Supreme Chevrolet

What Supreme Chevrolet does

Supreme Chevrolet of Gonzales is an authorized Chevrolet franchise dealership located at 13354 Airline Hwy, Gonzales, Louisiana, operating as a single store within the family-owned Supreme Automotive Group (founded 2001, headquartered in Slidell, LA). The group operates five franchises across four Southeast Louisiana cities with 275+ total employees. The dealership offers a full-stack automotive retail platform: new Chevrolet vehicles across the full lineup (Silverado, Traverse, Equinox, Tahoe, Suburban, Corvette, Bolt EV, and newer EVs including Blazer EV, Equinox EV, and Silverado EV), certified pre-owned and used vehicles via GM's CarBravo program, in-house and partner-backed auto financing (GM Financial, Capital One, bad-credit lending), a service and parts department staffed by GM-certified technicians using genuine OEM Chevrolet and ACDelco parts, collision/body work, trade-in appraisals, custom vehicle ordering, and extended Chevrolet Protection Plans. Supporting digital channels include GM's Shop Click Drive online purchasing platform, the Supreme Concierge white-glove used-vehicle program, and the GM Rewards loyalty program.

Revenue is generated through three streams: (1) one-time vehicle sales (new and used), (2) transaction-fee service, repairs, and parts, and (3) transaction-fee finance and insurance income including bad-credit financing. Pricing on service is transparent and posted online, ranging from $19.95 tire rotation to $467.20 brake rotor installation for trucks. The go-to-market motion is a traditional enterprise field-sales franchise model — physical showroom plus online inventory browsing, financing pre-approval, and test-drive scheduling — supported by interest-based Google search advertising, email marketing, direct mail, and a community partnership with LSU Athletics. Customer segments are exclusively individual consumers in the Gonzales / LaPlace / Baton Rouge / Prairieville corridor with no enterprise or fleet accounts disclosed. The technology stack is standard dealership SaaS (online inventory management, Google Analytics, CRM, GM's proprietary Shop Click Drive and GM Financial systems) with no disclosed proprietary technology, AI/ML capability, or patents.

Name

Supreme Chevrolet

Legal name

Supreme Chevrolet of Gonzales

Website

https://supremechevy.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Supreme Chevrolet of Gonzales is an authorized Chevrolet franchise dealership in Gonzales, Louisiana, selling new, certified pre-owned, and used vehicles plus service, parts, and financing to individual consumers across the Southeast Louisiana corridor.

Ownership category

akta.pro rank

Headquarters

HQ city

Gonzales

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: Sales of new and certified pre-owned Chevrolet vehicles as well as used vehicles from various manufacturers
2. Service and Parts: Automotive service, repairs, and genuine Chevrolet parts and accessories sales
3. Finance and Insurance: Auto loan financing, bad credit financing options, and vehicle protection plans

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Supreme Chevrolet is a Chevrolet franchise dealership that sells new Chevrolet vehicles, certified pre-owned and used vehicles from various manufacturers, and provides a full-service automotive service and parts department staffed by GM-certified technicians. The dealership also offers auto loan and lease financing, trade-in appraisals, custom vehicle ordering, and extended protection plans, operating from a single physical location in Gonzales, Louisiana, serving the surrounding Southeast Louisiana region.

Product overview

Supreme Chevrolet is a Chevrolet franchise dealership offering a full-stack automotive retail platform comprising new and used vehicle sales, factory-certified pre-owned (CPO) vehicles through GM's CarBravo program, in-house and partner-backed auto loan/financing (GM Financial, Capital One), a full service and parts department staffed by GM-certified technicians, genuine Chevrolet and ACDelco OEM parts and accessories, custom vehicle ordering, electric vehicle (EV) inventory including Bolt EV, Blazer EV, Equinox EV, and Silverado EV, and performance vehicle offerings spanning the Corvette lineup. Supporting services include trade-in appraisals, the Shop Click Drive online purchasing platform, the Supreme Concierge used-vehicle concierge program, Chevrolet Protection extended service plans, and the GM Rewards loyalty program. The portfolio functions as a single dealership ecosystem covering the entire vehicle ownership lifecycle from acquisition through financing, servicing, and protection.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales
• Used Vehicle Sales
• CarBravo Pre-Owned Program
• Auto Loan and Financing Services
• Chevrolet Service and Auto Repairs
• Genuine Chevrolet Parts and Accessories
• Trade-In and Appraisal Services
• Shop Click Drive
• Supreme Concierge
• Chevrolet Protection Plans
• Order a Vehicle
• Chevrolet Performance Vehicles
• Electric Vehicle Sales
• GM Rewards

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Chevrolet / General MotorscoreChannel Partner/ Reseller/ DistributorAuthorized Chevrolet franchise dealership representing GM's Chevrolet brand. Has access to GM factory rebates, GM Rewards program, GM Financial financing, GM Certified technicians training, and GM parts distribution. Operates under GM's brand standards and programs.
• LSU AthleticsminorGTM or Marketing PartnerCommunity partnership with LSU Athletics, branding as 'Proud Partners of LSU Athletics' to build local community engagement and brand recognition in the Southeast Louisiana market.
• CarBravominorChannel Partner/ Reseller/ DistributorGM's certified pre-owned vehicle program allowing the dealership to sell and source certified used vehicles from other CarBravo dealers.
• CarFaxminorOthersVehicle history reporting service used to provide CarFax reports on used vehicles including 1-owner vehicles.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gerry Lane Chevrolet: Louisiana-based Chevrolet franchise dealer in the Baton Rouge metro. Directly comparable as another family-owned Chevrolet store competing for the same regional customers and GM allocations.
• Baldwin Chevrolet: Chevrolet franchise dealership operating in the Gulf South region. Comparable as a single-franchise Chevrolet dealer with similar new/used/service/parts/F&I revenue mix.
• All Star Chevrolet: Direct Chevrolet franchise competitor in the Baton Rouge/Gonzales, LA market. Competes head-to-head for the same new, CPO, and used vehicle buyers with overlapping service-area geography.

Broad incumbents

• Hendrick Automotive Group: Largest privately held US dealer group operating a broad portfolio of franchises. Comparable as a large private multi-franchise group, the same structural model Supreme Automotive Group pursues at regional scale.
• Sonic Automotive: US multi-franchise dealer group with both franchised and EchoPark used-vehicle operations. Comparable revenue mix across new, used, F&I, and service parts.
• AutoNation: Largest US auto dealer group; operates many Chevrolet franchises nationwide. Comparable as a broad incumbent with multi-franchise scale, shared services, and online buying platforms similar in concept to Supreme's Shop Click Drive.
• Group 1 Automotive: Public multi-franchise auto retailer with comparable new vehicle, used vehicle, service, and F&I revenue streams. Relevant as a scaled incumbent benchmark for dealership economics.
• Lithia Motors: Major US multi-franchise dealer group with extensive new, used, and F&I operations. Comparable business model as a multi-OEM franchise consolidator competing in similar retail channels.

Regional players

• Sterling Automotive Group: Multi-franchise Louisiana automotive group operating several brand franchises across the same Southeast Louisiana region as Supreme Automotive Group. Closely comparable as a regional dealer group competing for local share.
• Paretti Motors: Louisiana-based multi-brand franchise dealer group operating in the greater Baton Rouge area. Comparable as a regional multi-franchise competitor drawing from the same customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/supreme-chevrolet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supreme Chevrolet