SureFire Systems
- Company typePrivate
- Founded2015
- HeadquartersTempe, Arizona, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
SureFire Systems firmographics
Firmographics- Name
- SureFire Systems
- Legal name
- SureFire Systems
- Website
- https://surefireaz.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
SureFire Systems industry classification
Industry- Product category
- Fire Protection Services
- NAICS
- Security Systems Services (56162), Building Inspection Services (541350)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Fire Alarm Systems (Inspection/Testing/Monitoring/Service) (IMAIAJAC)
- akta.pro secondary industries
- Emergency & Exit Lighting / Egress Systems Testing & Service (IMAIAJAH), Fire Alarm Systems (Design/Install/Service/Monitoring) (BPABAHAA)
Keywords
Where SureFire Systems is headquartered
LocationHeadquarters
- HQ city
- Tempe, Arizona
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SureFire Systems business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Sales and Installation: Sale and installation of fire alarm systems, fire sprinklers, extinguishers, emergency lighting, backflow prevention devices, fire pumps, and kitchen hood suppression systems. New installations include one year of free monitoring.
- Monitoring Services: Ongoing fire alarm and security system monitoring through POTS lines, mesh radio network, or cellular communication. Contracts can be tailored for single or multiple years.
- Inspection and Testing Services: Code-compliant inspection and testing services for fire alarm systems (NFPA 72), fire sprinkler systems (NFPA 25), extinguishers (NFPA 10), emergency lighting, backflow prevention devices, fire pumps, and kitchen hood suppression systems (NFPA 17A).
- Time and Materials Service: Work performed on time and material basis at prevailing rates for labor, material, and related items. Includes repair services, hydrostatic testing, battery replacement, and system adjustments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Time and Materials Billing |
| Subscription | Annual | Monitoring Contracts |
| Professional services/ project-based | Pay-as-you-go | Inspection Services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
SureFire Systems product offering
Product offeringCore offering
SureFire Systems designs, installs, inspects, monitors, and services fire alarm and life safety systems for commercial and institutional buildings. Service work covers AUTOCALL fire alarm panels, fire sprinkler systems, emergency and exit lighting, and hood suppression systems, with inspections delivered in compliance with NFPA 25, NFPA 72, NFPA 10, NFPA 17/17A, NFPA 96, and IFC standards. Monitoring is offered over POTS telephone, AES Mesh Radio, and cellular transmission paths.
Product overview
SureFire Systems is a life safety services company offering a unified portfolio of fire protection and security solutions. The core offering centers on inspection, testing, maintenance, and monitoring services across multiple life safety systems: fire alarm systems, fire sprinkler systems, fire extinguishers, emergency/exit lighting, backflow prevention devices, fire pumps, and kitchen hood suppression systems. The company also provides fire alarm and security monitoring services through multiple communication pathways (POTS lines, mesh radio network, and cellular). Their primary vendor partnership involves AUTOCALL fire alarm panels and peripherals, which they install and service. All newly installed systems include one year of free monitoring.
Differentiator
Problem solved
Functional benefit
Products and services
- Fire Alarm System Installation Design and installation of AUTOCALL fire alarm panels and related fire alarm systems for commercial and institutional buildings, delivered as a project-based service for facility owners and managers.
- Fire Alarm & Life Safety Inspection Scheduled inspection of fire alarm and life safety systems performed in compliance with NFPA 72, IFC, and related codes, producing required documentation for commercial property owners and facility managers.
- Fire Sprinkler Inspection Inspection of water-based fire sprinkler systems in accordance with NFPA 25 to verify operational readiness and code compliance for commercial buildings.
- Emergency and Exit Lighting Testing Periodic testing and inspection of emergency and exit lighting systems to confirm proper operation and code compliance for commercial facilities.
- Hood Suppression System Service Inspection, testing, and maintenance of commercial kitchen hood fire suppression systems, performed in compliance with NFPA 17, NFPA 17A, NFPA 96, and UL 300 requirements for restaurants and food service facilities.
- Fire Alarm Monitoring Service 24/7 central station monitoring of fire alarm signals delivered over POTS telephone, AES Mesh Radio Network, or cellular communicator transmission paths, providing redundant signal delivery for commercial fire alarm systems.
