdough, milled grains, laminated doughs, and butchery.
Is Supperland a public or private company?
Supperland is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Supperland founded?
Supperland was founded in 2021. It employs 1 to 10 people.
Where is Supperland based?
Supperland is headquartered in Charlotte, United States, in the North America region.
How does Supperland make money?
Six revenue lines are on record. Restaurant Dining - Main Dining Room is the primary driver. The others are bar at Supperland, speakeasy Experiences, retail Home Goods Shop, private Events & Weddings and ticketed Special Events.
Who are Supperland's main competitors?
Direct peers on record are Leluia Hall, Ever Andalo, The Grey, The Catbird Seat, Husk Restaurant, Cúrate Bar de Tapas, FIG Restaurant and Haberdish. Stoke Charlotte is listed as a regional player. Oak Steakhouse is listed as a broad incumbent.
Does Supperland have an API?
No public API is recorded for Supperland.
What industry is Supperland in?
Supperland's product category is Upscale Southern Steakhouse Dining. Its primary akta.pro industry code is THAFACAF, Farm-to-Table & Contemporary American Restaurants, with a secondary code of THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.