Companies that use SureFire Systems
Customer profileSegments8 records
Ideal customer profiles1 record
SureFire Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SureFire Systems partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
SureFire Systems competitors and assessment
Company assessmentBroad incumbents
- Cintas Fire Protection: Division of Cintas Corporation providing fire extinguisher, sprinkler, alarm, and suppression services nationally. Comparable core offering but operates as part of a much broader uniform/services conglomerate rather than a focused life safety specialist.
- Johnson Controls: Global building technologies giant with a fire detection and suppression portfolio. Comparable products (autocall/fire alarm panels, monitoring) but competes across the full building automation stack rather than specializing in regional service delivery.
- APi Group: Public safety and specialty services holding company with a large life safety services segment. Comparable end markets and service portfolio but operates as a diversified public company consolidator rather than a regional specialist.
- Honeywell Fire Safety: Manufacturer and service provider of fire alarm, detection, and notification systems (including NOTIFIER and Silent Knight brands). Comparable fire alarm hardware installed by SureFire but operates at global manufacturer scale rather than local service scale.
- ADT Commercial: National commercial fire alarm, monitoring, and security provider serving enterprise and multi-site customers. Comparable monitoring business but at much larger scale and focused on national account relationships.
Direct peers
- Sciens Building Solutions: PE-backed (GTCR) national provider of fire alarm, sprinkler, suppression, and security systems with a focus on commercial real estate. Comparable as a multi-vertical fire/life safety integrator pursuing consolidation.
- Performance Systems Integration (PSI): Pacific Northwest-based fire and life safety integrator offering fire alarm, sprinkler, suppression, and monitoring across healthcare, education, and commercial verticals. Comparable as a similarly-sized regional multi-service operator.
- Impact Fire Services: National fire and life safety services provider (PE-backed by LKCM Headwater) offering fire alarm, sprinkler, suppression, and inspection services. Highly comparable as a scaled multi-service fire protection operator pursuing regional density.
- Pye-Barker Fire & Safety: Largest U.S. fire and life safety services roll-up (backed by Gryphon Investors) with a comprehensive inspection, installation, monitoring, and suppression offering across commercial and residential customers. Directly comparable end-to-end service portfolio.
- Koorsen Fire & Security: Regional fire protection and life safety services company operating across the Midwest and South. Comparable to SureFire as a multi-vertical (commercial, institutional, residential) provider of fire alarm, sprinkler, extinguisher, and monitoring services with field-based inspection teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
SureFire Systems social profiles
Digital presenceSureFire Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
SureFire Systems leadership team
Management profileNumber of profiles
SureFire Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SureFire Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SureFire Systems
What does SureFire Systems do?
SureFire Systems designs, installs, inspects, monitors, and services fire alarm and life safety systems for commercial and institutional buildings. Service work covers AUTOCALL fire alarm panels, fire sprinkler systems, emergency and exit lighting, and hood suppression systems, with inspections delivered in compliance with NFPA 25, NFPA 72, NFPA 10, NFPA 17/17A, NFPA 96, and IFC standards. Monitoring is offered over POTS telephone, AES Mesh Radio, and cellular transmission paths.
Is SureFire Systems a public or private company?
SureFire Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SureFire Systems founded?
SureFire Systems was founded in 2015. It employs 1 to 10 people.
Where is SureFire Systems based?
SureFire Systems is headquartered in Tempe, Arizona, United States, in the North America region.
How does SureFire Systems make money?
Four revenue lines are on record. Equipment Sales and Installation is the primary driver. The others are monitoring Services, inspection and Testing Services and time and Materials Service.
Who are SureFire Systems's main competitors?
Broad incumbents on record are Cintas Fire Protection, Johnson Controls, APi Group, Honeywell Fire Safety and ADT Commercial. Direct peers are Sciens Building Solutions, Performance Systems Integration (PSI), Impact Fire Services, Pye-Barker Fire & Safety and Koorsen Fire & Security.
Does SureFire Systems have an API?
No public API is recorded for SureFire Systems.
What industry is SureFire Systems in?
SureFire Systems's product category is Fire Protection Services. Its primary akta.pro industry code is IMAIAJAC, Fire Alarm Systems (Inspection/Testing/Monitoring/Service), with a secondary code of IMAIAJAH, Emergency & Exit Lighting / Egress Systems Testing & Service. Its NAICS code is 56162 and its SIC code is 3822.